Perfection of Rebirth

Chapter 253 Meituan is Burning Money

Chapter 253 Meituan is Burning Money
Now that he decided to lay a good foundation, Jiang Hui began to focus his work around the existing enterprises of Guanghui Group.

In addition to Xiaonei.com and Brilliance Games' various web games, the most well-known in the group is CouponMeituan.com.

Through the efforts of offices in Shanghai, Yangcheng, Jiangcheng, Shudu, and Chang'an, the number of users of Meituan.com has increased significantly, and its daily turnover has reached several million.Although there is no profit at all now, the platform's promotion of CDs is given back to customers as discounts.

But now is the time to seize the market, and burned nearly 1000 million yuan in about a month, and the effect is actually very significant.However, Jiang Hui is not satisfied with this level of market share. The main projects of Meituan.com still focus on catering. There are more options.

At the same time, the current major offices are not enough to cover all regions. Jiang Hui plans to open several more offices in Shachang City, Mingkun City, Ludao City, Jingnan City, Qindao City and Chunchang City. Expand the business of Meituan to most cities.

"Mr. Jiang, Meituan.com has just completed a round of expansion, and now it is going to be a second round of expansion. The manpower is a bit tight, and it is estimated that it will have to recruit a lot of people," Liu Chujing said.

"No problem, if a company like Meituan.com, which relies on a single idea, doesn't seize the market quickly in the early stage, it will be easy to imitate and surpass others, and make wedding clothes for others," Jiang Hui said.

"That's right, I noticed that there are many group buying websites such as Happy Group Buying, Tiantian Group Buying, Youlai Group Buying, Group Buying Talent. investment”, Liu Chujing said.

"It's normal. Everyone is optimistic about the group buying business, but they don't know who will make it to the end, so casting a wide net is indeed a choice," Jiang Hui said.

……

The establishment of Shachang City and other offices marks the official start of a new round of expansion of Meituan.com.Jiang Hui changed his conservative approach in the past and began to advertise on major websites and subways and bus stations in major cities. Jiang Hui planned to burn half of the remaining 5000 million in the next month. Then adjust the expansion mode in combination with the promotion effect.

The establishment and rapid development of other group buying websites have also put a lot of pressure on IDG Capital, so the deputy general manager they sent to Meituan.com is very supportive of Jiang Hui's expansion plan.As a member of Meituan.com, their existence is only meaningful if the website grows rapidly.

All of a sudden, Meituan's slogan of "everything to eat, drink, have fun" quickly appeared in front of the majority of users, and many people tried to use Meituan.

The initial development of group buying websites relies heavily on advertising, but after a certain level of development, it will not make much sense to advertise on a large scale. At that time, consumer experience and word of mouth are the most important.

To this end, Jiang Hui sent a letter to the employees of Meituan.com, emphasizing the importance of integrity and consumer experience, which can be summarized as follows:
([-]) Integrity is the foundation of the survival of Meituan. Meituan has not cheated before, and will not cheat on the number of group purchases in the future.

([-]) In terms of company system and culture, Meituan strictly requires every employee to treat consumers and merchants honestly.

([-]) After each order on Meituan.com is officially launched, it cannot be changed, which completely eliminates the possibility of falsifying the number of group purchases from the process.

([-]) Meituan.com will set up an "Integrity Supervision Committee" and invite the media, employees of the group company, people in the Internet industry and ordinary netizens to join.Meituan.com will fully open the background data to the "Integrity Supervision Committee". The "Integrity Supervision Committee" can randomly select any order to check the background data and check the authenticity of the data on the number of purchasers on Meituan.com.In addition, the "Integrity Supervision Committee" also has the right to conduct spot checks on the data of any list at any time.

Along with the establishment and improvement of these systems, Jiang Hui also set up a digital call center within Meituan, and consumers can directly feed back their problems to Meituan, so as to avoid consumers having nothing to do with the merchant when there is a disagreement. Things come up.

All the group purchase amount of Meituan.com is placed on the Guanghui payment platform. There is no dispute between the consumer and the merchant within [-] days before the funds are transferred to the merchant. Therefore, consumers can better help themselves by complaining to Meituan.com Solve the problem.

……

"Why doesn't our website have a comment function?" Jiang Hui asked Tang Wenwen after using Meituan.com.

Try to go to the various websites of your company every once in a while to experience it. This is the requirement Jiang Hui set for himself.

Treat yourself as an ordinary consumer, experience whether the website is easy to use, and see what needs to be improved. Jiang Hui thinks this is a very important task.

"Mr. Jiang, it's like this. In the early stage of website development, in order to quickly increase the number of merchants on the platform and give consumers more choices, we have not opened the review section for the time being. The marketing department believes that the review business is easy to hit some merchants. enthusiasm”, Tang Wenwen said.

"No, the review function must be activated immediately after consumers use coupons. Merchants on the platform must follow the principle of survival of the fittest. For merchants that users generally report poor service and poor quality, we must resolutely remove them from the shelves," Jiang Hui said.

"Okay, I'll arrange it right away," Tang Wenwen said.

"In addition, although we have launched the business of free refund after the group purchase coupon expires, many users will not remember when they expire after buying the coupon. You can discuss with the development department and launch the group purchase coupon expiration SMS as soon as possible. Remind the business," Jiang Hui said.

SMS reminders are a very common content in later generations, but in today's Internet circles, there is generally no such awareness.On the one hand, sending text messages to a large number of consumers increases the company's operating costs. After all, when these text messages are sent to users, Meituan needs to pay a fee to the communication company; It is not that picky, and the taste is not raised, so the requirements for this piece are not high.

These small details will not have any direct effect in a short period of time, but as time goes on, the experience and reputation of consumers will gradually increase, which will be an important guarantee for Meituan's long-term prosperity.

Meituan.com has already launched a money-burning model. Companies such as Tudou.com and YY Live, which have received investment from the Dream Band, Jiang Hui also decided to open Golden Finger to fuel their development.

(End of this chapter)

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