Perfection of Rebirth

Chapter 343 The Charm of Brilliant Weibo

Jiang Hui made complete preparations for the launch of Guanghui Weibo, and a large number of celebrities and scholars opened Guanghui Weibo as soon as it went online.Jiang Hui also personally wrote a number of soft articles, which were posted on various websites and forums.

"Weibo is a highly social communication platform."

"Weibo is the social inbox".

"Social Instant Messenger".

"Social Media".

"Weibo has lowered the threshold for content—everyone is a publisher."

"Weibo makes the media civilian and popular—everyone is a new media."

"Weibo increases the authenticity of the content - presenting the most authentic self."

"Weibo Makes Information Reading More Personal - A New Media That Can Be Customized".

"Weibo meets the most basic requirements - life is complete because of Weibo."

……

On the Internet, using the word-of-mouth communication channel of word-of-mouth and forwarding among ordinary netizens to spread information quickly and effectively, the spread effect is like a virus infection, and the maximum spread effect is obtained in an extremely short period of time. This is viral spread. .Brilliant Weibo has more viral characteristics than Xiaonei, which can be seen from the changes in the number of registered users since the launch of Brilliant Weibo.

One hour online: [-] users.

Six hours online: [-] users.

Twelve hours online: 30 users.

24 hours after launch: 100 million users.

The morning of the second day of launch: 200 million users.

The afternoon of the second day after launch: 300 million users.

Day 500: [-] million users.

……

In the future, more people, especially enterprises, will realize the importance of Brilliant Weibo. Jiang Hui also specially wrote related articles on how Weibo will affect business models, and published them as soft articles on major websites.

"As a representative of new media, Guanghui Weibo will greatly influence and change all aspects of our lives. Where will the development of Guanghui Weibo focus in the future? The business model is an important aspect that affects our daily life. In the future, Guanghui Weibo will have a great influence on business. What kind of impact does the model have? The answers to these questions cannot be separated from a thing that has accompanied Guanghui Weibo since its birth, that is, enterprise Weibo.

Enterprise Weibo is an official network interactive platform for enterprises based on the mainstream website microblog platform, which is used to release information, listen to opinions, collect demand information, serve customers, brand maintenance, crisis public relations, product marketing, value promotion and other activities. .

In the Internet age, the most important and practical problem for business managers is not traditional planning, management, control, and implementation.It's how you communicate with customers and potential customers.Listen to their wants and needs, and most importantly, respond in a timely and effective manner.

Enterprise Weibo just provides this platform.Enterprise Weibo plays a very important role in business operation, management and marketing.Enterprise Weibo can promote the enterprise and expand the brand awareness of the enterprise.Enterprises can disseminate their mission, value, vision, and business philosophy through the Weibo platform, and tell brand stories, business trends, successful cases, honorary displays, etc. through the relaxed and lively discourse style of Weibo, so as to increase the brand awareness of the enterprise more effectively. popularity and recognition.

Enterprise microblogging can also improve the communication effect between enterprises and customers, and improve the performance of customer relationship management.The natural interactivity of the Weibo platform provides a good platform for companies to communicate with customers. It can not only retain and maintain customers, but also develop potential customers who are interested in the company's products and services through interaction. Get closer to potential customers, let potential customers know more about the company's brand, products and services, make them interested and trust, and even guide and cultivate consumers' consumption habits, and then turn potential customers into real ones client……"

……

"Recently, the most popular thing on the Tianchao Internet is Guanghui Weibo, but what is the use of corporate Weibo in Guanghui Weibo?

In my opinion, enterprise Weibo can directly, quickly and effectively obtain information such as customer preferences, opinions and suggestions, discover market demand information, display products and services to users, and promote new products.

The enterprise Weibo platform can not only provide pre-sales consultation and answering questions, but also hold promotional activities, as well as pre-sales services and feedback.

Enterprise Weibo can show the style of the enterprise by publishing industry information, enterprise dynamics, professional knowledge, etc., reflecting the company's progress, development momentum and professional status. Fans will pay attention to the company and even love the company through paying attention to industry information. .

Enterprise microblog also plays an important role in industry communication. Enterprise microblog can provide an information platform for industry partners to interact. Enterprises can jointly hold activities with partners on the microblog platform. Enterprises can also collect competitors’ information through the microblog platform. information.

In the field of business management, enterprise Weibo is equally important. Enterprises can publish recruitment information through the Weibo platform to attract talents from all walks of life, and they can also seek experts for consultation.

Enterprise Weibo also plays a very important role in crisis management. Enterprises can obtain and discover negative information and public opinion in a timely manner through the Weibo platform, and process and respond to negative information in a timely and effective manner. When facing a crisis, enterprise Weibo can use Weibo to The platform conducts crisis public relations, clarifies facts, explains misunderstandings, and handles flexibly according to the actual situation, so as to turn crises into safety, turn crises into opportunities, and turn crises into successful corporate marketing..."

……

Suddenly, like a spring breeze overnight, thousands of households opened Weibo.In just a few days, not only netizens from all walks of life opened Guanghui Weibo one after another, but also various enterprises and universities opened their official Weibo one after another.

Guanghui Weibo is another more popular and civilian-oriented network communication platform after blogs and Xiaonei.Brilliant Weibo entered the lives of the vast number of netizens, and quickly became a fashion. Many people even became obsessed with it and became "Weibo addicts".

After Guanghui Weibo became popular, it immediately attracted a large number of media requesting to interview Jiang Hui.Enterprises and the media are complementary and interdependent. It just so happens that Jiang Hui also wants to follow the wind of the media and let the wind of Guanghui Weibo blow more violently.Therefore, it is rare to agree to a small media meeting with many media, to accept everyone's interviews, to show the charm of Guanghui Weibo, and to make all netizens completely accept Guanghui Weibo while the iron is hot.Before the other Internet tycoons could react, they completely occupied the Weibo market. When people mentioned Weibo, the first thing that came to mind was Brilliant Weibo.

(End of this chapter)