Perfection of Rebirth

Chapter 599 Why Choose It

In 1922, Jaguar was born in Whitley, England. The founder: Sir William Lyons, known as "Mr. Jaguar".

In 1948, Land Rover was born in Gayton, England. The founder: Maurice Wilkes, was an engineer of the British Rover Motor Company at that time.

In 1989, Ford of the United States acquired Jaguar of the United Kingdom, and in 1994, BMW of Germany acquired Land Rover of the United Kingdom.

In 2000, Ford bought the Land Rover brand from BMW.

In 2002, Ford merged the Jaguar and Land Rover businesses into one division.

At this point, the prototype of Jaguar Land Rover was born!
In the era of platformization, Ford will certainly not allow Jaguar and Land Rover to have their own independent engine systems.

Naturally, the engines equipped by Jaguar Land Rover are all from Ford, at most, the tuning parameters are different.

This phenomenon improved in the years after Ford sold Jaguar Land Rover and Tata Group.

It wasn't until 2014 that Jaguar Land Rover slowly began using its own engines.It was not until Jiang Hui was reborn in 2017 that he completely got rid of the Ford engine.

Under such circumstances, if Brilliant Motors wants to "learn" which engine to develop its own medium-sized SUV, it will naturally choose Ford's.

"Kato-san has worked hard. Regarding the engine, I want to talk to you about my thoughts." After carefully listening to Kato's various complaints, Jiang Hui also began to give his own opinions.

"First of all, I will share with you a group's secret strategy. We have now started contact with Ford to discuss the purchase of the Jaguar Land Rover brand."

"Huh? Is Ford going to sell Jaguar Land Rover?".

"I don't know if you have noticed. At the beginning of this year, Ford's 2006 financial report released almost scared everyone to death. In 2006, Ford's annual loss was as high as 127 billion US dollars!".

"So much? There are not many companies in the world that can afford to lose so much money, right?"

Perhaps feeling the crisis, Ford Motor has made frequent moves in the past two years.

If there is no accident, on March 3, Ford will sell its famous luxury sports car manufacturer Aston Martin to an investment team represented by David Richard for about 12 million US dollars.

Aston Martin sports car is famous as Mr. Bond's special car in the [-] series of movies.

Ford had said in August last year that it would sell Aston Martin to support the company's investment in other brands, and within six months it had implemented the idea.

"Since 1995, Ford has been losing market share. In 10 years, Ford's share in the North American market dropped from 26.4% to 17.4%. In 2006, the title of the world's second largest automaker was taken away by Toyota. , They can be regarded as cutting off the wrists of a strong man."

"So you think Ford is also interested in selling Jaguar Land Rover next?"

"Yes, in January 2006, Bill Ford announced that Ford would cut 1 jobs and close 2.9 factories. They are now undergoing corporate restructuring. Scaled to a very efficient state".

"I have also heard this saying, it is the so-called one Ford, reducing the number of various brands."

"You are right. I think Ford will gradually transfer its shares in Aston Martin, Jaguar Land Rover, Volvo, and Mazda, and only keep Ford and the luxury brand Lincoln."

"Such a big move? But Mr. Jiang's statement is in line with Ford's recent speech."

"The most successful car companies in the world, Toyota and BMW, only have two or three brands. This is not an accident, in fact, it is difficult for any modern car manufacturer to support more than 3 really outstanding brands."

From the perspective of future generations, among the more successful companies in the world, except for the fact that Volkswagen owns more brands, Toyota has only two brands, Toyota and Lexus, and BMW has only two brands, BMW and Mini. Buick, Chevrolet and Cadillac have three brands, Honda has only two brands of Honda and Acura, and Hyundai has only two brands of Hyundai and Kia.

Overall, there are not many car companies with more than three successful brands.

"Then why don't we buy Volvo? I think Jaguar Land Rover is a bit niche?".

"When it comes to this question, I have to go back to why I let Guanghui Motors develop SUV models first," Jiang Hui said: "I think that in the next few years, SUV will become the fastest growing segment of the market."

"But in island countries, light vehicles are the development trend," Kato expressed his opinion.

Foreigners who go to island countries will find that the cars that run the most on their streets are not A0-class cars, nor A-class cars, nor B-class cars, but "light automatic cars" that are hardly seen in China.

If an automobile manufacturer wants to claim that it manufactures a light vehicle, it must meet the regulations of the island government on the definition of a light vehicle.

Necessary conditions for light vehicles: the overall length of the vehicle body is less than 3mm, the overall width is less than 400mm, the overall height is less than 1mm, the engine displacement is less than 480cc, the capacity is less than 2 people; the cargo weight is less than 000kg.

If any of the above conditions fails to meet the standards, it cannot be registered as a light vehicle, but can only be registered as an ordinary vehicle.

Will there be a market for this kind of car in China?

It is estimated that few Chinese people would think this is a car, right?It's embarrassing to drive out.

In Tianchao, buying a car is very about "face". The model must be impressive, otherwise consumers will not accept it.

"China's auto market is not comparable to that of island countries, but it is more similar to that of the United States. You must pay attention to this in your future work," Jiang Hui said, "Let me continue to talk about why I chose Jaguar Land Rover."

"Since I am optimistic about the development of SUVs, and Land Rover has a strong reputation in the SUV field, and Volvo, although it is considered a luxury brand, is not well-known in China. Although it also has SUV models, it is still good at cars..." Jiang Hui continued.

"I probably understand that Jaguar Land Rover basically has the advantages that Volvo has, but Volvo may not have the advantages that Jaguar Land Rover has. So it's not that Volvo is bad, but that Jaguar Land Rover is more suitable for Guanghui Group."

After listening to Jiang Hui's words, Kato pondered for a while and said.

"Yes, this is the principle, so what I want to say next is that we can first use Ford's classic engine as a reference and imitate the development."

"That may infringe on some of Ford's patents."

"Maybe, but by the time our engines are put into production, Jaguar Land Rover will already be our subsidiary, and it will be more confident to use Ford's engines."

"Since Mr. Jiang thinks so, I would suggest to directly introduce an engine production line and corresponding technology to Ford, and then we will develop our own engine on this basis."

(End of this chapter)