Perfection of Rebirth

Chapter 665 Ford's Consideration
Ford Motor, the company and the brand name "Ford" is derived from the surname of the founder Henry Ford.

Founded in the early 20th century, Ford Motor Company, relying on the founder Henry Ford's dream of "manufacturing a car that everyone can afford" and his outstanding vision, after a century of ups and downs, Ford Motor Company has finally become the world's four major automobile groups one of the companies.

现任董事长比尔福特自1988年进入公司董事会，1998年9月当选董事长并于1999年1月1日就职。

He also chairs the Board's Environment and Public Policy Committee and serves as a member of the Corporate Finance Committee.

On October 2001, 10, he was named Chief Executive Officer and Chairman.

In September 2006, Mr. Ford became chairman, which meant that his CEO hat was forced to pass to someone else.

Why is this?

Because I didn't do a good job, I lost money in a mess.

Not to mention the past few years, Ford has been going downhill. Last year alone, Ford lost 126 billion US dollars.

126 billion U.S. dollars, it's just vomiting blood at a loss.

So Bill Ford was forced to give up his long-term part-time CEO position to Alan Mulally, who had worked in Boeing for 37 years.

But he is still chairman.

why?

Let's take a look at his work history.

Bill Ford joined Ford Motor Company in 1979 as a product planning analyst.He has held a range of corporate roles, working across production, sales, marketing, product development and financing.

After just working for ten years, he was on the board.

Because he is the great-grandson of Henry Ford, the founder of the Ford company.

Ford is a company controlled by the Ford family.

Some people have struggled for a lifetime, but they can't catch up with others' starting line.

However, with the intensification of the subprime mortgage crisis, the sales of automobiles in the United States have become more sluggish, and Ford Motor also has a financial company.

Under the nest, how can there be a complete egg?
Naturally, Ford Financial Company is also in a mess.

"Bill, the Chinese company has been negotiating with us on the acquisition of Jaguar Land Rover and the transfer of part of the engine production line and its technology. Can we make some appropriate concessions?" Alan Mulally said to Bill Ford.

Prior to joining Ford Motor Company in September 2006, Mulally served as executive vice president of The Boeing Company and president and chief executive officer of Boeing Commercial Airplanes, where he was responsible for all of Boeing's commercial aircraft programs and aviation services businesses.

In addition, Mulally served as a member of Boeing's executive committee and as a senior executive officer for Boeing's Pacific Northwest region.

As Alan Mulally, who was appointed in a crisis, he moved his family to the office next to him as soon as he joined the company. He arrived at the company at 5:12 every morning and started working [-] hours a day.

Six days into his tenure, or 6 hours on the job, he announced plans to sell Ford's luxury brands Jaguar, Aston Martin, Land Rover and Volvo.

Moreover, less than half a year after the announcement of this decision, Aston Martin was really sold for more than 9 million US dollars.

Now Jaguar and Land Rover are also negotiating with Guanghui Motors, Tata Motors and other companies for sale.

Ford Motor, which has been created for more than 100 years, begins to go in a new direction of development.

In order to let each employee know what they think, Mulally made the company's goals into plastic cards and distributed them to each employee.

On one side of the cards are the four goals of expected behavior, and on the other side is the "One Ford" corporate strategy.

The "One Ford" plan is the highlight of Mulally, who hopes to reduce the number of Ford vehicles from 2006 in 97 to 2013 in 40.

In fact, the concept of "One Ford" means that Ford should manufacture more global-oriented models on a few core platforms, and the spare parts should be universal, so as to improve the scale effect.

Speaking of which, Jiang Hui has to thank others for proposing this concept, otherwise Ford Motor would definitely not easily decide to sell Jaguar Land Rover.

"You can directly judge the company's daily affairs, and submit it to the board of directors for approval before signing the contract," Bill Ford said while taking a sip of coffee.

It was rare for the two of them to have an afternoon tea together in the coffee shop next to the company, and Bill Ford did not express his opinions at will.

Facts have proved that Alan Mulally has fully demonstrated his butler talent after entering Ford for less than a year.

So Bill Ford didn't want to interfere too much with the details of the sale of Jaguar Land Rover.

"I plan to lower the prices of the 2.0L and 3.0L engines first. Anyway, these two engines are used by Jaguar Land Rover. Since we are going to sell Jaguar Land Rover, we will sell some of the engine technology they are using to others. The company can be regarded as waste utilization.”

Although Bill Ford said that he would not interfere with the details of the company's daily operations, there were some things that Alan Mulally wanted to talk to him about.

Sometimes, whether the boss wants to listen or not is one thing, but whether you say it or not is another matter.

"I remember that our new generation of EcoBoost engine is about to be developed, right? In this case, it is a good business to sell the current engine technology at a good price when the technology is not outdated."

Bill Ford still prefers to sell engine technology to Guanghui Motors. After all, Ford Motors needs cash flow too much.

Coupled with the current sluggish sales, some factories are already in a state of semi-shutdown.

It is also very good to take this opportunity to make use of the equipment waste.

"Yes, I think so too. In addition, the parent company of Brilliant Automobile has a huge influence in China's Internet industry. We also hope to deepen cooperation with them."

"Is the parent company of Brilliant Motors very powerful?" Bill Ford did not know much about the relevant situation because he was not specifically involved in the negotiations between Ford Motor and Brilliant Motors.

"Very powerful, very powerful. If there are any people in Tianchao that I admire, Jiang Suan, the founder of their company, is one. In Tianchao, the largest Weibo, the largest video website, the largest SNS website, and the largest automobile professional The websites... are all controlled by the parent company of Brilliant Motors. Even our American Twitter and potato are also owned by their group."

"Twitter is also owned by Brilliant Motors' parent company?" Hearing Allen introduce the relationship between Brilliant Motors.

Twitter is now one of the most popular Internet applications in the United States, and almost all Internet users have their own Twitter accounts.

Bill Ford was no exception, so he was surprised to hear that this company had a relationship with Brilliant Motors.

"Yes, Guanghui Group, the parent company of Guanghui Automobile, is the largest Internet company in China and the fastest growing Internet company in the world, with a huge influence on the Internet."

Alan Mulally also did some research on the situation of Brilliant Motors. After all, one is willing to buy and the other is willing to sell, so we still need to learn more about it.

(End of this chapter)