Perfection of Rebirth

Chapter 666 Competitors are coming
After Mulally took over Ford, he used his actions to prove a practical problem: the way for a layman in the automobile industry to transform an automobile company will never be to follow the rules and continue to dig deep in the century-old steel field, but to use a new perspective Change the way your company does business.

Although Ford is a car company, not a technology company, Alan Mulally realized that it should be a good thing for Ford to have a good relationship with the rising star of Internet technology Guanghui Group.

Therefore, selling some of Ford's soon-to-be-eliminated engine technology to Brilliant Motors is a matter of "killing two birds with one stone".

"What's their asking price now?" asked Bill Ford.

“2.0L的发动机技术及一条生产线，报价7000万美金，3.0L的报价6000万美金，4.0L的报价5000万美金”。

"Isn't the greater the displacement, the greater the technical difficulty? Why is the quotation cheaper?" Bill Ford did not directly comment on whether the quotation was high or low, but raised his own doubts.

"Technically, this is indeed the case, but from a commercial point of view, the demand for large-displacement engines in China is far lower than that of small and medium-displacement engines. The Chinese government's tax policy encourages small-displacement engines. The sales volume of models is far less than that of small displacement, and low quotations are unavoidable.”

In Tianchao, not to mention other things, the consumption tax alone, the models with different displacements are very different.

China's automobile consumption tax is a new tax set in the national tax system reform in 1994. It is based on the general collection of value-added tax on goods, and a consumption tax is levied on a small number of consumer goods. It is generally reflected in the production end. The purpose is to adjust the product structure. Guide the direction of consumption.

It can be said that it is a relatively young tax.

对于小汽车按不同车种排气量的大小设置了3档税率。汽缸容量小于1.0L的轿车税率为3%，汽缸容量大于或等于1.0L、小于2.2L的轿车税率为5%，汽缸容量大于或等于2.2L的轿车税率为8%，轻型越野车汽缸容量小于2.4L的税率为5%。

It can be seen that the larger the displacement, the higher the tax rate, and this is only the current situation.

Jiang Hui knows that this tax rate will be adjusted again next year. This adjustment is mainly to increase the consumption tax rate for large-displacement passenger cars and reduce the consumption tax rate for small-displacement passenger vehicles.

调整之后，排气量在3.0升以上至4.0升（含4.0升）的乘用车，税率由15%上调至25%，排气量在4.0升以上的乘用车，税率由20%上调至40%。

At the same time, the consumption tax rate for small-displacement passenger cars will be reduced, and the tax rate will be lowered from 1.0% to 1.0% for passenger cars with a displacement of less than 3 liters (including 1 liters).

It can be seen that the attitude of the Chinese government to suppress the production and consumption of large-displacement vehicles and encourage the production and consumption of small-displacement vehicles is very clear.

This is one of the reasons why various turbocharged engines became popular afterwards.

The turbo engine can reduce the displacement while maintaining the power performance, which can effectively reduce fuel consumption and consumption tax rate.

Under such circumstances, Jiang Hui would naturally not allow Brilliant Automobile to develop in the direction of large displacement.

However, although we will not focus on advancing in this direction, the corresponding technology is still needed. Models like large SUVs do not have large displacement engines, and the power is simply not enough.

Therefore, when making an offer to Ford, the 4.0L engine technology was also included.

"Since this is the case, if you think it is appropriate, then sell these engine technologies to Guanghui Automobile."

In line with waste utilization, and not worrying about the threat that a brand new car company of Guanghui Motors will pose to Ford Motor, and considering that building a good relationship with Guanghui Group is conducive to Ford's Internet promotion in China and the world, Bill Ford still agrees as soon as possible Reached an agreement with Guanghui Automobile.

"Well, I see that the agreement with Brilliant Motors has been finalized recently. However, regarding the sale of Jaguar Land Rover, in addition to Brilliant Motors, Tata Motors of India is also expressing their willingness to buy. It is estimated that the two of them will have to Compete and sell."

Tata Motors is a subsidiary of India's Tata Group. Founded in 1945, it ranks among the top ten commercial vehicle manufacturers in the world, with an annual turnover of US$20 billion.Occupy 59% of the Indian market.

In 1999, Tata entered the field of passenger cars, with a market share of about 16%. It is most famous for its self-developed and designed Indica and Indigo series products.

Tata is arguably a household name in India.

Its position in India is very similar to that of Samsung in South Korea.

Tata Group is India's largest business group, founded in 1868 and headquartered in Mumbai, India.

The Tata Group has a total of 31 listed companies. Just looking at this number is scary.

Steel, automobiles, electric power, chemicals, communications, finance, etc., are involved in many fields involving the national economy and people's livelihood.

However, such an enterprise has a very weak sense of presence in China.

More than 99% of the Chinese people have never heard of this company.

It really entered the field of vision of the Chinese people when later generations successfully acquired Jaguar Land Rover at a price of 2008 billion U.S. dollars in March 3.

Tata Motors has been evaluating the need to acquire Jaguar Land Rover, Aston Martin and Volvo since Ford announced it would sell them.

In the first two months, Guwahati, the vice president of Tata Motors, led a team to visit Ford Motor, and proposed the willingness to acquire Jaguar Land Rover.

At this time, Brilliant Automobile was already in contact with Ford.Alan Mulally is of course also happy to see new competitors join the snap-up.

In 2007, Jaguar Land Rover, like Ford brand cars, had been losing money for many years and had become a weak point for Ford Motor.

However, no matter how you say it, Jaguar Land Rover was bought by Ford Motor at a huge price, and they definitely don't want to sell it at a loss.

Ford bought Jaguar at a sky-high price of 1989 billion U.S. dollars in November 11, hoping to enter the luxury car and sports car market where it has been difficult to gain a foothold.

Since then, Ford has acquired Land Rover, another British luxury car brand, for US$2000 billion in 27.5.

In 2002, Jaguar Land Rover began operating as a whole under Ford.

In other words, Ford bought Jaguar Land Rover for a total of 52.5 billion U.S. dollars, which was the U.S. dollar many years ago.

If the depreciation of the US dollar is taken into account, the purchasing power of the US$52.5 billion at the time was as high as the US$2007 billion in 100.

Only more, not less.

Therefore, although Ford is sincere in selling Jaguar Land Rover, Brilliant Motors and Tata Motors are not stupid and are unwilling to accept Ford's initial offer of nearly 70 billion US dollars.

A hairless phoenix is ​​not as good as a chicken!
(End of this chapter)