Perfection of Rebirth

Chapter 708 Asus is depressed

Just as the leaders of Nokia and Motorola have considered, it is not the mobile phone manufacturers, but the computer manufacturers that Guanghui Mobile is tossing this time.

According to the latest research report published by market research company IDC, the global notebook computer shipments in 2007 are expected to exceed 1 million units, an increase of 2006% over 33.

Desktop computer shipments are expected to exceed 1.5 million units, which will also increase by 2006% compared with 4.

Among them, HP notebook computers continue to rank first in the global notebook computer market.Acer ranked second, followed by a woman named Dell, who ranked third.

Of course, this ranking would not be the case if desktops were included.

The notebook market is growing so fast. As the world's largest motherboard manufacturer, the world's third largest graphics card manufacturer, and one of the world's leading 3C solution providers, ASUS Computer has also stepped up its efforts in the notebook market.

In 1997, ASUS officially launched its own notebook computer to the market. Since it was in its infancy, this ASUS product was thick and heavy.

Tong Zixian, vice chairman of ASUS, recalled that most of his peers looked down on him, and even made a joke of it.

Since the original goal of ASUS in the field of notebooks is very simple, although the shipment volume of this solidly designed, developed, and produced product is small, because of the high unit price, low investment in production equipment, limited material preparation, and no backlog of inventory, the result is the first. Years, actually made a small fortune.

Generally speaking, if a company enters the notebook industry, it is impossible to make a profit within two or three years.

In 1998, the fledgling ASUS notebook created a leading world record - "ASUS notebook has been running smoothly for more than 700 days on the Russian "Mir" space station without any failure".

Under the influence of Chongben's pragmatic culture, ASUS has successfully extended the profound skills of the motherboard and the persistent pursuit of quality to notebook computers.

In 2003, ASUS notebooks entered a period of rapid growth.

除了笔记本电脑产量进入全球前五名外，接连推出的S1N、M2N、M3N、S200N等多款产品都获得了市场的一致好评，轻至920克、仅有A4复印纸一半大小的S200N还创下了全球最轻巧的迅驰笔记本电脑的记录。

In order to hit the top three in the notebook market and taste the sweetness of lightweight notebooks on the S200N, ASUS began to develop netbooks in early 2007 in anticipation of gaining more consumers' favor.

In fact, a netbook is a portable computer with low configuration but very small and light. It has the functions of surfing the Internet, sending and receiving emails and instant messages, and can play streaming media and music smoothly.

Netbooks emphasize portability, and are mostly used for mobile Internet access during business trips, tourism, and even public transportation.

In terms of configuration and performance, netbooks basically use Intel Atom processors, emphasizing low energy consumption and long-term battery life. The performance mainly meets basic Internet needs, while ordinary notebook computers have stronger multimedia performance.

If there is no glorious mobile phone Gpad, the next two years will be the craziest era of netbooks.

Numerous small workshops in Huaqiangbei, Shenzhen also rely on counterfeit netbooks to achieve a leap in assets.

However, with the evolution of the smart age, new portable products such as tablet PCs are seriously squeezing the living space of netbooks. ASUS, once one of the main promoters of netbooks, has also withdrawn from the netbook market.

"Mr. Lin, this is an analysis report urgently transmitted from the US branch. It believes that the newly released Gpad of Guanghui Mobile will have a huge impact on our upcoming netbooks. After receiving it today, our marketing department will immediately communicate with the development department and give It is our opinion." Even though it was already past nine o'clock in the evening, Chen Xu, director of the marketing department of ASUS, was still reporting the emergency situation to Mr. Lin who was in charge of the company's netbooks.

As a treasure island company, ASUS has a keen sense of internationalization.Asustek just announced the Gpad, and market researchers at Asustek USA realized the tablet's impact on its upcoming netbooks.

The netbook was originally a concept proposed by ASUS when it first proposed and developed the eee pc earlier this year.

The original design concept was a simple notebook for the elderly.

Because it is found that if the laptop is not used to play games, then the performance does not need to be so strong, so the corresponding hardware specifications do not need to be particularly well configured.

This reverse thinking consideration made it possible to redefine the mainstream notebook products at that time.

Therefore, netbooks have undergone some changes in terms of product dimensions and internal design.

As we all know, the PC industry has generally spent these years under the combined rule of Microsoft and Intel.

Therefore, it is unavoidable that ASUS also approached Microsoft to discuss cooperation at the beginning, hoping to adopt the Windows operating system.

But Microsoft was not optimistic about this product in the early days.In desperation, ASUS developed an operating system based on Linux and installed it on the netbook.

In terms of CPU, Intel is not optimistic about netbooks. Asus has successively approached VIA and AMD for cooperation. However, due to price issues, the cooperation failed. In the end, it returned to Intel to express its sincerity and was able to use Intel chips.

It can be said that ASUS has placed a big bet on this laptop.

Seeing that the fruit of victory was about to be obtained, a glorious mobile phone appeared halfway.

"The positioning of Gpad seems to be very different from our netbooks. Why do you think this is a threat?"

Lin always comes from a technical background, and his market acumen is obviously not as strong as that of the professionals in the marketing department.

"Mr. Lin, we compared the parameters of Gpad and our netbooks. Basically, we are in a complete defeat. It can be said that we have all the advantages of Gpad, but we do not necessarily have the advantages of Gpad. In In this case, although the positioning of Gpad is different from ours, the threat is very great," said Chen Xu.

Historically, there has been an interesting deviation in the positioning of ASUS netbooks.

Originally this product was designed for the elderly, but some young high-spending people were the first to try it out. The characteristic of this group of people is that they often already own a laptop computer, and regard netbooks as novel technological toys, or as Gift to give.

With the further spread of this group of people and the cooperation with telecom operators, netbooks became a prairie fire, and PC manufacturers in the United States, island countries, and other countries couldn't bear it, and followed up one after another, and the following stories were widely recognized.

"How could this be? Our netbook is scheduled to go on sale on October [-]th, and the advertisements have already started to go online, but now there is a Gpad," Mr. Lin said depressingly.

"There's not much else to do. It's going to rain, and my mother is going to get married. We can only adjust our promotional strategy and try not to overlap with Gpad," Chen Xu said.

"That's the only way, your marketing department should report the development of this matter at any time."

……

(End of this chapter)