Perfection of Rebirth

Chapter 711 Queuing Again
On September 2007, 9, outside the Brilliance mobile phone store in Los Angeles.

The Gpad, which has just been released for less than a week, will go on sale at nine o'clock tomorrow.

This time, American consumers don't need to wait for a long time to get their favorite products quickly.

Similar to the last launch of Gphone, fans lined up all night in front of many specialty stores.

This point must have surprised those who said that the Gpad is just a large Gphone, and no one would like it.

With the unique design of Gpad, Glorious mobile phone not only aroused the pursuit of fans all over the world, but also finally gained a firm foothold in the technology industry with two consecutive products that were welcomed by consumers.

It can be said that the global technological miracle that Gpad will trigger will continue to be staged all over the world.

In addition to the fact that many hardware manufacturers need to rethink their destiny with the advent of the tablet PC era, many content manufacturers will rack their brains and hope to carve a piece of cake in this revolution.

At the entrance of the glorious mobile phone store in downtown Los Angeles, about 1200 people are now queuing up to wait for the release of the glorious mobile phone Gpad.

Ivy, 32, is the lead singer of an avant-garde rock band in Los Angeles. She said: "From Twitter and potatoes to Gphone, the Guanghui Group from China has never let me down."

Ivy's band slowly became popular through some promotions on Twitter last year.

Of course, this red is currently limited to Los Angeles, otherwise a big star would not need to queue up for a Gpad by himself.

……

In Boston, hundreds of "light fans" waited all night outside the flagship store of Guanghui mobile phones. The queue was about 300 meters long.

The 24-year-old fans in the top row lined up as early as the morning of the 29th, and they queued for a full 30 hours.

"When I first used the Gphone, I was stunned. I never thought that a mobile phone could be made like this. China is indeed a mysterious kingdom.

They have a glorious history and have suffered a lot. According to the publicity, it is a poor but miraculous place. I plan to go to China during the Christmas holiday this year.” When a local media interviewed him, his name was En The young man from Tanhua said.

"There are many critics who say that Gpad is nothing new, why do you take such pains to line up?", the reporter continued to ask.

"Nothing new? I don't know if the person who said this has ever used a Gphone or studied the Gpad well. Ever since I saw the first photo of the Gpad released by Guanghui Mobile at the press conference, I firmly believe that it is the one I want. ’” Inteva said.

"Gpad is just a simple version of a computer that can browse websites, send and receive emails, watch e-books, play audio or video, play games, etc.," the reporter said.

"It's just a simple version of the computer? Hehe, you think too highly of the computer company. Now in the whole world, which company can provide such a convenient and beautiful simple version of the computer?" Entanhua said.

"Judging from the parameters of the Gpad released by Guanghui Mobile, its performance is not high. What's the use of mere convenience and beauty? Practicality is the most important thing, right?"

"Isn't it convenient to be practical? If beauty is useless, why don't you buy new clothes and bags?" En Tanhua said, staring at the new Gucci autumn clothes and Prada bags on the reporter.

Some people may ask, can an ordinary reporter use Gucci and Prada products?

In fact, there is a misunderstanding, or a preconceived view, that luxury goods are too expensive.

In Tianchao, high-end brand clothes and bags are at least [-]% more expensive than those in foreign countries, or even more than double. There is certainly a tax impact, but it is more the result of relevant companies treating the Tianchao market differently.

The theory of economics tells us: In a market, homogeneous commodities can only be sold at the same price.

The reason is simple, if the seller can sell at two different prices, then consumers who have just bought the product at the low price will resell the product at a price between their purchase price and the seller's high price To another customer, in this way, the high price set by the seller makes it impossible to reach a real transaction.

Such a simple economic theory, of course, has its prerequisites.

The most important one is that consumers can transfer this product or service to each other.

At this time, for the manufacturer, even in the face of consumers with different willingness to pay, he can only adopt a single pricing model.

However, once a company finds a means to separate different types of consumers, for the purpose of profit, it has an incentive to adopt differential pricing strategies for consumers with different willingness to pay under segmented markets.

Take the book market as an example. If a certain author’s books have a large number of loyal fans, he can first produce hardcover books and sell them to loyal fans at a high price. After these people have digested them, he can release paperback books and sell them to general readers.

In this process, there are not only price differences caused by differences in production costs, but also price differences that different groups of people are willing to pay.

Economists have given this differential pricing model an academic name called "three-degree price discrimination."

Management scientists prefer to call it differential pricing, and the popular term is differential treatment.

The geographical distance between China and European and American countries, as well as various obstacles to population flow, actually provide a natural barrier for multinational companies whose sales markets are in China, Europe and the United States, and separate the two sales markets. It is difficult for the latter to transfer consumer goods between the two markets.

In this way, companies can naturally adopt different pricing strategies in different markets and for groups with different purchase intentions.

Therefore, a Prada bag that sells for 1 RMB in China may only cost 4000 to [-] US dollars in the United States, which is more than [-] RMB.

For the Chinese people, 1 yuan may be a few months' wages, but six to seven hundred dollars is only a few days' wages for American journalists.

"That is to say, you mainly went for the convenience and beauty of the Gpad?" Although the reporter was a little embarrassed by En Tanhua's counter-question, he continued the interview very dedicatedly.

“For me, it’s enough to take the Gpad directly when I get home, go to Twitter, watch a movie in potato, and play a small game. And, the Gpad is light enough and beautiful enough, I can also carry it with me, which is much more convenient than a computer," Entanhua said.

"Okay, thank you for accepting my interview, I hope you can get your wish and buy the first Gpad in the Boston area."

……

The same scene keeps appearing in Guanghui mobile phone stores in New York, Chicago, Houston, Philadelphia, Detroit and other cities. Although the Gpad is not yet on sale, there are not many people doubting that its sales will be poor.

The only suspenseful thing is how the first batch of consumers will respond after buying the Gpad.

(End of this chapter)