Perfection of Rebirth

Chapter 830 Preparing to Dig a Pit
For a long time, Jiang Hui has regarded Apple as the biggest competitor of Guanghui mobile phones in the future, especially when Jobs was still alive, it is really hard to say whether they will come up with any unexpected products and methods .

Jobs considered himself an artist, he had artist feelings, and he also indulged his artist temperament. He also encouraged people in the design team to regard themselves as artists.

Jobs liked the intersection of humanities and science. He believed that there was a kind of magic in this intersection, which was the reason why Apple resonated with people.

Driven by this idea, what he hopes to make is not just a product, but a work of art, a work of art that can express himself.Jobs' goal was never to make a fortune, but to make the best work, even a little better than the best, and pursue the quality of products that can be exhibited in the Museum of Modern Art.

From Apple's iPod to previous iPhones and iPads, all of them show this feature.

Moreover, Jobs likes the concept of "simplification from the most complicated" and the concept of "modern minimalism born to change the chaos and complexity".

Simplicity is not just about visuals, or reducing or erasing clutter, but about tapping into the depths of complexity.To achieve simplicity, you must dig deep enough, you must deeply grasp the essence of the product, understand every part of it, and how it is made, so that you can judge which unimportant parts can be removed.

The exquisiteness of every Apple product is full of Jobs' painstaking efforts.

He learned from his father that crafting with passion is about making sure that the hidden parts are also beautifully done, so he has a strong compulsive perfectionism. The most extreme and convincing example of this philosophy is that he will check circuit board.

Moreover, when the initial product is completed, if he finds that there are defects and the effect is not what he wants, he will overthrow it all at any cost.

For example, in 2000, Jobs proposed the idea of ​​building an Apple retail store, so he decided to secretly build a mock store near the Apple Park, and decorate it according to the official storefront until he had a complete idea.

In October 2000, near the end of the project, it was discovered that they had made some fundamental mistakes.

They organized merchandise into areas around Apple's main product lines, but didn't take into account what customers wanted to do.For example, a customer might want a "movie zone" where Macs can be used, running iMovle software, to show customers how to import files from a camera and edit them.

Realizing this, Jobs decided to redesign the layout, even though he had been working hard on the store for six months, even if it would delay the debut by three or four months from the original January date.

This pursuit of perfection makes Apple often launch some products that catch competitors by surprise and have no way to compete at all.

Although the first iPhone is not as good as the Gphone in terms of performance or appearance, this is entirely the reason why Jiang Hui has given the golden finger to Guanghui's mobile phone.

Judging from the appearance of the mainstream mobile phones in the world at that time, as long as the iPhone does not compare with the Gphone, it is still a very amazing mobile phone.

Now that he has been suppressed by the Gphone of Guanghui Mobile for more than a year, Jobs must have accumulated a lot of resentment in his heart, holding his breath to launch the iPhone 2 this year.

There is no room for Jiang Hui not to pay attention!

"Mr. Jiang, is there any way we can deal with Apple without moving the patent? It seems that there are not many places to f*ck it. Unless the government cooperates with us to make things difficult for Apple, but I think this possibility is more likely. Low," Zhu Zhengfeng said worriedly when he heard that Jiang Hui planned to use the Gphone patent as an atomic bomb to deter Apple.

"Liao Yun, ask Xiang Weiwei how is the trademark matter that I arranged for her to deal with?" Jiang Hui didn't answer Zhu Zhengfeng's words, but turned his head to tell Liao Yun.

"Mr. Jiang, when you decided to come to Guanghui Mobile, I have already confirmed with Minister Xiang that all the trademarks have been processed, the acquisition that should be acquired, and the additional registration that should be registered. Tell Minister Xiang to let you Don't worry, Apple will definitely be eaten by then," Liao Yun replied with a smile.

Liao Yun was able to secure the position coveted by countless people as the secretary of the big boss Jiang Hui in the highly competitive Guanghui Group and in the beautiful group of Guanghui Group, obviously not only because of the kindness that he met Jiang Hui on the train back then , not just relying on her pure appearance.

Confirm what the leader wants to know before the leader gives an order.

Under the simple reminder of the leader, he understood the meaning and conveyed it accurately.

When it was inconvenient for the leader to come forward, the secretary had already done things properly according to the leader's wishes.

……

This is a test of the secretary's level.

Obviously, Liao Yun, who is not low in IQ and EQ, played this role very well.

"Boss Jiang, what trademark is it?" Zhu Zhengfeng asked curiously.

Although Jiang Hui didn't directly answer Zhu Zhengfeng's question just now, Zhu Zhengfeng obviously guessed that Jiang Hui's question about Liao Yun's trademark should be related to his own question.

Since the birth of Apple's iPhone and iPad, its trademarks have been accompanied by disputes.

It can be said that the iPhone trademark has been full of legends since its birth, and it has never escaped litigation.Therefore, the first lawsuit concerning the "iPhone" trademark right that happened to Apple did not happen in China, let alone Apple's accusation of infringement of its "iPhone" trademark right.

On the contrary, Apple obtained the "iPhone" through infringement.

Because, in the United States, the iPhone trademark belongs to Cisco.

Jobs dreamed of obtaining the right to use the "iPhone" trademark from Cisco Systems, but he was ruthlessly rejected by Cisco executive Charles Giancarlo time and time again.

Until Apple finally had to release the iPhone product to seek to go to court with Cisco, seeking to obtain the de facto possession of the iPhone trademark through the opportunity of litigation settlement.

Apple was smaller than Cisco when it approached Cisco to acquire the iPhone trademark.

So Charles Giancarlo, the Cisco executive in charge at the time, knew he had the upper hand in the negotiations.

But Jobs had his own "reality distortion field."

He negotiated with Giancarlo several times over the phone to obtain the iPhone trademark, but was repeatedly rejected. Giancarlo said he had no interest in it.

Jobs, however, did not give up, often calling Giancarlo several times a day.

Jobs was fighting a war of attrition.

He even called Giancarlo at 6 p.m. on Valentine's Day and asked, "Can you check your email at home?"

This puzzled Giancarlo, and Jobs tried to annoy Giancarlo.

After the iPhone was released, Cisco filed a lawsuit, and lawyers and executives from both companies sat down to negotiate.In the end, the two sides reached an agreement that Apple would use Cisco's equipment to upgrade its network in exchange for the right to use the iPhone trademark.

(End of this chapter)