Women's easy-to-learn ways to make money

Chapter 12 The "Combination of Rigidity and Softness" for Women Entrepreneurship (3)
First, don't take unnecessary risks.You have to have a clear awareness: Is it necessary to take this risk?Is there any other way that is safer and allows me to achieve the same goal?Before making a choice, have I carefully studied the pros and cons of each method; secondly, if it can't return you in the most certain way, don't take this risk.Of course, "rewarding you in the most certain way" does not mean that you will definitely get a reward, but how much is the greatest possibility of getting a reward.What is the historical evidence from the real experience of other investors that this approach works for you?How big was the loss when it didn't pay off in the past?Every investment goes through periods of exhaustion, so don't take what promoters tell you; and finally, don't risk more than you can afford to invest.You have to clearly ask yourself if you can afford to lose all your money?Have you analyzed how much I could earn if I got it right?If I make a mistake, how much will I lose, and how can I make up for these losses?If I lose all, will I be able to recover from the blow?If these issues are not considered, there is no need to invest.

With the straight rise of housing prices, all those who want to buy a house are sweating, and Guo Xiaolan is one of them.Guo Xiaolan has struggled for half her life, and has some savings in her hands. She wants to buy a house in a big city, which is considered a home.But seeing the price of real estate getting higher and higher, which has exceeded her budget, Guo Xiaolan feels that the real estate market is better than the stock market, and buying a house is equivalent to "investment in a large commercial sea".The house can't be too small. I have three children. Once the house of [-] to [-] square meters is decorated and furnished, there will be no room for much space.This made Guo Xiaolan in trouble, and could only "look at the building and sigh".

At such a frustrating moment, Guo Xiaolan suddenly heard that the daughter of the neighbor's Aunt Wang works in the government and can buy affordable housing from inside.Guo Xiaolan then asked Aunt Wang's daughter next door if she could do her a favor and get herself an economical apartment.After Aunt Wang's daughter had a confirmed message, Guo Xiaolan gave a total of 70 yuan to Aunt Wang's daughter including gifts and a down payment. Aunt Wang's daughter promised that Guo Xiaolan would be able to hand over the house in one year, and it was a 140-square-meter house.

In half a year, Aunt Wang's daughter took a total of 120 million yuan from Guo Xiaolan for various reasons.After suffering until the day of handing over the house, Guo Xiaolan, who received the key, could not open her house. The upstairs neighbor also got the house from Aunt Wang's daughter, and the key could not open the lock either.At that time, I thought it was a mistake, but I couldn't find Aunt Wang's daughter for a while, and even Aunt Wang herself didn't know why her daughter disappeared.

A few days later, a report brought Guo Xiaolan's mood to the bottom - Aunt Wang's daughter was intercepted on the plane to Canada because she took advantage of her position to embezzle more than 5600 million yuan in housing funds.Guo Xiaolan regretted it, why did she even deceive her neighbors?After the case was cracked, Guo Xiaolan lost nearly 20 yuan when the victim was paid proportionally.

Although buying a house is not as good as running a business, it shows the same reason. The business world does not recognize people, and there may be many businessmen who fall into the hands of acquaintances. If entrepreneurs completely trust an acquaintance, it is the most risky investment. Therefore, we You have to use your discerning eyes to see clearly.

So, in the business world, how should women identify and avoid risks in a simple way when they start a business together?

First, it depends on the hardware.Hardware includes office location, business license, and products.Powerful companies generally have their own houses with property rights. Generally, units that rent offices have relatively poor technical strength and reputation, and will run away when they encounter trouble; check whether the registered capital on the business license of the transfer unit is strong and whether the business scope is legal , Beware of leather bag companies; see if the product is similar to the sample on the contract, and whether the price is equal, to prevent scammers from changing the bag.

Second, it depends on the software.Software includes technical force, product progress, benefit, and actual cost.False technology transfer units often use patent grants to pretend to be official patents. It is necessary to see how many genuine technical talents the other company has; whether a new product can open up the market depends on the advancement, compared with the old product, whether there is technology or cost advantages; projects with less investment and greater profits are less credible, and the higher the benefits advertised by the other party, the more likely they are fraudulent; the public costs of projects recommended by many companies have been processed by "shrinking" and concealed Potential, invisible costs.

Borrowing the arms of others to show "two swords combined"

When women start a business, if their own conditions cannot withstand external pressure, then they can consider finding a partner to operate in partnership, supervise each other, and learn from each other's strengths to make the business bigger and bigger.

1.Be careful with partnerships
Whether it is insufficient funds, lack of deep understanding of the field, or wanting to take advantage of the situation, it is a kind of thinking that women want to run in partnership when making money.When you are not strong enough and have the ability to fully support a world, it is not a bad idea to borrow the arms of others to run a partnership together.But one question is, can the partner you partner with bring you the desired benefits?Or will it fall apart due to the imperfection of the system in the process of partnership?Therefore, before choosing a partner, you must adopt a cautious attitude, and first examine whether the partner is worthy of your trust, whether it has the ability to make up for your own shortcomings in business, and whether the conditions for partnership are perfect.If you don't consider it thoroughly, not only will you not be able to fill the vacancy, but you may even get your due share, which is not worth the candle.

Shi Liu has been busy opening a restaurant since the day he left the workplace.She visited Chongqing, Hunan, Hubei and other places successively, and finally focused on Hunan cuisine.Because Shiliu is from Jiangxi, as people describe, "Jiangxi people are not afraid of spicy food, and Hunan people are not afraid of spicy food", so Hunan cuisine must be the top choice.She spent about a month inspecting the tastes of nearly 1 Hunan cuisine restaurants in Hunan, and locked the chefs of 50 restaurants. Among them, the chefs of 6 restaurants could not leave Hunan for various reasons. indifferent.

The next job is to choose a location.Because Shiliu lives in the city, he knows a lot of people in his unit, and knows that people nowadays are very particular about ostentation, so he must not choose to be a low-end restaurant, and a mid-range restaurant may not be able to meet people's needs.After careful consideration, she decided to choose a mid-to-high-end restaurant, including the storefront, staff, etc. The total cost was at least nearly 60 yuan, which was a bit out of Shiliu's budget.At this time, Shi Gaorong, Shi Liu's uncle who works in the government, was willing to participate in the shares, and gave Shi Liu 30 yuan to open the store together.Shi Gaorong is not in charge of the work of the restaurant, and Shi Liu is fully in charge of it.

Since the restaurant opened, the business has been booming, and the customers who have been here have brought new customers, which made Shi Liu very busy. The 12 employees hired before were obviously not enough, so she began to recruit intensively again.The booming business naturally made Shi Liu happy, but her uncle, the major shareholder of the restaurant, made her a little bit unbearable.Every time Shi Gaorong brought friends to dinner, he always said "charge it to my account", so that when Shi Gaorong did not participate in the future, his group of friends would still say "charge it to your uncle's account".As time went by, the account got bigger and gradually became a black-and-white account. In addition, Shi Gaorong often took some money in the restaurant, and these accounts began to become more chaotic.

Shi Liu didn't care about it at first, but after a few months, the account had reached more than 6 yuan. Shi Gaorong looked at the bill in amazement: "Did I remember it wrong? So much?" Conflicts between Shi Liu and Shi Gaorong began to arise. In order to develop, Shi Gaorong rarely took people to restaurants for dinner, and the account was ignored.Shi Liu and Shi Ronggao finally broke up, and this situation can no longer continue to operate. Shi Liu decided to transfer the hotel. Although they still made money in the past few months, they could never restore their previous relationship.

Partnership has many advantages. If one partner is creative and capable, and the other partner has funds, he may be the best partner. This kind of partnership will often go smoothly and make money quickly.However, due to the imperfect system of partnership management, failure is inevitable.

2.Use your partner's arms skillfully

In the business world, when you want to borrow an arm, you must let this arm fully play its due role, not just in name only.If you lack something, you have to ask your partner to give you something, and the two sides can work together to create more value.

The first time Zheng Qinghong started a business with others was in June 2003, when she decided to cooperate with a colleague as an agent for a toy project.Zheng Qinghong is in charge of operations, and her colleagues are in charge of finances. As long as there are any problems, they will negotiate and solve them together, and they can feel the power of cooperation in times of difficulty.That's it, they can repeatedly win the competition with their peers and become the final winner.

Zheng Qinghong’s second cooperation with others began to be a bit of a twists and turns. At that time, with the progress of the toy project agency business, Zheng Qinghong’s friend asked to participate in the national market, and this friend became a legal person and was fully responsible for the operation.But this cooperation brought great risks and crises, and Zheng Qinghong's team began to fail step by step.Zheng Qinghong analyzed the specific situation and found out the reasons for the failure. It was because the division of labor in cooperation was not clear, there was no strict written principle requirement, there were cases where outsiders were managing experts, cooperation was not trusted, operations were not practical, etc., and there were no internal principles to restrict methods.

When they cooperated for the third time, they established a joint-stock company. On the basis of learning from the experience of the second cooperation failure, they chose smart partners and formulated a cooperation principle agreement before cooperation. Everyone must abide by it and protect the financial system. Therefore, the operation gradually improved.Now, they have begun to open up the national market, and they are showing a good trend in the local market.

Cooperative personnel are not the key factor for success or failure, the key factor is to have clear principles of cooperation, mutual supervision, and clear finances; in the process of cooperation, those who are able will win, and those who are mediocre will give way; cooperation is the crystallization of wisdom, consistent with the outside world, invincible; cooperation as much as possible complementary.

In the early stage of starting a business, when you don’t know what success is, the company runs unexpectedly smoothly. When it’s going well, you forget about your self-interest and work together to overcome difficulties; How to divide up the fruits of victory more.For female entrepreneurs, it doesn't matter if they don't borrow this kind of arm, because it will be the beginning of a common crisis.

If there is a phenomenon of one person managing the partnership, and this person takes credit and pride, thinking that the company's money is all due to himself, then disputes will easily arise in the distribution of benefits.The allure of money is very strong, so the choice of this arm must be used skillfully.

(End of this chapter)