Women's easy-to-learn ways to make money

Chapter 14 Wisdom and beauty walk together on "Qiantu" (2)
The business scope of Liu Xiaoqing's company includes real estate, education, making movies and TV series.It costs 200 million yuan to produce 6000 episodes of TV series each year.When someone asked if her annual income was eight figures, she counted her fingers and said, "There must be more than eight figures. If not, what kind of boss should I be?" They are all ashamed.

Liu Xiaoqing often said: "In business, you need to be kind and make money. If you are aggressive all day long, how can you maintain a young and healthy state?" The employees of her company say that Liu Xiaoqing has a very good personality and rarely loses his temper.

After Liu Xiaoqing's acting career was successful, he began to move to the business world.Her first pot of gold was obtained in real estate. She also said with a smile that she paid a lot of tuition fees for this. She raised 3 billion yuan in 50 years and became a blockbuster.During this period, she purchased a total of about 200 mu of real estate development land in Shanghai, Nanjing, Kunming and other places.Liu Xiaoqing is engaged in real estate development in Shenzhen, Shanghai and Yantai, and owns four real estate development companies: purchased 1 mu of land in Huizhou, Guangdong, invested 3 million yuan to build a commercial area; purchased more than 20 square meters of land near the Shanghai Railway Station, invested 188 billion RMB to build the city that never sleeps; purchase 8 mu of land at Shanghai Hongqiao Airport, invest 3 million RMB to build Celebrity City; invest 600 million RMB to build Xingyuan Building in Kunming, Yunnan; purchase 2 mu of land in Weifang High-tech Development Zone, Shandong, and build A sister building with an investment of more than 2000 million yuan; purchased 2000 mu of land in Hefei, Anhui to build a golf course; purchased [-] mu of land in Shanghai to build a cemetery.In addition to real estate development, Liu Xiaoqing Drinking Star Food Co., Ltd., Liu Xiaoqing Beauty World Cosmetics Company, Xiaoqing Classic Advertising Company, Xiaoqing Film and Television Culture Company and Xiaoqing Culture and Art Company have been established one after another.

In the "Forbes" China Rich List in 1999, Liu Xiaoqing ranked 45th, and the "Billionaire Sister" also became famous.

Liu Xiaoqing made a comeback after 5 years of "Going to the Sea" and caused a sensation with the TV series "Wu Zetian".Later, Liu Xiaoqing Business Development Corporation established Beijing Xiaoqing Culture and Art Co., Ltd. and Liu Xiaoqing Film and Television Production Center in succession. The "Burning Efang Palace" which integrated investment, production, starring and distribution came out, and earned thousands of dollars from its hype. Ten thousand.

Liu Xiaoqing has been engaged in the film industry for decades, and has a high reputation in the performing arts. At the same time, as a businessman, his shrewd mind has greatly increased his net worth.In the words of Liu Xiaoqing, "Success is the best tonic for women".A woman can be successful on her own without relying on others.

2. "Successful Advertiser" Chen Xiaoxu
When mentioning Chen Xiaoxu, most people will habitually think of "Lin Daiyu". In addition, she is also the "head" of Beijing Shibang United Advertising.

In 1990, after Chen Xiaoxu played Lin Daiyu in "A Dream of Red Mansions" and became famous in one fell swoop, she planned to change her way of life.At that time, the advertising industry was just emerging in China, and the Great Wall International Advertising Co., Ltd. had just been listed in Beijing, so she volunteered to contract the production headquarters.Unexpectedly, the company agreed to let her set up the production headquarters as a secondary legal person company, and hand in 10 yuan per year, so she signed it boldly.

When she first started her business, she had no experience in the advertising industry. Except for a few college students, she had no effective assistants, and her business was struggling.But a turning point came a month later. A pharmaceutical company came here especially and offered her a business of more than 20 yuan. The company earned 15 yuan based on a 3% commission.Afterwards, many customers came here admiring the name "Lin Daiyu", and the company showed a thriving scene.A pharmaceutical factory in Hubei Province, which was about to close down at that time, signed an agency contract of more than 150 million yuan with her. Through her publicity, the pharmaceutical factory not only came back to life, but also merged a small factory.

陈晓旭1991年进入广告界，加盟长城国际广告有限公司，创建制作总部并任制作总部经理。1996年，任长城国际广告公司副总经理兼制作总部经理；1996年创建北京世邦广告有限公司并任董事长；1998年创建世邦文化发展有限公司任董事总经理。经过15年的发展，她所领导的北京世邦已成为一家年营业额近2亿元的4A广告公司，连续4年获得中央电视台优秀广告代理公司称号，2004年获得中国生产力学会颁布的“中国十佳诚信广告机构”称号，获中国广告协会“广告人中国案例”品牌策划金奖。而她也被评为“2005至2006年度中国十大最具风采女性广告人”、“中国2005年度经济风云人物”、“2004至2005年度中国30位杰出女性广告人”、被《世界经理人》周刊社授予“中国经济年度风云人物”荣誉称号。

In the business world, Chen Xiaoxu did not have smooth sailing. She once encountered setbacks that she called "Waterloo". In 1994, Chen Xiaoxu bid for an advance of 200 million yuan for a company. In the same year, she chose to diversify her investment and act as an agent for the sales of a German sanitary ware company in China.However, just as the national economy began to sluggish, Chen Xiaoxu encountered a major setback. Her clients began to decrease, her investment failed, and the company fell into a debt crisis.At this time, Chen Xiaoxu decided to operate with loans, began to give up diversified investments, reformed the internal structure of the advertising company, improved 17 customer service procedures, and plugged the loopholes in the contract. Her measures were enough to become classic teaching plans for advertising management at the time.

Years of business experience have made Chen Xiaoxu a heroine in the business world.Chen Xiaoxu said: "Now everyone understands that in addition to providing professional services to customers, they should also become like-minded friends or partners of customers." With this mentality and lessons learned, she re-acquainted with a group of customers, especially Wuliangye The Group has been cooperating with Chen Xiaoxu for 11 years.

Chen Xiaoxu, who made his fortune as an agent of liquor brand advertising, likes to be a vegetarian and never drinks alcohol.Affected by her, several employees of Shibang Company also developed the habit of vegetarianism.After abandoning the film and going into business, Chen Xiaoxu used to focus on making money and trying to make his parents and family live a better life.Chen Xiaoxu knows that behind a woman's success is the support of many people, not only business partners, but also family members.It is this drive that makes her such a successful businesswoman.

Chen Jing: Dare to think, dare to speak, dare to challenge
A woman must have an expectation before doing anything. The greater the expectation, the more effort she will put in. If you dare to think, you must dare to do it.If they have no desire for wealth at all, then wealth will not come to her.

1.Chen Jing: Entrepreneurship requires courage

Many years ago, Chen Jing was a female worker in a textile factory. Because she was progressive in her work and loved to give advice, the leader appreciated her very much and planned to send her to a textile school for advanced studies. However, she chose to study drama performance at Nanjing Opera School because she Want to be different.Chen Jing changed her career immediately after graduating from opera school. This is because when she saw the life her mentor lived, she was not willing to see such a life as her own after 30 years. Therefore, she decided to go to Shenzhen to seek development.Chen Jing's first job was to answer the phone. In just two months, she knew the customer's name and details by heart, so she proposed to the boss to do business. Four months later, she became the chief representative of the office. . In 1993, she decided to start her own company and established "Shenzhen Tianying Investment Co., Ltd."She looks for opportunities every day, talks business with people every day, and boldly proves herself again and again.

Chen Jing was only 25 years old when she became the agent of the world-renowned golf brand Callaway.Just because a friend gave her a set of clubs at that time, so she asked around if there were any better clubs to buy back for this friend, and found out that the clubs were "Callaway" brand, in mainland China Can't buy it.Chen Jing's eyes lit up and she saw a business opportunity.She asked a friend in the United States to make a call to consult with the agency. Callaway thought it was funny when she received the call, that China also wanted to engage in golf.But Chen Jing and her friend didn't give up, and persistently called Callaway to communicate.

When Callaway sent a representative to visit Southeast Asia, Chen Jing won this opportunity and invited him to visit Shenzhen.When the representative asked about the development prospect of golf in China and where to sell it, Chen Jing answered calmly.She said: "There are so many Mercedes-Benzes and BMWs all over the street. If you are willing to make them for me, I guarantee that they will put a set of Callaway in the trunk of their cars in the future. I will put your poles in Seibu, the best one at present. After I understand the poles, I will take them to the golf course and driving range, show them to others, and tell others.” Chen Jing’s persistence, daring to break through, and dare to challenge the spirit moved the representative of Callaway. , the representative said to her, you are the person we are looking for.After that, Chen Jing went to the United States to meet with the founder of Callaway, had a final interview, and conquered the old man with a 15-minute conversation. Chen Jing became the general agent of Callaway in China, and she was the only woman among the company's 25 global agents. .

In 1997, she established the country's first women's golf team, the Shenzhen Women's Golf Association, and served as the president; in 2001, the Women's Golf Association and the Hong Kong Chinese Golf Association jointly founded the "Chinese Golf Association Global Charity Foundation”, Chen Jing serves as the vice chairman of the foundation.After several years of experience in the business world, Chen Jing summed up her experience. She believes that being an agency means taking care of other people's children and helping others make wedding dresses forever. It is not a platform that really belongs to her.Chen Jing started to hire some R&D personnel, went to more than 500 factories to understand, consult the latest international developments, and always wanted to keep pace with the world. In 2001, she finally founded her own golf brand - GICOO.

There is a combination of rigidity and softness in Chen Jing's body.Maybe women are slightly inferior to men in decision-making courage and tolerance; but women's innate personality determines that she pays attention to perfection and pays attention to details, which is very beneficial to the brand's market expansion and image improvement.When referring to women's entrepreneurship, she said that after confirming a goal, she must concentrate on every detail, and not be disturbed by the outside world, so that the goal can be achieved brilliantly.In the management process, we must pay great attention to details and processes, and do a good job in details. This is where women are superior to men.She believes that the strength of executive power depends on women's natural personality, and optimistic, decisive, and confident women's executive power will not lose to men.This is also proved by the fact that the directors of operations of many consortiums in the world are women.

2.Dong Siyang: There is no failure in life

Dong Siyang is a kind and sweet woman who always has a smile on her face. She is also the only female entrepreneur born in the 80s who started a business.Dong Siyang was born in a doctor's family, and she was taught very strictly since she was a child, but she is a lively and cheerful person who dares to think and do.When she was 17 years old and read a book "Legend of Asian Entrepreneurs" by accident, she set the goal of "becoming the most successful female entrepreneur in Chinese history".After that, she worked part-time while studying. She sold flowers, opened a jewelry store, worked as a salesman and personal assistant, and once made 50 SGD by making orange trees.

With this fund, Dong Siyang and his friends registered their company, mainly engaged in trade, importing and exporting small computer equipment, software, etc., and the business expanded from China to Hong Kong, Southeast Asia, North America and other places.With the development of the business, logistics and human resource allocation were added later, and the annual profit amount is among the leading in the industry.Dong Siyang was not satisfied with the status quo, she extended her business to the real estate and hotel industries, and entered China's catering industry.She said: "National health quality is a very far-reaching topic. Some catalysts and harmful pesticides and fruits and vegetables are harmful to people's health." Dong Siyang put forward the concept of healthy eating and opened the first health care center in China Organic tea restaurant.

During the preparation process, Dong Siyang encountered confusion.Because it takes a period of time for domestic consumers to understand the value of organic food, education and publicity are needed. Maybe 70% of customers don't believe it, and 30% of customers just try it.The cost of organic tea restaurants is high, but the chain must be popular and the price should not be too high. How can we ensure long-term development?After careful consideration, she decided on two plans, that is, integrating the concepts of organic restaurants, tea restaurants and coffee shops, and taking into account consumer groups such as women and the elderly, and launching special organic packages such as blood type packages, nutritious breakfast, slimming and beauty; It is to take the road of small profits but quick turnover and focus on stable development.

After Dong Siyang's organic tea restaurant opened its first model store in the center of Shanghai, although there were as many as 210 seats, there was a hot scene of customers queuing up on the third day.Dong Siyang expects to open 20 stores in Shanghai within a year. Beijing, Guangzhou, Shenzhen and other cities are all planned cities for direct sales stores.In order to ensure the chain development in the future, in addition to establishing a "central kitchen" and planning to establish an organic production base in Jiangsu or Heilongjiang to improve the industrial chain, Dong Siyang has also put a lot of effort into training. "What we do will have a huge impact on the development of China's food industry, agriculture, feed industry, trade and other industries. I hope that foreigners will line up to join our Chinese own healthy restaurants in the future." Talking about what I am doing In terms of career, Dong Siyang doesn't look like a girl in her twenties at all.

Dong Siyang infected contemporary young people with a positive attitude. Her book "21-Year-Old President" became a best-seller in China's major charts as soon as it was released, and she also became the target of major media. At the age of 22, she gave speeches at Peking University, Tsinghua University, Renmin University of China, and Science and Technology, and brought this positive thought to everyone, which set off an upsurge of active life among college students.Since she appeared in the public eye in May 2007, she has been named a "spiritual mentor" for entrepreneurship by many Chinese teenagers.Her "fans" are all over the Internet. Since she opened her blog in August 5, her blog on Alibaba has exceeded 2007 million visits, and her blog on Sina has also exceeded one million visits. Nominated as a candidate for the annual "Top Ten Educational Blogs in China".

Dong Siyang is young, beautiful, shrewd and capable. From a trading company with only 3 employees at the beginning, he is now the chairman of Fengbo Group with more than 1000 employees and an international group across Southeast Asia.In Dong Siyang's view: there is no failure in life, only self-abandonment; as long as you don't give up, dreams will become reality one day.

(End of this chapter)