Women's easy-to-learn ways to make money

Chapter 17 Women are good at earning women's money (1)
A shrewd Jewish businessman once said: "Women's money is the best earned." In the consumer market, women occupy the mainstream, whether it is household goods or clothing accessories, all businesses are firmly grasping women's pockets, from their Angle tailor-made various consumer goods.For female businessmen, they know what women need most, what they desire most, and what they are most curious about. No one understands women better than women.It is precisely because of this same-sex psychology that it becomes easier for female businessmen to continuously meet the needs of female consumers, and in the process of satisfaction, female businessmen bring benefits to themselves.

Shop - I know what you need

There is a wise saying in shopping malls: "Women make the best money." According to relevant surveys, 70% of social purchasing power comes from women.From large shopping malls to small street shops, the main consumers are women, which provides a broad market space for entrepreneurs.As long as you have insight into the consumption psychology of women in the era and grasp the pulse of women's consumption, you can discover the gold mine of entrepreneurship.

1.Open a store according to women's needs

The biggest advantage of women opening a store is to understand women's psychology, know what they need and like, and be able to find things that women are interested in according to market trends.Many businesswomen attach great importance to understanding women's consumption trends through various channels, keeping up with women's consumption pace, adapting to women's fashion complex, satisfying women's consumption preferences and beauty pursuits, and creating trendy selling points of products.

The total annual sales revenue of Avon Group is as high as 62 billion US dollars, and it is one of the top 500 companies in the United States.The company's development is due to the marketing strategy pioneered by founder McKenney: hiring female sales representatives and emphasizing the emotional connection with female customers. In 1886, McKenney founded the California Perfume Company, which was later renamed the Avon Cosmetics Company.He hired some housewives as Avon's sales representatives to sell perfumes and other cosmetics in some streets, residential areas, and some high-rise residential buildings.Of course, McKenney has his own sales principles: first, the scope of sales is set near his home, because it is easier to communicate with neighbors; second, all products that are not up to standard will be replaced.

Avon's housewife business has grown from 1905 people in 1 to 20 in the 60s, and then to more than 30 million people, covering 500 countries and regions, providing more than 143 kinds of women's products.Since its inception, Avon has been committed to establishing mutual trust and emotional ties with women, establishing in-depth interpersonal relationships, and has won the favor of female consumers with the concept of "knowing women better than women".

Businessmen are good at taking women as the focus of consumption and earning money owned by women into their own pockets, just like Avon's concept of "knowing women better than women". Of course, this is also an axiom for Jewish businessmen.Women's money is the best to earn, and the women's consumer market will definitely grow bigger and bigger. Therefore, Jewish businessmen have been doing women's business for thousands of years, and they are constantly changing brands and renovating patterns for women all over the world. Women's pockets.

Women always have a special liking for some externally gorgeous things, and they hope to keep them for themselves if conditions permit. Although they don’t need it or have bought a lot, they will never stop, as long as they like it good.Therefore, the women's consumer market is like a fountain, which can release a lot of energy, which just makes other businesswomen who take advantage of women's psychology.They are also women, or know women better than ordinary women, know women's psychological needs, not only satisfy female consumers according to these needs, but also use a same-sex psychology to understand female consumers in the whole sales process, Let them feel that what I buy is not a commodity, but satisfaction.In this way, female consumers can feel at home both materially and spiritually, thus making the fortune of businesswomen.

2.shop for women
Women should give full play to their own characteristics when opening a store. All women love beauty, but some people are more interested in beauty, while others are more interested in clothing or other aspects.Find the preferences that suit you, and give full play to your own advantages, whether it is in small accessories or beauty products, you can achieve your own small world.

Famous imported cosmetics store: The cosmetics industry has a huge market. With the improvement of people's living standards, the market continues to grow rapidly. Up to now, the market capacity has exceeded 2500 billion, of which famous brand imported cosmetics stores account for more than 80% of the market.For high-end consumer women, the money they spend is a symbol of status. When domestic brands cannot meet their needs, they will focus on foreign cosmetics. These cosmetics will generate the value brought by a foreign brand. .

Fashion clothing store: clothing is the product that every woman needs, and it is also the product that is easiest to update. Although there are many people engaged in this industry, the market potential is huge, with hundreds of billions of market sales every year, so it is still a small investment. , Low-risk entrepreneurial projects.However, it must be noted that the clothing store opened must be able to reflect its own unique aesthetic taste and firmly grasp the psychology of customers.

Beauty salon: With the improvement of living standards, more and more women are willing to spend a lot of money on beauty because of women's "face problem". According to the latest statistics, the beauty industry has become my country's fifth largest after real estate, automobiles, tourism, and electronic communications. It is a big consumption hotspot, and the beauty industry has a low threshold and does not require too much investment, so it has become one of the most active fields for women's entrepreneurial activities in my country.In the past few years, beauty salons were considered to be some high-end places for rich women to come and go. However, with the reform of the system of beauty salons and the change of people's ideas, the beauty industry has been promoted. Moreover, different prices of beauty salons face different consumer groups. , and there are various preferential packages, which become a beauty project that women of different consumer groups can enjoy.

Home accessories store: Every woman wants to decorate her home in a warm and romantic way to make life more interesting.Therefore, in addition to basic decoration, the most important thing is to rely on home furnishings.According to the personality characteristics of women, they will choose a variety of different styles of decorations.Whether it is chic lighting, exquisite wall hangings, antique small bookshelves, or a bunch of cute, beautiful, and pleasing to the eye, they are all very easy to attract the attention of female consumers.To open such a small store, entrepreneurs need to have a certain cultural taste, be able to organize the supply of high-quality goods with a unique vision, and be able to provide consumers with suggestions for beautifying their homes.

Healthy herbal tea shop: people are familiar with traditional tea shop, but herbal tea, a new tea drink from various natural plants, has just emerged and is currently very popular in Taiwan, Hong Kong, Singapore, Japan and other Asia-Pacific regions, and has rapidly spread in the Rise of the mainland!The herbal tea composed of various colorful flowers is not only gorgeous and moving, but also has a wide range of health effects.Women love flowers by nature, and people will feel more happy when facing these flowers and plants.Therefore, this kind of store can be favored by people from all walks of life, and the market is expanding rapidly. This is a good time to intervene.

Children's product store: Although the country advocates having one child, the money that parents spend on one child is not less than the money of several children. People know how to pay attention to scientific parenting, and they have very high requirements for children's food and use. This requires shopkeepers to pay attention to product quality and meet customer requirements.Parents will not save a penny on their children, so opening a quality children's product store will have great business opportunities.

Jewelry store: The market shows that women aged 13 to 28 have a special liking for shiny and fashionable jewelry. Although the things are small, there is a huge profit margin. In some prosperous places, choosing some novel and individual jewelry will Will get more young girls of all ages.

Sales - I Know What You're Thinking

What do women need?How to find out what they like about cosmetics, clothing and kitchen utensils?How do the needs of working women and housewives, teenage girls, mothers and older women differ?For a female salesperson, it's like asking yourself the question.

1.Good understanding of people will be good understanding of money

Doing business is like being a human being. If you can understand others with your heart, others will understand you with the same mentality.Especially for women, if you want to sell products to other women, you must grasp their psychology. Even if a customer does not say a word after entering your store, you can still see how much she is doing through her eyes and movements. Distraction, because only women know women better.

Therefore, when business women sell, they often do not start from the characteristics of the product, but start from the psychology first. After gaining the same feeling psychologically, the trust in the product can be added invisibly.

Zhao Wen opened a clothing store in the county. From her store, there are no less than ten stores selling women's clothing like this, but Zhao Wen said confidently when her small store opened: "I will definitely I can run the business better than anyone else." Although she is not the kind of talkative person, she basically has the point in what she says, so that her friends comment on her, either she doesn't speak, or she becomes a blockbuster.

Zhao Wen named her store "My Wardrobe", and she didn't pay too much attention to the decoration. A circular sofa is placed in the middle of the store for customers to rest.Compared with other women's clothing stores, "My Wardrobe" seems a bit deserted.This kind of desertedness does not mean that there are few customers, but that Zhao Wen chose a low-key way when the whole street was shouting "jump price" and "big sale". Her store played relatively soothing background music, so When many customers come to her small shop when their faces are tired, they feel like going home to change clothes.

Zhao Wen never follows customers when they come in and asks questions. She thinks that this is the customer's home, and she can just take what she wants, and when there is a problem, she will help to solve it as much as possible.

All customers who come to "My Wardrobe" are deeply impressed by Zhao Wen's service.A customer who came to visit every week said to her friend: "She knows us very well, she never says a word of nonsense, just like the roundworm in our stomach, she can provide whatever we want, Zhao Wen He doesn't look like a shopkeeper, but rather like our friends." It is for this reason that Zhao Wen's small shop has become more and more popular.Many customers come to her small shop even if they don't buy clothes.

The goods in Zhao Wen's store are constantly updated, so that the small store can't accommodate customers. In the case of expansion, Zhao Wen rented a small children's product store next to it, and opened up the two small stores to form a Self-service clothing bar, and specially invited three staff members to help take care of the shop.

Zhao Wen's business is getting better and better, but she has never forgotten how she earned these customers, so she still uses considerate service and beautiful clothing to attract them as always.

When an obese woman enters a store, she looks left and touches right, so how do you guess what the customer is thinking at this time?A middle school student who is in high school came into your store with a schoolbag on her back. What advice should you give her?How do you impress a fashionable woman when she is about to turn away without seeing the style she likes?In doing business, you will encounter too many problems like this. At this time, you have to think differently. If I were that customer, what would I be thinking? Choose different services according to different types of customers and different types of psychological needs. Satisfying psychological needs is far more valuable than those gorgeous commodities.

2.Making money with psychological selling
The eloquence of businessmen is concentrated in the introduction of products. They can make different key introductions in terms of product quality, variety, grade, etc. according to the psychological needs of customers, and always put what customers think is the most important thing in the first place. In this way, It will allow customers to focus all their attention on the advantages of your mouth.So, how do women make key introductions based on different products and different customers when doing sales for women?Specifically, there are three aspects:
First of all, according to the purchase method, commodities can be divided into daily commodities, optional commodities and special commodities.Commodities for daily use are usually low in price and consumed quickly, so people have no preference for trademarks or manufacturers, so they often buy them nearby.Then, when they are shopping, you'd better remember the products purchased by the customers who come frequently, so that the next time the customers come in, they can say: "You are here, do you still buy this brand?" , will make them feel warm in their hearts, and make customers feel that the shopkeeper has been thinking about them.

If customers pay more attention to price, quality and style when purchasing products with higher prices, it is necessary to see what type of customers they belong to.Customers who usually buy based on feeling and atmosphere, or value a certain advantage of the product, and follow a certain sentence from others or even see everyone buy it, are impulsive purchases.Then, you have to grasp their momentary psychology, make a fuss about product quality, price, style or market, and let them make their own decisions among various good evaluations.

When women buy high-end products, they usually know more about the trademarks, manufacturers and the performance of the products, and they usually have a predetermined plan before purchasing, so most of them are planned purchases.At this time, it is necessary to provide detailed introduction and considerate service. Even if you feel that they will not buy so quickly, you must not lose enthusiasm, because only in this way can you lay the foundation for future purchases.

Products can also be divided into trial products, best-selling products, and unsalable products according to the economic cycle, so the introduction of products in different stages should be different.When the product for trial sale comes out, it is necessary to emphasize the "newness" of the product to female customers, and drive the sales of new products through other high-quality products of the manufacturer.For best-selling products, it is necessary to highlight their best-selling market, so that they can feel the market image of the product and the company.For the sales of unsalable goods, the emphasis is on high quality and low price, and female customers who need cheap goods must be selected.

Secondly, it is necessary to make judgments based on the psychology of female customers, and make a reasonable analysis based on the psychological characteristics formed by the influence of multiple factors such as their age, occupation, and class.Just like young women are more curious, older women are more nostalgic, young women like beauty, intellectuals pay attention to elegance, etc. These factors are the innate conditions that determine whether they buy.If you don't understand the psychological tactics and can't understand their minds, it will have the opposite buying effect.

(End of this chapter)