Women's easy-to-learn ways to make money

Chapter 18 Women are good at earning women's money (2)
Finally, most female customers are emotional, so in addition to some innate purchase conditions, they are also easily affected by specific time, space, people, events and other factors to produce instant psychology, which makes them suddenly change their shopping intentions.Therefore, female salespeople should grasp this kind of psychology and attack at the right time.For example, remind consumers to do certain things at a certain time: "Father's Day will be in a few days. We have handmade DIY gifts in our store, which can represent your wishes! Do you want to know more about it?" Or when selling clothes, In order to increase your sales, let customers buy more expensive products, such as: "Miss, you wear this dress very beautifully, but the fabric doesn't seem to set you off too much. I think that new dress matches your temperament very well. Why don't you give it a try?"

Business Opportunities - I Know What You Want

The market is always meeting people's needs. Once you find that there are still some blind spots in the market that need to be filled, then you see a business opportunity.

1.find something they don't have
Filling gaps in the market is a great way to make money, and wherever there is a gap in the market, go and fill it.If a business can be accomplished by satisfying a need brewing in the market which has never received much attention before, as soon as it is discovered, all it takes is to do your best and find a way to get that business done.For entrepreneurs, knowing how to "see stitches in every corner" can master the method of making money.

In the consumer market, women account for 80% of the total market ratio. The more businesses continue to explore this market, the more they discover the unlimited potential of the market. They are constantly designing, producing, and selling. Female consumers are dedicated to these markets. to pay the bill.This kind of consumption potential is endless, so businessmen always try to put female consumers first and hold their pockets tightly.

It may be due to nature. Female consumers have an extremely strong desire to shop, coupled with the stimulation of merchants, they continue to expand their self-expansion in consumption, and they want to take possession of those things that they do not have or better.This is even more understandable for businesswomen. They are also women and have the same psychological needs. The only difference is that these businesswomen will use women's shopping needs to find a breakthrough for money.

Ms. Zheng has developed from selling children's products to today's "good wife". During her three months in the business of children's products, every time she went to buy some daily necessities, she bought some daily necessities for herself, because the purchase price was cheap. Ms. Zheng also helped relatives and friends bring them.Because Ms. Zheng loves shopping, the daily necessities she brought are very practical and not available in the market. Therefore, when some friends visit Ms. Zheng’s house, they will be interested in various household items in their home. Some relatives They also asked Ms. Zheng to help their friends bring goods.

This made Ms. Zheng see business opportunities. If everyone cares about these household items, why not open a daily necessities supermarket by herself.It only took Ms. Zheng two months to transform children's products into "Good Wife Club", a daily necessities supermarket specially set up for married women.Ms. Zheng's products in the store are characterized by "energy saving", "convenience" and "smallness". Some small, beautiful kitchen items and more.Ms. Zheng understands that women regard the kitchen as a place to display the art of living, so her store also focuses on the kitchen series.

Ms. Zheng knows that married women generally seek stability, and they usually don't change things they are used to at will. Therefore, if you want to sell these products, you must change the thinking of these housewives.Therefore, Ms. Zheng took advantage of the two-month celebration of the new store to hold a "Perfect Housewife Competition", using the products from the "Good Wife" supermarket to ask the contestants to cook various delicacies, and the winners will be rewarded by "Good Housewives". Mrs. "provided a generous prize.This competition not only attracted many housewives to watch, but also attracted TV stations to come to report. The food cooked by the novel kitchen utensils made these housewives start to be excited. Coupled with the promotion of the TV station, "Good Wife" became an instant hit up.Sometimes, Ms. Zheng's highest daily turnover is even nearly 3 yuan.

Every woman wants to be a perfect housewife and interpret life more vividly, so they regard cooking as a major event. In addition to their own good craftsmanship, some wonderful kitchen items can show their skills even more.Ms. Zheng grasped this need of women, and changed people's thinking when the market was still blank, becoming "No. 1 who dares to eat crabs".

2.find something they crave
If you ask women what they want, maybe in addition to wanting a magic mirror to tell them that they are the most beautiful women in the world, they also want a treasure chest to meet their various needs, so women always have a lot expectations.Of course, it is precisely because they are very thoughtful that people can always hear women's voices: "This dress is very beautiful, but the neckline is not my favorite", "If my mobile phone has your mobile phone A case, with the function of her phone, that would be perfect." So, although women can buy some things they like very much in shopping, they can't buy all the products they like.They always express their liking for something, but regret it because of the small details.Although the merchants have tried their best, they cannot meet all the requirements of all women.

It may also be that female consumers are too pursuing perfection, which makes merchants have a headache. How can we design the products they desire?After all, merchants are merchants, and they can always capture some information in the market, and integrate their own design concepts based on this information. This still seems to be unable to satisfy everyone, which is normal, because people's vision cannot be the same.Therefore, it is enough to meet the requirements and desires of some women, and the business opportunities will always be huge.

Xiao Feng was keenly aware of this potential business opportunity after she came into contact with the silver jewelry DIY shop through a Japanese friend, because she sighed when she was picking out rings with her boyfriend, if she could make a pair of rings according to her own ideas That's great.This kind of DIY silver jewelry store can completely solve the situation that women in love have difficulty in choosing rings, and being able to make a unique ring according to their own ideas is a very happy thing in itself.

For this reason, Xiao Feng specially went to Japan to study, and started to set up his own small shop after returning to China.She didn't open the store in a particularly prosperous place, but chose the edge of the commercial street, and at the same time it was close to the university town.

Xiao Feng began to distribute leaflets in various universities and post online, and soon there was a response.Many women bring their boyfriends over to try out the early adopters. Some couples already have rings in their hands and want to make another pair by themselves, which is more commemorative.In Xiao Feng's store, a piece of seemingly ordinary clay, after a series of processes such as shaping, carving, baking, and polishing, becomes a unique sterling silver ornament. In her small store, silver clay is 25 yuan/ The consumption cost is 30 yuan per piece, and the ring or pendant is generally between 3 grams and 5 grams depending on the size. Therefore, the price of silver jewelry is generally between 100 and 200 yuan, which is acceptable to ordinary people.In addition, the store also provides diamond-encrusted or color-added services to meet the needs of some fashionable women.

Xiaofeng believes that there is still a lot of room for the development of small silver jewelry DIY shops, and many markets are far from established.She feels that silver jewelry is a kind of enduring and popular decoration for people, which will not go out of fashion, and advocating DIY just fits the modern people's pursuit of uniqueness and self-emphasis.What's more, the current silver jewelry DIY is limited to operations in stores, and can be developed into handicraft classes in schools, bars and other places in the future.

A pair of DIY couple rings may not be exquisitely handcrafted for people, but emotions are incorporated in the production process, which makes the ring give life and become more meaningful. This is the sense of happiness that people desire.Xiao Feng saw the business opportunity, seized it, and her business gradually expanded.

Innovation - I know what you are curious about

Many female consumers don't like to follow the old ways and prefer to be unconventional.Therefore, as a businesswoman, you should skillfully cater to their consumption psychology and seek innovations and differences, so that you can not only meet the needs of customers, but also make yourself profitable.

1.Seize business opportunities and win by surprise
Entrepreneurship itself means breaking the rules and creating a new path.Sun Tzu, an ancient military strategist, once said: Generally speaking, when fighting, you should use normal soldiers to fight against the enemy and use strange soldiers to win.Doing business is like fighting a war. If you follow the routine, you can only get tired of coping. If you want to get ahead of others, you need to break the routine, think what ordinary people did not think, and do what ordinary people did not do, so that you can suddenly emerge and become the champion.This tells all businesswomen to break the stereotype of thinking, adopt divergent thinking towards consumers, and manage with wisdom, so that wealth can be easily grasped.

Consumers have a psychology of seeking novelties and differences, especially young people and women, who always want to be unconventional and eye-catching.Just like the "Mustang" car produced by Ford Motor in the United States in 1964, because the car has a long front hood and a short rear sedan, it looks like a sports car. It caters to the love of young people and can meet people's psychological needs. Sales reached 42.

If you deliberately dig a few holes in the shoulders of a good dress, more people will buy it, or if you make a big fuss about jeans and cut the knees and thighs, it will become popular all over the world.If something is fashionable, women will pursue it; if something is unique, they will embrace it.Therefore, businessmen should be good at grasping the psychology of female consumers to cater to them.

There is a "MEMORY" music house in Shimokitazawa, Tokyo. In fact, it is a hotel full of young people's laughter.The female owner of the hotel graduated from Tamagawa University. She plays the piano well, sings well, and has a very cheerful personality.This store is small in size, and the 35 seats are often full, with an average monthly turnover of 200 million yen. In the second year of opening, another branch was opened in Shibuya.

Usually after the customer arrives at the store and sits down, in addition to asking about the required drinks, the service staff will also take out the songbook and ask if they want to sing or perform freely.In fact, there are many female customers here who have good skills like the female boss. Of course, there are also male customers. 70% of them can sing in front of the public without restraint. Customers think that if they don’t sing, they will miss the opportunity. Feeling, so will visit this music house again.

The female boss is completely uninitiated in catering, but it is precisely because of the lack of the vulgar atmosphere of professional catering that it makes the place more attractive.Sometimes she will sing a song on stage, and integrate all kinds of guests in the store into the same atmosphere. As long as the guests who have been here once, they will definitely come again.

There is no tradition that never changes in the world. When the tradition is out of tune with the current life trend and consumption level, it must be replaced by another brand new thing.Innovation is to win by surprise, it is to pay attention to the strategy of "what others don't have, and what others have" in business, and it is to dare to challenge the tradition.Only in this way can we continue to surpass and climb to the pinnacle of wealth.In the business world, experience is certainly worth following, but you can't stick to it, because things are always changing, and experience changes with time.

Some women tend to do things with their hands, feet, or what they have learned, but rarely with their brains.In fact, thinking is the core of competition. Only the brain can produce novelty, guide practice, and change the driving force of external things.Feel consumers with a flexible brain and keen senses, then any emotion on them may be the source of your business opportunities.In this way, you are not far from success.

2.Think of creativity as a lever of wealth

Creativity is not a science, it is an inspiration in people's heart, it belongs to those who carefully observe life and follow up, it does not require you to design a new thing out of thin air, maybe you only need to make a little improvement on the original basis If you can use it well and skillfully, you can turn stones into gold.The idea itself cannot be priced, but the value created after implementation is real.If you can use creativity as a lever in the business world, you can get twice the result with half the effort.

At the beginning of the 20th century, the standard of beauty for American women was to have flat breasts like men. If a woman's breasts were high, she would be considered lacking in quality.So women in that era bound their breasts early, just like Chinese women bound their feet.

A Russian woman, Ideluo Xinsar, broke this tradition with her own creativity.Yidai is engaged in the clothing business in Post-Bosnia, New Jersey. She has no professional training, but with her enthusiasm and hard work, she finally mastered the skills of fashion design.Yidai attaches great importance to the characteristics of clothing and human body characteristics, and designs many fresh patterns.

Afterwards, Yidai and her husband came to New York, the clothing center of the United States, where she co-founded a clothing store.Yidai was very dissatisfied with the clothes that restrained women's features at that time. At the same time, she also thought hard about how to relieve the pain caused by corsets to women?An accidental idea, she designed a small chest pocket to replace the belt of the corset, and sewed a pocket on the chest of the jacket to conceal the height of the breast.This innovative design relieved the pain of women. For a while, the chest pocket became a bestseller, and her clothing store became popular.

This kind of success made Yidai ponder again, what kind of creativity should be used to let women fully show their beauty?If this kind of clothing can be designed, it will not only help them break the tradition, but also bring a huge profit.Therefore, Yidai reformed and innovated on the basis of the breast pocket, and soon, a historic bra was born.

The first batch of bras designed by Yi Dai appeared in the New York market in the United States, causing a great commotion.With the continuous expansion of the bra market, she registered her own company and increased the sales from hundreds of thousands of dollars to several million dollars.When the economic crisis hit the United States in the 30s, industries shrank and businesses went bankrupt, but the bra industry created by Yi Dai lasted for a long time.

Many women want to do a big career, but they stress that they don't have funds or other necessary conditions.In fact, these are not the most important. As long as you update your concepts and get rid of the shackles of traditional thinking patterns, you will be able to succeed.You can't make money by always playing around in the routines used by others. At this time, the only thing you can do is to change your concept.When more and more experience accumulates in the brain, a thinking pattern will be formed, and people will get used to judging things with their own value standards and thinking patterns. This is rigid thinking.

All successful people who can establish their own wealth kingdom never copy each other or repeat the same mistakes, because they are creative, they are precedent destroyers, and they have the potential to pioneer.Without pioneering, there will be no leap, and there will be no essential improvement.The difference between the rich and the poor in the world lies in the difference in ideas, develop creative thinking in potential, and let this creativity become a lever to pry wealth.

(End of this chapter)