How to deal with bosses and employees

Chapter 25 How to be a Competent and Good Employee - Career Development and Career (8)

[-]. Maintain a good professional image and professional image

1. Professionalism is the best sign that a person's work is recognized by others, and professional image is the concentrated expression of professionalism
Among the professionals we have met, there are some who we know what they do just by looking at them.For example, we can often see some energetic people in suits and ties in the streets and alleys, carrying a bag in their hands, and walking in a hurry. They are likely to be an insurance salesman.There are also some people who can judge their occupation as long as they talk a few words.For example, if you always speak some English words from time to time, it is very likely that you are an employee of a foreign company, because they all clearly show strong professional characteristics.All of us are very familiar with a kind of professional people - flight attendants, they are professionals with a good professional image and professional image that airlines have spent a lot of energy and financial resources to successfully create.Airlines know exactly what their employees should look like in order to win the trust of their customers.

2. No matter what job you do, you must strive to be professional, because only in this way can you have a voice and a sense of trust
Professional image is the external image shown by a person in the workplace.To see how a company is doing, it can be seen from the behavior and external image of employees to a large extent. The cultural concept advocated by an enterprise can also be expressed through the professional image of employees.I want to tell every young employee that no matter what kind of company you work in or what position you are in, you should be professional and expert in front of customers; Job knowledge and skills are the best.Only in this way, you are the most suitable candidate for the position, and you are also the trustworthy person of the customer.No matter how much an unprofessional person recommends products to customers, it will be difficult for them to be accepted, because they are worried about you, and they dare not take them even if they don’t spend money.

Case Story 1:

Xiaoying is a salesperson of an advertising company in Beijing. Although she is only 25 years old and not the most diligent, she has the best performance among dozens of salespeople in the company.This is because her order completion rate is very high. Others need to communicate with customers many times to close the deal, but she only needs one or two times to complete the deal.Everyone also wondered why she is so good, not because of anything else, but because she showed a good professional image and a good professional image in front of customers.Xiaoying usually pays special attention to her external image. Although she is not beautiful, she always gives people a kind and easy-going feeling. In the process of customer contact, I got a lot of impression points.More importantly, Xiaoying is very familiar with the company and the products and services that the company can provide. Not only that, she is also very familiar with the entire advertising industry. She carefully analyzes how to do marketing promotion for each customer. It saves money and is efficient, which makes her behave very professionally in front of customers, so that customers have to trust her and sign orders with her.

Comments: This is actually the secret of her success. Because she is very professional, she is popular; because she is professional, she is trusted.It can be said that all customers will doubt the provider before signing the contract. After all, everyone is afraid of wasting money, so whoever can give customers a sense of security and confidence will easily win. This requires a good professional image and professional image. do it.

Case Story 2:

Jin is an employee of an insurance company in Beijing. He has been engaged in the life insurance industry for decades. He is now the marketing director of the company, and his annual salary has already exceeded one million.She is a leader in China's insurance industry, and she is also a member of the "Million Round Table", the highest club in the world's insurance industry.When she was engaged in the insurance business, the entire insurance industry was not as prosperous and competitive as it is today.But she made up her mind to do a lifelong insurance business at the beginning, so her clients trust her very much.In fact, we all know that insurance products are difficult to sell, the rejection rate is too high, and insurance products are difficult to explain clearly, because after all, it is just a contract, a promise and an expectation that customers do not want to see of cashing.This requires great sales skills and strong psychological endurance.And Kim consistently recommends her products to her customers and the career she believes she will do for a lifetime.It is her continuous study and research in the long-term work honing, so that she is familiar with this job to a very professional level, coupled with her consistent image and good professional ethics of insisting on the same job for many years, she has won many customers. Her unwavering sense of trust.This is an important reason for her brilliant career.Now she still places special emphasis on requiring her subordinates to be professional insurers, and her team is still one of the best among the current Chinese insurance sales teams.

Comments: Professionalization is essentially a kind of standardization, and professional image is the external manifestation of professionalization.It is based on the premise of market economy and social division of labor, the society's standardization requirements for the basic characteristics of employees, such as morality, quality and skills, as well as the basic characteristics of enterprises, such as basic management processes.Professionalization is not only the professionalization of individual employees, but also the professionalization of enterprises, and the two are interdependent.Without the professionalization of the enterprise, it is impossible to talk about the professionalization of the employees; at the same time, only with the professionalization of the employees can the enterprise truly become a professional enterprise.To maintain a good professional image and professional image, there should be a clear career orientation, noble professional ethics and professional professional qualities and professional skills.

(End of this chapter)