How to deal with bosses and employees

Chapter 3 How to be a Competent Boss - Basic Common Sense and Elements of Management (3)

[-]. Be good at managing talents
In the era of knowledge economy, the essence of enterprise competition is actually the competition of people.This includes not only the competition between business owners, but also the competition between business employees and employees.The crux of the problem is: the boss cannot be an all-round champion, let alone take care of everything in the unit himself. He can only rely on those employees who are both capable and dedicated.This kind of person is what is commonly referred to as "talent".

Managing the talents in your company well is the top priority of any boss.For the management of talents, it mainly includes three parts of work content: recruiting talents, retaining them, and using them.This section describes how to recruit talent.

1. As long as you are sincere, gold and stone are open
In order to obtain talents, the boss of the enterprise needs to have a thirst for talent and perseverance.

Case story:

Ji Yun is the boss of Beijing Tiandelongfang Technology and Trade Company. In 2005, Ji Yun's career suffered a huge setback.He spent several 10 yuan to successfully develop the aquarium tea table (that is, a coffee table with an ornamental fish tank) before it was put into mass production, but a friend who knew the production process stole the technology, developed the product first and occupied the market.

Ji Yun vowed to make a better aquarium tea table to regain the market, so he set his sights on developing a new product, the drum-shaped aquarium tea table.

However, it is really not an easy task to combine the three things of drum, fish tank and coffee table, and also solve the problem of oxygen supply and ventilation for fish.The crux of the problem is to be able to make large-scale wooden drums that are not deformed after being filled with water.But who would make such a big drum?After several twists and turns, Ji Yun finally found out that in Dachang Village, Hebei Province, there was an old man named Liu Jinfu who was a drum craftsman.The Liu family is famous for its craftsmanship of making big drums passed down from generation to generation. The big drums made by the Liu family are not only three to four meters in diameter, but also decorated with unique gold lacquer paintings on the drum body.The Liu Family Drum used to be used by the royal family of the Qing Dynasty, and it can be called a unique product in China.

In order to invite Liu Jinfu to be his technical consultant, Ji Yun went to Dachang Village five times within a month to visit the elderly.After being shut down four times in a row, his sincerity and determination finally touched the old man Liu Jinfu.The old man finally decided to go out of the mountain, and unreservedly passed on the craft of making drums to Ji Yun, a foreigner.

As one after another technical problem was broken, Ji Yun quickly made a finished product.The series of drum-shaped aquarium tea sets he launched are very popular among Chinese and foreign merchants, and one aquarium tea set can be sold for nearly 2 yuan.With the support of the old man Liu Jinfu, Ji Yun is really like a fish in water, and finally embarked on the road to success.

2. Use relatives or capable people
Blood is thicker than water.It is our country's tradition to pay special attention to "relationships". Blood ties and friendships are often valued by us.

In today's entrepreneurial enterprises, the investors are often composed of the boss and relatives and friends, or the relatives or friends of the boss in the enterprise hold important positions and are responsible for certain management tasks.

In such a situation, the boss will always be confused about the question of "use relatives or capable people".How to deal with this problem?It's actually very simple: Appoint people on their merits, that is, assign tasks to whoever is more suitable for a certain position or a certain job.

Case story:

Wang Tao and Li Kai are cousins ​​who co-founded a second-hand goods trading website.Wang Tao contributed a lot of capital and served as the legal representative and general manager of the company, in charge of the company's finance and internal management, while Li Kai was in charge of market development.The duo are ambitious, convinced that venture capitalists will soon be sending them thousands of dollars in investment.

Their website is beautifully designed, and the second-hand goods involved are also varied and have everything you expect.However, since neither of the brothers had previous experience in business, especially Li Kai, who was in charge of market development, would change his publicity strategy every few days, and the people in the marketing department would follow his baton around like headless chickens all day long. .Seeing that other websites opened forums to gather popularity, he followed suit; seeing other websites using job fairs as a pretext for publicity, he followed suit; seeing other websites launching telemarketing systems, he also followed suit.It took more than half a year, and a lot of money was spent, not only did not make any improvement, but it caused complaints from all over the company, and the hearts of the people were scattered.

Where is the way out in the future?At the summary meeting, Wang Tao and Li Kai truthfully explained to the employees the current problems and difficulties encountered by the company, and sincerely solicited opinions from the employees.An employee named Huang Dayang once worked in the famous Dangdang.com, and his major in university happened to be marketing.Huang Dayang used the knowledge he had learned, combined with the market situation and the company's current situation, to talk to Wang Tao and Li Kai.
What is market segmentation and market positioning, what is differentiated management, what is competitive advantage, what is brand management... Wang Tao and Li Kai listened with gusto and admired Huang Dayang very much.

After the meeting, Wang Tao discussed with Li Kai and proposed to buy all of Li Kai's shares.Considering that he was indeed not made for business, and recalling the hardships he had suffered these days, Li Kai agreed.In the end, Wang Tao decided to transform the website into a professional website for second-hand car transactions, and hired Huang Dayang as the marketing manager.Soon, their website stood out among similar websites, not only the number of members increased rapidly every month, but also the transaction volume of used cars also increased.

Comments: Those who have talents win the world.No matter how big or small a modern enterprise is, in the final analysis it is all about human capital.When we see the advertisements of many brands in a certain industry being bombarded in turn on TV, what do we think of?It's very simple, we all understand that several manufacturers have already produced products, and they are competing for the market and customers.In fact, this is only a superficial phenomenon of enterprise competition, and the key to the success or failure of an enterprise often lies in how many talents the enterprise has that can truly create wealth and value for the enterprise.

The so-called "talent problem" does not exist in the world at all. The failure to find suitable talents is because the boss himself has problems.First-rate talents must gather around first-rate bosses, second-rate talents must gather around second-rate bosses, and so on.

How much boss do you want to be?
(End of this chapter)