1000 Business Lessons Every Businessman Must Know

Chapter 2 Entrepreneurship Preparation: Are You Suitable to Be Your Own Boss (1)
[-]. Are you suitable for starting a business?

001. Entrepreneurship is a shortcut to realize your dream of being a boss
At present, there are only three effective ways to become a boss:

1. Inheritance
For example, Zhou Haijiang is to Zhou Yaoting, Lu Weiding is to Lu Guanqiu, Xu Yongan is to Xu Wenrong, Liang Zhaoxian is to Liang Qingde, Mao Zhongqun is to Mao Lixiang, this is the son taking over from Laozi, and the son succeeding Laozi as the boss.

2. Part-time job to partner
Join a company first, as a part-time worker, rely on your own hard work and talent, gradually upgrade to a partner, become the boss of the partnership system, or acquire the company or an external company after the strength is developed, and become the boss;

3. Start your own business and be your own boss
Through the analysis, these three approaches have advantages and disadvantages, and the conditions and requirements are different.

In the first way, you must first have a good father who can start a business, make it big, and be willing to pass on the business to you.This is very rare, it can be met but not sought after, and for most people, it can only be a dream;
The second path, many people follow this path to become a boss, but the process is long, and there are super high requirements for people's endurance and talent, and this kind of talent is not only a talent for business, but also a talent for "being a society" Talent, is an entrepreneur, but also a social activist;
The third is the simplest, the most direct, and the most straightforward.Open a small door, invest [-] to [-] yuan, and you can be the boss.For most people,

The third way is the most realistic way to become a boss, and it is also the most reliable way. In other words, starting a business is a shortcut to realize your dream of being a boss.

002. Are you satisfied with your current life?

People whose lives are not very rich, who don't want their lives to be better, and starting a business can change their lives, even earth-shaking changes.

Entrepreneurs are mostly laid-off workers, farmers who have lost their land or do not want to stay in the countryside for various reasons, and college students who have just graduated and cannot find a job.This is the largest group of entrepreneurs in China.

According to a survey report by Tsinghua University, survival entrepreneurs account for 90% of the total number of entrepreneurs in China.Many of them were forced to go to Liangshan to earn a living.Generally, the scope of entrepreneurship is limited to commercial trade, and a small amount of business is engaged in, and it is basically a small processing industry.Of course, there are also those who grow into large and medium-sized enterprises because of opportunities, but the number is very small, because the domestic market is not like 20 years ago, like brothers Liu Yonghao, Lu Guanqiu, and Nan Cunhui's entrepreneurial era, material shortages, mechanism chaos, and opportunities. The era of everywhere no longer exists.

Today, it is already an unrealistic fantasy to just rely on waiting for opportunities to achieve great things.Even though starting a business is getting harder and harder, but if you don’t even do it?And how can you expect to wake up and be the boss?
003. Do you like the feeling of being a boss?

Do you dislike being controlled, do you like the feeling of being the boss.There are some people who, strangely, don't have any clear goals.I just like starting a business, and I like the feeling of being a boss.They don't care about what they can do or what they will do. They may be doing one thing today and another thing tomorrow, and what they do can be completely irrelevant.Some of them have no obvious interest in making money, and never think about the success or failure of their own business.

The strange thing is that there are not many entrepreneurs in this category who make money, and the probability of entrepreneurial failure is not higher than that of those entrepreneurs who are conscientious and diligent.Moreover, most entrepreneurs in this category are very happy.If you are one of these "weirds", maybe one day you will become the boss.

004. Check whether you are suitable for starting a business
A person who wants to start a business must know whether he has the conditions for success before starting a business. You need to clearly ring the following questions:

1. Do you have a clear business idea
The idea of ​​starting a business must be clear.You should be able to describe your thoughts in very few words.According to the experience of successful people, the reason why they cannot put their thoughts into words is also one of the manifestations that have not been carefully thought out.

2. Do you understand the industry you are engaged in?

Many industries require entrepreneurs who have worked in this industry and have an understanding of all aspects of their industry.Otherwise, you have to spend a lot of time and energy to investigate such things as prices, sales, industry standards, competitive advantages, and so on.

3. Has anyone ever worked in this industry

Generally speaking, some of the more successful companies operate with a more realistic approach than those particular ideas.There is a popular saying among experienced entrepreneurs: "A good idea that has not been implemented often may not be implemented."

4. Can it stand the test of time
A would-be entrepreneur feels genuine excitement when one of his plans actually comes to fruition.But what will happen after a week, a month or even half a year?Is it still that exciting?Or already have another idea entirely different to replace it.

5. Do you have a good relationship network?

The process of entrepreneurship is actually a process of organizing such as suppliers, contractors, consultants, and employees.In order to find the right candidates, you should have a network of personal connections at your service.Otherwise, you risk misusing someone who is unreliable or someone who is bad.

In short, you have to be quite competitive in starting a business, and only you can decide what is the best way to do it.Getting things done is not easy, but starting a business is even more difficult.If you choose the road of entrepreneurship, you will naturally look forward to the scene of success. However, you should think clearly about the difficulties you will encounter in the process of starting a business in advance.

Qualifications that a successful entrepreneur should possess include:

——Strong self-discipline
——Self-confidence and self-improvement

——The ability to know people

- Management skills

--imagination
——Good eloquence

- Perseverance
—— more optimistic
--Dedication

- Have a positive outlook on life

- Ability to sell
- Ability to make independent decisions

——Calculate the cost, pay attention to the profit
When you determine that you are suitable for starting a business, you don't have to rush to start a business right away. You must first evaluate whether your business plan is feasible.

005. Not everyone has entrepreneurial qualities
Some of the people mentioned above have the quality of entrepreneurship, but some people do not have the quality of entrepreneurship. Who are not suitable for entrepreneurship?The study found that the following nine types of people are not suitable for entrepreneurship:

1. People who can only say "yes" are not suitable for starting a business
People who can only say "yes" are not very suitable for starting a business.Because this kind of person lacks independence, initiative and creativity, if he becomes a manager, he can only follow the old ways and find it difficult to work pioneeringly, which is not good for the development of the company.In addition, this style of work is not good for employee development.

2. People who lack a sense of professionalism are not suitable for starting a business
Occupational awareness is people's identification with the occupation they are engaged in. It can stimulate people's vitality and creativity to the greatest extent, and is the premise of professional dedication. For example, professional athletes, professional actors, etc., they have strong professional awareness.If you lack professional awareness of the jobs you have been engaged in, are only satisfied with mechanically completing your own work, have low demands on yourself, lack of aggressiveness, and lack of initiative in your work, then you are not suitable for starting a business .

3. People who like to be lazy are not suitable for starting a business
If you are an employee, this is called "wage thief".The labor they pay does not match their wages, and they have too much free time. They only complain and gossip, wandering around every day, wasting time and affecting their work. This behavior is actually a kind of theft in disguise.Entrepreneurship especially requires hard-working people. If such a person starts a business by himself, the consequences can be imagined.

4. Rigid people are not suitable for entrepreneurship
This kind of person lacks flexibility in doing things, and can only deal with everything based on experience and dogma, and cannot respond flexibly.Accustomed to regard convention as the golden rule, unable to adapt to the rapidly changing situation and environment.

5. Emotional people are not suitable for entrepreneurship
Be rational in dealing with everything. Emotional people often replace principles with emotion, and do whatever they want.Can't use rational self-control.This is extremely detrimental to the work of the company.

6. One-sided and arrogant people are not suitable for entrepreneurship
Some people only pay attention to the shortcomings of others and fail to see the good points of others, or they are well aware of the shortcomings of others, but they cannot guide them to the good.Some people like to belittle others and elevate themselves, always thinking that they are the strongest, self-centered, self-centered, and have great personality flaws.These two kinds of people have obvious weaknesses. Even if they are capable, they may have a great negative impact on the company.

In addition, people with poor quality and a strong sense of superiority are not suitable for starting a business. If a person lacks integrity, it will be difficult to gain a long-term foothold in the market.People with a strong sense of superiority rely on their talents, do their own thing, leave the company collective, and have a difficult relationship with the company collective.

006. Confidence can make your dreams come true

If you want to start a business successfully, you must first have full confidence in yourself.If you don't have confidence in your own business, then starting a business is very dangerous.

An entrepreneurial consulting company once conducted an interesting experiment with eight entrepreneurs:
The experimenters let the eight people walk through a very dark road.They all passed bravely and smoothly.

At this time, the experimenter turned on a light above this section of the road.Under the dim light, the entrepreneurs were surprised to find that it was not a flat road, but a small wooden bridge built on top of the sewer, with dirty sewage underneath.Without knowing it, they walked across the rather narrow suspended wooden bridge.

Seeing their surprised expressions, the experimenters asked, "Now, who of you would like to walk this road again?" After a few minutes of silence, only two people raised their hands.One of them walked over cautiously, at a much slower speed than before; the other asked the experimenter for help and returned after walking halfway.

The experimenters turned on the lights that had been prepared.Under the bright light, they could see clearly: in fact, there was a very inconspicuous safety net under the small wooden bridge, which they hadn't noticed just now.

"Is there anyone who is unwilling to pass this small wooden bridge?" the experimenter asked.This time four people stood up. "Why are you guys unwilling?" The experimenter asked the other four people who did not stand up, and they asked almost simultaneously: "Is this safety net safe?"

Entrepreneurship does have certain risks, just like the sewer under the small bridge in the above case.However, the success of entrepreneurship depends on neither the ignorance of risks nor the omniscience of risks, but the confidence to move forward despite knowing the existence of danger.

The biggest characteristic of a successful entrepreneur is that he is full of confidence in himself.Self-confidence is the most important thing on the list for anyone who wants to be successful in starting a business.If an entrepreneur can't make up his mind about which path to take, it affects everyone in the business.

[-]. Qualities an Entrepreneur Should Possess

007. What qualities should an entrepreneur possess?

Entrepreneurship is a life choice full of challenges, and it has special quality requirements for entrepreneurs.Entrepreneurs must possess the following qualities:

1. Fair and decent
Fairness and integrity and selflessness to the cause can generate great centripetal force and cohesion among entrepreneurs.

2. Enthusiasm and responsibility
Entrepreneurs are the core of the enterprise, and his enthusiasm for the cause will definitely infect the employees of the enterprise, so that all work will be done in full swing.At the same time, only with a strong sense of responsibility and mission can entrepreneurs have the determination to complete their careers no matter what difficulties they encounter.

3. Motivation and creativity

Entrepreneurship is a matter that requires full dedication, and a positive attitude can make a business successful.In this process, no one will make arrangements for entrepreneurs, and no one will make decisions for entrepreneurs. Faced with difficulties, problems, and crises, entrepreneurs can only obtain due entrepreneurial benefits by actively seeking for them.

Only with a creative spirit can entrepreneurs develop their potential, break all kinds of rules and regulations, and create new situations.

4. Honesty and humility

Honesty and humility are virtues that are very important for anyone who wants to be successful.And for entrepreneurs, it is especially important.Because, only honest and humble people can gain the trust of others.

5. Restraint and Patience

Restraint and endurance are signs to measure whether a person has a strong will.And if you lack such things, you will lose your temper frequently, and losing your temper will make people lose their minds, which will cause tension in interpersonal relationships, affect work relationships, and may lead to the failure of entrepreneurship.To succeed in starting a business, you must actively force yourself to do the things you least want to do, and this is often what you need most.

008. Strong interest in operators

If you are not interested in what you do, you will not have enthusiasm, and for an entrepreneur, enthusiasm is very important, and it is difficult for an entrepreneur without enthusiasm to be competent in the business.

Alfred Sloan (Alfred Sloan) is a typical example.Sloan was chairman of General Motors during his lifetime.Sloan graduated from the Massachusetts Institute of Technology with a major in telecommunications engineering. At the age of 23, he became the chairman of Fiat Bearing Company.When the company was merged with United Motors, Sloan became chairman of the new company (age 31).Five years after United Motors joined General Motors (GM), he was promoted to the chairman of the company (at the age of 5), and has since served as president and honorary president. He died in 48 at the age of 1996.

When Sloan took office at GM, the company's products had a market share of only 12 percent, and its dividend was less than a penny per share. When he resigned as president in 1, the company's market share had reached 1956%, and the dividend had increased to $52.In Sloan's half century of tenure, there has never been a failure to pay dividends.

After serving as honorary president, Sloan has never been absent from the company's board of directors.After deafness in his later years, when a reporter asked "what is the most promising stock for growth in the United States", he wrote "General Motors" without hesitation.

Sloan's uniqueness lies in his concept and life attitude as an operator, especially his practical spirit of strict self-discipline.

Of course, in addition to having a strong interest in management, having management skills, being good at employing people, being proficient in business, and following the social situation are all necessary conditions for an excellent manager.

009. Entrepreneurs must have a tenacious spirit
If there is one quality that almost all successful entrepreneurs possess, it is tenacity.No other class of people needs the spirit of perseverance and hard work more than entrepreneurs of enterprises.

Employees, customers, and shareholders all want strong leaders.Only your competitors want you to give up that spirit.Hold on to your ambition tenaciously, the tenacious spirit makes you more tenacious, and after success there will be greater success.

Harold is a product engineer at Ford.He was adamant about producing a minivan.His tenacity didn't pay him off right away, because Henry Ford II didn't want to take risks with a minivan.So Harold went to Chrysler.There, he envisioned new products with the support of President Iacocca.Iacocca insisted on making this new product: "Everyone is against me... But, that's what happens with horse racing." One of the best selling models.

The so-called tenacity does not mean being stubborn to the point of stupidity.It is a spirit of determination to achieve results, no matter what hardships and obstacles are endured along the way.

(End of this chapter)