1000 Business Lessons Every Businessman Must Know

Chapter 4 Entrepreneurship Project: Which Project Are You Suitable For (1)
[-]. Which project are you suitable for?
020. Selecting items cannot be based on imagination

One of the keys to successful entrepreneurship lies in the selection of service projects.Although the labor organization of informal employment has defined the scope of services, what kind of project to do depends entirely on the entrepreneur's own choice and correct grasp.One of them is that the selection of projects cannot be based on imagination.

Wang Bin, the owner of Lianbang Sanlin Shimao Handicraft Production Service Agency, studied in a high vocational crafts and jewelry major before starting his own business, and then worked in a handicraft product factory for many years. With his own skills, he embarked on the road of entrepreneurship.Relying on the originally accumulated skills and through my own efforts, I won the jewelry processing service market and achieved entrepreneurial success.In the words of Wang Bin: "Entrepreneurship requires a project that you are familiar with, so that you can fully grasp and have the opportunity to succeed." Unlike Wang Bin, Huang Fengna, the owner of Lianbang Puxing Shanshui Chemical Cleaning Service Agency, originally studied fine arts Professional, engaged in animation production, and once had her own studio, but her later entrepreneurial experience was "by mistake", engaged in the cleaning service project of the community, and relying on her entrepreneurial experience of "becoming a person beforehand" ,achieved success.

When asked about the feeling of entrepreneurial success, Huang Fengna said: "Be good at doing projects that the market needs. Although doing so will be a challenge to yourself, it is easy to succeed." Because only what the market needs is what entrepreneurs need to work hard on. , this is an opportunity.There are also successful entrepreneurs who believe that joining a project with strength and brand awareness can also achieve success.Obviously, doing what you are familiar with, doing what the market needs, and doing well-known brand projects may become a successful experience for practitioners in choosing projects.

021. Don’t just look at the eyes when choosing a project
Business opportunities are everywhere, it depends on whether you have a unique vision, good ideas and methods.Of course, if you want to start a business, it is best to make a small investment and make a big profit, and a huge profit will make you more tempted.For example, you need to invest thousands of yuan or even more to open a store, and you are also taking risks and worrying about losing money.

Who wouldn't want to find a project with low cost, high return, and no risk?Some people don't want to invest a penny and go to a free site.You have to know that there is no such thing as a free lunch in the world. There are many free websites on the Internet, advertising everywhere to mobilize you to participate.However, these free sites can only make you a small amount of money, and you have to keep your computer on for a long time, and you have to do publicity work and develop offline for them.In the end, your electricity bills consume a lot, and you haven't earned much money yet.

Therefore, in the early stage of starting a business, you must carefully choose a project that suits you and has development prospects.A good start is half the battle. If you choose a good project, your business will have the right direction.

022. Don’t be impulsive when choosing a project
Entrepreneurship requires passion and impulsiveness, but if you don’t do research when choosing a project, follow others’ opinions and follow the crowd, you will not only fail to win, but will also bear the burden of “debt” on the contrary.

The impulsive choice of projects will also lead to entrepreneurs lacking confidence in entrepreneurship.The owner of Lianbang Shunfeng Clothing Service Co., Ltd. chose inaccurate project positioning, couldn’t sell the purchased clothes, couldn’t transfer funds, and lost more and more money, which made him lack confidence in how to start a business in the future.The owner was filled with emotion about the current situation: "It's all caused by impulsiveness."

In fact, when choosing an entrepreneurial project, as long as you do some analysis, combine your actual ability and market demand, and listen to the analysis of the opening guidance experts, you can avoid the adverse consequences of "impulse".

023. Have a deep understanding of familiar industries
A person who wants to start a business often asks: Which industry should I engage in?

For many people who have the ideal of starting a small business with a small capital, it is usually not a lack of funds, but a lack of a profession.

Often there is a contradiction.Those who work in middle and high positions in large organizations have a fixed income, and usually have an educational foundation, and know better how to invest money with money. Usually, these people have more spare capital and are capable enough to start a business.But all the money of such people is not enough to start a large company, and they usually lack practical experience for some small businesses.

The other kind of people have a little experience in running small businesses, such as fast food restaurants and fashion stores.But such people usually lack funds and may not be able to handle many financial problems.

So, these two types of people can usually work together.For example, if the latter type of person wants to be the boss of the bank, he can use the relationship between relatives and friends to attract people with spare capital to buy shares.

Generally speaking, there are more people who have spare capital but lack the professional knowledge of starting a business than those who have skills, have entrepreneurial ideas but have no funds to start a business, because the latter can choose to start small, while the former may have no way out , never being able to start a personal career.

Just because a person has a skill, such as knowing how to pick locks, does not mean that he should open a business and sell locks. It is not surprising that he may start a fashion store, as long as he can really make money and develop.

Therefore, there are some entrepreneurs who take the initiative to join another industry in order to become entrepreneurs. This situation is relatively dangerous.

Because as soon as a business starts, the company has expenses, and it must bear it no matter whether it makes money or not.The initial venture capital may not be able to cope with it for such a long time. Many small businesses have announced their closure under the circumstances that they have not yet understood the profession.

Therefore, if you really want to start a business and want to be more confident, you must be more familiar with a certain industry, the better, and don't just do things based on imagination, drive, and ideas.If you are really determined to devote yourself to a business, you might as well quit your job and work in this industry for a year or so, and it will not be too late to find out how you are familiar with it before starting a business.Although this takes time, it is better than spending money after opening.

024. Tips for successful project selection

To successfully choose an entrepreneurial project, pay attention to the following skills:
1. Choose carefully, don't crowd where the excitement is
Small-capital operators have a heavy mentality of seeking stability, and they often hold the mentality of doing what others do, and taking a risk-free, stable and profitable business path.However, this path is not feasible.Small-capital operators who invest while it's hot are either facing a market giant in the same industry, or picking up the leftovers that have run out of oil and water.Perhaps, this is the key to the fact that many people see other people making money but they can't make money by doing it themselves.

2. Occupy gaps in the market by cleverly exploiting gaps

The more developed the economy and the more advanced the society, the more refined people's needs are. Therefore, small investors should find their own way, devote themselves to operating goods and services that no one else has, and cleverly occupy blind spots in the market.Such as operating products that are matched and supplemented by large stores; opening up new industries such as scrubbing and pick-up services outside the 360 ​​line; opening shops, restaurants, novelty stores, night markets, etc. in response to the gaps in time management to provide consumers with Multi-level convenience services.

3. Quick response, small boats turn around quickly

The business environment is often changing rapidly, and market conditions can change from time to time.If you operate with a small capital, the boat will turn around quickly. As long as you keep a clear head at all times, respond sensitively and quickly to market changes in a timely manner, and seize fleeting opportunities first, you will surely be able to realize small capital and large profits.

4. Take the initiative to come to the door and do business flexibly

The management of large enterprises with strong capital is still the same, and that of small businesses with small capital is the same.The goods in the mobile stalls are generally required to be daily necessities, which are used by every family every day. Therefore, it is easy to establish a stable relationship with customers and make money steadily and locally.And the door-to-door service can cater to the needs of urgent needs without going out, and it hits it off.

5. Small profits but quick turnover, no overstocking
As the saying goes: "Three percent of the gross profit is enough to eat, and seven percent of the gross profit is enough to starve to death." The profit is meager, the price is lowered, and the advantage in attracting customers in the competition is to achieve the goal of small profit - high sales - making money.The small business capital is quite limited, and the most fearful thing is that there will be a backlog of products, and the capital will not be able to turn around, and it will become dead money. The burden will become heavier, which will affect the next step of operation and form a vicious circle.

6. Sell when it is profitable, don’t be too eager to make money
Making big money is the dream of many people.But most people spend their entire lives having trouble making their dreams come true.What is the reason?It's because they are too eager to make money, they don't want to make small money, and they can't make big money.A millionaire once said: "Small money is the ancestor of big money." Many wealthy people in life started from scratch with humble small money.

025. Personalized investment projects are popular
Experts believe that the most important criterion for judging the success of an entrepreneurial project is whether the project has its own characteristics, that is, the "personality" of the project, and whether it has characteristics that distinguish it from other projects.The so-called "personality" is not an empty concept, "personality" is composed of many specific and real contents.It includes several features:

1. Innovation
The project must be novel, the market is not yet saturated, and there are still areas that can be explored.

2. Creativity
There are new ideas, characteristics, and their own unique "selling points".

3. Dare to do what others don't want

No matter how good the project is, it will encounter problems of one kind or another during the actual implementation. At this time, entrepreneurs need to use a calm mind to think about how to deal with it.Don't follow the crowd, make your own accurate judgments and decisions.

4. Professional
A good project will have a certain "professional knowledge" content, so that it can stand out among many projects.

5. Be forward-looking

Even though it may not be very "popular" in the market at present, a good project will definitely win in terms of long-term benefits, and it can stand the test of time.

Due to its own characteristics, "personalized" investment projects often make investors "the first to eat the cake", with high returns and few competitors in the short term.Therefore, "personalized" investment projects are welcomed by small and medium-sized enterprises in Jiangsu and Zhejiang, such as crystal flower production technology, antique furniture production technology and formula, parent-child clothing and other projects with promising prospects.

[-]. Obtain business opportunities from market information
026. If you want to start a business, you cannot do without the market
Entrepreneurship is inseparable from the market, and the market is also a hurdle that entrepreneurs must pass through.If it is well grasped, it can be used by entrepreneurs. If it is not well grasped, it will force entrepreneurs to fail.

1. Market research can prevent blind investment
It can be said that the market is both merciless and ruthless.Entrepreneurship is inseparable from market research. Through market research, you can make an accurate and scientific positioning of your own entrepreneurial project, and it is also convenient for you to operate in business management.With market research, you can also prevent blind investment and avoid unnecessary risks.It is also possible to predict the development of the market at an early stage, which is conducive to successful entrepreneurship, to be one step ahead, and to obtain early profits.

2. Market research can accurately select the venue
Through market research, you can accurately choose the venue, and you can reduce the troubles caused by low passenger flow and inaccurate positioning for your future business.

3. Market research can identify entrepreneurial projects
To varying degrees, some successful owners also said that they have more or less experience and practice in market research.Although doing so will make it difficult to determine your own entrepreneurial project, and you will find that you can’t do this through investigation, and it will be difficult, but in the long run, this approach is still necessary. The project has enough mental preparation.

027. Be sure to study social hotspots
In 1985, Prince Charles of England planned to spend 10 billion pounds to hold the most luxurious wedding of this century in London.When this news came out, it immediately became a social hot spot and one of the most concerned topics of the British people.And shrewd businessmen are racking their brains, wanting to take the opportunity to make a fortune.Candy factories print photos of princes and princesses on candy paper and candy boxes, textile printing and dyeing factories design products with commemorative patterns, food factories produce festive cakes and ice cream, and various festive decorations such as commemorative medals And souvenirs, even simple telescopes that no one cares about, were snapped up by the crowd on the wedding day, and many manufacturers made a lot of money for this.

Be good at capturing market information and social hotspots.Entrepreneurial business opportunities are often reflected through market information. If you can capture market information in advance and make full preparations before the opportunity matures, you will be able to grasp the entrepreneurial business opportunity well.To study social hotspots, one should:

1. To "see" more

The era we live in is an era of rich information and increasingly developed media. As long as you pay attention to observation, you can get a lot of social information.

2. Always "think"

It is taboo to learn any knowledge at a glance, and you should also think deeply about the social hotspots. You should always think about the phenomena and essence reflected by these social hotspots, what are their ins and outs, and what are the backgrounds related to them.

3. Be good at "returning"

Simply collecting social hotspot materials does not make much sense. You should be good at summarizing and sorting out the social hotspot materials you usually accumulate, so that you can discover some regular things from them and deepen your thinking on social hotspots.

028. Capture market opportunities in a timely manner
Market opportunities, also known as "marketing opportunities" and "business opportunities", refer to the objective existence in the market, which can promote the success of enterprise marketing activities and the possibility of profit.

Enterprises often suffer a lot in the competitive market, and entrepreneurs often lament "untimely birth".In the end, many businesses went bankrupt due to missed opportunities.On the other hand, an enterprise that was already on the verge of death was revived because of a "gifted opportunity".Is the future of the enterprise really unpredictable?

In fact, market opportunities are not some unfathomable abstraction.Market opportunities are ubiquitous in the marketing environment.

Recognizing market opportunities is ultimately for entrepreneurs to capture market opportunities.Create conditions for the survival and development of enterprises, just as everything contains inherent laws, the capture of market opportunities all includes the establishment of concepts, unique creativity, the alternation of positive and negative thinking, and then like sailing against the current, the development of new technologies Apply the principles.The capture of market opportunities is not only lifelike, but also different from each other, which is inspiring.

029. The concept needed to capture market opportunities
If you want to capture market opportunities in a timely manner, you need to have some concepts of capturing opportunities, which include:

1. The concept of time
Corporate marketing activities must take full advantage of time as the guiding ideology in order to capture market opportunities.The marketing activities of modern enterprises take the market demand as the core, and the market is changing rapidly, which not only creates marketing opportunities for enterprises, but also brings risks to enterprises.

In the modern market competition, enterprises should seize the opportunity and gain time to make the best use of the situation, save the day and win the competition.Time is money, time is wealth, win with speed, create time utility, and never let go of any opportunity easily.

2. Information concept
Enterprise marketing activities must be based on the guiding ideology of valuing information and making full use of information.Market information is news and information about marketing status, and it is an important resource for modern enterprises to carry out marketing activities.All marketing activities of an enterprise, from the determination of the marketing direction to the selection of the target market, from product design to after-sales service, from the formulation of marketing decisions to the application of marketing strategies, must be guided by information and based on information.These functions of information undoubtedly determine the important position of information concept.Information is the eyes and ears of managers.If an enterprise wants to capture market opportunities, it must be able to grasp information from all sides, and know the enemy and the enemy in order to win.

3. Marketing concepts
After experiencing the concept of production, sales, marketing and big marketing, people found that the marketing concept is related to the success or failure of the whole process of enterprise activities, and is the key to the success or failure of the enterprise.Whether the marketing concept is correct or not depends on a certain historical environment, and at the same time, it is necessary to look at marketing activities from the perspective of development. Enterprises can often capture market opportunities and lay a good foundation for their prosperity.

4. The concept of efficiency
In modern marketing activities, "fast" is a major feature. Market opportunities come and disappear quickly, consumer demand changes quickly, and competitors rise quickly. Enterprises are required to have fast information, fast decision-making, and fast marketing. In the final analysis It is to require high efficiency of enterprises in order to seize market opportunities and grasp the marketing initiative.Improving efficiency can reduce labor expenditure, reduce costs, and create conditions for the implementation of cheap strategies.By establishing the concept of efficiency, enterprises can capture market opportunities with fast action, low cost and high profit.

5. The concept of competition
To capture market opportunities, enterprises must actively participate in market competition and compete for customers, quality and efficiency in the market.The law of competition is the inevitable law and objective requirement of the development of market economy.

6. Quality concept
Enterprises capture opportunities in the process of satisfying consumers' needs. Without the satisfaction of consumers, it will be impossible to capture market opportunities.Therefore, corporate marketing activities must pay attention to quality.

7. Risk concept
The marketing activities of enterprises must be guided by the ideology of daring to take risks, being good at avoiding risks, reducing risks, spreading risks, and turning risks into opportunities.

8. Concept of social responsibility
Businesses seem like a mercenary wild animal in people's minds.In modern society, people's values ​​have changed, and it is impossible to win the competition by relying on money alone.As the saying goes, those who win the hearts of the people can win the world, which means to establish the concept of social responsibility.On the one hand, an enterprise is a part of society, and it is a matter of course to fulfill its obligations.On the other hand, in the process of fulfilling obligations, enterprises can get many opportunities.Once public sympathy and support is secured, the source of opportunity for business in the long run is inexhaustible.

030. In-depth research on the law of market opportunities

The regularity of market opportunities is also an objective existence. This regularity reflects the movement and change process of market opportunities.As long as you understand the regularity, it will help you capture market opportunities.

(End of this chapter)