1000 Business Lessons Every Businessman Must Know

Chapter 5 Entrepreneurship Project: Which Project Are You Suitable For (2)
There is a businessman named Can Doug Drum in the United States. After discovering that Siberians regard antlers as useless things, they use antlers to build roofs, and the internal organs of deer are thrown away. The total utilization rate is 64%. Go to a consulting firm immediately to inquire about the market for deer products.The consulting firm told Drum that the general pattern of market opportunities can show differences in different market target ranges.N Doug Drum immediately undertook this research and had a good understanding of the demand for deer products in various parts of the market.He sent the antlers to Hong Kong, Taiwan, South Korea, and sold them at a high price of 50 US dollars per ton; Offal and other pharmaceuticals, 22 kinds of medicines have been developed successively, which are sold well in the world market.N. Doug Drum thus made a fortune and became a rich man in the United States.

Market opportunities can be seen everywhere, some are gradual and unexpected, and some are clear but appear in different scopes.Grasp the signs, be good at reasoning, from one to the other, from the outside to the inside, to clarify the essential laws, and finally you can get your wish.

031. Discover those new market needs

The pace of modern life is getting faster and faster, and more and more people accept the value concept of "time is life" and "time is money".A fast-paced lifestyle will inevitably generate new market demands. Buying time with money is a fashionable choice for modern urbanites.Shrewd businessmen will see this and start various businesses that meet the needs of people's fast-paced life.

Xinhua Net had this report about London:

The accelerated pace of life and changes in lifestyle have made British people increasingly stay away from the kitchen and prefer the convenience and comfort of dining out.Brits are expected to spend a record 280 billion pounds ($1) eating out this year, and that strong demand will fuel a boom in pub food.

This report fully illustrates the impact of changes in the pace of life on market demand.

As far as the country is concerned, for example, in terms of food, China has a large population. With the improvement of people's living standards and the acceleration of the pace of life, it is inevitable to require more varieties of fast food, larger quantities, and better service quality. This aspect of market expansion Irregularly, there is a lot to do; in terms of clothing, due to the accelerated pace of life, people prefer casual, natural, comfortable, and simple clothing, and seldom wear serious suits on informal and important occasions; in terms of travel, owning a private car It has become a reality for those who got rich first. The rental industry has developed from the city to the countryside, and its business revolves around the transportation and auto spare parts market. The demand for goods and services will also continue to increase.

In addition, some service items can also be carried out around adapting to the fast pace of life, such as part-time housework, maintenance workers, property management services, express delivery, delivery services, door-to-door garbage collection, telephone ordering and shopping, appointments for door-to-door hairdressing and hairdressing, medical treatment, etc. It is an item that can be done.

032. Market demand brought about by love and enjoyment

After people's food and clothing problems are solved, people think more about enjoying life and pursuing personality perfection, and more new market demands will arise around the changes in people's lifestyles and life concepts.

1. Beauty care becomes fashionable
Heart of beauty in everyone.First of all, they pursue their own beauty, hoping to stay young and beautiful, which is most prominent among young and middle-aged women in cities with higher incomes.They need all kinds of beauty products and beauty services.In addition to women, men also love beauty. It is not new for men to use beauty products and enter beauty salons today.Not only young people love beauty, but old people also love beauty.People not only pursue their own beauty, but also pay attention to the beauty related to themselves, such as the clothes they wear, the things they use, the room they live in, etc. They will continue to pursue beauty.Make a fuss about people's pursuit of beauty, and you will find a huge market potential.

People not only pursue beauty, but also pursue "health". Good health and longevity are everyone's good wishes.Surrounding the psychology of people's pursuit of health and longevity will also make a difference, such as various gyms, bodybuilding clubs, table tennis halls, bowling alleys, etc. that are emerging in cities.With the improvement of people's living standards, the demand in this respect will also increase.

2. "Representative" services are becoming more and more popular

With the change of people's lifestyle, the "generation" service industry is becoming more and more prosperous.Various "generational" services such as fostering pets and taking care of flowers and plants are quietly heating up.If you don’t have time to queue up to buy tickets or air tickets during the Spring Festival, there are people who can provide ticket purchasing service for you; if you get together with relatives and friends during the festival and drink three or five glasses, the “representative driving” company can help you drive the car home safely; Some young people who go to other places to visit relatives and travel during the long vacation even hope that someone will "live in" the house, not only to take care of housework, but also to prevent thieves from patronizing.

3. Spiritual and cultural needs continue to expand

When people's material life is rich, they naturally require a rich and colorful spiritual life, and a new industry is forming to continuously provide people with rich and colorful, elegant spiritual and cultural products and related services.With the increase of holidays, people have more leisure time, and more and more people go out of their homes and abroad to see the outside world. The development prospects of tourism business and products related to this are also very broad.

In short, society is developing, and people's life concepts and lifestyles are gradually changing. Studying these changes and studying the actual needs and potential needs brought about by the changes is the focus of making money.

[-]. Looking for new business opportunities in the Vientiane market
033. Provide naming services
Now that the market is booming, there are so many shops in the city that there are shops with names and signboards. However, on today's commercial streets, you will see many shops with very vulgar names and signboards that are not impressive enough.

There is an old saying in China: "If the name is not correct, the speech will not be smooth." This sentence is also very suitable for enterprises, companies and shops.Because the name is also an integral part of the corporate image.In foreign countries, at the beginning of the opening of enterprises and companies, they have to consult the naming service company in detail in order to obtain a satisfactory and suitable name. For this reason, they spare no expense.On the other hand, many enterprises and companies in our country do not pay much attention to their names, especially hundreds of enterprises named after East Asia, without any consideration of the business scope and nature of the company or enterprise, let alone small shops.

Therefore, providing naming services, naming enterprises, companies, and stores to establish an image, there are hidden business opportunities. To operate this business, you must have a solid foundation in literature and be able to choose an auspicious name according to the wishes of customers.

In addition, art designers and calligraphers can also be recruited to design corporate logos, write names, and store name plaques for companies, stores, and enterprises.The ability to find excellent talents is the key to this industry.Service departments can include planning, design, calligraphy, carpentry and other departments.

To start this kind of service, we must do a good job of publicity.Because naming services are still new to many people.If the reputation spreads, there will be crowds.Who doesn't want to have an auspicious name to satisfy their desire to make money?At the same time, it is necessary to locate the store as much as possible in a commercial area with a lot of people, or a place with convenient transportation.

034. Elderly care services
According to international standards, a place can be called an "aging society" when the population over 65 years old accounts for 10%.Our country has gradually transitioned to an "aged society", and even some cities have exceeded this standard.Therefore, there is great potential to engage in elderly services, among which the most widely used is elderly care services.

This service should follow the principle of both active service and passive service. First, operators or investors need to invest a large sum of money to hire more experienced doctors, nutrition experts and professional nursing staff to establish a relatively stable service system. The location, purchase the appropriate equipment and equipment; then determine the schedule and basic care methods to start business.

The so-called active service is to combine the characteristics of the elderly, to hold some special lectures on health care knowledge and short training courses on adjuvant treatment of common diseases of the elderly and chronic diseases, so that they can learn the way of health preservation to prolong life and get rid of the stress. Lonely, lonely small circle of life.Scientific training and maintenance of body and mind is the primary condition for the elderly to spend their old age peacefully.

The passive service mentioned here refers to the elderly who are seriously ill or have limited mobility. They can register at the nursing center for the elderly to find various nursing staff.Evening care, bed care for serious illnesses, and hourly care are all within the scope of services, and even chatting and other methods can be used to help them get rid of psychological barriers.

Most of the elderly have gone through the vicissitudes of life. Decades of struggle have left them not only considerable material wealth, but also a sense of accomplishment in their careers and a sense of pride in society.If nursing services for the elderly can give them more respect and considerate care, why worry about poor financial resources and poor career?For operators with insufficient funds, they can start with passive services, and when they have accumulated funds to a certain extent, active services can be carried out simultaneously.

Health and longevity is not only the wish of every elderly person, but also the wish of all middle-aged people and even young people. If the elderly care service can continue to develop and improve day by day, then it will have a broader market.In this sense, this is not only a good way to make money, but also a cause that benefits mankind.

035. Temporary labor services

With the development of the market economy, various enterprises and commercial companies have an increasing demand for temporary workers. Therefore, service companies that provide temporary workers have the possibility of becoming a large enterprise in the talent market.

First of all, entrepreneurs like this method, especially when the products they produce are highly time-sensitive, and the management is better than those who hold fixed positions; This is especially true for technical and technical personnel. They regard temporary jobs as "fixed occupations". After planned job changes, they can live a very comfortable life. They can not be bound by fixed jobs, and they can use their jobs to travel around and adapt to different situations. Career, fun.

The scale of such temporary worker service companies is mostly local, but it can also be national or international.The company itself must have all kinds of excellent talents, which is a prerequisite for ensuring regular surplus.In this regard, each service company must implement comprehensive tests and on-site examinations for job seekers, establish a relatively large talent pool, give priority to hiring experienced candidates, and continue to discover promising newcomers.According to preliminary surveys, job seekers mainly include housewives, students, retirees, young people who have not yet decided on a career, and incumbents who want to work part-time or temporarily. The talents provided include laborers, salesmen... and even Specialized technicians in a wide variety of disciplines are available.

For a relatively complete service company that provides temporary workers, it is by no means a company that simply introduces temporary workers, but the service company directly hires temporary workers, making them employees of the company, and then the service company directly pays them Temporary staff, deducting various handling fees, and handling requests for endowment insurance, welfare funds and other various expenses.

Most of the hired people need to receive specialized training before they can be qualified for certain jobs.As for those who are emotionally unstable, irresponsible, and dishonest, they should be eliminated during the employment test.The service company shall sign a tripartite agreement with the employer and the staff to provide guarantee.Only in this way can the reputation of the service company gain the trust of the society and become another reliable guarantee for the source of talents in the business world.

036. Cleaning service
Cleaning services are gradually favored in modern society.All major companies and families are the objects of cleaning services.Because people in modern society are busy all day long, they have no time to take care of the cleanliness of the family, especially the kitchen.This led to the rise of a new industry—cleaning service companies.

Cleaning services can help to clean the household's rooms, kitchen and kitchen equipment, furniture, etc.A cleaning service company can find a few like-minded people to operate as a joint venture, and the capital required is not too much. It only needs to find an office and equip a few telephones to start business.However, prepare vacuum cleaners, detergents, soaps, waxers, etc.Generally, three or four people can form a cleaning company.

The cost of the cleaning company includes rent, water and electricity, telephone charges, equipment costs, advertising costs, etc., in addition to a certain amount of working capital.The service of the cleaning company is cleaning. It seems easy, but it cannot be operated casually.First of all, you must promote yourself, and advertising is one of the ways.Advertisements can state the items of the cleaning service, the charges, the address and telephone number of the company.In addition, it is also possible to visit customers door-to-door to solicit business.

At the beginning, door-to-door service can be adopted, but the role of advertising cannot be ignored, and the business strategy of using the general manager to bring face to face must be understood.The key to engaging in this industry lies in organization and coordination, and exerting everyone's initiative.At the same time, we must pay attention to efficiency and credit.In burglary services, the biggest problem is credit, and service providers must be restrained.After gradually expanding the scope of services, use advertisements to establish the image of the enterprise.

Cleaning services are generally charged by the hour, and additional charges can be made for items that require special cleaning.Generally speaking, users of cleaning services hope to pay as little as possible, but cleaning service providers hope that users pay as much as possible.This requires the organizer to approve the minimum hourly charging standard to ensure reasonable profits.

037. Nanny agency
Finding a good nanny has always been the biggest wish of thousands of parents.In view of this, a service company that caters to the needs of modern people has emerged.

There is a 19-year-old girl who has been working as a babysitter for many years. Thanks to her foresight, today this company named "Eileen Beth Fletcher Community Service Company" has 5 customers and 350 employees. Around the clock nannies, about 100 of them, are trained to take special care of children with disabilities.

Almost all large and medium-sized cities can build markets of different sizes according to this concept and according to the different needs of customers.It is especially necessary to assist some unfortunate parents and help take care of disabled children.The nanny career is always popular.

In large and medium-sized cities in our country, they are generally dual-employees. Once they have children, they need someone to take care of the mother and the child for about a year.When the maternity leave expires, who will the child be handed over to?This can be difficult for young couples who do not have an elderly person to look after them.At the same time, with the development of social activities, these young people want to get out of the family in their spare time, but what about the children?I had no choice but to "look at my children and sigh."

Therefore, the nanny industry is also needed in our country.Moreover, these people engaged in babysitting must go through screening, medical examination, and training.I believe that if you open such a nanny agency, many people will patronize, not only those who are willing to be nanny will come to you, but also those who are looking for nanny everywhere will come to you.Once you've established your credibility, you're not only doing society a favor, but getting paid for it.

038. Professional Women's Club
The club is mostly the world of men, where they have established their own social circle and contact network through various activities, so that their work is easy to carry out.In the past, women were excluded from these clubs.But now is the time to start a club for working women, because working women also have a need to network.You can open the club to all kinds of people, men and women, but it's mainly for busy executive women.These women come to your club because they believe it will help their cause.

According to the characteristics of professional women, it is best for your club to have such facilities and services, such as: restaurants, sunbathing centers, washrooms, dance halls, game rooms, study rooms, especially beauty salons.In addition, you can conduct various workshops, seminars and courses on social and career preparation topics.

Chinese women are indeed "half the sky" that cannot be ignored and are worthy of the name. However, due to historical reasons, the society has indeed failed to provide professional women with more places to start businesses and succeed. You can't find any clubs just for working women either.So now, it is indeed time to open it.

039. "Cute" management

Over the past few decades, investors from all walks of life have realized that in order to continue to thrive in business, they need to acquire a market with large potential opportunities and a large number of consumers.

Now, the admiration of "cute culture" has entered China and has cultivated a unique consumer group.People who like cute culture have no restraints and are open-minded in thinking and behavior.In today's cities, adults in their 30s can be seen everywhere obsessed with playing with 7-year-old children's toys.Or hide at home and watch animation, comics, and comic books.Even arrange your own living room into a cartoon world.

As long as we grasp people's admiration for "cuteness" and open our minds, we can easily develop unique products that meet people's "cuteness" needs.

(End of this chapter)