1000 Business Lessons Every Businessman Must Know

Chapter 72 Business connections: Let you fly fast and run far

[-]. Make friends with the big boss

In the business field, if you can get the help of a successful big boss, you will fly fast and go far.Therefore, it is very important to make friends with several big bosses who will "call the wind and rain" for you.

582. Must Master the Social Relations of the Big Boss

Big bosses are also people. They have various social relationships, various businesses, and various preferences and personality traits.Especially the modern media, often pay attention to the situation of some big bosses, you will definitely know a thing or two from it.You can get to know his past, his experience, his grandparents, father's generation from his history, and you can also get to know him from his relatives, friends, children, etc.

It is also a good way to understand the big boss from a business perspective.What are the main business scopes he operates, what are the secondary ones, where are his branches and subsidiaries located, who are the operators of these companies, how often does he check the branches and subsidiaries, and so on.

Learn about Big Boss from hobbies.What sports, items, and people does he like, what parties he likes or often attends, what are his leisure and entertainment methods, where he often goes, and so on.

In short, when you want to make friends with a big boss but have no chance, you might as well learn from the above aspects, and you will always find some opportunities.

583. Creating a Harmonious Atmosphere for the First Meeting
When you have discovered or created an opportunity to meet the big boss, the most important thing is how to create a special meeting atmosphere.Because, among the many characters, maybe you are one of the crowd, maybe you can't even talk to the big boss.

When choosing a seat at a shared meeting or party, be sure to choose one that is as close as possible to the big boss so he can spot you and hook up at the first opportunity.

At the same time, it is necessary to express one's own personality through clothing, because people often get their first impression from clothing when they meet people for the first time.Clothes should express personality, characteristics, and give people a comfortable feeling.

It is necessary to stimulate the things that the big boss is concerned about, find out what the other party cares about as soon as possible, find an appropriate topic, grab the other party's attention, and stimulate the other party's interest in you.The words should be concise and original, so as to shock the other party and leave a deep first impression.

584. Understanding the Other Party's Proud Things
People are not symbols of history, but the historical process of each person's growth and development is full of historical records, and there are many things that they are proud of.For these proud things, everyone is eager to get a higher evaluation from others. If they can get heartfelt affirmation and praise, it will be even more joyful and proud.

For the high-level business people who want to make friends, you can roughly judge the scope of things they are proud of from his occupation, environment and historical era.

Don't be afraid of not being able to find a topic.The capital that a general is proud of is often the numerous military achievements he has made. A professor of history must be proud of the papers and monographs he has published. Lawyers will be proud of their influential Complimented by the case, even a farmer will feel a sense of accomplishment when he grows better crops than others.Likewise, as a business colleague, it should be easier for you to get to know each other.

When praising something that a person is proud of, you must pay attention to three points: First, the expression of praise must be accurate and cannot deviate from the facts.Second, praise must be sincere, from the heart, without exaggeration.Third, be focused when praising, and let the person being praised feel that you are in the mood to enjoy his glory and happiness.

585. Understand each other's hobbies
Almost everyone has their own hobbies and things they are good at, such as piano, chess, calligraphy, painting, gardening and planting, even smoking and drinking can be regarded as hobbies.A hobby is one's pleasure.For their own hobbies, such as collecting stamps, everyone is willing to spend money, time and energy, and some even forget to eat and sleep.For some people, hobbies are his lifeblood. If you collide with his hobbies, you will be disgusted at the least, and angry at the worst.Respect other people's hobbies, you can win the other's likes.As the saying goes, like-mindedness largely refers to the closeness of interests and hobbies, which brings two people together.

To be a master of praise, you must understand other people's hobbies, respect other people's hobbies, and praise other people's hobbies.If you want your compliments to really "follow what you like", you must have a "skill".

There are countless popular hobbies, such as football, stamp collecting, qigong, etc., which are very popular at present.These hobbies are beneficial to everyone's physical and mental health, are easy to accept, and are quite popular with the public. There are not many differences in people's evaluations, and it is easier to praise them.For example, when you praise a group of football fans, whether you praise him for his knowledge and energy of football, or praise his favorite team, he will be happy.

586. Asking for advice with an open mind is a superb compliment
Generally speaking, you know what you love.A person who loves calligraphy must have rich calligraphy knowledge; a person who loves fishing must have rich fishing experience. You don’t need to compliment his hobbies. Not a trace of it.At this time, as long as you humbly ask for advice and show respect, he will patiently teach you one or two of the mysteries.

When two people with the same hobbies get along, the thing they talk about the most is naturally their hobbies. Even if they meet by chance, they may hit it off.For those with the same hobbies, their rapt attention to learning from each other and having fun is very admirable.They may exchange experiences with each other or may argue over a certain technical issue. However, sometimes, if you want to compliment each other, you might as well present yourself as a "layman" or at a lower level.The high level of praise should be refreshing without revealing traces.

In short, businessmen have to work hard to make friends with big bosses for their own careers.Successfully befriending a big boss is likely to bring you a big business, and may even shorten your struggle.

587. Appropriately demonstrate one's ability

Big bosses generally love and cherish talents. If you consistently show agreement with his opinions and dare not express your own unique opinions, he will dislike you.Therefore, if you properly express your unique talents, you will be liked by the big boss.Of course, you can't be so sharp that people feel overwhelming at first sight.

You have had several contacts with the big boss and feel that he has a good attitude towards you, so ingenious gifts are an important way to connect with the big boss.This should be based on the specific situation of the big boss, and it cannot be stereotyped, nor can it be entrusted to others.It doesn't have to be expensive to be a good gift, if you want to give it, you have to give him something he particularly likes.At the same time, we should also be unique in the way of gifting, from the packaging style to the gift ceremony.

Writing letters is a great way to exchange ideas and connect with each other.With the development of the telecommunications industry and the development of computer technology, many people contact each other through telephone, e-mail, etc., and seldom communicate with each other through letters.If you ask the big boss for advice and exchange ideas by letter, he will feel very kind. Of course, the letters should not be too scribbled.Otherwise, it will make the other party feel insincere.

Sometimes, you may need to take a different approach, such as flying first class to meet successful people.Most of the first-class passengers are politicians, corporate executives, and celebrities.There may be many potential business opportunities on them.Maybe you take a first-class flight and it can change your life.

Many businessmen have negotiated several deals in just a few hours of flight.There are often opportunities to form rare friendships that are hard to come across in groups traveling in economy class.Anyone who flies first class wants to know why other passengers in the same cabin are willing to pay 20% to 30% more for the right to drink champagne and land 20 seconds earlier than the rest of the passengers.Especially on long international trips, you can really meet some high-level people in the business world and form valuable friendships.

[-]. Make friends with customers
We deal with different customers every day. In the face of customers with different personalities, we have to receive and deal with them in different ways.If we want to win this customer, we must do it in the way they like, learn as much as possible about the customer's preferences and habits, find a breakthrough from it, and then make friends with them.

588. Sincerely caring about customers
When dealing with clients, never show that you are in a hurry.You'd better show people that you are willing to spend enough time to help customers make the right purchase decision, and never be impatient with customers, which will make customers feel that you are not sincere.

The more you care about your customers, the more interested they will be in doing business with you.The emotional element of caring is so strong that price, relative quality, delivery efficiency, and the size of the company in the market are often overwhelmed by it.Once a customer decides that you really care about him and his situation, he will buy from you regardless of the details of the sale or the competition.

589. Respect every customer I meet

As the saying goes, what a person does or does not do is to win the respect of the people you value.Most of a person's pride, dignity, and self-affirmation come from the degree of respect received by others.The more you care about other people's opinions, the more their respect for you will affect your behavior.

Whenever we feel respected by another person, we attach special importance to that person.If someone respects us, we think that person is better, more judgmental, more connotative, and has a better personality.

The desire to be accepted unconditionally by others is one of the most important needs of all human beings.All you need to do is show your acceptance by smiling and being gentle and friendly.People generally like to be around people who accept them for who they are without any judgment or criticism.The more accepting you are of others, the more they will accept you.

590. Never criticize, complain or accuse customers
Never criticize anyone or anything from your standpoint, or criticize your competitors.Whenever you hear a competitor's name mentioned, just smile and say, "That's a great company." Then go on with your product presentation.If someone told Bosie Kevin how his competitors criticized him, he would just laugh it off.

Whenever you praise and agree with anything other people do, he will feel happy and become more energetic.His heart will beat faster and he will feel great.When you look for opportunities to compliment and approve of others on every occasion, you will be popular everywhere.

591. Focus and listen to what customers are saying

When the client is talking, you pay attention to him, which is the greatest compliment to him.You make him feel valuable and important.

Facing customers, your task is to become a master of human relations, become an expert in human relations, and become the best and most popular person among customers.

Some businessmen often say in amazement: "Not long ago, we were fine with customers, but the 'wind direction' changed after a while, I really don't understand." Losing customers has become an embarrassment that many people face when doing business, and most of them are aware of it Losing one old customer is a huge loss, and it may take 10 new customers to make up for it.But when asked why customers lost, many businessmen looked confused, and when it came to how to prevent it, they were even more frightened.

In fact, the inability to effectively meet customer needs is often the most critical factor leading to customer loss.It's like how a friend always wants you to treat him, and you can't do it.

Generally speaking, you should start from the following aspects to plug the gap of customer loss, so that customers and friends can maintain sufficient loyalty to your products and services.

592. Listen to the opinions and suggestions of customers and friends
There is an equal transaction relationship between the customer and your company. While both parties are benefiting, you should also respect the customer, take all kinds of opinions and complaints from the customer seriously, and really pay attention to them, in order to achieve effective improvement.When customers complain, sit down and listen carefully, play the role of listener, if necessary, even take out a notebook to record their requirements, so that customers feel that they are valued and their opinions are valued.Of course, just listening is not enough. We should also promptly investigate whether the customer's feedback is true, and quickly feed back the solution and results to the customer and ask them for supervision.

When you make friends with customers, you have to pay attention to their interests.There are many problems that will affect the interests of customers. For example, the problem of cross-selling makes customers unprofitable. You should solve them quickly.Regularly send business personnel to the market to conduct inspections. Once signs of cross-selling are found, they must be reported to the company in a timely manner, so as to gain sufficient time to take measures to control the occurrence of cross-selling, thereby reducing business risks.Because, in many cases, rampant cross-selling of goods often makes customers unprofitable, and finally customers have no choice but to give up product management and leave you.

593. Don’t Ignore Emotional Investment

Do you realize that you also need "emotional investment" in your business communication with your customers and friends.The so-called emotional investment, to put it simply, is to have an extra layer of mutual understanding and communication outside of business, to be able to care more about people and help each other more.Even if things don't go well, we can understand each other, "Business is not human."

This situation often has a variety of manifestations.One is formed naturally. In the process of business communication, you meet customers and friends who are more like-minded. After successful cooperation, the relationship will naturally become harmonious. This is what we often call people with fate.Destiny is naturally affectionate, and when the relationship is good, giving to each other is naturally a matter of course.The problem is how to maintain and sustain this personal relationship, to continue to love it, to enhance it, to make it last.

In fact, even if there is a destiny, they can hit it off with each other, and it is not so easy to maintain a long-term relationship of mutual trust and mutual care. It still requires continuous emotional investment, especially in shopping malls.Each is for their own interests, and it is easy to become suspicious of each other.As a result, fate will change from cooperation to confrontation, and human feelings will become hostility.Why have you come this far?It is often the result of ignoring "emotional investment", or even forgetting about it.

594. Emotional investment is constant
Many people have this kind of problem. Once the relationship is established, they don't feel that they have the responsibility to protect it, and they often ignore some details in the relationship between the two parties.For example, the information that should be reported is not reported, and the situation that should be explained is not explained. They always think that "we have a good relationship anyway, and it doesn't matter if we don't explain it." The result is accumulated over time, forming problems that are difficult to resolve.What's worse is that after people have a good relationship, they always have higher and higher demands on the other party. They always feel that others should treat themselves well, and they will complain if they are slightly neglected or fail to take care of them.This can easily lead to a vicious cycle that ultimately damages the relationship between the two parties.

It can be seen that emotional investment should be regular.In the process of you needing the support of customers and friends, you can’t have it, and you can’t seem to have it. Instead, you should focus on small things and details, and always fall into practice.

Outside the office is a great place to make friends with your clients, as the environment is relatively relaxed and conversations often involve personal emotional worlds and interests.Because of common interests, the relationship between you will also become closer and a close friendship will be established.In many cases, this kind of close personal relationship can indeed pave the way for subsequent cooperation, which can be successfully transformed into a business relationship.

(End of this chapter)