1000 Business Lessons Every Businessman Must Know

Chapter 9 Entrepreneurial Partners: From Partner to Team (1)
[-]. Selection of entrepreneurial partners
061. Why choose a partner

Choosing a partner should not be done based on feeling, nor with the mentality of trying it out. You must have a correct attitude, you must examine yourself from many aspects, and you must also think carefully about the surrounding environment and vital interests.In order to avoid trouble, you should be careful when choosing a partner from the beginning.

Broadly speaking, people need partners for a few reasons:
funding problem.I don't have enough funds to start a business alone, I hope everyone can join together.

friendship problem.We are good friends, we eat and do things together, and starting a business together is a natural thing.

resource problem.If a person has good resources, everyone will naturally think of inviting him to join in a business in order to make use of his resources.For example, when many people open a restaurant, they will think of inviting relatives or friends of tax officials or business officials to join the group.Another example is that when many officials were still on the stage, many people thought of partnering with them to start a business; once these officials left the officialdom, someone would immediately connect them to the "market". Being together by yourself can not only bring some kind of control convenience, but also bring a lot of customers and financial resources.

professional ability.It is not enough to have money alone, you need to find people who understand management and marketing, and professionals in all aspects to start a business together, so that the success of the business will be greater. This is the "high-ranking executives" of foreign companies who have left their jobs, such as Wu Shihong , Tang Jun and others are so popular.One is because they are well-informed; the other is their professional ability. After the formal training and influence of foreign companies' high-level vocational education, the management ability of these people is indeed superior to others.

The advantages of several people working together to start a business are very obvious compared with those of going it alone.For example, risks can be shared, and decision-making can be made with the collective wisdom and efforts of everyone. The resources for entrepreneurship are more abundant, the deployment of personnel is easier, and the available resources are more abundant, which can make the enterprise grow faster and achieve better results.

062. The key to cooperation among partners is equal emphasis on profit and righteousness

People and self, righteousness and profit are the most contacted and most difficult relationships when partners get along.Some people can share the difficulties when starting a business. Once the business is successful and there are benefits to be reaped, the only thing left is to enjoy the blessings.In this way, there will inevitably be conflicts of interest with other partners, and if they are not resolved properly, the company will collapse.

Therefore, partners should pay attention to the overall interests of the partnership enterprise and the relationship with other partners in the operation.However, as one of the partners, "I" also has its own personal interests, which leads to inconsistencies or even conflicts between my own views and opinions with other partners when making decisions.In short, it is the relationship between the individual and the whole, the relationship between the whole and the part, the relationship between people and themselves, and the relationship between righteousness and benefit.To resolve this pair of contradictions, it is necessary to maintain a moderate balance between people and self, righteousness and interests, and pay equal attention to the interests of others and self, and both interests and righteousness.At this time, the partners will neither give up their personal interests nor harm the interests of other partners, and seek the best balance between the individual and the whole.In this state, partners can get along well.

The interests of the partners are your interests, and only through the development of a partnership can there be personal development.With this mentality, partners can get along well.

063. Trust is the basis of cooperation between partners
Konosuke Matsushita, the god of management, once said: "The key to employing people is dependence, and everything else is secondary. If you put defenses on your colleagues and doubt them, it will definitely damage the healthy development of your business."

Partners have different business management concepts, and personal opinions may not be adopted and accepted by other partners.If everyone can trust each other, understand each other, and believe that each other is for the sake of doing a good job in business, naturally nothing else will happen.Mutual trust is the basic condition for the success of partnership.Of course, it is closely related to doubt.If you feel that a person is insincere, ulterior motives, lack of ability, in short, contrary to the image of a partner in your heart, you can not partner with him, let alone trust him.But if after careful investigation and observation, you feel that he can be trusted and is your ideal partner, then you must trust him with all your heart and soul.

Trust is respect for the personality of others, and it is the most precious emotion between people.Without trust, it is impossible for him to develop self-esteem, and it is impossible for the partner to give full play to his subjective initiative and creativity.

Of course, trusting others in business involves taking certain risks.However, unless you are not planning to partner, you must trust your partner.You must have the tolerance of "employees are not suspicious" in order to make the business develop more, and you must not be suspicious.A partnership business with its own ghosts will never last for a long time.

064. Cooperation requires a common "ambition"

When the giant group was first established, it was established by Shi Yuzhu and several friends.Huangtian paid off, and after hard work, they finally made their products initially accepted by consumers.Calculated, the company has a profit of about 20 yuan.At that time, several good friends in the partnership wanted to share tens of thousands of yuan each, and enjoy it well, which was considered a reward for their work.But Shi Yuzhu resolutely opposed it. He said: "Since everyone elected me as the manager, I will be responsible for the company. Our company is just starting now, and it is not the time to enjoy it. It depends on the long-term development." After Shi Yuzhu's patient persuasion, everyone He took his advice and put all that money into advertising, and they reaped millions in return.

When partners are together, if they want to cooperate well, it is best to have common "aspirations", that is, common values ​​and value orientations. "Ambition" refers to the goal and motivation. In a broad sense, it includes the motivation and goals of the entrepreneur to establish the company, as well as the company's goals and plans determined by the entrepreneur. It can be to make money, become famous, and realize ideals... "Tao" is the method and means to realize "will", that is, the company's business ideas and business strategies.Iacocca, the boss of the famous company, firstly selects like-minded people. He requires his subordinates to be familiar with his leadership style and resolutely implement his management methods.

Therefore, when choosing a partner, like-mindedness is very important.What is the purpose of starting a business?You need to understand your purpose.If your partner only wants to recover the cost as soon as possible and get the maximum profit return, but your goal is to build a long-lasting company and a century-old brand, then conflicts between the two parties will be inevitable.

065. Partners should keep their promises
Keeping promises is a valuable business ethics, and it is also a basic requirement for partners in partnership operations.

Li Zhaoji, the former general manager of Hong Kong Sun Hung Kai Company, said: "Integrity is the foundation of entrepreneurship, and educating people is the foundation of building a country. Combining the two together, we can strategize and win thousands of miles. The way of business is to grasp the opportunity and use market laws. Both To be brave and good at fighting, you need to be strict and decisive; at the same time, you should also assume social and moral responsibilities, which is the same in ancient and modern China and abroad."

Huang Zuyao, Chairman and President of United Overseas Bank of Singapore, said: "The most important factor for the success of a company is: integrity. Treating people with integrity will surely win the trust and loyalty of the other party. Successful Chinese entrepreneurs are based on long-term mutual benefit. It is not short-sighted and greedy for small profits. If you promise what you say and do what you say, this type of entrepreneur will be respected by the business community, and the business community will help him succeed."

Cheng Yu-tung, a Hong Kong tycoon who once partnered with others and founded New World Development Co., Ltd., emphasized the importance of integrity with the "23-character motto" when summarizing his entrepreneurial experience.The "23-character motto" is: "keep promises, honor promises, work diligently, be cautious in dealing with things, drink water for the source, and forget righteousness when you see no profit."

In a partnership business, the moral requirements for partners are very necessary and very important.There are more than a hundred people, of all kinds.The people we come into contact with will inevitably be mixed with mud and sand.If people who do not have basic business ethics are mixed into a partnership enterprise, it is likely to ruin the future of the enterprise.First of all, the people inside are hard to defend, "the fortress is the easiest to break from the inside".No matter how detailed the contract and system are stipulated and no matter how carefully considered, there will inevitably be omissions, leaving opportunities for those with bad intentions to take advantage of.Second, the dismissal of partners is more difficult.After the partnership is established, if it is found that the partner has bad intentions and is no longer willing to deal with him, he can be resolved by letting him withdraw or dissolve the partnership. This will seriously endanger the survival and development of the enterprise, and it is likely to never recover from it.

066. It is best for partners to complement each other

A partnership enterprise is like a machine composed of many parts. The parts cooperate with each other and complement each other to make the whole machine run normally.A combination of partners, if each has its own advantages and is highly complementary, can not only provide better conditions for the partners to exert their own advantages, but also generate new strengths that no one individual has, and make the whole ability is strengthened.

The most successful partnerships are formed by people with different talents and backgrounds who work well together.

The long-known Rolls-Royce limousine is actually the amalgamation of the surnames of the two founders.In the manufacture of high-end cars, the two cooperated seamlessly, making Rolls-Royce a household name, but in terms of personality, the two are very different.Rolls was born in a British aristocratic family, and he developed a brave and enterprising character since he was a child.When I grew up, I became obsessed with racing cars, hoping to get the best racing car in the world regardless of the cost.Rice is a down-to-earth engineer. In his opinion, a car only needs to be safe.Although the opinions of the two are different, the car created together has become a boutique that car lovers dream of.

In short, an ideal partner is not only a person who can provide money, security or other help, but more importantly, he should be a person who you can trust, respect, and share weal and woe, and a person who shares the same development goals with you. and values, someone who complements your talents, character, and other aspects, but is not necessarily a best friend or relative.

067. Substitutability should be considered when choosing a partner

Several people cooperate to start a business and start a business. Compared with starting a business alone, its advantages are very obvious.For example, risks can be shared, and decision-making can be made with the collective wisdom and efforts of everyone. The resources for entrepreneurship are more abundant, the deployment of personnel is easier, and the available resources are more abundant, which can make the enterprise grow faster and achieve better results.But its troubles are also obvious, for example, there are too many people with mixed opinions, and it is difficult to unify the decision-making opinions.

In order to avoid these problems, there is a very important skill when choosing a partner, that is, when choosing a partner, focus on his substitutability.

When you are choosing a partner, you must first consider whether the other party's position in the enterprise is replaceable, or whether it is not replaceable now, but it will be easy to replace in the foreseeable future.If your entrepreneurial partner or group of partners is easily replaceable, then it is beneficial to you, which means that you can always control the entire business in your own hands; conversely, if you are replaced by others If you choose to be a business partner, then the first thing you have to consider is your own substitutability in the partnership.If you are easily replaceable, or if you are not replaceable now, but will be easily replaceable in a certain period of time in the future, this kind of entrepreneurial partnership is a dangerous partnership for you.

068. Conflict resolution skills between partners

Conflicts are inevitable due to differences in understanding between partners, barriers in information communication between partners, conflicting attitudes, and mutual exclusion of mutual interests.When a destructive conflict occurs, the partners should sit down and resolve it through negotiation, but they should also pay attention to the use of some skills in the negotiation.

1. Self-criticism
The conflicts between partners are caused by many reasons, including their own reasons, the other party's reasons, and the third party's reasons.To resolve conflicts smoothly, one should start with self-criticism.In this way, the other party will also feel guilty, and he will find out his own mistakes frankly, so as not to intensify the conflict.Of course, advocating self-criticism does not mean accommodating the other party without principle.In a sense, self-blaming is both a means and a strategy.

2. Avoidance and retreat

Avoidance is not equal to avoidance, but to prevent intensification of conflicts, and to wait for the opportunity to resolve conflicts while avoiding.When the contradiction or disagreement is serious and difficult to resolve at once, in order not to further develop the contradiction and reach the level of intensification, one should consciously reduce contact with the contradictory partner, avoid direct conflict, and make major issues smaller and trivial. .

3. Seek common ground while reserving differences
(End of this chapter)