1000 Business Lessons Every Businessman Must Know

Chapter 92 Image cultivation: Bosses should pay attention to personal image cultivation (1)
[-]. External image design
760. Be Responsible for Your Face

Grooming mainly refers to a person's appearance.It includes hair, face, ears, eyes, nose, mouth, etc.The cleanliness of the appearance reflects a person's mental outlook.It is often these silent words that convey your mood and state to others most directly and unreservedly.Grooming beauty does not refer to natural beauty, any appearance that meets the etiquette requirements is a beautiful appearance.It consists of three elements:

1. The natural beauty of appearance, that is, the innate potential of appearance
Possessing a beautiful appearance will undoubtedly be pleasing to the eye and feel good.However, even if we do not have a delicate appearance, we should not be discouraged. We believe that through self-training, we can also obtain a lovable and beautiful appearance.

2. Grooming beauty
As the saying goes, three points of appearance, seven points of dress.A person's appearance is innate, but it can also be well-groomed through decent grooming to add points to the first impression you leave on others. People's likes and dislikes are often related to this first impression "Send out of feeling".Even though a person's ability is different, but with a little attention, he can be well-groomed, which at least reflects a serious attitude and attention to details. These are also the basic qualities needed to do a good job.

3. The inner beauty of grooming
The inner beauty of appearance refers to continuously improving one's cultural accomplishment, artistic accomplishment and ideological and moral standards through hard study, cultivating one's elegant temperament and beautiful heart, so as to make oneself have connotation, heritage, crystal position and fashion.Make yourself beautiful on the outside and wise on the inside, like fine wine brewed from grapes. The longer the time, the more mellow the taste, the richer the aroma, and the better the color and appearance.The inner beauty of grooming also teaches you how to appreciate, identify, and understand which beauty is suitable for us and which is not.

The so-called first impression is often left by observing the appearance and dress of the other party.Therefore, the boss should be responsible for his appearance.

761. Hairstyles Should Conform to Your Occupational Status
A suitable hairstyle can give people a neat, dignified, free and easy, elegant and lively feeling.According to the hair quality and occupation of different people, choosing the right hairstyle can maximize the strengths and avoid weaknesses, harmonious and unified, and increase the overall beauty of the human body.

A friend who is a doctor stayed at home to write novels for more than a month of vacation. After more than 30 days, because he was too lazy to go out for a haircut, the length of his hair was gradually approaching the standard of an artist.And this happens to be the attire and image that his mother hates the most. Therefore, when he was pulled out by his hair without any room for negotiation, he immediately shaved it off. If it was a little shorter, he could go directly to Shaolin Temple as a monk.After returning home, under all kinds of protests from his friends, he asked for a reasonable explanation. His mother told him the only reason why he had to do this: a doctor must look like a doctor. To put it bluntly, it is to have a professional image.

Similarly, as a boss, you must have the image of a boss. If a male boss keeps his hair long or dyes his hair colorful, it will definitely affect his impression in people's minds.

762. The Shoes on Your Feet Will Reveal Your True Identity

A British gentleman who has been in the leather shoe business for generations said: "If you look down at what you are wearing, you will know your true identity."In ancient Rome, people also used shoes to mark a person's identity.People with noble births or well-educated families will receive such education during their growth: shoes are one of a person's status symbols.

No matter what shoes you wear, you must keep the soles and uppers clean, the shoes must not be damaged, the uppers should be polished, and there should be no scratches.Smooth leather shoes will give people a professional and tidy feeling.

Leather shoes should be spotless and shiny, so don't let them look dusty at any time.Try to choose high-priced high-quality leather shoes.However, even if it is 1000 yuan of leather shoes, don't wear them for more than 3 days in a row.Formal suits can only be matched with traditional, solemn lace-up shoes.Don't wear non-black leather shoes on formal and solemn occasions, even if they are polished very decently, it will appear that you don't know how to be decent.

In addition, the socks that match the leather shoes should be long rather than short, and it is advisable not to expose the calf after sitting down.The color of the socks should be coordinated with the color of the leather shoes. Dark socks are more secure, because light-colored socks can only be matched with light-colored suits, not dark-colored suits.

Never buy socks that are all made of man-made fibers, preferably wool, silk wool or wool-cotton blends, and pure cotton socks.Over the age of 24, white socks should be abandoned, it will make you look like a student.Regardless of age, floral socks are not always suitable for men.

763. The Buddha Relies on Gold Clothes and the People Rely on Clothes
The boss's clothing directly has an important impact on the first impression in social interaction.In business dealings, first impressions are very important.The importance of clothing is that it can often determine the first impression.

A boss said: "In the business world, what does the boss look for in the first cooperation? In fact, a big part depends on the clothes. Once, I wanted to develop a new product, and a friend introduced me to a partner. The meeting That day, he was wearing a suit, no shirt inside, only a round neck shirt, and a mobile phone in his hand.

"I was very awkward looking at it at the time. Think about how formal a suit is. He got a round neck shirt to match, and he was carrying a mobile phone, a typical image of nouveau riche. I decided at the time not to be with him. Cooperation. Later, my friend said, he is really rich, but you are short of money. I said, it is true that I am short of money, but the partner is the main talent. He has to participate, manage, and cooperate with him when he pays I make decisions together, and his level directly affects my business, so I don't choose him."

In people's minds, a well-educated, shrewd and capable boss is definitely well-dressed, while a person with inappropriate clothes and unreasonable collocations, people definitely have reason to doubt his ability, he even manages his own clothes Not good, able to manage a big business?
The boss's glamorous attire is another tactic for making himself the center of attention.The social occasions of boss activities are mostly occasions where celebrities gather.This kind of occasion is easy to attract the attention of the press and people.However, due to the large number of celebrities and events, the focus is relatively scattered.At this time, if you can make yourself the center of attention, you must rely on clothing.If the boss's clothing is unique, eye-catching and decent, it will inevitably become the center of everyone's attention and leave a good impression on people.

764. Three taboos for men wearing suits
Among all men's clothing, suits are the most important clothing. A proper suit will make you look radiant, elegant, rich in connotation and extraordinary.But there are three taboos for men wearing suits:
One bogey does not fit.

Whether it’s a suit or a quilt—wrong choice of material, inattentive ironing, bulging pockets, and labels on the cuffs are all unseemly.

Many men make the mistake of thinking that wearing a suit with loose lines and large shoulder pads will support the manly posture.In fact, the most important thing for a suit to look good is the fit.On the premise of fit, consider your own face shape, height, shoulder width and other factors to choose a suit.

Two bogey stuffed items.

The suit should pay attention to the smooth line. When wearing a suit, it is better to keep the things in the pockets as simple as possible, and it is best to only hold a wallet.Don't put a pager, mobile phone, or a large bunch of keys on your trousers, as this will destroy the overall feeling of the suit.

Three bogey socks with improper.

In the matching of suits, socks are also the details that reflect the man's crystal position.The texture of the socks should be cotton.The colors of standard suit socks are black, brown, gray and blue, mainly monochrome or simple jacquard.Pay attention to make the colors of trousers, leather shoes and socks the same or close.The cuffs of the socks should not be exposed.

In addition, there are many details to pay attention to.To know the level of a man's clothing taste, just look at the details of his body.A pair of shoes, a tie, and an ordinary shirt can reveal his taste.

765. Wearing a Suit Depending on the Occasion

Suits are divided into one-piece tops and suits, and suits are divided into two-piece suits and three-piece suits.If it is a three-piece suit, you should not take off your coat on very formal occasions.

In general informal occasions, such as travel, visits, general gatherings, etc., you can wear a single top with various trousers, or you can wear jeans or fashion trousers according to your needs and hobbies.

Semi-formal occasions, such as general talks, visits, higher-level meetings and more grand events held during the day, should wear suits, but you can also be bold in clothing color patterns depending on the atmosphere of the occasion, such as tartan, thick stripes, light colors suits are just the right choice.

On formal occasions, such as banquets, formal talks, formal ceremonies and specific evening social activities, you must wear elegantly colored suits, with dark and monochromatic suits being the most suitable. Checkered and multicolored patterns are inappropriate.

766. Wearing a Suit and a Shirt Is the Key Point
In general, the shirts that go with a suit must be crisp, neat and wrinkle-free, especially around the neckline.

After the suit is put on, the collar of the shirt should be 1~2 cm higher than the neckline of the suit, and the exposed part of the white collar should echo the exposed part of the cuffs, which can have a sense of symmetry.

On formal occasions, regardless of whether it is worn with a suit or not, the hem of the long-sleeved shirt must be tucked into the trousers, and the cuffs must be buttoned and cannot be turned up.When not wearing a tie, the neckline of the shirt can be left open; if wearing a tie, a shirt with a hard collar should be worn, and the collar should be closed so that a finger can be inserted.The sleeve length of the shirt should be 1~2.5 cm longer than the sleeves of the suit jacket, so as to avoid excessive wear and tear on the cuffs of the suit.Use a white shirt to set off the suit, which looks cleaner, neater, lively and lively.

When wearing a short-sleeved shirt in summer, the hem should generally be tucked into the trousers, but an unlined soft-collared short-sleeved shirt is an exception.

767. A tie is an important decoration of a suit

A tie is an important decoration of a suit and plays a finishing touch in the wearing of a suit.

1. Types of tie

There are many types of ties, which can be roughly divided into two types: general ties and modified ties.

The silk tie is the best choice, and the most used pattern tie is the diagonal pattern tie.This kind of tie is divided into two types: American style and British style. The difference is that the trend of the diagonal pattern is just the opposite: the American style is slanted from upper left to lower right, and the British style is slanted from upper right to lower left.Wearing British and French suits with British ties, wearing American and Italian suits with American ties, should not be used interchangeably.

2. How to tie a tie

Generally in formal or informal occasions, a tie should be worn.The way to tie the tie is also very particular. Generally, after buttoning the collar of the shirt, put the tie on the outside of the collar, then press the wide piece slightly under the corner of the collar, and pull the other end, and the tie will be clipped to the collar naturally. in the middle without having to turn up the collar.

768. Suits, Shirts, and Ties Should Be Harmoniously Matched
Shirts and suits should be in contrast in tone. The darker the suit, the brighter the shirt. At the same time, the contrasting effect of the tie should not be forgotten.The color of the suit is deep and stable, and the color of the tie may be relatively bright; while the color of the suit is simple and elegant, the tie must be gorgeous and bright, otherwise it will look blurry, especially when the color of the shirt is not bright.

Note that the patterns (such as stripes) of the suit and tie cannot be repeated; even if the patterns of the two are different and can match, the pattern should not be too large, otherwise it will look too ingenious.

In ceremonial occasions, the usual collocation methods of suits, shirts and ties are as follows:

(1) Black suit with white or light blue shirt and brick red, green or blue tie;
(2) Mid-gray suit, with white or light blue shirt, blue, dark rose, brown, orange-yellow tie;
(3) A dark green tie with a white or silver gray shirt and a silver gray or grayish yellow tie;

(4) A milky white suit with a complementary shirt with a reddish black, brick red or tan tie will look more elegant.

769. Wearing Glasses on the Face Should Give People a Coordinated Feeling

Nowadays, more and more people wear glasses. Wearing glasses on the face should give people a sense of coordination. Therefore, when choosing glasses, you should consider your face shape and skin color.

(1) People with short faces should choose spectacle frames with colorless and transparent frames, which can make the face look longer.

(2) People with long faces should use wide-sided and slightly square spectacle frames, which will make the face look shorter.

(3) People with too big or too small faces should choose a moderate frame. Men’s faces are rough and sharp, so they are suitable for glasses with large glasses with wide brims; women’s faces are soft and round, so they should choose lightweight and chic frames.

(4) People with a round face should use a square frame with edges and corners instead of a round frame, which will produce a funny feeling, as if two small circles are drawn on the big circle.

(5) People with wider interpupillary distance should choose a dark and large frame; those with narrower interpupillary distance should choose a transparent light-colored frame with a mirror bridge in the middle.

(6) Glasses with high nose pads should be worn for flat nose bridges, and low nose pads for high nose bridges.

(7) People with darker skin should choose brighter frames; people with fair skin can choose light-colored frames; people with yellowish skin should use warm-colored frames.

770. Pay attention to whether the color is coordinated with the clothes when choosing a bag
Handbags are practical items that often appear in our lives, but its decorative function cannot be ignored because of this.

Regardless of men or women, the first thing to pay attention to when choosing a handbag is whether the color is coordinated with the clothing. Basically, the same color contrasting color should be used to match. The colors of the two should not be exactly the same, but the contrast should not be too strong, otherwise there will be abrupt Feeling produced.

For example, if you wear a suit with silver gray, milky white or small flowers on a white background, the color of the bag should be white, yellow or brown, and the contrast with black is too strong; you can use a black bag to match clothes with red, green or floral stripes; , dark blue, brown or black purple flower suits, brown and off-white bags are suitable.If you wear black clothes with a dark brown bag, and wear red clothes with a red bag, the color tone is too uniform and looks dull.

In addition, you should also pay attention to the season and occasion when choosing a handbag. In summer, choose a small and elegant handbag, which looks relaxed and neat;Sheepskin, mouse skin, crocodile skin and other artistic and precious handbags should be used for formal occasions, while casual handbags can be used for daily commuting to get off work, showing one's own personality as one likes.

771. Pay Attention to Facial Expressions

There is good reason to believe that facial expressions are the best indicators of a person's emotions.From childhood, we've learned that smiling and pouting have different consequences.If someone smiles and tells a piece of bad news about a colleague, we at least find him weird; Information is contradictory.

Looking in the mirror can help you judge your facial expressions, so look in the mirror.Suppose you saw a person with such an expression, what judgment would you make about his mood and character?Generally speaking, people tend not to know what their usual facial expressions look like.

Productive people, men and women, smile and nod to show understanding, and look slightly excited to show interest.Sometimes the situation demands that they mask real feelings such as fear, jealousy, and disappointment.

In the West, eye contact is extremely important: people don't really trust people who don't want to look them in the eye.

Try to keep your gaze at the same height as the other person. The words "looking down at someone" and "looking up at someone" fully demonstrate the importance of eye level differences.

772. The attitude of leadership should be strong
A slouched posture shows a lack of confidence and can make you look tired, inattentive, or aloof.This is a big no-no for leaders, if you stand up straight, not only will you look more energetic, but you will appear more confident.Imagine that there is a silk thread in your belly and it goes through the top of your head to straighten you.When standing, keep your feet about 10-20 cm apart, hip-width apart, parallel to your shoulders, and place your body weight on your toes.

Keep your shoulders relaxed, your arms drooping naturally, and your arms folded in front of your chest to express alertness or even hostility.Don't put your hands in your pockets where you might play with change or keys and distract others.Keep your hands by your sides.

When sitting, be careful not to seek comfort.Many people develop a habit of slumping that is difficult to correct.When you sit, if your feet keep shaking, or your body twists and turns, and you can't sit still, it can indicate that you are impatient.

Should knees be bent when bending over, isn't that just polite behavior?The back will not be exposed, and it is good for protecting the back.

Remember, posture is the silent language, it conveys information and makes an impression on you before you even speak.Your posture shows whether you are interested in others and care about what others think of you, and this attitude is also crucial to good manners and professional success.

773. The boss must have a confident walking posture
Experts say street criminals often target the slow-moving and hesitant people.Criminals know that robbing these people of their wallets or briefcases gives them far more chances of getting away than robbing someone with a firm foot.These criminals know that the way people walk says a lot about their ability to cope.

Political candidates are acutely aware of the importance of gait.For example, a candidate who walks with firm steps, walks up to the podium with a cheerful attitude, or walks eagerly to a crowd to shake their hands, is perceived as confident and relaxed.Voters, viewers and colleagues are often subconsciously influenced by those who walk the walk.

The walking posture should be elegant, natural and simple.You can record yourself walking, or look at your image in the opposite mirror while walking.Then ask yourself, how would you feel about someone walking like this.

774. The Boss Must Make Powerful Gestures

A person's gestures, like speech, are deeply influenced by formative periods of personality.Gestures are also an expression of culture and personality.

(End of this chapter)