Ace Sales System

Chapter 116 Own Channel

Liu Xing touched his chin, thought for a while and said.

"I have also said the reason before, so it is imperative to talk about the channel of our sitting posture. At present, we already have some unique channels. For example, my Weibo, now the number of followers... …Um, Ai Ting, please introduce me in a little more detail.”

Ai Ting nodded and said.

"Currently Brother Xing's Weibo, Feitian Brother Liu Xing, has nearly 900 million fans. Weibo published on hot topics has more than 600 million hits and more than 50 reposts. According to normal statistics, the total number of views has exceeded 2000 million. .Weibo published on common topics has more than 300 million clicks and more than 20 reposts. According to normal statistics, the total number of page views exceeds 800 million. At least 300 million hits, at least 30 reposts, and an estimated total effect of more than 100 million views. Common topics are soft and broad, with around 100 million hits, and probably less than 300 reposts. The total number of page views should not exceed [-] million. However, I believe we should not publish general topic soft advertisements."

After Ai Ting finished speaking, she smiled and looked at Liu Xing.

Liu Xing nodded and continued.

"That's right, Weibo will not be used for large-scale soft advertising in the future. Of course, for our own promotion, I don't think it will be counted as soft advertising. After all, most people When you know me, you will also know Tang Xing Media. This is the case of Weibo, and there is another item about Qingyang live broadcast. Li Qingyang and I have talked about it. Now Qingyang live broadcast will strongly support Yingying as a live broadcast platform First sister, Yingying, tell me a little bit about your live broadcast here."

Xie Yingying gave an 'oh' and said.

"The number of fans in my live broadcast room, that is, the number of followers, is less than 600 million now. If it is a normal live broadcast, the number of people in the live broadcast room should be between 100 and 200 million. If it is a hot topic, it will be around 300 million. But if it is When there is a topic about Brother Fei Tian, ​​that is, Brother Xing, the number of people in the live broadcast room will easily exceed 500 million. If it is a hot topic of Brother Xing... the number of viewers in my live broadcast room will probably exceed the amount of my attention. But Well, the live broadcast room is not quite the same as Weibo. It can be said that my live broadcast room is completely dependent on brother Xing. So, if there is no brother Xing and sister Xiaomin for a long time, I will probably lose attention. Soon. However, Brother Xing said before that he will occasionally appear in the live broadcast room. If so, my live broadcast room will pay attention. If there are no particularly big news and hot spots, coupled with the promotion of the Qingyang live broadcast platform, it should be very fast. For a long time, it can maintain more than [-] million followers."

"Well, Yingying's situation is probably like this. Ai Ting, I will give you a task first. After today's meeting, you and Yingying will discuss and make a themed thing for Yingying's live broadcast room. It can be The current long-term hot spot can also be a relatively popular type, such as food. In this case, with the help of Xiaomin and I, Yingying’s live broadcast room will be transformed slowly. This is our second Unique channels. It can be said that at present, only these two are completely our own. But this is not enough for a media company, and this is a long-term promotion channel that will lose followers. It is not a promotion channel in the traditional sense. Therefore, we still need to create a new unique channel, and I will spend a lot of resources on my own channel for at least half a year. Promotion. Therefore, I need everyone to brainstorm and think about where we should develop in the past six months. In which field, or in which way, we should build our unique channel. You can talk about your own Opinion, let's discuss it."

After Liu Xing finished speaking, he looked at everyone with a smile.

Everyone was thinking, after a while, Ai Ting tapped on the table lightly and said.

"Actually, you may think that the creation of this unique channel is too broad, and it is difficult to figure it out for a while. However, it is not as extensive as we imagined. First of all, let me analyze it for you, first of all, our fan base , for us, the fan group is ordinary people, or a certain group of ordinary people. Or it is a high-consumption group, or a female group, or a group of office workers. Of course, all of these belong to the following Daily contact is the fundamental consideration. And the channel we do is also conceivable. With the background of our media company and the current advertising situation, I have summed up several aspects. First is online, now online It can be said that there are not many promotion models, such as Weibo, official account, post bar, news articles, media or online media, live broadcast rooms, forums, and currently the most powerful website in the market and "PP promotion.So among these words, it is easy for us to exclude some of them. "

Ai Ting thought for a moment, then continued.

"First of all, we can rule out Weibo at the first time. It is impossible for us to build a Weibo with more fans than Brother Feitian Liu Xing in a short period of time. What we need to do is to run the Weibo of Brother Feitian Liu Xing well. Blogging is enough. At the same time, Tangxing Media’s Weibo has been established simultaneously, and the number of fans currently exceeds 30. I believe it will gradually increase in the future. Of course, this is only limited to improving the popularity of Tangxing Media, and will not be used as a promotion channel. After finishing talking about Weibo, we will also rule out post bars and forums as soon as possible. In a short period of time, it is impossible to establish a post bar or forum to compete with the existing post bar and forum channels. Moreover, these two channels are already very stable , the promotion method is nothing more than the creation of trolls and hot topics. Then there is the live broadcast room, which is similar in nature to Weibo. What we need to do is to make Yingying's popularity as high as possible. Of course, this is not currently under our control I believe Brother Xing and Yingying should have discussed this issue. Press releases and the media can be directly ruled out. Our team does not have talents in this area, and I believe Brother Xing will not build such a As a team, it takes a lot of time to adjust and try. So in the end, our goal is locked on three, official account, website and "pp. "

"Let me analyze these three channels again for you. First of all, the official account, which is what we call the biggest new force in the self-media. At present, the promotion effect is still very good, and the nature of Weibo is similar. This is It is a long-term process. An ordinary team operates an official account with one official account a year. If it does not introduce dead fans to increase the number of fans, the number of attracted fans in a year will not exceed 50. If it is an elite The team, plus a lot of investment, is based on a year. If you are lucky and have some hot topics, there is no problem with 100 fans a year. Of course, we also have Feitian brother Liu Xing Such a hot topic, combined with the above conditions, there is no problem with the number of fans exceeding 100 million within half a year. However, I believe that this thing can not quench my thirst, and the number of fans of [-] million is definitely not my goal. So, I It is also not recommended to devote the main manager of the half-year to this, my suggestion is to use the official account as an auxiliary to carry out long-term development.”

"Then there are only websites and apps left. As for the website... First of all, the traffic on the PC side is basically occupied by several large portal video websites, as well as post bars and forums. We want to get more from their mouths. It is basically impossible to grab something to eat from home. Moreover, even these things have been slowly transformed to the mobile terminal. The PC terminal will not decline in a short time, but it has been surpassed by the mobile terminal. Of course , Now large-scale end games, such as LOL, still occupy a large amount of PC traffic, but our company seems not to be able to make games... Having said so much, on the one hand, I want to give you an analysis and explanation, on the other hand Well, I also hope that what I said can help newcomers to quickly understand our company. Now, we want to establish our own unique channels online. Depending on the situation, we only have The app is ready to go."

"As for the APP is locked, then everyone's scope is much smaller. You can narrow the scope and consider what kind of fan group to build an APP. This is online, and this is what we have to do I'm going to tell you about offline again. I believe that newcomers may know more about offline, so I'll make a normal analysis."

Ai Ting took the water that Liu Xing personally handed over, nodded with a smile, took a sip and said.

"As far as the present is concerned, most of the common offline promotion methods are resource-based promotion. LED screens, banners and walls with shopping malls and office buildings as the main body. Motor vehicles as the main body, bus on-board TVs, bus Car bodies, handrails, scrolling notes, bus stop signs, taxi roof lights, etc. There are also large advertising signs on the side of the expressway, and signs on and off the bridge. I have to talk about it, offline. Well... the traditional resources have been fully utilized, but there is still room for digging offline. In fact, you can refer to other metropolises. There are metropolises, but we don't have them. This can be used as a Our entry point."

Everyone was listening to Ai Ting's analysis seriously, even Tang Xiaomin who was beside him kept nodding.

Liu Xing frowned slightly, and suddenly smiled.

(End of this chapter)