Ace Sales System

Chapter 50 This business is yours
Seeing Liu Xing handing out money, it doesn't matter if you don't want to talk, I'll leave if you don't want to talk.

Lao Ji was a little anxious, and finally met a sensible person, so he didn't know what to do.

"What's up, little brother? It's okay. Let's have a meal here at noon. Let's talk slowly. The money will not be charged. Just consult."

Liu Xing pushed the money over and said.

"You take the money. I just think I can chat with Brother Ji, so I'll just talk to you. There's no need for lunch. If you're free, I can talk to you now."

Lao Ji nodded and said.

"Well, let's change places. I'll take you to my brother. He knows better than me. I don't understand anything."

"Okay, then let's go there now. I have something to do later, so I will tell you quickly, and I have to go later."

Lao Ji nodded, and led Liu Xing and Wang Lei to the small two-story office building on the south side of the factory, and walked into an office similar to a military base.

"Xiao Ma, I brought you two little brothers. I just came to play with us for a while and chatted to find out that they are the boss of a media company, and they are responsible for promotion and publicity. We don't just need this here. My son's consultation. The little brother has something to do later, so hurry up and consult."

The person named Xiao Ma is also a middle-aged man, about 40 years old, but he looks more like a businessman, and he is also wearing a camouflage uniform, which looks very energetic.

Xiao Ma nodded towards Lao Ji after hearing this, and greeted Liu Xing.

"Hi brother, I am the person in charge here, Ma Jun."

Liu Xing shook hands with Ma Jun and said.

"Hello, Manager Ma, I am the general manager of Tangxing Media, and this is the sales manager of our company, Wang Lei."

Under Liu Xing's suggestion, Wang Lei hurried forward and shook hands with Ma Jun.

"Two brothers, hurry up and drink some tea, the Pu'er I just brewed."

Liu Xing was not polite, and took Wang Lei to sit on the sofa next to the coffee table. Seeing that they were chatting, Lao Ji knew that he had nothing to say, so he turned and left.

"Manager Ma, I understand the situation here. I spent a lot of money before, right, but there is no benefit."

Manager Ma nodded and said with a sigh.

"It is indeed the case. The money is not spent, and the effect is not even one-tenth of the expectation. In fact, the current situation on my side, I believe that the two brothers have also seen it, and the current situation here is also true. It’s quite difficult, after such a long time, although I haven’t lost money, the money I’ve earned is out of proportion to the money I’ve invested.”

Liu Xing nodded after hearing this, but secretly laughed in his heart. Manager Ma is really different from Lao Ji. After all, Manager Ma has been in the mall before, and he knows how to hide his pain points.

But Liu Xing understood very well in his heart, he did this just not to let himself grasp the pain point, and was too passive.

But Liu Xing has already understood this, and the meaning of Lao Ji just now is already very obvious. The money earned here every month is not even enough to pay the coach's salary.

"Manager Ma, I think our business here is okay, so there is no need to promote it."

Liu Xing picked up the teacup on the coffee table and took a sip slowly.

Manager Ma was taken aback, coughed dryly and said.

"Of course promotion is still needed, but we don't know much about it! Brother, can you explain it for me?"

Seeing Manager Ma let go, Liu Xing secretly smiled.

"This kind of thing is actually not as complicated as everyone thinks. Moreover, you don't need to understand, Manager Ma, that the promotion methods on the Internet and his real data can be faked. In fact, in In today's society, it is impossible for an enterprise to directly obtain the production-to-investment ratio when doing network promotion. No matter how attractive something is, as long as you charge for it, people will have a disgusting first impression. Therefore, we Here, I recommend a combination of online and offline.”

Liu Xing looked at Manager Ma with a smile, and Manager Ma frowned.

"Free? As far as the equipment on my side is concerned, it can be said to be the best equipment in the entire city of T. The price on my side is not to say the lowest in the city, but it's about the same. Even in this case, I still have to pay for it for free." ?"

Seeing Manager Ma's puzzled look, Liu Xing was not in a hurry and said slowly.

"As you said, the equipment here is better than others, and the price is cheaper than others. This is indeed a selling point, but who knows? There are so many false advertisements on the Internet. Who would think that the advertisements say Is it true? But if they see it with their own eyes, it is another nature. This is called seeing is believing. And your place is so remote, you can only use this form to attract people to you .Only when they see it, they will know that there is such a CS base in T City."

Manager Ma nodded after hearing this, and asked again.

"Then how do I do it? Is it always free?"

Liu Xing shook his head and said with a smile.

"Of course not. Although the loss of equipment and equipment is relatively small, each set of equipment has a lifespan. You can make it free for a limited time, or free for a limited amount. On the one hand, increase the intensity of publicity and advertising, and add some physical advertising space , billboards. Attract consumers through the gimmick of free play. When they see it, they don’t have much resistance. After all, you are free. When they come to you, they will see you with their own eyes. The equipment is good or bad, as well as your service and price advantages. Moreover, Manager Ma, you should understand that most of the people who come here prefer this kind of sports, even if it is free, people who usually don’t like this kind of sports, generally Under normal circumstances, you will not come here. Therefore, even if you recruit people for free, most of them are your precise customers. Therefore, when your free time is over, people who know here will also choose you in the horizontal selection .”

Liu Xing took a sip of water and continued.

"Of course, as for how to formulate a free plan, it depends on you. The strength must be strong, but it must also be within your tolerance. You can't let customers come here and feel cheated, and you must guarantee Don't lose too much here. I believe that Manager Ma must be clearer than me about this. If it continues in this way, it will take at most a week. I believe most of the real CS lovers in T City will know about it. Here. However, here, your advertising investment must be large, otherwise it will become tasteless. I can assure you that your advertising investment determines the effect of your publicity and promotion. It also determines your popularity , and future development. Hehe, of course, the most important point is the correct way of advertising, what kind of advertising space is suitable for you, and what kind of online promotion is suitable for you. As for this, it is inconvenient to elaborate with Manager Ma gone."

Of course Liu Xing couldn't tell him all of this, he had already said enough, so he had to leave some bottom line.

If not, and Liu Xing is not familiar with Manager Ma, his side may be out of the game after telling the whole story.

This is equivalent to straightening a clear path for Manager Ma, but blindfolding his eyes. In this case, Manager Ma needs Liu Xing, who pointed out the clear path for him, to guide him.

Regarding Liu Xing's words, Manager Ma's eyes lit up, but he understood what Liu Xing said at the end.

Although he didn't know much about promotion, he was still very convinced by Liu Xing's analysis.

It's just that a lot of money was wasted before. Although he can still spend hundreds of thousands for promotion, if it still doesn't work, he may not even be able to maintain this savage's base.

Therefore, although Manager Ma was very optimistic about Liu Xing's proposal, he still hesitated.

Liu Xing was not in a hurry, he could see that Manager Ma was tempted, and he could also see that Manager Ma was worried, so he couldn't be in a hurry now.

"That's it for today. Here, these are the suggestions I give you. Take a look and think about it. It doesn't matter if you don't do it. If you need it, just call our business manager."

He patted Wang Lei on the side and said.

"Wang Lei, if you leave a business card for Manager Ma, we will withdraw it first, or Manager Qin will be anxious later."

Wang Lei was taken aback for a moment, but nodded immediately, took out a business card of his own from the business card holder, and handed it to Manager Ma with both hands.

"Manager Ma, here is my business card. If you have anything to do, please call anytime."

Manager Ma looked at the business card, nodded, and did not keep them.

"Okay, thank you brothers today, I will seriously consider the matter here."

After sending Liu Xing and two out of the compound, Manager Ma returned to the office, looking at Wang Lei's business card with some hesitation.

……

After leaving the compound, Wang Lei looked at Liu Xing with some puzzlement.

"Brother Xing, who is Manager Qin? Have we made an appointment with someone else?"

Liu Xing patted Wang Lei with a smile and said.

"No, I don't know who Manager Qin is, so find an excuse to leave."

Wang Lei was taken aback for a moment, and didn't understand anymore.

"Why are we leaving in such a hurry? I think Manager Ma is already a little tempted. Brother Xing, as long as you say a few more words, he probably will agree."

"You also said that it is possible. At this time, if we chase too closely, even if he cooperates with us, he will take the initiative and will not trust us. But if we leave, he will fight again. Call us, we can take the initiative, and he will try his best to cooperate with us in the promotion, which is very important to the promotion effect. Wang Lei, you have to remember one very important thing, a promotion project, if we can do it, We must be perfect. On the one hand, we are responsible for our customers, and on the other hand, we are responsible for our company. If we can’t do it, or it’s very likely that we can’t do it well, then we don’t do it at all. Instead of being scolded after making money, it’s better Don't make this money."

Wang Lei nodded thoughtfully and said.

"But what if he doesn't call us? Didn't we waste such a good opportunity?"

Liu Xing shook his head and smiled.

"Who said it would be a waste? Besides, I didn't say to wait for him all the time. If he doesn't call for more than 24 hours, that is to say, if he doesn't call until noon tomorrow, then you call him. After all, relatively As far as the initiative is concerned, business is more important. However, for this kind of promotion project, the aspect of offline activities combined with online and offline promotion must be clearly stated, and it must be implemented in the contract. The problem of side activities has affected the overall promotion effect. With the constraints of the contract, the activities will be done well under the combination of the two. He is satisfied and we make money. This win-win model can be carried out easily. A long-term customer, It’s much better than three short-term clients. You can’t guarantee that all the clients in City T will cooperate with you, so you should seize the opportunity and hold on to a few long-term clients.”

Liu Xing smiled and continued.

"This situation is quite special. It belongs to the customer's pain point and overlaps with the customer's troubles, so we have a better opportunity and opportunity to contact the person in charge here. That's why I didn't express my intention at the beginning, but The reason why I played a game of live CS first. In sales, a very important ability is to adapt to the situation. You need to observe a matter from many aspects, and then find a breakthrough that is most beneficial to you to continue the business. This customer You can contact me in the future, if the order is completed, the commission will be yours, if you can make him a long-term customer, then you will have a share of the commission for all his expenses."

(End of this chapter)