Winning the new financial era

Chapter 641 Buying a Car Online
"Mr. Zhang, your trick is really clever. We have contracted the Internet hotspots in recent weeks."

At the company's high-level meeting, Gu Panpan was amazed at the mention of the entry of the four major new energy vehicles into Pinduoduo.

"Although I didn't make any money, I even got some advertising traffic. But as long as the traffic comes up and attention gets up, that's the biggest gain for Pinduoduo."

Lin Zhenyang nodded, agreeing with this cooperation.

"The most important thing is trust. In the past, no one dared to buy big-ticket items on Pinduoduo because they were afraid of buying fakes."

Speaking of this, Lu Qi smiled. He didn't know whether he was laughing at the users for being too cautious, or because he was too low in spelling duo duo.

Lu Qi spread his hands, "It's all right now, you can buy cars, not to mention ordinary home appliances and electronic products."

Zhang Yida nodded, looked at Gu Panpan, and said: "The prices of low-end daily necessities are there, you get what you pay for, everyone knows this, so I won't talk about it.

However, large-scale commodities such as electronic products, home appliances, and automobiles must strictly ensure the quality.

We can lose money, but we must let users form such a concept: you can buy expensive products on Pinduoduo, and the quality is no problem. "

Gu Panpan understands the reason for this, Pinduoduo is currently counterattacking inside the Fifth Ring Road from outside the Fifth Ring Road.

The previous style of play obviously couldn't satisfy some users in the fifth ring.

But Pinduoduo cannot completely change the tonality of the platform because of this, because the sinking market has finally been established. This is the basic market and cannot be lost.

So in the future, if you buy some cheap things on Pinduoduo, the quality will not be particularly good, and it will be barely usable. This is for the sinking market.

As for expensive things, the quality must be guaranteed, which is considered for first- and second-tier cities and users with high unit prices.

Only after the two markets have gained a foothold can Pinduoduo be said to be truly qualified to challenge Ali.

Zhang Yida turned to look at Zhang Lan, and asked, "How is the performance of short videos and live streaming?"

Zhang Lanhui reported: "Taking Tesla as an example, we have provided Tesla with products and services such as "open screen advertisements", "news feed advertisements", "sticker advertisements" and "test drive challenges".

Through big data and back-end algorithm recommendations, we accurately deliver advertisements to users in first- and second-tier cities.

At present, the main user market of new energy vehicles is still first- and second-tier cities. Low-tier cities lack infrastructure such as charging piles. Few people would want to buy them, and buying them is also troublesome.

A large number of users signed up for the test drive challenge, because a children's electric car worth $499 is hanging there as a prize. As long as you participate in the test drive, share a short video, and get enough likes, you can get a children's electric car.

So many users sign up for a test drive, and now there are many short videos of Tesla's test drive on Tiktok, with test drivers introducing various functions on the side.

Now as long as you are a user who often uses Douyin, you basically know how Tesla charges, how it is controlled, how much it accelerates from [-] kilometers...

Although it took 1 children's electric cars, Tesla made a lot of money this time.

Regardless of how much exposure it brought to the brand, many people were converted into Tesla owners on the spot when they went to test drive this group of people.

I heard that there are still a few uncles who swipe their cards on the spot and want to pick up the car directly. They are more excited to buy a car than young people.

It's even more interesting to bring goods live. This issue is the bald tiger brother.

Brother Hu was standing next to the track to explain, and Tesla was running laps inside the track, and the tires were rubbing against each other..."

Zhang Yida nodded, looked at the sales data again, and was quite satisfied with the marketing plan this time.

"I heard that the dealer group that sells fuel vehicles has also taken a fancy to this plan? Are you going to cooperate with us?"

Zhang Yida turned to look at Gu Panpan and asked with a smile.

Gu Panpan nodded heavily, "Who can stand up to this set of e-commerce subsidies + short video ads + live streaming with delivery?

If you want affordable benefits, you need explanations and explanations. You don’t need to go to a 4S store to buy a car, you can learn everything directly online.

However, they seem to be a little hesitant, mainly because they are afraid that too much subsidy will impact and affect their offline stores.

In addition, just our subsidy, it is unreasonable not to subsidize Tmall and Goudong. "

Zhang Yida rubbed the space between his eyebrows. The problem is a bit complicated. These car dealership groups have too much historical burden, and when they do some innovative activities, they are all concerned about this and that, and there are too many entanglements.

But this is also normal. If you take care of the interests of Pinduoduo, the interests of other places will be damaged. If it increases or decreases, it is better not to engage in activities.

"If there is no subsidy, buying a car on an e-commerce platform will not have much advantage over buying a car offline? It's better to buy it offline."

Lin Zhenyang's words were supported by other executives.

Zhang Yida nodded, "The current industry is like this. The gimmicks are more important than the actual meaning. Unless the offline dealer system is eliminated, the money saved in the intermediate links will become real discounts for users."

"Impossible, it cannot be replaced in a short period of time. The test drive before buying the car, the inspection when picking up the car, the maintenance and repair after buying the car...

Can e-commerce replace so many links? "

After finishing speaking, Lin Zhenyang looked at Gu Panpan and suggested, "Go and talk to the car dealer group. If you don't allow price cuts and subsidies, then don't cooperate, because you can't sell it even if it's on the shelves."

"Don't be so strong!"

Zhang Yida made a gesture, signaling not to be reckless.Smiling and said to Gu Panpan, "Go and tell them, ask them to open an official account on Douvision, buy Dou+ service, after gaining followers, in addition to advertising to attract people to the store to buy cars, they can also jump to the official flagship of Pinduoduo shop.

The price, don't kill it with a stick!
The domestic dealer groups are deeply rooted. There are dozens or hundreds of dealers selling a car, and there is competition among them.

They want to make money, and they will figure out a way by themselves. "

Gu Panpan's eyes lit up, "This is a good idea! I almost forgot that traditional car companies are different from new energy car companies.

Traditional car companies rely on the dealer system, while new energy vehicles like to follow the model of online + offline experience stores. "

But then she pouted again, "Guanghui will definitely not cooperate with us, Ari is their shareholder.

We can try to focus on dealer groups such as Zhongsheng, Lei Shing Hong, and Yongda.

We give them a plan to help them build an e-commerce and short video operation team. "

Zhang Yida said "Yes", "After tasting the sweetness, they will naturally choose to increase investment."

"By the way, Mr. Zhang."

Gu Panpan asked: "Should we also learn from Ahri and buy a stake in a dealership group? They have so many brands and can help us enrich the auto sector."

Zhang Yida shook his head, "Let's not do it for the time being, we'll talk about it after we cooperate for a while."

Thinking of this incident, Zhang Yida asked again: "How are Maotai and Wuliangye talking? Do you want to participate in our tens of billions of subsidies?"

(End of this chapter)