Small experience, big wealth

Chapter 15 (2)
The judge said, "I'll give you the check, and you give me my guarantee letter." I said, "No, I can only give you the guarantee letter when the check is in the account. Yesterday I was afraid that the cooked duck would fly away. Now I am I was afraid that I would not see the rabbit, so I let the eagle go. Now I will send you a receipt for the check. Don’t pick on me. It’s not that I don’t believe you. I don’t believe the director’s son. Dealing with these people It’s good to pay attention.” In this way, after a lot of effort, the 6 yuan lawsuit finally came to a perfect conclusion.

This is the first lawsuit I have fought in my 40 years of life.

Business experience:
There is nothing to be afraid of, such as evil or gangsters, and evil does not overwhelm the righteous. Before the law, no matter what is evil or gangster, it must become righteous and clean.

However, you can’t put yourself [-]% on the law, you have to be energetic yourself, and you must find out the other party’s deposits and property status before filing a lawsuit. In Mao Zedong’s strategy, it is called "no fight, no loss." Take the fight".After the property situation is clarified, it must be preserved, and the lawsuit must be filed after the preservation. This is a foolproof lawsuit.

When you go to court, you can’t listen to lawyers or judges. Lawyers and judges may become “fools” in front of money, power, and beautiful women.You have to stick to your principles and stand your ground.

30. Who is playing tricks on my uncle’s house? I want to renovate the house. I told my wife: “I didn’t say anything, just take as much paint as you want.” Unexpectedly, the next day, the paint that was just taken away was driven by my uncle again. sent back.

what happened?It turned out that it was the oil workers who made trouble.

The uncle said: "The oilman said, this paint is not good, it is the worst paint on the market at present." In the eyes of the uncle and sister-in-law, the oilman is the absolute authority, and what the oilman said is sure Every sentence is the truth, and one sentence is worth ten thousand sentences. If the oil worker can't say it, it must be bad.And so the paint was sent back.

Uncle and sister-in-law didn’t even think about it. Could it be that only oil workers are experts, and we have been selling paint for more than ten years, so we are not experts?Uncle and sister-in-law didn't even think about it, could it be that my sister would lie to her brother for a few buckets of paint? How could she trust outsiders but not her own family?

In fact, the painters are just for those few kickbacks. If you take the paint from your relatives, they will have no chance to get the kickbacks, so they must say that the paint you want is not good. If you buy paint from someone you know, he will say the same. not good.

The uncle asked the oil worker: "What brand of paint is good?" The oil worker said: "Giraffe is good." So the uncle bought 1500 sets of Giraffe brand paint for 5 yuan.

I said: "You have been cheated. At least one set of paint has given the oilman a 100 yuan kickback." The uncle said: "No, he doesn't know where I bought it." I said: "You I don’t believe it. Generally speaking, there is only one company that sells a certain brand of paint in a market. The oil workers have already taken you in when they are chatting with you. They are all old oilers, and you can still play with them. ?” Another time, a friend was decorating a house and came to me to buy paint. I said:

"I'll give you a group of 120 yuan." What's the result?The next day my friend called: "Third brother, the oiler said our paint is too cheap, it's not good, it's blistered, and the wall is fumigated after painting..." I said: "You let the oiler stay there Wait, I'll go over and have a look right away." The paint I sell is absolutely certified, and our own house is painted with this kind of paint, so who is playing tricks?
When I entered the house, I was on fire. The small bedroom that had just been painted with latex paint was all yellowed by the paint.

I looked at the oilman and wanted to slap him twice. I said, "You painted this wall?" "Is it the paint or the oiler? It doesn't turn yellow when I paint it, but it turns yellow when you paint it. Why do you say?" The oiler didn't say anything.I said, "You don't even know the basics of paint and latex paint, so what are you doing with paint? Let me ask you, should you paint first or latex paint?" The oiler said, "Paint paint first." "Which one did you paint first?" The oilman fell silent.

I said: "Old man, let me tell you, before you paint latex paint, you must first paint all the paint, and then you can paint latex paint after the paint is completely dry. Why? Because if you paint latex paint first, you can paint it when you paint." The thinners in the paint volatilize in large quantities, and they react chemically with the latex paint, and the latex paint turns yellow, not smoked yellow." I asked the oiler: "Do you know what I do? Let me tell you, you When you met me today, you fell into my hands. I was doing the laboratory test, so you still want to lie to me? The set of paint and latex paint that wasted today have to be deducted from your wages. I won’t give you any money.” I said to the fifth child again: “Don’t be soft with these things, they just want you to buy their designated brand of paint so that you can get a kickback, you just listen to me today and see who dares to buy it again. Playing with moths." I asked the oilman again: "I heard that my paint is not good, and it foams. You can paint it for me and let me see how it foams?" The oilman fell silent.

"The paint I sell to my friends is sold at the purchase price, can it not be cheap?
Let you turtles make such a mess and our friends have nothing to do.You said, can this paint be painted today or not?If you can't do it, I'll find someone to do it. If it doesn't foam, you get paid. If you can do it, you can do it. If you can't do it well, you have to pay for the paint, not to mention the wages.Can you swipe? The oilman said, "Yes." "Half a month later, Lao Wu's house was decorated, and we all went to warm the pot together. Lao Wu led me to watch it from house to house, and said as he walked: "Thanks to Brother San, how about Xuan let some southerners give it to us?" Foolish, look at how good this paint and latex paint are, it’s hard to tell..." Oilers, carpenters, plumbers, electricians, bricklayers... whoever doesn’t get a kickback is a lice on a bald head—— It's obvious. Why do people trust these liars and not those closest to them?
It is because of information asymmetry.These decorators know all kinds of decoration materials like the back of their hands, and most homeowners may buy such a house once in their lifetime. Where can they get those professional knowledge?Who do they not deceive you?Besides, if you buy a house for hundreds of thousands, you are afraid that something will go wrong during the renovation. The decoration worker will do what you say, and you will not be able to distinguish responsibility if you don’t listen to the decoration worker. These little liars have caught the owner’s psychology. , Just bear these fools to death.

Where there are people, there are rivers and lakes, and the market is the rivers and lakes.

In such a world, if you are the owner of a store, what choice will you make between decorators and consumers, and how will you face this game?Or in the words of ordinary people, how will you face this contest?

In fact, in the long run, the boss should choose the consumer and stand on the side of the consumer.

Consumers are the parents of food and clothing.Every house owner is a potential long-term customer. His house is here and his work is here. If he cooperates successfully with each other, he is likely to become your permanent customer, and his word of mouth will also advertise for you for free. Develop his relatives, friends, colleagues, and neighbors into your customers... If there are many such consumers, will your business be bad?

Many decorators who get kickbacks are actually not from professional decoration companies. Because real decoration companies have fixed office locations, fixed decoration workers, and legal decoration contracts, they usually win by their decoration strength and level; Worrying about getting kickbacks revealed will affect the company's reputation and violate the contract, so they won't lose big because of small things.

Most of the things that get kickbacks are done by those decoration "guerrillas". They don't have a fixed office or even a fixed place to live, and they don't have a fixed decoration team. Work, lift your ass and leave after work.Many bosses are afraid of offending the decorators, and even conspire with the decorators to deceive consumers, which is actually putting the cart before the horse.Do you want to?The decorator will leave after finishing the renovation. You may never see him again in this life. Cooperation with them is basically a "one-shot deal", and the prices of many commodities in the current market are basically clear. Once you give a kickback The incident was revealed, the decorator slipped away, and all the losses will be borne by the store, which is really not worth the candle.

Business experience:
The boss thinks things should be based on the long-term, based on the fundamental, can not lose the principle for a few small money.Do not engage in illegal things or things that go against your conscience because of the petty profits in front of you. This is not worth the loss.

The word of mouth accumulated among consumers over the years often collapses in an instant because of some shady things.

31. Time and the market will solve everything. Zhang Ruimin, CEO of Haier Group, said in the face of the international financial crisis:

"Create spring in winter." Two years ago, my wife and I went to ×× City, HN Province to purchase plastic steel parts. A passenger on the plane told me about his experience of being cheated in HN:
"That year, I took someone to a county in HN to deliver glass glue. After the goods were delivered, the manager of the other party was there immediately. He was looking for someone to unload the car, and he was also looking for someone to arrange wine and dinner. He was very enthusiastic. It was noon at that time. , took us to a restaurant for dinner, when the wine was half drunk, people from the Technical Supervision Bureau suddenly appeared in front of us, and brought a notice of fine, saying that our glass glue had passed the inspection and did not meet the national standards, and all of them were sealed up , fined 1 yuan.

I feel that this is a bit strange. How did the Technical Supervision Bureau know that our glass glue has arrived?
Our glass glue has been strictly inspected before leaving the factory, and there is an inspection certificate. How did they inspect our glass glue in such a short period of time?How did the people from the Technical Supervision Bureau know that we were drinking here?Obviously, this is a commercial fraud.Next, I immediately went to the other manager to discuss countermeasures, but the other manager never showed up again. We were busy there for more than half a month, and the payment of 5 yuan was not settled. Later, we returned empty-handed. Thousands of dollars bought a lesson.From then on I swore never to do business with HN people again. "The words of the passenger next to me really caught my attention.

At that time, we went to ×× City, HN Province to investigate the plastic steel accessories market. At that time, Dalian area was developing plastic steel doors and windows. The plastic door and window accessories in ×× City, HN Province were more influential. Little experience made us rich, so we wanted to choose two suppliers here. , In the end, we really did not go in vain, and we really selected two partners.Because I heard such a story on the plane, when I signed the contract, I was very serious, for fear of falling into the hole dug by others.

Not long after returning from ×× City, HN Province, we received a large purchase order, with a total value of nearly 5 yuan.We sent a fax to our partner in ×× City, HN Province, but a week later, when we called the partner to inquire about the delivery status of the goods, the partner said that production had not been arranged yet!Ask why the production has not been arranged yet, and the answer is to wait for our payment.Because I heard the story of the passenger on the plane, I knew that there were many scammers there, so when I signed the cooperation contract, I specifically stated that the cash on delivery.Now that the other party has changed the contract so unilaterally, we have even less trust in HN, so we insisted that the other party deliver the goods first;According to common sense, people who often deceive people are most afraid of being deceived by others, so we were in a stalemate with each other for another 3 days, and neither of us would give in. Seeing that the deadline for our delivery is coming, it is too exhausting. Not a way.So both of us made concessions, and agreed to pay the money and deliver the goods at Dalian Railway Station for on-site transactions, so that the business was done.

HN is an inland province in China, the market economy is not developed enough, the economy is relatively backward, people's thinking is relatively conservative, and I don't know when a small number of people in HN started commercial fraud, and it turned out that such a small number of people So that the whole HN people enjoy the treatment of being looked at differently.

A small number of people get rich by this method, but it damages the reputation of the entire HN people and destroys the market environment of the entire HN people.People are afraid to do business with people from HN, and they are worried about each other, which makes it difficult for some serious businessmen in HN.People outside don't trust them, and they have seen and experienced many scams, so they don't trust others. After a long game, they lose trust with each other and fall into a vicious circle of credit crisis. middle.

Take our cooperation with HN people, we have been conducting on-the-spot transactions in this way.There is no way, their stuff is good, if you want their stuff but don't want to pay for the goods first, both sides are unwilling to make concessions, so just do it slowly.Although they paid a lot of time and cost, although we paid a lot of travel expenses for this.But the wool comes from the sheep, and their travel expenses are ultimately spread on the merchandise sold to us.

However, we are not the final consumers. The wool actually comes from the final consumers.The trouble is that it is a little more troublesome, but the business is still done after all.

If you are in trouble, the market must have a solution to the trouble.With the rapid development of road transportation and express delivery business, the logistics company came up with a solution to the problem for both the supply and demand sides. They added a payment collection business. The supplier clearly wrote down the quantity, price and payment of the goods, and delivered them to the In the hands of the carrier, when the goods arrive at the destination, the carrier collects the payment for the goods, and the problem is solved so easily.

Now we have been cooperating with two customers from HN Province for more than 10 years, and we have always cooperated very well. There has never been a quality problem with the quality of the other party's products, and we have never defaulted on the other party's payment.

Business experience:
The market will take care of everything for us.

Don't give up eating because of choking, and don't be afraid of well ropes after being bitten by a snake for ten years.Business requires cooperation between the two parties. Don't terminate the business relationship established with each other just because of a trivial matter.This kind of relationship is just like the relationship between husband and wife. It is impossible for the dish not to touch the bowl.However, it is impossible for the two parties to make a clean break because of this. During the running-in, the two parties will always find a way to achieve a win-win situation.

(End of this chapter)