Small experience, big wealth

Chapter 22 (1)
49. Not everyone can do business
In the first few years when we first arrived in Dalian, our friends, my younger brother, and my wife all started businesses one after another, and all of them made a lot of money, and their influence continued to expand.The power of role models is infinite. Friends, relatives, and classmates all come here one after another. Those who were squeezed by the door were all stimulated and wanted to do business.

One of my brother's classmates couldn't stand the loneliness anymore, so he also came to Dalian for an investigation, to join in the fun.At that time, he was still the manager of a state-owned company in our hometown. It is said that he has the ability to do business and has business connections, so he should be able to do it.

But working for the public is not the same as doing it yourself.

Doing many things for the public has the nature of monopoly, so you don’t have to worry about it yourself, especially when the dual-track system is implemented. At that time, the performance of a state-owned company does not depend on the manager’s ability, but depends on the state system.At that time, if you do a good job for the public, especially the manager, you don't need to do everything yourself, just talk about it.You don't have to worry about profits and losses when working for the public, anyway, the profits and losses are not your own.

Doing it for yourself is different, and everything is reversed.So my brother, a classmate, has been afraid to make up his mind. If he takes this step, he will not be able to take it back. If he does it himself, he will have to resign from the public office.what to do?Just when my friend was hesitating, my friend who first started a business gave him a boost and said a very classic sentence: "Du Zhongming's daughter-in-law, Zhao Juan, hasn't done business for a day, and she's doing well if she doesn't do it." Okay? She dares to do it, what's so scary about you being a big manager of a company?" This sentence is a bit like a provocative method, which suddenly aroused the man's self-esteem and woke up my brother's classmate, so he Resigned, moved, and started doing business in Dalian.

Unexpectedly, this sentence eventually harmed my brother's classmate.

After all, doing it for yourself is different from doing it for the public.But my brother, a classmate, didn’t seem to have turned this corner all of a sudden, and he used him to do that to the public. As a result, the company was ruined by him, the family was also ruined by him, and he himself died. The idiom "The family is broken and the family is dead" can be regarded as a relatively accurate conclusion for his life.

At that time, my brother’s classmate didn’t have much money, only more than 10 yuan. He rented a place next to my wife’s store, less than 100 meters away. The size and layout of the store were the same. It's basically the same, just such a small business, in fact, the couple can be busy.However, my brother's classmate made a big fuss, and four people came to the shop, the couple, a relative and a fellow villager.As a result, he and his wife have dinners outside every day, and it's not the kind of business dinners, and I don't know where so many dinners come from. Anyway, it's banquets every day, singing and singing every night, and all kinds of things are handed over to the little girl. Fellow townspeople, their husband and wife became the hands-off shopkeeper, with the air and style they used to be managers of state-owned companies.

You know, when you were a manager of a state-owned company, people invited you to drink. It was because they asked you for something. You got it for others. Now you do it for yourself. You drink other people’s wine every day, and that’s for nothing. Yes, then every banquet is a debt, and every cup of wine is bought with money, and you have to pay the debt.So classmates, comrades-in-arms, fellow villagers, and relatives drank and watched, you invite me today, I invite him tomorrow, and he invites everyone the day after tomorrow...

The salesrooms are almost turning into big hotels.

After working for only one year, I lost all the old bottom of the family.What to do?Let's go back home. The original jobs are gone. After returning home, the couple had to find a part-time job in a self-employed company.The life from poor to rich is easy, and the life from rich to poor is not easy.In the end, the two ended up divorced.A few years later, when I asked my brother about his classmate, my brother said: "He died a long time ago.

It seems that not everyone can do business.

Business experience:
Running a business is not a career for everyone.First of all, doing business is a hard thing, especially in the early stage of doing business, you have to endure loneliness, you have to endure hardship, and you have to be able to see other people's faces.

Doing business is indeed freer than going to work or part-time job, but the most important thing is that you have to learn self-discipline, otherwise excessive freedom is often the beginning of a person, a family, or a company from prosperity to decline.

No matter what business you do, no matter who you do business for, you must have a clear direction.Goal, no direction, no goal, your business will have no motivation, which is more dangerous than "a blind man riding a blind horse to a deep pool in the middle of the night".

50. You can win by sticking to the end Hou Zaizhong is a child of my sister’s family. He has been working in my brother’s company since 1997, but the monthly salary is not enough for the family and the family, so he also wants to work hard on his own. After working in Dalian for a while, he returned to his hometown and opened an aluminum alloy decoration company.My hometown is a county in the east of Liaoning Province, the market is too small, and all the aluminum materials and accessories of Hou Zaizhong are not purchased directly from Guangzhou, but from my younger brother, and another big turn in Dalian, the transportation cost must be high .So after working for less than half a year, it closed down.

The business is over, and life has to move forward.So, Hou Zaizhong returned to his fourth uncle and hibernated for a while. In 2004, he resigned again and rented a place to open a farm-style restaurant.Now that people’s lives are better, and they are tired of eating big fish and meat, they all want to return to the basics and eat some rural, primitive, ecological, and organic things. Therefore, when this farmhouse-style restaurant first opened, it was quite profitable. , but during the operation of the restaurant, Hou Zaizhong and his wife often had disagreements over trivial matters.Don't people say that everything is prosperous at home, and the wife who runs a restaurant is in charge of the house, and the man is in charge of the house, so it's not enough to have one less, so when the couple fights like this, the problem arises, and the restaurant is ruined. This was originally reorganized The family broke up again.

Hou Zaizhong was also a little bit at a loss, and it would be too embarrassing to go back to his fourth uncle, so I said: "You come to my place and learn to trade with me." He is a relatively honest and kind Although he does not have great wisdom, he is a little clever, and he is better at getting along with ordinary people. He can make a lot of friends of all kinds wherever he goes. This may be an important factor for him to persist in doing business to the end.

In the initial stage of doing business, Hou Zaizhong was also a tiger eating the sky - he didn't know where to start, he was at a loss, and often ran outside for a day until he got nothing at all, and he couldn't even enter the door of foreign-funded enterprises.If you can't get in the door, and you can't see people, what business is there to talk about?I have been working for more than 3 months, and I haven't seen a single customer. I was so anxious that my mouth was blistered.At this time I said: "If you can't run like this, change your style of play. Here you are, this is the Yellow Pages of the Development Zone. You can call them from house to house. The efficiency is also high and the cost is low. You can call them for another month, and you will still be able to get in touch with them." If you don’t have any business, you can change your course and find another way.” So Hou Zaizhong sat in the room and hung up the phone every day. After calling for a month, a business was not negotiated, and the phone bill for that month cost more than 1000 yuan.

About 40 days later, Hou Zaizhong suddenly received an order. This order was definitely a booster for Hou Zaizhong at that time, and gave him the confidence to persevere.This is a newly opened foreign-funded enterprise, and a purchasing supervisor who has just started to work ordered a drip tube worth more than 1 yuan from him.Next, the salesman of this company kept ordering with him, not a lot, about 5000 yuan per month, such a small order every month, which lasted for almost a year.During this period, although Hou Zaizhong was constantly looking for new clients on the Internet and on the phone, he never found any. With a monthly turnover of 1 yuan, the annual profit is about 5000 yuan, which is a little better than working for others. It's like tasteless food, and it's a pity to throw it away. What should I do?Hou Zaizhong was not discouraged, relying on this small order, he still struggled to maintain his daily life and carefully maintained the transaction.

At the end of 2006, a ray of dawn appeared in Hou Zaizhong's life.

Hou Zaizhong's small client had a classmate surnamed Xiao who was also in charge of purchasing in a foreign-funded enterprise. After more than a year of contact, he saw that Hou Zaizhong was honest and reliable, so he introduced this classmate Xiao to Hou Zaizhong.This classmate Xiao also has a purchase amount of more than 1 yuan per month, so that Hou Zaizhong can almost make nearly 20 yuan in trade a year, with a profit of about 4 yuan a year, and the business can be regarded as a good one. Small steps.

The annual profit of 4 yuan is neither too much nor too little. It is more than enough than the top and the bottom is more than the bottom. Even if it is a chicken wing, it is a bit chewy but not much meat.It is so difficult to do business at this time, and an annual turnover of 20 yuan is not bad, so let's just grit our teeth and stick to it.Hou Zaizhong also thinks the same way. Although the business is small, he is also essential to support his life!So he still didn't dare to slack off a bit, and worked very hard and seriously, even if the other party asked for 10 screws, he would send them to the other party on a bicycle, with a smile on his face.

Silly persistence finally won the opportunity.

At the end of 2007, another opportunity presented itself to Hou Zaizhong.Xiao, who was newly introduced to Hou Zaizhong, changed another company and was still in charge of purchasing. She immediately got in touch with Hou Zaizhong.This is a new company, and all the company's equipment is not yet fully equipped, and the purchase volume is relatively large. Hou Zaizhong's monthly supply volume is more than 3 yuan.Moreover, Mr. Xiao’s original company’s business, Hou Zaizhong, respectfully maintained it and kept doing it. In this way, Hou Zaizhong’s monthly turnover reached nearly 5 yuan, and the annual turnover reached more than 60 yuan. level, the annual profit has reached the level of 10 yuan, and it has reached a higher level, not only quadrupling, but also going straight to a well-off society.After persisting for 4 years, I finally got a "chicken thigh". It is true that a good meal is never too late.

No matter how big the business is, if there are seedlings, it will not worry about growing. The key is to persist and accumulate, not only the accumulation of experience, but also the accumulation of money, as well as the accumulation of contacts, the accumulation of experience and the accumulation of contacts, and finally become the source of wealth Accumulation has become a career success.

Just when I was writing this article, this classmate Xiao was forced to change to a new unit due to the impact of the financial crisis. It is still a purchase, and Hou Zaizhong's turnover may increase again...

Business experience:
(End of this chapter)