Small experience, big wealth

Chapter 23 (2)
Silly persistence is the greatest secret to success in business.If you persist for a year, your performance will increase a little, and if you persist, your profits will inevitably continue to increase.

The most taboo thing about doing business is to change places with one shot.Every time you change a business type, your inventory will increase by one batch, and your customers will lose one batch. In the end, your money will become unrealizable inventory and garbage.

Choosing the most suitable profit method for you is the key to starting your own business.

51. Give the Japanese some color to see. I remember that day was the 25th of the twelfth lunar month. There was clear snow outside, and the wind and snow were blocked by the wind and snow. There were very few customers in the store. The four of us stood in front of the counter and rolled.At this time, a Chinese accompanied a Japanese into our shop.Although our Lianfa decoration material store is not very big, it has a relatively complete variety, so there are always foreigners visiting from time to time.

I took the lead in throwing down the poker cards in my hand, and walked enthusiastically to the two customers: "May I help you?" The Japanese didn't speak, and took out a color card from his handbag. After a while, I asked in clumsy Chinese: "Do you have this color?" I took the color card and looked at it carefully for a while, and said: "There is no ready-made color for this color, and it needs to be prepared." The translator translated what I said to Japan. People, the Japanese chattered a lot, and the translator said: "He asked, why is there no paint with the same color as the color on this color card?" I said: "The paint colors on the market are just a few commonly used colors. It is called the basic color. You can use these colors to make whatever color you want. It is impossible for a paint factory to produce all the colors, and that is not realistic.

The Japanese shook their heads in disbelief, jumping up word by word: "Can you tune it like this?" "I said:" I can't say exactly the same, but I guarantee you can accept it. The Japanese made a gesture to the translator, and the translator immediately began to explain their intentions to me: "We are from the Huaicheng villa construction site, which is the first Japanese-style high-end villa area in Dalian Development Zone. The decorative panels are all imported from Japan, which is the color, but each villa also needs some special decorative panels. The original color of these decorative panels is white, but now I want to change it to the color card. "I asked: "How many villas are there in total, how many such boards are needed for each villa, and how many square meters are there in total?"I need a specific number. The translator replied casually: "There are more than 30 villas in total, and each villa needs nearly 40 such boards. One board is exactly 1.5 square meters, and the total area of ​​30 villas is 1800 square meters." "Obviously, the job of "translation" is not translation.

I said: "I can guarantee that the paint you use in each villa has no color difference, and I can't guarantee that all the paint is exactly the same." The "translation" obviously has no power to make decisions, and he repeated what I said. After communicating for a while, I asked me: "Why can't we guarantee that all paints are the same?" I said: "We need to use several kinds of paints to blend to get the color you need, and it is impossible to measure when blending. You can only observe with your eyes. Every time you blend to ensure the amount of your villa, you need to blend 30 times. It is impossible to blend all the paint for you. First, there is not such a big container. How to stir it!" The "translator" then explained to the Japanese, who nodded like chickens pecking rice while listening to their heads, and finally the Japanese said "Shou De Si De", which means:
well.

In the end, the translator was still worried: "We went to countless stores in Dalian, but there was nothing we could do. The chairman asked you how to make this color?" My wife took out a red book from her drawer and handed it to the "translator." "In his hand: "Look at this and you will know why we can mix the paint you need." The "translator" held it in his hand and flipped through it for a long time, and asked me: "You are studying weaving. This has something to do with mixing paint." Does it matter?" My wife said, "I did graduate from a textile school, but I studied dyeing and finishing. Do you know what dyeing and finishing is? It's just for dyeing cloth. The principles of dyeing cloth and coloring paint are the same. It’s the same, you must know the relationship between these colors, and be able to judge which colors make up a color…” A bright smile finally appeared on the face of the “translator”: “OK, OK—…" The "translation" translated what I said to the Japanese while OK-, so the Japanese and the "translation" went OK together.

The "translator" chatted with the Japanese for a while, then turned to me and said, "We need a lot of paint here, and what you said is quite reasonable, but the chairman still wants to see your real skills, can you Give us a demonstration on the spot?" I said, "It's easy to handle, anyway, it's snowing this afternoon, and there are no customers, so let my wife show you Japanese some 'color'." So it took nearly 20 minutes , my wife threw the color card on the counter and said: "Okay!" The Japanese first took the color card and looked at my homework for a long time, and the "translator" compared the color card for a long time, and then said : "It seems to be lighter than the color card?" My wife said confidently: "This is what you don't understand. Do you know that there is almost one-third of the thinner in the paint. After the paint is cured, the thinner will evaporate. If it is dropped, it is equivalent to concentrating the paint. The color at that time will be slightly darker than it is now. If you adjust them to be the same as the color card now, when the paint dries, it will be darker than the color on the color card. Deeper." The "translator" suddenly realized: "Oh, I understand, I understand." The "translator" explained the truth to the Japanese, and the Japanese suddenly became enlightened, and shouted again and again: "Shou's thinking. , I’m so sorry!” Obviously, they agreed with my wife’s point of view.

The Japanese said: "I'll give you 3 days. Our construction site happens to be painted during the Spring Festival. How about that? I'll give you overtime pay." I said, "3 days is 3 days. What overtime pay do you want? Let’s work overtime for the construction of the development zone. Besides, it’s worth it to cooperate with foreign businessmen! Let the Japanese see that we are not ordinary soldiers. Why, don’t look at our storefront is not big and the mountains are not high. There are fairy spirits..." The "translator" took over the words: "Water is not deep, there are dragons." 60 large buckets of paint, 60 small buckets of paint, and 20 buckets of thinner, just like that, in the most leisurely place. In the afternoon after the snow, while we were playing poker, we negotiated a deal worth 5 yuan.

The supply of imported paint cannot be guaranteed, so we immediately contacted the paint wholesaler to send the Japanese away. The quantity was too large, and the wholesaler’s stock was not enough, so we immediately contacted the wholesaler in Shenyang, but the stock was not enough, so we quickly sent people to Beijing. At the same time, I led the two boys and started blending paint at home non-stop.Fortunately, at 4:29 in the afternoon, the Beijing side sent back a message, and finally got enough paint needed.On the afternoon of the [-]th of the twelfth lunar month, we finally completed all the paint preparations as scheduled and delivered them to the Huaicheng Villa construction site on time.

Although the work was tiring and stressful, we were very happy with the 5 yuan we earned. The Japanese completed their project on schedule, saving time and money, and we were also very happy.

Years later, when I was doing interior decoration in Huaicheng Villa, the "translator" came to me again and purchased a lot of things. In fact, they were all things that can be bought anywhere in the market. I immediately understood that this was to get a kickback of.Before leaving, I handed over the prepared envelope.

The translator didn't understand what it meant, so he opened the envelope and looked at it, and immediately waved his hands: "NO, NO, this won't work. I do business with you because I am optimistic about the quality, strength, and integrity of your couple. Because of a pleasant cooperation, each other is very happy. Trust, you can’t rely on this to do business..." Later, we did more than 20 yuan of business with this "translator" one after another. He doesn't even want a bottle of mineral water.

It’s been a long time, but occasionally I think of it as if it was yesterday, especially when I pass by the Huaicheng Villa, looking at the paints we made by ourselves, the colors are still the same after wind and rain, and my heart is full of infinite emotions. Feeling a sense of pride, I naturally think of the translator who does not want kickbacks.

Business experience:
In fact, money is not everything.In many cases, superb technology, special skills, honesty and credit, and good qualities can surpass money.

52. Challenging the train station with Focus Media founder Jiang Nanchun said: "A person must have insight, a skeptical vision, and subversive thinking." That was an incident seven or eight years ago.

At that time, we sent back a 10-ton container from Foshan City, Guangdong Province, which contained more than 1000 boxes of glass glue.

That day my wife went to Dalian West Railway Station to pick up the goods.The freight office of the West Railway Station saw that the paperwork she took was from the Development Zone and told her: "You have to pick up the goods at the Jinyao Railway Office opposite." My wife didn't know what was going on, so she took the paperwork to the Jinyao Railway Office opposite After picking up the goods, I waited for more than two hours before the person who did the work waited.

The person who came took a look at the procedures my wife handed over and said, "Pay 20 yuan." We have to pick up the goods every month. There was no such procedure before, and my wife asked, "What is this money?" The person in charge gave my wife a big eyelid look: "If you send the goods to Jinyao Station, you don't need to pay this fee. Companies in the development zone have to pay a handling fee of 20 yuan if they send goods to Dalian. I Only after the seal is stamped can the goods be released at the West Station.” My wife became angry when she heard it, and asked, “You only charge 20 yuan for stamping, why?” The man rolled his eyes again and said, “This is the rule.

(End of this chapter)