The Writing Weapons McKinsey Taught Me: From Logical Thinking to Copywriting

Based on the author Takasugi Naotaka's rich experience in McKinsey management consulting firm, this book introduces in detail the business copywriting methods of world-class companies. It is a practical tool book for you to learn logical thinking and improve your writing ability.This book is divided into two parts, the basic part and the practical part. Combined with actual cases, it systematically introduces many methods required to use logical thinking to produce a wonderful business copywriting with both logic and clear expression, such as the pyramid principle, MECE Principles, Takasugi method for distinguishing problem types, SCQOR story development method, and specific methods for making reports and presentations, etc., help you automatically develop the habit of logical thinking, and conceive a logical and convincing business copy within 5 minutes.

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