Super quality mind

Chapter 478 Fake Cooperation
Shi Lei glanced at Hu Changsheng, Hu Changsheng didn't shake his head, that means he acquiesced.

"Mr. Mei, since you are so sincere, why don't you give in and share the purchase channel with us? Malt and hops are also a big expense." Shi Lei pushed forward.

"You? We have already made so many concessions, why do you still ask for so much? You must know how to be content." Mei Zhihua had something in his words.

Shi Lei shrugged his shoulders: "Really? According to Mr. Mei, only you paid, and we didn't pay? Unified ~ fixed price, just let us raise the price? Although you share the sales channel with us, we However, the sales volume may not have increased much. Didn’t we make a huge concession? Mr. Mei believes that the market is more important, or the cost is more important?”

Mei Zhihua was at a loss for words, but this Shi Lei was quite capable of quibbling.OK, I'll give in one more step.Even if we share the raw material purchase channel with you, how much money can you save?As long as you raise the wholesale price, we have the confidence to regain the lost market.

The two parties agreed on the general direction, and then the two teams began to discuss the details and formulate a cooperation agreement.

In Hu Changsheng's office, Shi Lei and the two smoked cigars.

"Leizi, do you know that once this agreement is signed, we will be forced to raise prices, and at that time, the market may be taken back by ice and snow." Hu Changsheng said in a deep voice.

"This is inevitable, so I asked him to add a point. The raw material purchase channel also needs to be shared with us, which can effectively reduce our production costs. We only agreed to a fixed price, and the wholesale price and retail price are the same as theirs. , but it didn't say, we can't continue to do promotions with prizes, right?" Shi Lei showed a sly smile.

Hu Changsheng understood after thinking about it: "Hahaha, you, you are really cunning. They thought we had made concessions, but in fact we can make the prize promotion bigger, every bottle has a prize, and another bottle, or It is equivalent to selling at a discount, so our sales will continue to increase. Their ice and snow beer is either the same as us, or they can only hold their noses and suffer dumb losses. Hahaha, I can’t wait to see Mei Zhihua’s furious look gone."

The negotiation went smoothly, and it was just a cooperation. Both parties had paid and gained. Three days later, the cooperation agreement between Shisheng Holdings and Ice Snow Beer was signed and a grand press conference was held. They wanted to tell everyone The beer company, Shisheng Holdings, which has been making waves in the domestic beer industry recently, has formed an alliance with Ice and Snow Beer!

Now the three CEOs of Qingdao Beer, Jingcheng Beer and Bingcheng Beer got together again, and they also had to discuss how to resist these two coalition forces that were not short of money.In the past, there was only ice and snow beer in China that was not bad for money, with overwhelming advertisements and promotions every month.As a result, another Shisheng Holdings popped up recently. I heard that it was just established this year. As a result, it acquired more than a dozen small beer companies in one go, and its annual production jumped to one million tons, becoming a force they could not ignore. .

This is not over yet, this Shisheng Holdings does not know why it is so rich, it seems to be planning to copy the success of Ice and Snow Beer, and began to spend money on the market desperately, and it is even worse than Ice and Snow Beer, purely to lose money and gain reputation.Their sales are rising in a straight line, but the more they sell, the more they lose.

Doesn't this Shisheng Holdings know that the road to success is not so easy to replicate, not to mention them, just to talk about ice and snow beer, and people will not follow in his footsteps.

Just as they followed to the south to distribute goods and waited to see a joke, news of an alliance between Ice and Snow Beer and Shisheng Holdings came.They actually signed some in-depth cooperation agreement to share purchase and sales channels.

It's over now, without Shi Sheng Holdings as a pioneer, who will be the main force against Ice Beer?The three helmsmen of domestic beer gathered together again to discuss how to deal with it.

"I think we should continue to distribute goods, starting from the city and attacking the counties. Make sure that every county has our beer, so that we can establish our brand advantage." Mr. Cheng of Qingdao Brewery said.

"Brand advantage? Do you think it's in your Ludong area? People here either recognize ice beer or local beer. When did they hear that they recognize island beer? You sell it so expensive, the county will Is there a market?" said Mr. Sun of Jingcheng Beer.

That's right, the three beer companies joined forces this time, in addition to promoting canned beer, all glass bottles are not ordinary beer, but draft beer or super dry, and the cheapest price is more than six yuan.The best-selling beer in the market is always ordinary bottled beer, between two and four yuan.

"I think we can find a way to make them tear up the agreement." Li Guozhong said in a deep voice.

"What? Tear up the agreement? How is this possible! They just signed the agreement and are now in the honeymoon period of cooperation. Who would tear up the agreement? Ice and Snow Beer won't, and neither will Shisheng Holdings." Mr. Cheng shook his head, what kind of idea is this? .

"You haven't tried it, how do you know it won't work? I have met with several people in charge of Shisheng Holdings. Their chairman is Hu Changsheng, who is from Bingcheng. He once wanted to take a stake in our Bingcheng Beer. Now our circulating stocks , and a large part of it is in the hands of Shisheng Holdings, so I think if I am willing to sell some shares to Shisheng Holdings, they will be willing to tear up this agreement!" Li Guozhong said through gritted teeth.

"Sell the shares? Old Li, you are crazy. Can't you see what Shisheng Holdings means? If you sell the shares to them, will they give up competing with you for the Northeast market?" It's a medical emergency. Shisheng Holdings obviously wants to build a beer empire. If you ask to sell the shares, they will definitely ask for it.Now the shares of Ice City Beer in the hands of the Ice City Government are only more than 60.00%. If it is sold again, wouldn't it be difficult to guarantee 50.00%?
"What if I just ask him to sell me all the factories in the Northeast? Do you think he will be willing to do this?"

Li Guozhong thought very clearly. In this alliance, their Bingcheng Beer is the weakest and has the least assets.If you need to form an alliance with others, the status is not equal, and it is difficult to achieve equality with each other.Originally, Bingcheng Beer was willing to form an alliance with him because of the support of the market in three provinces, Qingdao Beer and Jingcheng Beer.But now Bingcheng Beer's market share in the three northeastern provinces has plummeted, and Mr. Cheng has expressed his intention to become the leader of the alliance several times.If Mr. Sun hadn't relied on the treasure land of the capital, he might not be able to withstand Qingdao Beer.

The reason why Mr. Cheng and Mr. Sun objected now was because they were afraid that their alliance would disintegrate, and the second was because they were afraid that once Bingcheng Beer and Shisheng Holdings were united, Bingcheng Beer might become the second Ice and Snow Beer.

The leader in the domestic beer market back then was Qingdao Beer, with the highest domestic sales, the most exported countries, the most exported sales, and the highest profits. But what happened, it took several years for Ice and Snow Beer to overtake it?

The reason why Ice Beer can surpass Qingdao Beer, the domestic big brother, with a new brand is not because of more money and more factories.

If Shisheng Holdings unites with Ice City Beer, then Shi Sheng Holdings will make those small factories become branches of Ice City Beer, and the second Ice and Snow Beer will appear, and the speed of rise may be faster than Ice and Snow Beer, after all Bingcheng Beer is the oldest century-old beer company in China, not one of them.Taking this as a promotional point, relying on the markets of the three northeastern provinces, coupled with the huge capital and number of factories of Shisheng Holdings, it is not impossible to surpass Ice and Snow Beer and become the domestic leader!

"Old Li, I think you should reconsider. You are a state-owned enterprise, a municipal enterprise. If you sell your shares to a private company rashly, the city may not agree to it, right? Besides, your business is in good condition now, so there is no need to take risks. "Mr. Cheng persuaded.

"Yes, Lao Li, if you want to expand, but you don't have enough money, we can match you up, get a loan from the bank, or find some famous investment companies to inject capital for you. Isn't this better than cooperating with Shisheng Holdings?" Mr. Sun also followed Mr. Cheng's words.

Li Guozhong looked at the faces of these two people and sneered in his heart.When I was looking for your alliance, what did you say, advance and retreat together.Now that we are in trouble, why don't you come up with a solution?I thought of a way, but you keep obstructing it. What do you mean, only your business can make money and get financing, but our business can't?
When it comes to seniority, your two beer companies together don't have as long a history as our Bingcheng Beer.Why did you develop, isn't it because of someone else's capital injection?If it wasn't for the fact that the city has not allowed it all the time, I would have asked someone to inject capital a long time ago. Why am I so passive now?
But the two of them are right. Ice City Beer can seek a loan. If it really cooperates with Shisheng Holdings, I am afraid the city will not agree.

"Since the two of you said that, I'll take a step back. We, Bingcheng Brewery, need a loan to compete with Shisheng Holdings for the brewery. We need to expand our production capacity again!"

"What? Bingcheng Beer has taken a loan from the bank? How much is the loan?" Hu Changsheng received a call, and his face was a little unhappy.

"Brother Hu, what's the matter, it's normal for Bingcheng Beer to get a loan from the bank, does it have a big impact on our plan?" Shi Lei asked.

"If it was in the past, of course it wouldn't have any impact, but after we signed a cooperation agreement with Ice and Snow Beer, we suddenly got a loan, which is a problem. Think about it, they just got more than one billion yuan in funds, even if the recent promotion and advertising cost a little Big, a few hundred million is enough, and there is at least one billion in funds, why do they need a loan? I think Bingcheng Beer is preparing to dominate the Northeast market!"

　Thank you Apple Brothers for the reward, thank you, and the fourth new book has been uploaded "Huadu Elements", ISBN: 3503409, urgently looking for collection recommendation support
　　
　
(End of this chapter)