Super quality mind

Chapter 72

In the evening, Xu Guofu and Zhao Dekai had dinner together. He said that it is possible to negotiate a higher agency fee. Similarly, the negotiated commission of 30 yuan will also be changed to 50 yuan.

Zhao Dekai put down his chopsticks: "Old Xu, this is not the first time we have cooperated, and the two sides know each other well. I understand your desire to earn more money, but I want to remind you that first you have to get this contract signed." Otherwise, I will promise you 100 million, and if the contract is not signed, you will not get a dime."

Zhao Dekai has also worked for so many years. Although he did not personally participate in the contract negotiation of this gold card beverage, he does not think that the people with the gold card are all stupid and would agree to Xu Guofu's outrageous conditions.

"Mr. Zhao, Gold Card just started production in China this year. The market has not yet opened up, and there is a backlog of products. And next year's production will be doubled. Now they are focusing on the markets of several provinces in order to prepare for sales across the country in the future. After all, the greater the sales volume, the lower the amortization of advertising costs, so I think they will agree to this condition. Earning less is better than losing money.” Facing Zhao Dekai, Xu Guofu talked eloquently.

Zhao Dekai frowned: "Old Xu, it is said that you are more experienced than me in beverage sales, and no one in the whole province dares to say that you have more experience than you. You are the one who created the sales myth in the beverage industry. But you also Having said that, they are only planning to focus on the markets of several provinces. This place can be Longjiang, Kyrgyzstan, and Liao. If you ask too much, they can sell it to other provinces. It doesn’t have to be our place. .”

"Of course I understand. It was just an analogy. In fact, they earn a lot. I have seen a 6:4 ratio between sales and production. What's more, we are asking for 20.00% now. Five, their profits still need Higher than us. Don’t forget, I can plan the best sales plan, their Gold Card Company can’t, and Wufang Longjiang can’t either.”

This Zhao Dekai has to admire. Xu Guofu is almost like a myth in the Longjiang beverage sales industry. The company paid a little more cost and easily signed a contract with the manufacturer. There are many such examples, otherwise Changsheng Company would not have invited Zhao Dekai to be the negotiator this time.

"You decide. I warn you that this contract must be negotiated. The company has studied it and is very optimistic about the future market prospects of functional drinks. Sales will definitely increase. Come to the company tomorrow and sign a supplementary agreement. If you If we can talk about the agency fee standard you mentioned, the 50 is no problem!"

Shi Lei made a new sales plan at night, and showed it to Zheng Zunwei the next day at work.When Zheng Zunwei saw the suggestion of advertorials in the newspaper, his eyes lit up, why didn't he think of this sales method.

And Shi Lei estimated that this month's sales could reach 200 million, which is hundreds of thousands higher than their estimate. Is he really so optimistic?
"Shi Lei, your sales plan is doing well, but the sales forecast is a bit optimistic, right? We estimate that it is only about 150 million, but you estimate 200 million. This is not the sum of retail sales, but wholesale sales." Zheng Zunwei reminded.

"Manager, it's not the first day for me to do this job. I think it's okay. You didn't see the brain gold a few years ago. It didn't just end with the bombardment of commercials on TV. There are also soft advertisements on the Internet and newspapers. Two by two Adding together, the sales miracle was formed. In addition, students and office workers are more and more fond of drinking functional drinks. We are playing a Sino-foreign joint venture brand, which will be more trustworthy. I have to say that foreign food products When things want to enter the country, the inspection is much stricter than similar domestic foods.”

Zheng Zunwei thought about it: "If it's summer, you can say twice as much, 400 million, I believe it, but now it's winter, this is not a hot drink, the sales volume may not be so good."

"Manager, now you drink drinks indoors, not outdoors. Although it's not as hot as summer, it doesn't mean that those students and office workers don't need to replenish their physical strength. Don't forget the slogan of this drink, replenish physical strength and enhance vitality. No matter Whether it’s reading and studying, or staying up late and working overtime, drinking a bottle of whatever will have some effect.”

"Really? So you think that according to your estimate, the agency fee of 20.00% of the third can be won, and the advertising expenses of soft articles, stations and other places will also be paid by Gold Card Company?"

"That's right, Gold Card Company is very interested in cooperating with us. I think that Changsheng Trading is the one they deliberately hired to lower our prices. The first choice for cooperation is our Wufang Longjiang. Because Wufang Longjiang is in the whole country. All provinces have sales outlets. After cooperating with us, Wufang Longjiang, and then signing contracts with other provinces, you can directly sign contracts with the same conditions, and a nationwide sales network will be established. For companies like them that have no market channels at all Very powerful."

Zheng Zunwei's eyes lit up, what Shi Lei said seemed to make sense.If the goal of Gold Card Company is to establish a nationwide sales network, then Wufang Company is indeed a very good partner.This time, we must make the contract period longer, at least three years, and one year is absolutely not acceptable. What if they kick us out because of the good sales?
"Okay, you go and call Huang Yujuan in, the three of us will study it together and see how we can negotiate with President Sun later."

Huang Yujuan looked at Zheng Zunwei suspiciously, how could she still believe in Shi Lei, he has no skills and just likes to talk nonsense.

"Huang Yujuan, this is the bidding document for Shi Lei's new work, please take a closer look."

"Your sales are too optimistic, it's totally impossible. Also, you asked the gold card company to pay 20.00% of the agency fee, and you also want them to pay for this part of the advertising promotion fee. How could they agree, you forgot Mr. Sun's attitude? Shi Lei, this tender document of yours can be used as a table leg, it's useless at all."

Huang Yujuan dismissed Shi Lei's bid as worthless, and then directly threw it to Shi Lei.

"Manager, I still stick to my opinion. Shi Lei's bid is too risky. If Changsheng Trading's quotation is much lower than ours, then Gold Card Company may think that we are not sincere, and will not even give us a chance to talk, and just dump us. Open, negotiate with Changsheng Business."

Zheng Zunwei hesitated again, and he also understood that Huang Yujuan's worry was not impossible, if so, there would be no chance for them to recover.But if Shi Lei's bold conjecture is correct, then this will definitely be a very good achievement for him, and he may even be promoted because of it.

"You guys go out first, I'll think about it. I'd better go to see Mr. Sun together later, you two prepare separately."

(End of this chapter)