Super quality mind

Chapter 8 Sales Planning

Mr. Li of Golden Pavilion Trading prefers commission agents with pure agency relationship, because white light stationery is still popular, and the market price must be guaranteed to be uniform, so that they will take the bulk of the profits and only need to pay a small part of the commission to the agent.

Wufang Bingcheng mainly works as a pure agency. The advantage of a pure agency is that as long as there are channels, it does not require any purchase money or the like. It sells in the name of Baiguang Stationery, and only earns commissions based on the percentage of sales. profit and loss.

Xu Guangming wants to be a distributor, buying goods from manufacturers at low prices and selling them at high prices to earn profits from the difference.

The price of white light stationery in the province is determined by Golden Pavilion Trading. Last year, the province's sales were 1.1 million, of which the agency fee of Golden Pavilion Trading was 20.00% of the total sales, which is 750 million, of which Bingcheng It contributed 3000 million in sales, and the agency fee was 750 million, but according to the contract, the incentive rebate paid to the dealer was more than 500 million.

Now if the dealers in Bingcheng are replaced by agents, then the Golden Pavilion Trading will not earn more than 200 million from Bingcheng, but more than 500 million or even more.

Shi Lei started to make a sales plan overnight, which focused on the channel resources of Wufang Ice City, and with the help of the superior Wufang Longjiang branch, there is absolutely no company that can match it in sales in Ice City.Moreover, the commission rate charged is relatively low, with guaranteed annual sales of 2000 million, less than 2000 million, only 18.00% agency fee, higher than 2000 million, less than 500 million, 20.00% agency fee.If it is higher than 500 million and lower than 3000 million, an agency fee of 20.00% is required.

Early the next morning, Shi Lei reported to Wang Faqi with two bags under his eyes whether the proposal was feasible.Wang Faqi took a quick look and found that the agency fee is slightly lower, but they are second-level agents, so it is not bad. If they can really succeed, the commission is quite considerable.

Did this kid stay up all night?If you can't win, see how he cries.So ambitious, this is Wang Faqi's definition for Shi Lei.The company will not give a lot of support at all. With him alone and his mouth, how could it be possible to negotiate the contract.

If the agent was so good at negotiating, the provincial company wouldn't have failed at the beginning. He didn't know how good the negotiators at Golden Pavilion Trading were.

But Wang Faqi still agreed and stamped his plan.If it succeeds, the company will make a profit, and he will also make a profit. If it fails, just beat this Shi Lei, and use his example to beat other managers.

Shi Lei washed his face from the company, then took the plan and went straight to the location of Golden Pavilion Trading.

"Sir, who are you looking for?" The front desk stopped Shi Lei.

"I'm looking for Mr. Li, and I want to show him the sales plan of Baiguang Stationery Ice City." Shi Lei didn't say who he was, but just why he came here.

"Oh, let's talk to Vice President Li Zhipeng, then wait a moment, I'll ask if he's free."

Shi Lei secretly remembered that this vice president was called Li Zhipeng, and that Baiguang Stationery recruited agents or dealers in Bingcheng, everyone in Golden Pavilion should know about it.

"Sir, please come with me."

The front desk swiped the card to open the door, took Shi Lei in, turned two corners, and came to the vice president's office.

Shi Lei sighed a little, seeing that this is called a big company, the front desk and the office area are separated.Unlike Wufang Ice City, there is actually no front desk now.It is said that the current secretary of the manager, Li Chunxiang, used to be the front desk of the company. Since she became the secretary, the company has never recruited the front desk. It seems that Li Chunxiang still has two salaries for the front desk and the secretary.

"President Li, I brought him." The receptionist knocked on the open door three times and said softly.

Shi Lei walked in, Li Zhipeng showed a puzzled expression.Who is this person? Why isn't it Xu Guangming?
"Hi, Mr. Li. My name is Shi Lei. I'm the manager of Wufang Ice City. This is my business card. Our company intends to act as an agent for the sales of Baiguang Stationery in Ice City. This is our plan."

Shi Lei was afraid that Li Zhipeng would ask someone to kick him out, so he quickly explained his reason for coming.

"Wufang Ice City? What is your relationship with Wufang Longjiang?" Li Zhipeng took the business card, but not the proposal.

"Wufang Longjiang is our superior, and we are the branch of Wufang Longjiang in Bingcheng. Therefore, our company is absolutely confident and capable of doing a good job in the sales of Baiguang Stationery in Bingcheng. Since you have heard of Wufang Longjiang, you have also heard of it. Let’s expand our channel capabilities.”

"Oh, it's a branch of Wufang Longjiang. Then, do you know that our company snatched the province's general agent of white light stationery from Wufang Longjiang?" Li Zhipeng had a playful smile on his lips.

Damn, how could it be like this, no one told me, the smile on Shi Lei's face froze.Shi Lei has only been in the company for less than three months, so it's normal not to know, but Wang Faqi has been the manager of Wufang Bingcheng for nearly two years, so he must know about this matter, and he didn't even mention it.

Shi Lei still bite the bullet and said: "That's a thing of the past, and although we have an affiliation with Wufang Longjiang, we also have a certain degree of autonomy. This agency sales plan has been confirmed by our company manager."

"Well, what do you think I am most concerned about?" Li Zhipeng asked while leaning on his chair with an inscrutable look.

Shi Lei quickly activated his telepathy, and learned what Li Zhipeng was thinking.

"Lvchen Company has taken over Wucai Stationery. He has mature sales channels in the stationery market in Ice City. Combined with the price advantage of Wucai Stationery, he is likely to quickly seize the stationery market in Ice City."

Shi Lei was silent for about a minute, recalling the information he found on the Internet to write a proposal yesterday, he summed it up and said: "In the past, the best-selling brand in Bingcheng was Baiguang Stationery, even in the whole province. Now it is sold in the South The best colorful stationery uses Bingcheng as a springboard and wants to enter the stationery market in Longjiang. The strength of colorful stationery is similar to that of white light stationery, and the product quality and production cost are similar. I think Mr. Li is most worried about colorful stationery. He will Relying on the sales channel of Luchen Company in the stationery market in Bingcheng, it quickly seized the stationery market in Bingcheng, and even fought a price war.”

Li Zhipeng's eyes lit up. Although this kid looks young, he did a good job in market research.But if you think about the five-party company, it is also possible to produce one or two elites.

"Then how does your company plan to respond?"

Shi Lei hadn't thought of this, but it doesn't matter, Li Zhipeng must have a conspiracy.He immediately asked back: "Then how will Mr. Li plan to deal with it?"

Shi Lei activated his Xintong, and seeing Mr. Li thought to himself: "I'm going to find a strong agency in Bingcheng, who also have mature sales channels and the ability to compete with the colorful stationery represented by Luchen Company. As for the price I have also negotiated with the Baiguang Stationery Company, if the colorful stationery dares to lower the price, we will follow suit."

"Hahaha, just kidding, don't mind Mr. Li. I think more mature sales channels should be used to overwhelm colorful stationery. Originally in Ice City, Baiguang Stationery had many secondary distributors. We, Wufang Ice City, can sell them Keep them all, and develop new dealers, such as developing more online stores and small franchise stores. One will change, and Luchen Company will need to spend more time to develop more secondary dealers. There is no way to compete with us. If they want to fight a price war, we can accompany them, and we will definitely make Wucai Stationery withdraw from Longjiang after losing money."

Shi Lei's words reached Li Zhipeng's heart again, and he nodded in satisfaction.But he didn't agree directly. He also wanted to see how other companies treated him.

"Okay, keep this plan, whether it will be handed over to your company as the exclusive agent of Bingcheng, I will call you tomorrow."

Walking out of the Golden Pavilion, Shi Lei waved his hand vigorously. He could tell that Li Zhipeng was already moved. Now it depends on Wang Faqi's support. If he comes to talk in person, there is an [-]% certainty that the order can be taken tomorrow. Down.

(End of this chapter)