speaking psychology
Chapter 14: Orderly Speaking
Chapter 14: Orderly Speaking
As Lincoln said: "Even a powerful man cannot make a systematic and orderly speech if he lacks thorough preparation." Speech is an art of eloquence to communicate with the public, and adequate preparation plays an important role in the speech process. It plays a pivotal role. Proper preparation can not only ensure the quality of the speech, but also enhance the speaker's self-confidence and ensure success.
Analyze audience needs
The success or failure of a speech is mainly determined by the audience's reaction and the speaker's two main factors.If you want a speech to be successful, you must first put the audience in your heart, imagine the audience as your partner, pay attention to them at all times, talk about things related to them, arouse the interest of the audience, and arouse their resonance. In this way, the audience will be willing to open their hearts to communicate with you, the atmosphere at the speech site will become more and more active, and the speech will receive the best results.
When giving a speech, you should know the audience, who they are, what issues they generally care about, how much they know about your speech content, and choose the topics they need and suit, so that they are willing to establish an intimate and harmonious relationship with you.
The following issues need special attention in the speech.
1.An understanding of the overall needs of the audience
In a speech, you need to address more than one audience.They have different levels of education, different hobbies, different ages, and different social status.Some of them are against you, some are for you, and some are neutral.Before giving a speech, you need to have a certain understanding of your audience and match their preferences in order to arouse their interest in your speech.It also plays a key role in the success or failure of your speech.
(1) Their age group.Different age groups have different concerns.Most elderly friends are interested in topics such as health preservation, health, and retirement, and fashion trends are generally not accepted by them.Middle-aged people are more mature in thinking and have their own views on things. Most of them are interested in interpersonal relationships and social status.Young friends have just entered the society and are full of confusion about the future. Effective guidance and advice can resonate with them.
(2) Their education level.The audience's cultural level is different, and their vision and views on things will also be different.Before giving a speech, you can learn about the education level of the local audience through the organizer, and choose a speech topic and expression that suits them.
(3) Their personal beliefs.Faith is the spiritual power in the heart. A person's belief affects his way of thinking, and also determines his favorite topics.Choosing topics based on the beliefs of the audience is beneficial to the effectiveness of the speech.If you talk about socialism to anarchists, or talk about eating meat to those who oppose life-killing, no matter how well you talk about it, it may not be popular.
(4) Their profession.Occupation is the foundation of people's survival and the basis for supporting people's material conditions. It also reflects a person's motivation and interests.For audiences of different occupations, different topics should be chosen and their expression methods should be applied.
(5) Their financial situation.Through the investigation of the audience's economic status, and then understand their social status, social relations, education, occupation, etc.According to these situations, choose topics that are suitable for them.
2.Assess the audience's understanding of the topic of your presentation
Before giving a speech, in addition to paying attention to enriching one's own knowledge reserve, speech experience and skills, one should also clarify the audience's understanding of the topic of the speech.This is a crucial point in determining the success or failure of a speech.According to these situations, it is convenient for you to deepen and expand the audience's understanding of the subject, and it is also conducive to the development of your own speech topics.
3.Knowledge of audience expectations and preferences
Be clear about the audience's preferred topics and expressions. Everyone has their own preferred speech style. Choosing what they need will help them get closer to you and agree with your speech.
4.understanding of the audience's feelings
During the speech, pay attention to the audience's reaction at any time, and observe whether they agree with your speech and whether the topic is needed by them.If the audience is not interested in your speech, it will reject your speech.The purpose of the speech is also difficult to achieve.
The analysis of the needs of the audience is conducive to the smooth progress of your speech. The reaction of the audience is the decisive condition for the success or failure of the speech. Every speech must proceed from the objective reality, stand on the audience's point of view to choose the topic of the speech, and meet the needs of the audience. Only when we can achieve fit and solve their doubts, the speech will get twice the result with half the effort.
Clarify ideas and draw up an outline
As a speaker, you want to convince the audience, influence the audience, and convey your point of view to the audience.First of all, let the audience understand what you are saying.Many speakers talk for a long time by themselves, but the audience has no idea what he is talking about. Even if such a speech is extravagant, it is just a one-man show of one person and cannot make a big impact.
Facts have proved that countless successful speeches are all clear and clear.The theme is the soul and command of the whole speech, and the audience can understand and understand exactly what the speaker is talking about as soon as they listen to it.A clear idea is the basis of a successful speech, clarify the theme and goal of the speech, select materials according to the theme, and arrange links.Make every link clear at a glance, the selected materials are carried out around the theme of the speech, and each section of material is the most representative.The audience sounds concise and clear, and the speaker speaks with a prominent theme and clarity.
Dr. Ralph Boucher once gave a speech when he was the Assistant Secretary-General of the United Nations. In this speech, he clearly told the audience that the topic of his speech was "Challenges of Interpersonal Relationships", and then used the first and second points to Narrate your own point of view.The thinking is clear and clear, and the audience will know it as soon as they hear it.
Economist Douglas also used this method in a speech.
At that time, American business conferences were at a standstill, and a joint committee of the U.S. Congress was trying to break the deadlock. A tax expert, Senator Douglas of Illinois, gave a speech on this.In this speech, he took "the fastest and most effective way of action is to cut taxes for the low- and middle-income class, because people in this group will spend almost all their income" as the theme, and analyzed the details from the point of view. State your views in three aspects, and use the first, second, third... to explain the reasons for doing so.In the end, he used "In short, what we need is to immediately implement tax cuts for the middle and low income class, so as to increase their demand and purchasing power." to emphasize his point.
Douglas' speeches are clear in thinking, thorough and easy to understand, and the audience will understand them as soon as they hear them, and they will naturally leave a deep impression on them.In a speech, the speaker must not be afraid that speaking too clearly will expose some of his shortcomings, or that he can show his intelligence by making the audience confused.This is a no-no in speeches, and you have to remember that getting the audience to hear clearly and understand may not necessarily get approval and support, but if they can't even hear clearly, you have no chance at all.
When choosing a speech topic, the speaker should avoid the situation of chewing too much. If you plan to explain what personal income tax is, the reasons for paying personal income tax, what is the purpose of personal income tax, how to pay it, and what will happen if you don’t pay it within 3 minutes Speak clearly, obviously, it is very difficult, you can't explain every aspect clearly, at most you can only give a general outline, and the audience will be confused. On the contrary, if you just grasp a problem , Tell everyone this question thoroughly and clearly. Although it may make the audience feel monotonous, they will definitely remember what you said.
When arranging the order of speech materials, you must follow a certain logic, follow the time order of the past, present, and future, or the spatial order from top to bottom, from left to right; the logical order can be from inside to outside, from this point to the bottom Arrange in points; in this way, your thinking will be clear and clear, what to say first, and then what to say, each step is clearly and clearly stated, and the audience can easily understand it.At each step, lay out the main points of your speech explicitly, and you can even take the approach of Dr. Love and Douglas.
When necessary, if you are facing an important speech or you want to highlight certain issues to the audience, you can draw up an outline of ideas in advance, so that the levels are clear and the order is appropriate.
The train of thought of the speech runs through the whole speech and plays a leading role.For an excellent speech, only the speech has clear thinking, orderly development, and coherence from top to bottom.The topic of the speech can be more clearly highlighted and conveyed to the audience.The audience can hear easily and clearly, and your speech is coherent and orderly.
Clarify the topic of the speech
When speaking, the speakers must have their own speech topics.The topic is the basic idea that the speaker wants to express.Only when the theme is highlighted and the features are distinctive, the speech can receive a better response, while those speakers with vague themes are not.
1.Choose the right speech topic and focus on the center
The theme of the speech is the central idea you want to express. If you want to give a speech on the issue of frugality and organize the materials centered on the cultivation of personal inner self-cultivation, then this center is the theme of your speech. But if you want to start with " Frugality is the first step in "financial management" selection of materials, obviously, you digress.
For a good speech to be remembered, even long after, it is essential to choose the point of view that suits it.This topic point of view can be a command, a message, or an emotion, a policy.As long as it can accurately convey your emotional preferences and opinions to the audience, provide specific guidance and suggestions to the audience, and impress the audience.
Therefore, after selecting the topics and materials for your speech, you have to think about a question: what kind of emotions, suggestions and opinions can these topics and materials you choose convey to the audience through the speech.Only when you understand this problem can you have the bones of your speech topic and stand up.
Speech is the communication of thoughts and emotions between the speaker and the audience. It is a communication between the heart and the heart. It is not a tool for sensationalism or amusing when bored. The speaker must convey a unique connotation to the audience, which is beneficial to the audience. things, and make sure your themes are thought-provoking by your audience.The topic is ambiguous and ambiguous. Although the topic is good and the skills are very skilled, it is useless and cannot achieve the effect of the speech.
2.Extract topic sentences and grasp the essence of speech topics
In some respects, the brilliance of a successful speech is that the speaker can accurately grasp the essence of the topic of the speech, extract the most exciting topic sentence from many materials, and clearly demonstrate to the audience This captures the psychology of the audience.
In 1980, Ronald Reagan and Jimmy Carter were both candidates for president.They engaged in intense campaign debates for election success.Carter made comprehensive preparations for this and mobilized all the forces that could be mobilized.Compared to Carter, Reagan was clearly at a disadvantage.What is puzzling is: Carter lost to Reagan in the end. In fact, Reagan's success this time was all due to a word he said.
At that time, American society was in depression, and the residual heat of the economic crisis had not been completely eliminated. Compared with the economic crisis, people's living standards had dropped significantly. This situation had not been changed during Carter's tenure, and people had great complaints about it. .Reagan grasped the psychology of the audience and said a sentence during his speech: "Are you better off than you were four years ago?" This sentence alone is enough to summarize all his points of view.
Reagan's words seemed simple, but under the delicate social background at that time, he sharply put the people's situation in front of them, and easily touched the most sensitive and fragile string in the hearts of voters. Given the current living conditions, voters will undoubtedly choose a plan that is more beneficial to them. Reagan took the initiative in the election debate, and the situation was reversed.
Therefore, for a speaker, if he wants to complete a complete and smooth speech, he only needs to speak in a certain order, such as first, second, third... In short, this order.You can't go wrong with a single one; but to make a speech more brilliant, you need to grasp an inspiring theme, and this theme can bring some benefits to the audience; and for a For a difficult and unforgettable speech, you need to determine a clear, concise and powerful topic sentence for yourself, and this topic sentence can build a very attractive blueprint for the audience.
After the topic sentence is extracted, don't think that your task is over. It is also important to repeat your topic sentence from time to time.First of all, compared with other words, those words that have been heard many times are more memorable; secondly, the views and thoughts expressed in your speech are to some extent just your own thoughts and ideas. It's just thinking, the audience is just passively accepting it, if you don't repeat it because you have said it, others will not help you mention it.It can be seen that we should keep bringing up important points, and don’t cut corners just because we think it’s troublesome, just like a pile driver, driving one point at a time and hitting it multiple times will always be impressive.
make a great start
"Catching people first" sometimes achieves unexpected results, and the speech is the same. If you can arouse the interest of the audience very well at the beginning, the following speech process will also be very exciting and smooth. If the audience is not interested in your speech content, then the speech may not arouse great repercussions even in the end. Therefore, a good opening also plays a pivotal role in the speech.
Here are several ways to render the prologue.
(1) Borrow the scene to generate questions and make a clever transition
Scenery is often used by people to express their feelings. Of course, in addition to scenery, scenery also refers to certain scenes.In the opening remarks, you can start with the people, events, and scenes at the scene, such as someone at the scene, small details such as venue layout, weather, and special moods, and then gradually extend the topic to your own theme and viewpoint, bringing the audience into the in a pre-determined situation.Here is an example: "Yesterday afternoon, the sky was clear, I was sitting behind the window lazily basking in the sun, the sun was warming my body, and I suddenly had an idea to catch a piece of white falling from the sky with my palm. Feather, the moment I spread my palm, the entire palm was instantly covered with sunlight. Seeing such a scene, I couldn't help but come up with a sentence in my mind: 'Dancing sunshine'".
(2) Skillfully use parallelism to mobilize the atmosphere
Parallelism has a very strong rendering effect, and it is a rendering method that people are used to.For example, "I am the best speaker in the world. I love crowds and speeches. My speech covers the entire universe, shakes the entire earth, attracts groups of people, and sets off waves..." This is Anthony Rowe Bin's inspirational opening remarks, the whole passage gives people a compact, neat and enthusiastic feeling, which sounds exciting.This opening remark uses the rendering technique of parallelism, which combines a series of sentences with similar structures to express the same meaning, and creates a feeling for the audience that one wave of ups and downs, one wave after another, like mercury pouring down the ground, winds and clouds, Just like the tide of Qiantang, it gives people a fast-moving, irrepressible dynamic beauty, which is impressive.
It should be noted that when using this rendering method, the speaker must be strict with his own tone changes.Change your intonation and speech speed at any time according to the emotional changes in the sentence. For example, when the emotion increases, the volume should become higher and higher with the increase of emotion, and the speech speed should also change faster and faster accordingly. On the whole It gives people a feeling of continuous surge, and only in this way can better effects be achieved. If the speaker is calm and reads the text according to the script, it will not achieve the effect of exaggeration, let alone mobilize the emotional changes of the audience.Especially the kind of tone that is very loud at the beginning and has an exciting effect, but becomes weaker and weaker later on, which will give people a sense of discouragement, just like a punctured balloon, which will only make people feel Frustration, this is the most taboo when speaking.
(3) Use the details to get a glimpse of the leopard
As the saying goes, "The brilliance of the sun can be refracted by water droplets, and the dead leaves can appear when the chilling request is made." Starting from the detailed description, a few words can describe the state of things or characters, and then play a role in revealing the theme of the speech.
When a speaker introduced a volunteer to the audience, he said: "I saw such a scene at the gate of an orphanage for the elderly, and it is still fresh in my memory and I am very moved. The orphanage is facing On the grass at the gate, an old man and a young man sat facing each other. The young man squatted on the ground with a shoe in his hand, smiling and patiently persuading a silver-haired grandmother: "Grandma, come, let me help you." Put on your shoes, your feet won't be cold after putting on your shoes, and then I'll take you to eat your favorite strawberry pie, on the premise that we put on your shoes first, okay?" Hearing the young man's words, the old man looked Wan Wan, smiling very brightly, seeing the old man smiling and nodding in agreement, the young man carefully supported the old man's feet, and said patiently: "Just a little more, we can see the restaurant and strawberries soon Sent. Alright, grandma, be careful, I'll help you..." The young man stood up and helped the old man with one hand, and with the other hand, he picked up the crutch leaning on the chair from his side, and put it under the old man's armpit to help The old man stood up, and then helped the old man to walk towards the restaurant."
It doesn't need too much language, only these detailed descriptions immediately present the image of a patient, gentle, amiable, and caring young man to the audience.This is the effect of seeing small things.
One thing needs special attention: No matter which way you choose to render, the speaker must stick to the theme and highlight the characteristics.If you are familiar with the theme, the selected materials should also be selected around the theme, so that the two can connect and complement each other.Avoid digressing, rambling, and deliberately going around in circles without bounds. The audience will not only be confused, but the more they listen, the more impatient they will become.
To deal with forgetting words, be calm and generous
Many speakers have experienced such embarrassment during their speeches: forgetting words.Some speakers were talking impassionedly just now, but suddenly their brains went blank, and they didn’t know what to say next. It was as if their minds had been ransacked.The eyes in the auditorium that were full of kindness and encouragement just now are like a high-power oven. I am soaked in cold sweat from the smoke. Not only are my teeth chattering, but my sentences are not coherent. The audience gradually becomes Impatient, the scene is getting more and more intense.
Forgetting the words of a speech can be the greatest test a speaker ever faces on stage.Actually, this is not a big deal.In front of the public, many successful people have encountered such problems, but they have not hindered their success.
Churchill used this method to face the fact that he forgot his words.Once Churchill made a speech in Congress and suddenly forgot the words he was going to say next, and he racked his brains and still couldn't remember.From this failure, he learned a lesson. In the preparation of each speech in the future, he tried his best to do a good job, strengthened the practice, and tried to internalize the content of the speech as a part of his subconscious mind. From then on, he Never encountered a forgotten word again.
Zhou Huajian's songs spread all over the streets and alleys, and he has been a singer for 20 years. Zhou Huajian often encounters the embarrassment of forgetting words on the stage, even songs that have been sung dozens of times. In front of the stage, he will avoid forgetting words by preparing prompt boards in advance or singing and interacting with the audience.
Before the battle between Muhammad Ali and Soni Liston, the famous singer Robert Galt was responsible for singing the national anthem. Although Robert Galt had sung this song countless times, the unforeseen happened. Yes, he actually forgot the words during the singing, but in the end he still finished the song by humming.
When faced with forgetting words in a speech, it is not advisable to use the method of humming to complete the rest of the speech like Robert did. If you do that, the audience may mistakenly think you are a lunatic.Speech is to complete the transmission of ideas, thoughts, and emotions through the organization of words, without any falsehood.But at least from the above examples, we have learned one fact: forgetting words is not a catastrophe. As long as you adapt to the situation and handle it properly, you can turn adversity into prosperity and successfully complete this speech.
It is a good way to find new ideas after forgetting words. When an idea pops up in your mind, you must grasp it as soon as possible, organize your language as soon as possible, and continue around this idea. It is better to accept it when you see it is good, and end the speech only after explaining the problem thoroughly. , and don't be wild, pick and choose, and change your thinking at will, so as not to put yourself in a bigger predicament.
All in all, after forgetting the words, you must quickly find a way to divert the audience's attention, break the dilemma, and don't let the silence exceed five seconds. As long as you don't deviate from the topic of the speech, you can even say something casually.A short silence can easily attract the attention of the audience. They will think that you are emphasizing what has just been said or expecting their applause. unstoppable.
In fact, the reasons for forgetting words in speeches are nothing more than nervousness and insufficient preparation.Essentially, it's the lack of preparation that makes you nervous.Therefore, it is very important to make sufficient preparations before the speech, whether it is the understanding of the audience, the familiarity of the environment, or the ideas and outline of the materials.As long as you understand these clearly, the probability of forgetting words will be reduced accordingly.
Handled properly, slips of the tongue can also add excitement
Slips of the tongue are unavoidable during the speech process, even in life, we often say the wrong thing because of slips of the tongue.Slips of the tongue are more common in such high-pressure situations when the speaker is speaking out of the script and facing an audience of dozens or hundreds of people.Some people will say: Will there be no slips of the tongue when reading the manuscript?Not necessarily, some people are either nervous or restless when reading manuscripts; or they feel that reading manuscripts is easier, relaxed, and too hasty. These two kinds of psychology can easily lead to slips of the tongue.In addition, some emergencies should also be considered, for example, when you are in the middle of a talk, a person suddenly walks into the venue, or some kind of accident occurs in the auditorium, these situations will also interfere with your thinking and lead to slips of the tongue.
As long as you speak, there is a possibility of error.There is only one kind of person in the world who never slips of the tongue or says the wrong thing, and that is the person who never speaks, just like the saying that people often say "the person who never makes mistakes is the person who never does things" It is the most vivid summary of this phenomenon.In fact, a slip of the tongue can sometimes be a blessing in disguise if handled well, and it may even become a magic word in your speech by chance.
In a speech on "Family Issues", the speaker talked about a dispute between himself and his wife not long ago. He described the scene to the audience vividly. In the middle, he said: "I am very angry. He shouted loudly to his wife: 'Get out of here!'" As a result, he was so excited that he blurted out: "Get out of here!" The audience roared with laughter, and he realized that he had put He said something wrong, but he didn't correct the mistake immediately, but chose to make the mistake.He humorously turned the mistake into a humor and continued: "Hearing this sentence, my wife was stunned for a moment, and after reacting, she suddenly bent down and laughed, and after she stopped laughing, my lovely wife suddenly cried He said: 'Let's make up!'" The dull atmosphere at the scene instantly became lively.
Of course, this speaker was lucky, and his double-crossing saved his speech.Although not everyone is so lucky to be able to remedy the mistake after a slip of the tongue, but in any case, when the slip of the tongue occurs, the mistake cannot be eliminated invisible, and it is better to judge the degree of the mistake quickly than panic and anxious , to find coping strategies.
The speaker needs to be careful not to apologize immediately after a slip of the tongue.Many people think that apologizing can not only save their own face, but also leave the audience with the impression that they are serious and responsible.In fact, it's a poor treatment for a speaker.First of all, when giving a speech, in order to let the audience understand the content of your speech systematically and give people a coherent and harmonious feeling, what you say is often repeated once.If you apologize suddenly, it will destroy the coherence and overall harmony of the speech material. In addition, the audience will forget what you said before because of this situation, and you yourself will forget the words due to the impact of the sudden situation.In fact, most of the audience is just passively listening to what you have to say. Most of them are not familiar with or have a little understanding of what you are saying, and they will not even realize your mistakes unless your audience is knowledgeable and knows a lot Or just happen to be an expert on the topic you're talking about.So, if your slip of the tongue is an innocuous little mistake, ignore it and get on with your speech.
And don't panic if the problem you're getting wrong is serious.You can continue to speak quietly, wait until the question is finished or choose an appropriate time to subtly bring it over.For example, you can ask the audience, "I wonder if you noticed? There was an error in what I just said." If the answer is yes, you can praise the audience: "Thank you for your support. It seems that everyone is really listening carefully. As I said, everyone’s judgment is good. Regarding the mistake just now, let’s talk about the correct statement..."; if the answer is no, you can tell them directly: "The correct view on this issue should be... "In addition, if conditions permit, you can also choose to use a little humor to resolve the accident, such as "People often say that the lips of the donkey are not right, but I don't think so. In fact, sometimes it is okay, just like we just talked about The original face of this question should be..." This kind of humor is lively and lively, which not only resolves the dilemma, but also stimulates the atmosphere, killing two birds with one stone.
No matter which way you use to deal with slips of the tongue, your attitude must be generous, neither humble nor overbearing, making people feel unobtrusive, as if this is a part of the speech itself, speaking sincerely, politely, clearly and smoothly, so that the audience can hear clearly The audience leaves a negative impression of being irresponsible, perfunctory, or trying to quibble.
Tell stories vividly
Story subject matter is often seen in speeches.Compared with theories and slogans, short, concise and witty stories are more fascinating.What is distressing is that everyone knows the effect of stories in speeches, but many people don't know how to set up a story and tell it well. After thinking hard for a long time, they still can't get the point.
1.spark interest with suspense
Telling a story is actually not difficult. If there is a reason for a story to happen, there must be a result.But that doesn't mean you have to follow a step-by-step, strict causal sequence.Sometimes, by cleverly using causality and creating suspense, the story will also glow with a different kind of charm.
Xiaomi is very good at talking and mobilizing the atmosphere. Every party, everyone will always be attracted by her topics.A few days ago, she talked about an incident that happened to her again: "Last time, I went back to visit my mother, who knows, this meeting became my nightmare." Gaze, stopped to pick up the water glass and poured a glass of water first, the friends waited impatiently, and asked in one voice: "What happened at home? Did you quarrel with your mother?" Xiaomi walked away in a hurry I sat down on the seat and said: "That's not true, it's just that my mother asked me to go on a blind date." After hearing this, my friends suddenly realized, and said with a smile: "So this is the case. It's normal for you to be at your age. It's time to think about it. Why? Could it be a nightmare?" Xiaomi shook his head helplessly: "That's right, but it felt too much. That day, I couldn't help my mother and had to go to meet her. When I saw someone, my God! I was instantly overwhelmed by thunder. Li Nen, I feel like a roast suckling pig on an oven." At this point, Xiaomi deliberately took a sip of water from his water glass: "Say it! Say it! You are so anxious! What happened to that man? "The friends shouted, seeing that the effect was almost mobilized, Xiaomi slowly began to tell his blind date experience.
Although the above story is not a typical speech case, the emotional effect it brings is worth learning.In the speech, the above-mentioned method is worth learning. The inversion of cause and effect will cover the story with a layer of mystery, attract people's imagination, and enhance the appeal of the story.
2.Use the details to let the characters speak
The speaker's description of the details when telling the story often has unexpected effects.For example, "During the Spring Festival, I was watching TV in the house, and suddenly I heard a burst of laughter. I ran out and saw that it was my little nephew. I haven't seen him for a year. When I saw him last year, he just knew how to breastfeed. Running around to play, I saw him sticking out his tongue, wrinkling his nose, whining in imitation of a puppy, laughing and making faces, his two little hands were erected on his head as ears, and his buttocks followed suit Seeing him twisting and turning like this, everyone couldn't help but burst out laughing."
The wonderful description above introduced every detail very clearly. After listening to it, it was as if a jumping, eccentric child suddenly appeared in front of my eyes.Only such stories are contagious and can attract the audience to continue listening.
3.Eye-catching with body
When cross talk actors perform cross talk, they always integrate themselves into the performance, and every part of the body plays a role. Therefore, when watching cross talk, we can always see them dancing and dancing with joy.It is rare to see a performer standing upright like a pillar, talking only with his mouth.For example, when performers are surprised, their whole body looks like a section has been pulled out, their eyes widen, their eyebrows raised, their mouths open, and they take a deep breath, as if every muscle in their bodies is conveying a message: this person very surprised.When they picked up gold ingots during the performance, they would squint their eyes, smile all over their faces, slightly pick up the corners of their mouths, and tremble with their hands, expressing their surprise beyond words.For speakers, we are also performers in many cases. In this case, why can’t we connect body language, expressions and stories like performers, and let the body senses participate in the narration.
A performance without action is no performance, and a speech without action is no fun.When telling a story, mobilize all the available organs of your body, make your eyes, nose, mouth, jaw, limbs and even every muscle in your body dynamic, and the story will also be full of vitality.
A witty story can easily arouse the audience's desire to explore, but storytelling requires skill.The story should complement the topic of the speech, be meaningful and thought-provoking.Only in this way can it play an auxiliary role in the speech, serve as a link between the past and the future, and set off the theme of the speech.
How to use names to communicate
Dale Carnegie once said: "The name is the most beautiful and pleasing sound to everyone." The name is not only a code name for people, but also a symbol of their own existence and a synonym for personal image. , the satisfaction of one's own existence value and identity can often be expressed through a name.Whether in speech or social communication, saying the other person's name can quickly shorten the distance between each other.
Everyone has their own unique status in social relations.People always associate a person's name with his image.In order not to damage my image, I always pay special attention to things related to myself, such as my name.After the audience is named and asked questions, he will be highlighted in front of other audiences with a certain image.And other listeners will deepen their impression of him through his name.In other words, in order to maintain their image, the audience will actively cooperate and cater to the speaker.
People hated the tsar deeply. When the Russian October Revolution just won, the peasants advocated burning the palace where the tsar once lived.In order to avoid such a situation, many people were sent to do ideological work, but they failed to shake their minds. Finally, Lenin decided to go out and talk to them in person.
Seeing the peasants, Lenin did not criticize them aloud, but said: "Before burning the house, may I ask you a question?"
The farmers nodded in agreement.
Lenin said: "How did this palace come about?"
"We worked so hard to build it," the farmers replied.
Lenin asked again: "This house is empty, and it is empty. The house we built with our own hands, the tsar can't live in, so can we live in it ourselves?"
The farmers answered loudly: "Good!"
"Then why do we burn the house we built with our own hands?" Lenin asked again.
After hearing this, the peasants felt that what Lenin said was reasonable, and decided not to burn those houses down.
The above method not only grabs the attention of the audience, but also satisfies their sense of presence, which is easy to impress.
At the American Life Religious Company dinner, Frank Pace, Jr., president of General Dynamics, also took this approach: "Tonight will be a pleasant and memorable evening for all of you. My pastor in the audience, Rob Aboya, thanked me. His words, actions, and even leadership have benefited me a lot. Not only me, but I believe his words have also inspired and inspired everyone here .Secondly, I would like to thank Louis Strauss and Bob Stevens, two men whose devotion to religion was evident in their devotion to public service. To be here with these two, It’s a great honor for me.”
The audience applauded Mr. Pace's speech because he was talking about themselves.
A speaker can also be like Pace. When the audience knows what you are saying is about him or the things around him, he is not easy to distract or contradict.
It is important to note that when referring to other people's names, be sure to be accurate, especially strangers.And tell everyone why he was mentioned.In order to avoid mistakes, before the speech, you can deepen your impression by asking the organizer for a list of the audience or remembering the characteristics of the audience information.For example, face, hair, looks.
Clever use of names can have a certain communication effect, but you have to be careful, choose the right time to mention a few people, don’t be self-defeating, show off your memory like roll call, it can’t show your friendliness, but give people a It feels like you're playing tricks.
Ways to Overcome Bad Psychology in Speech
Ideological burden and psychological pressure are the psychological burden that the speaker must unload during the speech. Only in this way can he adjust his mood and emotions in time and build up the confidence to win.
1.Lack of confidence to avoid
Speakers often doubt themselves because of their own deficiencies in some aspects, such as substandard Mandarin, lack of speech skills, etc. Such doubts can easily make speakers magnify their own weaknesses and lose self-confidence.In fact, no one is perfect. Under the watchful eyes of thousands of eyes, you need to be calm, develop your strengths and avoid weaknesses, and give full play to your strengths.
2.Get rid of high expectations
Some speakers always like to break away from reality before giving a speech, and set themselves an exorbitant goal, such as "my speech will make a sensation in the world and surpass XX".Because of these thoughts, speakers often lose their last chance to prepare before going on stage.Because the idea is too ideal, those mistakes that could have been corrected are covered up by this halo, and I am immersed in my own imaginary world, and even have the mentality of taking other people's good intentions as malicious attacks.So, when your "speech idea" is gushing with passion, don't forget to tell yourself "calm down".You can find colleagues in the industry to listen to your trial lectures, and humbly ask for advice on your own shortcomings.For, even the greatest orator, when he speaks the most emotionally, his performance shines with the light of reason!
3.On-the-spot tension needs to be relieved
Many people are prone to nervousness in public.There are many such examples in life: in a familiar environment or in front of family members and colleagues, you can talk with wit and eloquence, but when you face strange audiences and faces, you will feel extremely nervous.
Nervousness is the most anxiety-provoking thing in a speech, so how to deal with it?There are two main methods.[-]. Understand the basic situation of the speech venue and the audience, and be aware of it.[-]. Visit the lecture venue in advance to familiarize yourself with the unfamiliar environment.If conditions do not permit, you can put yourself in a strange place by imagining that you are speaking to a strange crowd, and feel the feeling of tension attacking yourself in advance.
If you are nervous during a speech, the speaker's subconscious mind will be transformed into superficial behavior, and there will be a rapid heartbeat, cold sweat on the forehead, and the situation of being at a loss.What to do when this happens?
At this time, you can try to take a deep breath: when the human body inhales, the expansion of the chest cavity can compress the lower abdomen, and when the human body exhales, the pectoralis diaphragm will be lowered.Repeat this action repeatedly, and the tension can be suppressed.You can also try to find a familiar face in the audience and look at him, telling yourself that he is interested in what you have to say.In this way, the tension will be relieved and your speech can continue.
4.The psychology of coping should stay away from
Tensions don't tend to last too long.But if you are so nervous that you can't hold on to yourself, or even have fear and panic, your self-confidence may have been completely defeated, it is better to choose a long story short and leave your position.
Most people in today's society do not judge heroes by success or failure.Moreover, the impression you leave on the audience, in addition to the content of the speech, also includes personal factors such as your own heart and tolerance.If you are perfunctory or walk away, you will not only disrespect the audience, but also disrespect yourself. In this way, you will not only fail in your speech, but also let the audience evaluate you as "not promising".
In fact, when things have developed to this point, you might as well tell the audience directly: "The speech is not good, please take care of me." Even if you fail, most of the audience will be moved by your sincerity and frankness at this time.
5.Get rid of the frustrated mentality
Some speakers chose to leave the podium because they couldn't get over the shadow of their failures.In fact, when you deny yourself because you have no talent in speaking, have you ever thought that being on the podium through the identity of a speaker is an asset that cannot be ignored?It should be known that Confucius traveled around the world in order to promote Confucianism, and was besieged by people who did not understand, but he finally became the originator of Confucianism and carried forward his own ideas.
Emerson said: "Fear can defeat human beings more easily than anything in the world." As long as you put your mind right, tension is not difficult to overcome, on the contrary, it may become the driving force for your progress.Moderate tension is also beneficial and harmless. It will create a kind of pressure on the speaker invisibly, prompting the speaker to be more thoughtful and detailed.
(End of this chapter)
As Lincoln said: "Even a powerful man cannot make a systematic and orderly speech if he lacks thorough preparation." Speech is an art of eloquence to communicate with the public, and adequate preparation plays an important role in the speech process. It plays a pivotal role. Proper preparation can not only ensure the quality of the speech, but also enhance the speaker's self-confidence and ensure success.
Analyze audience needs
The success or failure of a speech is mainly determined by the audience's reaction and the speaker's two main factors.If you want a speech to be successful, you must first put the audience in your heart, imagine the audience as your partner, pay attention to them at all times, talk about things related to them, arouse the interest of the audience, and arouse their resonance. In this way, the audience will be willing to open their hearts to communicate with you, the atmosphere at the speech site will become more and more active, and the speech will receive the best results.
When giving a speech, you should know the audience, who they are, what issues they generally care about, how much they know about your speech content, and choose the topics they need and suit, so that they are willing to establish an intimate and harmonious relationship with you.
The following issues need special attention in the speech.
1.An understanding of the overall needs of the audience
In a speech, you need to address more than one audience.They have different levels of education, different hobbies, different ages, and different social status.Some of them are against you, some are for you, and some are neutral.Before giving a speech, you need to have a certain understanding of your audience and match their preferences in order to arouse their interest in your speech.It also plays a key role in the success or failure of your speech.
(1) Their age group.Different age groups have different concerns.Most elderly friends are interested in topics such as health preservation, health, and retirement, and fashion trends are generally not accepted by them.Middle-aged people are more mature in thinking and have their own views on things. Most of them are interested in interpersonal relationships and social status.Young friends have just entered the society and are full of confusion about the future. Effective guidance and advice can resonate with them.
(2) Their education level.The audience's cultural level is different, and their vision and views on things will also be different.Before giving a speech, you can learn about the education level of the local audience through the organizer, and choose a speech topic and expression that suits them.
(3) Their personal beliefs.Faith is the spiritual power in the heart. A person's belief affects his way of thinking, and also determines his favorite topics.Choosing topics based on the beliefs of the audience is beneficial to the effectiveness of the speech.If you talk about socialism to anarchists, or talk about eating meat to those who oppose life-killing, no matter how well you talk about it, it may not be popular.
(4) Their profession.Occupation is the foundation of people's survival and the basis for supporting people's material conditions. It also reflects a person's motivation and interests.For audiences of different occupations, different topics should be chosen and their expression methods should be applied.
(5) Their financial situation.Through the investigation of the audience's economic status, and then understand their social status, social relations, education, occupation, etc.According to these situations, choose topics that are suitable for them.
2.Assess the audience's understanding of the topic of your presentation
Before giving a speech, in addition to paying attention to enriching one's own knowledge reserve, speech experience and skills, one should also clarify the audience's understanding of the topic of the speech.This is a crucial point in determining the success or failure of a speech.According to these situations, it is convenient for you to deepen and expand the audience's understanding of the subject, and it is also conducive to the development of your own speech topics.
3.Knowledge of audience expectations and preferences
Be clear about the audience's preferred topics and expressions. Everyone has their own preferred speech style. Choosing what they need will help them get closer to you and agree with your speech.
4.understanding of the audience's feelings
During the speech, pay attention to the audience's reaction at any time, and observe whether they agree with your speech and whether the topic is needed by them.If the audience is not interested in your speech, it will reject your speech.The purpose of the speech is also difficult to achieve.
The analysis of the needs of the audience is conducive to the smooth progress of your speech. The reaction of the audience is the decisive condition for the success or failure of the speech. Every speech must proceed from the objective reality, stand on the audience's point of view to choose the topic of the speech, and meet the needs of the audience. Only when we can achieve fit and solve their doubts, the speech will get twice the result with half the effort.
Clarify ideas and draw up an outline
As a speaker, you want to convince the audience, influence the audience, and convey your point of view to the audience.First of all, let the audience understand what you are saying.Many speakers talk for a long time by themselves, but the audience has no idea what he is talking about. Even if such a speech is extravagant, it is just a one-man show of one person and cannot make a big impact.
Facts have proved that countless successful speeches are all clear and clear.The theme is the soul and command of the whole speech, and the audience can understand and understand exactly what the speaker is talking about as soon as they listen to it.A clear idea is the basis of a successful speech, clarify the theme and goal of the speech, select materials according to the theme, and arrange links.Make every link clear at a glance, the selected materials are carried out around the theme of the speech, and each section of material is the most representative.The audience sounds concise and clear, and the speaker speaks with a prominent theme and clarity.
Dr. Ralph Boucher once gave a speech when he was the Assistant Secretary-General of the United Nations. In this speech, he clearly told the audience that the topic of his speech was "Challenges of Interpersonal Relationships", and then used the first and second points to Narrate your own point of view.The thinking is clear and clear, and the audience will know it as soon as they hear it.
Economist Douglas also used this method in a speech.
At that time, American business conferences were at a standstill, and a joint committee of the U.S. Congress was trying to break the deadlock. A tax expert, Senator Douglas of Illinois, gave a speech on this.In this speech, he took "the fastest and most effective way of action is to cut taxes for the low- and middle-income class, because people in this group will spend almost all their income" as the theme, and analyzed the details from the point of view. State your views in three aspects, and use the first, second, third... to explain the reasons for doing so.In the end, he used "In short, what we need is to immediately implement tax cuts for the middle and low income class, so as to increase their demand and purchasing power." to emphasize his point.
Douglas' speeches are clear in thinking, thorough and easy to understand, and the audience will understand them as soon as they hear them, and they will naturally leave a deep impression on them.In a speech, the speaker must not be afraid that speaking too clearly will expose some of his shortcomings, or that he can show his intelligence by making the audience confused.This is a no-no in speeches, and you have to remember that getting the audience to hear clearly and understand may not necessarily get approval and support, but if they can't even hear clearly, you have no chance at all.
When choosing a speech topic, the speaker should avoid the situation of chewing too much. If you plan to explain what personal income tax is, the reasons for paying personal income tax, what is the purpose of personal income tax, how to pay it, and what will happen if you don’t pay it within 3 minutes Speak clearly, obviously, it is very difficult, you can't explain every aspect clearly, at most you can only give a general outline, and the audience will be confused. On the contrary, if you just grasp a problem , Tell everyone this question thoroughly and clearly. Although it may make the audience feel monotonous, they will definitely remember what you said.
When arranging the order of speech materials, you must follow a certain logic, follow the time order of the past, present, and future, or the spatial order from top to bottom, from left to right; the logical order can be from inside to outside, from this point to the bottom Arrange in points; in this way, your thinking will be clear and clear, what to say first, and then what to say, each step is clearly and clearly stated, and the audience can easily understand it.At each step, lay out the main points of your speech explicitly, and you can even take the approach of Dr. Love and Douglas.
When necessary, if you are facing an important speech or you want to highlight certain issues to the audience, you can draw up an outline of ideas in advance, so that the levels are clear and the order is appropriate.
The train of thought of the speech runs through the whole speech and plays a leading role.For an excellent speech, only the speech has clear thinking, orderly development, and coherence from top to bottom.The topic of the speech can be more clearly highlighted and conveyed to the audience.The audience can hear easily and clearly, and your speech is coherent and orderly.
Clarify the topic of the speech
When speaking, the speakers must have their own speech topics.The topic is the basic idea that the speaker wants to express.Only when the theme is highlighted and the features are distinctive, the speech can receive a better response, while those speakers with vague themes are not.
1.Choose the right speech topic and focus on the center
The theme of the speech is the central idea you want to express. If you want to give a speech on the issue of frugality and organize the materials centered on the cultivation of personal inner self-cultivation, then this center is the theme of your speech. But if you want to start with " Frugality is the first step in "financial management" selection of materials, obviously, you digress.
For a good speech to be remembered, even long after, it is essential to choose the point of view that suits it.This topic point of view can be a command, a message, or an emotion, a policy.As long as it can accurately convey your emotional preferences and opinions to the audience, provide specific guidance and suggestions to the audience, and impress the audience.
Therefore, after selecting the topics and materials for your speech, you have to think about a question: what kind of emotions, suggestions and opinions can these topics and materials you choose convey to the audience through the speech.Only when you understand this problem can you have the bones of your speech topic and stand up.
Speech is the communication of thoughts and emotions between the speaker and the audience. It is a communication between the heart and the heart. It is not a tool for sensationalism or amusing when bored. The speaker must convey a unique connotation to the audience, which is beneficial to the audience. things, and make sure your themes are thought-provoking by your audience.The topic is ambiguous and ambiguous. Although the topic is good and the skills are very skilled, it is useless and cannot achieve the effect of the speech.
2.Extract topic sentences and grasp the essence of speech topics
In some respects, the brilliance of a successful speech is that the speaker can accurately grasp the essence of the topic of the speech, extract the most exciting topic sentence from many materials, and clearly demonstrate to the audience This captures the psychology of the audience.
In 1980, Ronald Reagan and Jimmy Carter were both candidates for president.They engaged in intense campaign debates for election success.Carter made comprehensive preparations for this and mobilized all the forces that could be mobilized.Compared to Carter, Reagan was clearly at a disadvantage.What is puzzling is: Carter lost to Reagan in the end. In fact, Reagan's success this time was all due to a word he said.
At that time, American society was in depression, and the residual heat of the economic crisis had not been completely eliminated. Compared with the economic crisis, people's living standards had dropped significantly. This situation had not been changed during Carter's tenure, and people had great complaints about it. .Reagan grasped the psychology of the audience and said a sentence during his speech: "Are you better off than you were four years ago?" This sentence alone is enough to summarize all his points of view.
Reagan's words seemed simple, but under the delicate social background at that time, he sharply put the people's situation in front of them, and easily touched the most sensitive and fragile string in the hearts of voters. Given the current living conditions, voters will undoubtedly choose a plan that is more beneficial to them. Reagan took the initiative in the election debate, and the situation was reversed.
Therefore, for a speaker, if he wants to complete a complete and smooth speech, he only needs to speak in a certain order, such as first, second, third... In short, this order.You can't go wrong with a single one; but to make a speech more brilliant, you need to grasp an inspiring theme, and this theme can bring some benefits to the audience; and for a For a difficult and unforgettable speech, you need to determine a clear, concise and powerful topic sentence for yourself, and this topic sentence can build a very attractive blueprint for the audience.
After the topic sentence is extracted, don't think that your task is over. It is also important to repeat your topic sentence from time to time.First of all, compared with other words, those words that have been heard many times are more memorable; secondly, the views and thoughts expressed in your speech are to some extent just your own thoughts and ideas. It's just thinking, the audience is just passively accepting it, if you don't repeat it because you have said it, others will not help you mention it.It can be seen that we should keep bringing up important points, and don’t cut corners just because we think it’s troublesome, just like a pile driver, driving one point at a time and hitting it multiple times will always be impressive.
make a great start
"Catching people first" sometimes achieves unexpected results, and the speech is the same. If you can arouse the interest of the audience very well at the beginning, the following speech process will also be very exciting and smooth. If the audience is not interested in your speech content, then the speech may not arouse great repercussions even in the end. Therefore, a good opening also plays a pivotal role in the speech.
Here are several ways to render the prologue.
(1) Borrow the scene to generate questions and make a clever transition
Scenery is often used by people to express their feelings. Of course, in addition to scenery, scenery also refers to certain scenes.In the opening remarks, you can start with the people, events, and scenes at the scene, such as someone at the scene, small details such as venue layout, weather, and special moods, and then gradually extend the topic to your own theme and viewpoint, bringing the audience into the in a pre-determined situation.Here is an example: "Yesterday afternoon, the sky was clear, I was sitting behind the window lazily basking in the sun, the sun was warming my body, and I suddenly had an idea to catch a piece of white falling from the sky with my palm. Feather, the moment I spread my palm, the entire palm was instantly covered with sunlight. Seeing such a scene, I couldn't help but come up with a sentence in my mind: 'Dancing sunshine'".
(2) Skillfully use parallelism to mobilize the atmosphere
Parallelism has a very strong rendering effect, and it is a rendering method that people are used to.For example, "I am the best speaker in the world. I love crowds and speeches. My speech covers the entire universe, shakes the entire earth, attracts groups of people, and sets off waves..." This is Anthony Rowe Bin's inspirational opening remarks, the whole passage gives people a compact, neat and enthusiastic feeling, which sounds exciting.This opening remark uses the rendering technique of parallelism, which combines a series of sentences with similar structures to express the same meaning, and creates a feeling for the audience that one wave of ups and downs, one wave after another, like mercury pouring down the ground, winds and clouds, Just like the tide of Qiantang, it gives people a fast-moving, irrepressible dynamic beauty, which is impressive.
It should be noted that when using this rendering method, the speaker must be strict with his own tone changes.Change your intonation and speech speed at any time according to the emotional changes in the sentence. For example, when the emotion increases, the volume should become higher and higher with the increase of emotion, and the speech speed should also change faster and faster accordingly. On the whole It gives people a feeling of continuous surge, and only in this way can better effects be achieved. If the speaker is calm and reads the text according to the script, it will not achieve the effect of exaggeration, let alone mobilize the emotional changes of the audience.Especially the kind of tone that is very loud at the beginning and has an exciting effect, but becomes weaker and weaker later on, which will give people a sense of discouragement, just like a punctured balloon, which will only make people feel Frustration, this is the most taboo when speaking.
(3) Use the details to get a glimpse of the leopard
As the saying goes, "The brilliance of the sun can be refracted by water droplets, and the dead leaves can appear when the chilling request is made." Starting from the detailed description, a few words can describe the state of things or characters, and then play a role in revealing the theme of the speech.
When a speaker introduced a volunteer to the audience, he said: "I saw such a scene at the gate of an orphanage for the elderly, and it is still fresh in my memory and I am very moved. The orphanage is facing On the grass at the gate, an old man and a young man sat facing each other. The young man squatted on the ground with a shoe in his hand, smiling and patiently persuading a silver-haired grandmother: "Grandma, come, let me help you." Put on your shoes, your feet won't be cold after putting on your shoes, and then I'll take you to eat your favorite strawberry pie, on the premise that we put on your shoes first, okay?" Hearing the young man's words, the old man looked Wan Wan, smiling very brightly, seeing the old man smiling and nodding in agreement, the young man carefully supported the old man's feet, and said patiently: "Just a little more, we can see the restaurant and strawberries soon Sent. Alright, grandma, be careful, I'll help you..." The young man stood up and helped the old man with one hand, and with the other hand, he picked up the crutch leaning on the chair from his side, and put it under the old man's armpit to help The old man stood up, and then helped the old man to walk towards the restaurant."
It doesn't need too much language, only these detailed descriptions immediately present the image of a patient, gentle, amiable, and caring young man to the audience.This is the effect of seeing small things.
One thing needs special attention: No matter which way you choose to render, the speaker must stick to the theme and highlight the characteristics.If you are familiar with the theme, the selected materials should also be selected around the theme, so that the two can connect and complement each other.Avoid digressing, rambling, and deliberately going around in circles without bounds. The audience will not only be confused, but the more they listen, the more impatient they will become.
To deal with forgetting words, be calm and generous
Many speakers have experienced such embarrassment during their speeches: forgetting words.Some speakers were talking impassionedly just now, but suddenly their brains went blank, and they didn’t know what to say next. It was as if their minds had been ransacked.The eyes in the auditorium that were full of kindness and encouragement just now are like a high-power oven. I am soaked in cold sweat from the smoke. Not only are my teeth chattering, but my sentences are not coherent. The audience gradually becomes Impatient, the scene is getting more and more intense.
Forgetting the words of a speech can be the greatest test a speaker ever faces on stage.Actually, this is not a big deal.In front of the public, many successful people have encountered such problems, but they have not hindered their success.
Churchill used this method to face the fact that he forgot his words.Once Churchill made a speech in Congress and suddenly forgot the words he was going to say next, and he racked his brains and still couldn't remember.From this failure, he learned a lesson. In the preparation of each speech in the future, he tried his best to do a good job, strengthened the practice, and tried to internalize the content of the speech as a part of his subconscious mind. From then on, he Never encountered a forgotten word again.
Zhou Huajian's songs spread all over the streets and alleys, and he has been a singer for 20 years. Zhou Huajian often encounters the embarrassment of forgetting words on the stage, even songs that have been sung dozens of times. In front of the stage, he will avoid forgetting words by preparing prompt boards in advance or singing and interacting with the audience.
Before the battle between Muhammad Ali and Soni Liston, the famous singer Robert Galt was responsible for singing the national anthem. Although Robert Galt had sung this song countless times, the unforeseen happened. Yes, he actually forgot the words during the singing, but in the end he still finished the song by humming.
When faced with forgetting words in a speech, it is not advisable to use the method of humming to complete the rest of the speech like Robert did. If you do that, the audience may mistakenly think you are a lunatic.Speech is to complete the transmission of ideas, thoughts, and emotions through the organization of words, without any falsehood.But at least from the above examples, we have learned one fact: forgetting words is not a catastrophe. As long as you adapt to the situation and handle it properly, you can turn adversity into prosperity and successfully complete this speech.
It is a good way to find new ideas after forgetting words. When an idea pops up in your mind, you must grasp it as soon as possible, organize your language as soon as possible, and continue around this idea. It is better to accept it when you see it is good, and end the speech only after explaining the problem thoroughly. , and don't be wild, pick and choose, and change your thinking at will, so as not to put yourself in a bigger predicament.
All in all, after forgetting the words, you must quickly find a way to divert the audience's attention, break the dilemma, and don't let the silence exceed five seconds. As long as you don't deviate from the topic of the speech, you can even say something casually.A short silence can easily attract the attention of the audience. They will think that you are emphasizing what has just been said or expecting their applause. unstoppable.
In fact, the reasons for forgetting words in speeches are nothing more than nervousness and insufficient preparation.Essentially, it's the lack of preparation that makes you nervous.Therefore, it is very important to make sufficient preparations before the speech, whether it is the understanding of the audience, the familiarity of the environment, or the ideas and outline of the materials.As long as you understand these clearly, the probability of forgetting words will be reduced accordingly.
Handled properly, slips of the tongue can also add excitement
Slips of the tongue are unavoidable during the speech process, even in life, we often say the wrong thing because of slips of the tongue.Slips of the tongue are more common in such high-pressure situations when the speaker is speaking out of the script and facing an audience of dozens or hundreds of people.Some people will say: Will there be no slips of the tongue when reading the manuscript?Not necessarily, some people are either nervous or restless when reading manuscripts; or they feel that reading manuscripts is easier, relaxed, and too hasty. These two kinds of psychology can easily lead to slips of the tongue.In addition, some emergencies should also be considered, for example, when you are in the middle of a talk, a person suddenly walks into the venue, or some kind of accident occurs in the auditorium, these situations will also interfere with your thinking and lead to slips of the tongue.
As long as you speak, there is a possibility of error.There is only one kind of person in the world who never slips of the tongue or says the wrong thing, and that is the person who never speaks, just like the saying that people often say "the person who never makes mistakes is the person who never does things" It is the most vivid summary of this phenomenon.In fact, a slip of the tongue can sometimes be a blessing in disguise if handled well, and it may even become a magic word in your speech by chance.
In a speech on "Family Issues", the speaker talked about a dispute between himself and his wife not long ago. He described the scene to the audience vividly. In the middle, he said: "I am very angry. He shouted loudly to his wife: 'Get out of here!'" As a result, he was so excited that he blurted out: "Get out of here!" The audience roared with laughter, and he realized that he had put He said something wrong, but he didn't correct the mistake immediately, but chose to make the mistake.He humorously turned the mistake into a humor and continued: "Hearing this sentence, my wife was stunned for a moment, and after reacting, she suddenly bent down and laughed, and after she stopped laughing, my lovely wife suddenly cried He said: 'Let's make up!'" The dull atmosphere at the scene instantly became lively.
Of course, this speaker was lucky, and his double-crossing saved his speech.Although not everyone is so lucky to be able to remedy the mistake after a slip of the tongue, but in any case, when the slip of the tongue occurs, the mistake cannot be eliminated invisible, and it is better to judge the degree of the mistake quickly than panic and anxious , to find coping strategies.
The speaker needs to be careful not to apologize immediately after a slip of the tongue.Many people think that apologizing can not only save their own face, but also leave the audience with the impression that they are serious and responsible.In fact, it's a poor treatment for a speaker.First of all, when giving a speech, in order to let the audience understand the content of your speech systematically and give people a coherent and harmonious feeling, what you say is often repeated once.If you apologize suddenly, it will destroy the coherence and overall harmony of the speech material. In addition, the audience will forget what you said before because of this situation, and you yourself will forget the words due to the impact of the sudden situation.In fact, most of the audience is just passively listening to what you have to say. Most of them are not familiar with or have a little understanding of what you are saying, and they will not even realize your mistakes unless your audience is knowledgeable and knows a lot Or just happen to be an expert on the topic you're talking about.So, if your slip of the tongue is an innocuous little mistake, ignore it and get on with your speech.
And don't panic if the problem you're getting wrong is serious.You can continue to speak quietly, wait until the question is finished or choose an appropriate time to subtly bring it over.For example, you can ask the audience, "I wonder if you noticed? There was an error in what I just said." If the answer is yes, you can praise the audience: "Thank you for your support. It seems that everyone is really listening carefully. As I said, everyone’s judgment is good. Regarding the mistake just now, let’s talk about the correct statement..."; if the answer is no, you can tell them directly: "The correct view on this issue should be... "In addition, if conditions permit, you can also choose to use a little humor to resolve the accident, such as "People often say that the lips of the donkey are not right, but I don't think so. In fact, sometimes it is okay, just like we just talked about The original face of this question should be..." This kind of humor is lively and lively, which not only resolves the dilemma, but also stimulates the atmosphere, killing two birds with one stone.
No matter which way you use to deal with slips of the tongue, your attitude must be generous, neither humble nor overbearing, making people feel unobtrusive, as if this is a part of the speech itself, speaking sincerely, politely, clearly and smoothly, so that the audience can hear clearly The audience leaves a negative impression of being irresponsible, perfunctory, or trying to quibble.
Tell stories vividly
Story subject matter is often seen in speeches.Compared with theories and slogans, short, concise and witty stories are more fascinating.What is distressing is that everyone knows the effect of stories in speeches, but many people don't know how to set up a story and tell it well. After thinking hard for a long time, they still can't get the point.
1.spark interest with suspense
Telling a story is actually not difficult. If there is a reason for a story to happen, there must be a result.But that doesn't mean you have to follow a step-by-step, strict causal sequence.Sometimes, by cleverly using causality and creating suspense, the story will also glow with a different kind of charm.
Xiaomi is very good at talking and mobilizing the atmosphere. Every party, everyone will always be attracted by her topics.A few days ago, she talked about an incident that happened to her again: "Last time, I went back to visit my mother, who knows, this meeting became my nightmare." Gaze, stopped to pick up the water glass and poured a glass of water first, the friends waited impatiently, and asked in one voice: "What happened at home? Did you quarrel with your mother?" Xiaomi walked away in a hurry I sat down on the seat and said: "That's not true, it's just that my mother asked me to go on a blind date." After hearing this, my friends suddenly realized, and said with a smile: "So this is the case. It's normal for you to be at your age. It's time to think about it. Why? Could it be a nightmare?" Xiaomi shook his head helplessly: "That's right, but it felt too much. That day, I couldn't help my mother and had to go to meet her. When I saw someone, my God! I was instantly overwhelmed by thunder. Li Nen, I feel like a roast suckling pig on an oven." At this point, Xiaomi deliberately took a sip of water from his water glass: "Say it! Say it! You are so anxious! What happened to that man? "The friends shouted, seeing that the effect was almost mobilized, Xiaomi slowly began to tell his blind date experience.
Although the above story is not a typical speech case, the emotional effect it brings is worth learning.In the speech, the above-mentioned method is worth learning. The inversion of cause and effect will cover the story with a layer of mystery, attract people's imagination, and enhance the appeal of the story.
2.Use the details to let the characters speak
The speaker's description of the details when telling the story often has unexpected effects.For example, "During the Spring Festival, I was watching TV in the house, and suddenly I heard a burst of laughter. I ran out and saw that it was my little nephew. I haven't seen him for a year. When I saw him last year, he just knew how to breastfeed. Running around to play, I saw him sticking out his tongue, wrinkling his nose, whining in imitation of a puppy, laughing and making faces, his two little hands were erected on his head as ears, and his buttocks followed suit Seeing him twisting and turning like this, everyone couldn't help but burst out laughing."
The wonderful description above introduced every detail very clearly. After listening to it, it was as if a jumping, eccentric child suddenly appeared in front of my eyes.Only such stories are contagious and can attract the audience to continue listening.
3.Eye-catching with body
When cross talk actors perform cross talk, they always integrate themselves into the performance, and every part of the body plays a role. Therefore, when watching cross talk, we can always see them dancing and dancing with joy.It is rare to see a performer standing upright like a pillar, talking only with his mouth.For example, when performers are surprised, their whole body looks like a section has been pulled out, their eyes widen, their eyebrows raised, their mouths open, and they take a deep breath, as if every muscle in their bodies is conveying a message: this person very surprised.When they picked up gold ingots during the performance, they would squint their eyes, smile all over their faces, slightly pick up the corners of their mouths, and tremble with their hands, expressing their surprise beyond words.For speakers, we are also performers in many cases. In this case, why can’t we connect body language, expressions and stories like performers, and let the body senses participate in the narration.
A performance without action is no performance, and a speech without action is no fun.When telling a story, mobilize all the available organs of your body, make your eyes, nose, mouth, jaw, limbs and even every muscle in your body dynamic, and the story will also be full of vitality.
A witty story can easily arouse the audience's desire to explore, but storytelling requires skill.The story should complement the topic of the speech, be meaningful and thought-provoking.Only in this way can it play an auxiliary role in the speech, serve as a link between the past and the future, and set off the theme of the speech.
How to use names to communicate
Dale Carnegie once said: "The name is the most beautiful and pleasing sound to everyone." The name is not only a code name for people, but also a symbol of their own existence and a synonym for personal image. , the satisfaction of one's own existence value and identity can often be expressed through a name.Whether in speech or social communication, saying the other person's name can quickly shorten the distance between each other.
Everyone has their own unique status in social relations.People always associate a person's name with his image.In order not to damage my image, I always pay special attention to things related to myself, such as my name.After the audience is named and asked questions, he will be highlighted in front of other audiences with a certain image.And other listeners will deepen their impression of him through his name.In other words, in order to maintain their image, the audience will actively cooperate and cater to the speaker.
People hated the tsar deeply. When the Russian October Revolution just won, the peasants advocated burning the palace where the tsar once lived.In order to avoid such a situation, many people were sent to do ideological work, but they failed to shake their minds. Finally, Lenin decided to go out and talk to them in person.
Seeing the peasants, Lenin did not criticize them aloud, but said: "Before burning the house, may I ask you a question?"
The farmers nodded in agreement.
Lenin said: "How did this palace come about?"
"We worked so hard to build it," the farmers replied.
Lenin asked again: "This house is empty, and it is empty. The house we built with our own hands, the tsar can't live in, so can we live in it ourselves?"
The farmers answered loudly: "Good!"
"Then why do we burn the house we built with our own hands?" Lenin asked again.
After hearing this, the peasants felt that what Lenin said was reasonable, and decided not to burn those houses down.
The above method not only grabs the attention of the audience, but also satisfies their sense of presence, which is easy to impress.
At the American Life Religious Company dinner, Frank Pace, Jr., president of General Dynamics, also took this approach: "Tonight will be a pleasant and memorable evening for all of you. My pastor in the audience, Rob Aboya, thanked me. His words, actions, and even leadership have benefited me a lot. Not only me, but I believe his words have also inspired and inspired everyone here .Secondly, I would like to thank Louis Strauss and Bob Stevens, two men whose devotion to religion was evident in their devotion to public service. To be here with these two, It’s a great honor for me.”
The audience applauded Mr. Pace's speech because he was talking about themselves.
A speaker can also be like Pace. When the audience knows what you are saying is about him or the things around him, he is not easy to distract or contradict.
It is important to note that when referring to other people's names, be sure to be accurate, especially strangers.And tell everyone why he was mentioned.In order to avoid mistakes, before the speech, you can deepen your impression by asking the organizer for a list of the audience or remembering the characteristics of the audience information.For example, face, hair, looks.
Clever use of names can have a certain communication effect, but you have to be careful, choose the right time to mention a few people, don’t be self-defeating, show off your memory like roll call, it can’t show your friendliness, but give people a It feels like you're playing tricks.
Ways to Overcome Bad Psychology in Speech
Ideological burden and psychological pressure are the psychological burden that the speaker must unload during the speech. Only in this way can he adjust his mood and emotions in time and build up the confidence to win.
1.Lack of confidence to avoid
Speakers often doubt themselves because of their own deficiencies in some aspects, such as substandard Mandarin, lack of speech skills, etc. Such doubts can easily make speakers magnify their own weaknesses and lose self-confidence.In fact, no one is perfect. Under the watchful eyes of thousands of eyes, you need to be calm, develop your strengths and avoid weaknesses, and give full play to your strengths.
2.Get rid of high expectations
Some speakers always like to break away from reality before giving a speech, and set themselves an exorbitant goal, such as "my speech will make a sensation in the world and surpass XX".Because of these thoughts, speakers often lose their last chance to prepare before going on stage.Because the idea is too ideal, those mistakes that could have been corrected are covered up by this halo, and I am immersed in my own imaginary world, and even have the mentality of taking other people's good intentions as malicious attacks.So, when your "speech idea" is gushing with passion, don't forget to tell yourself "calm down".You can find colleagues in the industry to listen to your trial lectures, and humbly ask for advice on your own shortcomings.For, even the greatest orator, when he speaks the most emotionally, his performance shines with the light of reason!
3.On-the-spot tension needs to be relieved
Many people are prone to nervousness in public.There are many such examples in life: in a familiar environment or in front of family members and colleagues, you can talk with wit and eloquence, but when you face strange audiences and faces, you will feel extremely nervous.
Nervousness is the most anxiety-provoking thing in a speech, so how to deal with it?There are two main methods.[-]. Understand the basic situation of the speech venue and the audience, and be aware of it.[-]. Visit the lecture venue in advance to familiarize yourself with the unfamiliar environment.If conditions do not permit, you can put yourself in a strange place by imagining that you are speaking to a strange crowd, and feel the feeling of tension attacking yourself in advance.
If you are nervous during a speech, the speaker's subconscious mind will be transformed into superficial behavior, and there will be a rapid heartbeat, cold sweat on the forehead, and the situation of being at a loss.What to do when this happens?
At this time, you can try to take a deep breath: when the human body inhales, the expansion of the chest cavity can compress the lower abdomen, and when the human body exhales, the pectoralis diaphragm will be lowered.Repeat this action repeatedly, and the tension can be suppressed.You can also try to find a familiar face in the audience and look at him, telling yourself that he is interested in what you have to say.In this way, the tension will be relieved and your speech can continue.
4.The psychology of coping should stay away from
Tensions don't tend to last too long.But if you are so nervous that you can't hold on to yourself, or even have fear and panic, your self-confidence may have been completely defeated, it is better to choose a long story short and leave your position.
Most people in today's society do not judge heroes by success or failure.Moreover, the impression you leave on the audience, in addition to the content of the speech, also includes personal factors such as your own heart and tolerance.If you are perfunctory or walk away, you will not only disrespect the audience, but also disrespect yourself. In this way, you will not only fail in your speech, but also let the audience evaluate you as "not promising".
In fact, when things have developed to this point, you might as well tell the audience directly: "The speech is not good, please take care of me." Even if you fail, most of the audience will be moved by your sincerity and frankness at this time.
5.Get rid of the frustrated mentality
Some speakers chose to leave the podium because they couldn't get over the shadow of their failures.In fact, when you deny yourself because you have no talent in speaking, have you ever thought that being on the podium through the identity of a speaker is an asset that cannot be ignored?It should be known that Confucius traveled around the world in order to promote Confucianism, and was besieged by people who did not understand, but he finally became the originator of Confucianism and carried forward his own ideas.
Emerson said: "Fear can defeat human beings more easily than anything in the world." As long as you put your mind right, tension is not difficult to overcome, on the contrary, it may become the driving force for your progress.Moderate tension is also beneficial and harmless. It will create a kind of pressure on the speaker invisibly, prompting the speaker to be more thoughtful and detailed.
(End of this chapter)
Tap the screen to use advanced tools
Tip: You can use left and right keyboard keys to browse between chapters.
You'll Also Like
-
Becoming a God Starts From Planting a Bodhi Tree
Chapter 280 39 minute ago -
Global Mining
Chapter 537 1 hours ago -
The system is very abstract, fortunately I am also
Chapter 173 1 hours ago -
The Secret of the Goddess
Chapter 224 1 hours ago -
Bone King: Welcome the Birth of the King
Chapter 201 1 hours ago -
Alien Hotel
Chapter 190 1 hours ago -
Live: Proving the infinite multiverse at the beginning
Chapter 601 1 hours ago -
I'm a priest, it's reasonable for me to have a little more health and healing.
Chapter 383 10 hours ago -
Honghuang: Wu clan soldiers, plundering entries begin to rise
Chapter 125 10 hours ago -
This pirate is actually a sixth-rate
Chapter 170 10 hours ago
