China Entertainment special effects started in 1997

Affected by the press conference of the new film "Legend of Soldiers", Jiang Heng's new game has become popular even before it has been released to the public.

Many game fans went to the "Zhu Xian" game forum to leave a large number of messages, hoping that the new game would be released soon. The number of messages quickly exceeded tens of thousands, which attracted the attention of relevant personnel of the game company.

The situation was reported to the company boss, who decided to meet Jiang Heng.

China Film Digital Base, rest area at the filming site.

Lu Feng, CEO of Tekken Technology Co., Ltd., reported the work progress to Jiang Heng. He was originally an executive at Jiucheng Game Company. After being recruited by a headhunting company, he became the general person in charge of two game projects.

When I first met Jiang Heng, I was still a little arrogant.

I feel that I am an insider, while Jiang Heng is just an outsider.

When he received a large amount of "Zhu Xian" and "League of Legends" materials from Jiang Heng, he thought it was preliminary work done by another team.

And when he knew that Jiang Heng had designed all of this, he was extremely shocked.

Of course, there are still doubts.

However, as various problems arose during the development of the two games, I discovered that Jiang Heng could instantly understand the problem, and in many cases even give appropriate suggestions. Only then did I believe that Jiang Heng really understood the game.

Then I felt that it was a pity for Jiang Heng to make movies. No matter how good a movie is at the box office, it can only earn a few hundred million US dollars.

It is possible to develop a popular game and earn billions of dollars!

"In general, it meets the conditions for early public testing! Besides, it's National Day soon, and it's just in time for the long holiday. Students also have time, so the launch effect will be very good!"

"Are you all ready?" Jiang Heng asked.

Speaking of which, there are a lot of things to do before the game is released.

It is necessary to conduct internal and external testing and optimization, prepare marketing materials and publicity strategies, formulate launch plans and timetables, prepare legal documents and compliance requirements, establish customer service technical support teams, prepare payment and settlement channels, formulate update plans, etc.

Tekken Technology Company had just experienced the launch of the online game version of "Zhu Xian" more than a month ago, and the relevant processes must be familiar. Jiang Heng was just worried that they would make mistakes while busy and bring a bad gaming experience to players.

In the original history, "League of Legends" entered the country in September 2011, when DOTA was booming.

However, due to the difficulty of the game, DOTA is as difficult to get started as Warcraft, and is very unfriendly to novices.

"League of Legends" is relatively easy to get started, so much so that it is called "a primary school student's game" by many DOTA players.

Just like the later "Glory of Kings", because it can be played with a mobile phone and the difficulty is lower, a large number of female players and primary school players poured in, and it became popular all over the country in an instant.

"Originally, we had to spend so much time promoting, but I didn't expect that your few words at the press conference would arouse the curiosity of tens of millions of game players in the country. The open beta during the National Day period is just right. If it were delayed another month, the previous popularity would drop. Come down, it will be troublesome!”

Jiang Heng paused for a moment after hearing this, and said: "Okay, let's do the public beta during the National Day period. You can arrange the relevant matters. If you need my cooperation, let me know in advance!"

Lu Feng smiled and said: "That's not necessary. According to the current popularity of the market, it only needs a little publicity. Besides, I still want to ask Miss Jing Tan to shoot a promotional video, a very simple one!"

Hearing what he said, Jiang Heng's mind instantly recalled the phrase "Hello everyone, I'm Zha Zhahui." It was so magical.

Although Jiang Heng didn't play that game, he really remembered the name.

"Okay, I'll ask her to take a day to shoot a GG movie!" He immediately ordered someone to call Jing Tan over.

Not long after, Da Tiantian came over with a little curiosity and confusion in her eyes.

"Director Jiang, Mr. Lu!"

When I was filming the GG movie "Zhu Xian" before, I met Lu Feng and I knew him well.

"Well, that's it. "League of Legends" is going to be released in advance of the National Day holiday. Mr. Lu needs a GG film. You can help make one, and the remuneration will be based on the market price!"

Jing Tian hurriedly waved his hands and said, "No, no, it doesn't take any effort, it's free!"

Jiang Heng said: "Just take it, there are so many words!"

Jing Tian pursed his lips slightly when he heard this and glared at Jiang Heng.

Lu Feng couldn't help laughing and said in his heart: "Looking at the two of them, their relationship is probably not normal!"

Explained: "Miss Jingtian, this is a normal publicity expense. It goes to the company's accounts. There is no need to help save money!"

"oh!"

In the past few years, as Jing Tan's income has skyrocketed, he has gradually understood that the company's money and the boss's money are not the same concept.

And because of the problems in the circle, I heard about some bosses emptying the company, so I didn’t refuse.

Jiang Heng took a look at the shooting schedule and found that Jing Tan had no part in the scene the day after tomorrow, so he decided to schedule it on that day.

It is still the shooting team of Aiyouteng Pictures, but the director is replaced by Guo Fan, and the later production is by Good Time Company.

A few days passed in the blink of an eye, and Guo Fan finished shooting the GG film, and the post-production was quickly completed, and it was immediately released by game companies on various online platforms.

Offline, posters are also sent to Internet cafes across the country.

At the same time, the publicity team also came up with a "bad idea", which was to ride on the popularity of "DOTA".

I ordered people to add multiple "DOTA" GG videos followed by "League of Legends" GG videos, and then play GG again on major online platforms.

A "DOTA" game player accidentally discovered this, because the GG at the back was taken by Jing Tian, ​​so he patiently watched it.

"Damn it, League of Legends, is this the new game that Director Jiang said?"

"The public beta will be launched on October 2, and it's only been two days!"

"It's comparable to DOTA, you're so bold!"

"But it looks pretty fresh!"

"The game interface colors are OK!"

In 2007, most domestic game players were in Internet cafes, where a few good friends gathered to surf the Internet and discuss new games that were about to be launched.

At the same time, many domestic game companies also noticed it.

Shanghai, 90% of game companies.

In the office of the chairman and CEO, Zhu Jun was surprised: "So, he is here to compete with DOTA?"

"Well, at present, it seems like this!" said an executive.

Zhu Jun felt more and more incredible. After all, "cross-border" was not very popular these days, and the saying "a fish swimming in a river was hit and killed by a car" had not yet been widely circulated.

He never thought that he would compete with Jiang Heng, a great director, one day.

More importantly, "Iron Fist Technology" had just released the online version of "Zhu Xian". It would be okay to release a new game so soon!

"Let the company's legal department pay attention to it and see if there are any similarities between League of Legends and DOTA. We can sue him for plagiarism!"

"Okay, Chairman!"

Zhu Jun gave a casual order, and the matter was over.

After all, Jiucheng started by acting as an agent for "Miracle". It took only one year to win 12 million users.

Then he spent tens of millions of dollars to gamble on "World of Warcraft".

In Chen Tianqiao's words, Jiucheng's crazy offer scared away all competitors.

Unexpectedly, Jiucheng made the right bet and became the most powerful game agent in China, gaining nearly 60% of domestic Internet game users.

So in Zhu Jun's view, choosing a good game agent is the best way.

Self-developed ones are not a problem.