Completed Salted Fish's Self-help Strategy

Yuan Mu said that Chu Yuanxi was a complete collection of words!

This answer can't be said to be perfunctory, let alone deceptive. It's even equivalent to a martial arts secret script. It's helpful to let the novice shrimp listen to it. Now that I have confessed that I want to socialize, it's not a problem to talk about the necessary and sufficient conditions for socializing and describe the direction of my efforts. You just need to hide the real precious piece, that is, how to do it.

How can it be done? Ali, who has been in trouble for several times in the social field, must have accumulated enough experience. The necessary and sufficient conditions are that there are no reasoning obstacles for Ali, and there is no hidden value.

Originally, considering that the old Hou of hippopotamus clearly said that the business logic of fresh pre warehouse was not established, because of the existence of three paradoxes, it could not form a closed loop, that is, it must lose money. If Chu Yuanxi wants to answer Wu Wei's question clearly, he must confess his ideas. What's his idea?

Yuan Mu clearly remembered that Chu Yuanxi had explained his ideas several times, and was still in the process of continuous optimization. At the beginning, his idea was to subsidize users to lose money and to make money from value-added services, which eventually formed a positive circular business closed loop.

As for the so-called value-added services, he said at the beginning: "whether it's fresh pre warehouse, pinduoduo or convenience store subsidy, what's the use of discount promotion? Not to mention earning users' money, even these price sensitive users can't stay after stopping subsidies. So subsidies are poison. It's certainly not good just to inject poison without detoxification. Detoxification means that you are going to be greedy and I am going to develop your social value, which is called value-added service. What says fresh food can't form a closed-loop business is that they don't consider value-added services. "

What's the use of social value? In fact, Chu Yuanxi has just lightly pretended to have a possibility, which is called "go against the road, private domain sucks powder, public domain transformation". The friends who enter the AI team are all private domain, and they are all good helpers for the well-off society, including hippos.

means Chu Kwai's purpose is to make the well-off society into public domain traffic, tiktok, micro-blog, WeChat, jitter and fast hands, all of which are called public domain traffic. After nurturing public domain traffic, whether it's advertising cash flow, mutual cash flow, education cash flow, game cash flow, or it's used to cultivate other apps, incubate businesses and so on, the traffic engine as the foundation contains great value.

In short, to achieve a win-win situation for enterprises and customers, the temptation is not small. Otherwise, Kwai tiktok will not fight everywhere, even in the field of education. This is a war mode between public domain traffic.

In other words, what Chu Yuanxi is talking about to Wuwei is his own version 1.0 idea. The merger and acquisition of front position startups is equivalent to spending money to buy users, and then turn these price sensitive users into social users. Considering only social value, there is not much difference between price sensitive and price insensitive users. What's more, this transaction hasn't consumed cash yet. What's spent is equity. Xiaokang is as good as whoring. What's really needed is operating costs.

In a word, blood makes money.

This was also said to Xu Xin and Yuan mu last year. It can't be true any more. After hearing this, Xu Xin immediately decided to invest.

However, this view has evolved several times. Now it is version 4.3, which emphasizes not theory but practice. How can it be made. It's not enough to have the correct theoretical guidance, but also have the correct means to implement. Recently, Chu Yuanxi has redefined the policy at this stage in the well-off high-level. Now the well-off needs speed, and it's to start before the giants are alert and take it seriously.

It's a big difference whether a giant takes it seriously or not.

If Ali takes it seriously, as long as he is willing to transfer the firepower from several MT's to Xiaokang, he will think of providing support for supermarkets marching into the community. Whether it belongs to Ali or its allies, Ali can strengthen strategic cooperation, grab users of Xiaokang and dig the foundation of Xiaokang.

This is a huge amount of cash, but it is absolutely able to shovel well-off, hard to breathe, let alone what speed. At the same time, it's not a waste of money. For Ali, it's just a low cost-effectiveness ratio. The well-off society is rooted offline, and its advantage is to deeply cultivate the community early. However, if someone else directly gathers fire at any cost, the water source of the well-off society will be at risk of being polluted, and the speed will certainly not be able to rise, which is fatal.

, don't say Ali, just take penguins as a matter of fact, but just seal up links, and turn the identification code on the big end, and then promote it through other means, such as the operation of some awesome activities by the Ba people group. In this respect, Chu Yuanxi has many plans, which may be more troublesome and reduce certain efficiency, but it is not fatal.

But what if penguins take it seriously? Maybe only the propaganda resources of microblog and headlines are available. Of course, this is very passive, because Zhang Ming became a father at that time. Xiaokang and Ba people didn't need to call dad, so they would be very uncomfortable. Moreover, the valuation of Ba people is based on we media, and penguins can hardly exert too much influence on we media platforms.

Of course, this kind of situation is very difficult to appear, which belongs to the extreme situation of persecution delusion. When Chu Yuanxi made a strategic judgment, he certainly could not make a plan according to this line.

This is because Penguin may have done this more than ten years ago, and it has made difficult decisions. But now penguin has grown into a big Mac and become a penguin pursuing to be famous. At the same time, it has begun to vigorously develop tob's enterprise service business.Therefore, unless there is a reason to endanger the enterprise, it is unlikely to do such a thing to damage its reputation. Otherwise, even if the well-off society is killed, its own enterprise services will be impossible. Ali's wife of the president and his wife's wife can rise to the level of enterprise integrity and fairness to businesses.

What's more, it's local life that is invaded by Xiaokang. Ali is so excited that he even takes his name and calls it local social life. Penguin may be happy to see its success in a certain mood, just as Baidu thought it was penguin that was killed by the rise of Toutiao. In fact, the penguin was beaten, but the other people were beaten before the penguin was beaten.

So when Chu Yuanxi made his strategy, he never made it according to the model of fighting penguin or Ali. At least Huang Tuan and Toutiao can fight at. They have to have a scale of 500 billion. How can they fight a well-off life now? We have to wait for the second half of next year at the earliest.

In two and a half years, Yuan Mu stood in front of the giants from scratch, parallel to toutiaoshi, huangtuan and pinduoduo. Even if he knew that Chu Yuanxi's plan had at least 70% success, he still felt incredible, sometimes excited and sometimes trembling.

In short, a well-off society needs to quickly establish its own social value, which is to grab the lifeline. So how can it be done quickly? Is it like what Chu Yuanxi said to Wu Wei? This can be simply understood as the increase of user density.

On the surface, yes, it is also the conclusion that Ali's talents and inside information can be analyzed by itself. However, the core of Ali lies in promoting the penetration of online content across the country through "transformation".

The word "social" has different meanings in different people's ears. Yuan Mu waited quietly. Sure enough, Chu Yuanxi didn't say any more when he said that. He didn't explain more and let the other party go to the brain to make up for it.

What does Ali's brain add to "social"? Cut it! If we didn't have to borrow wechat to spread, it would not work for Ali. How could we not cut a knife if it was cost-effective?

However, the value of social communication is obviously not just to create new social scenes and social needs. In fact, it ignores the real social value.

According to Chu Yuanxi's explanation, it can be explained that doing innovation and retaining is a one-time use of social value, and the real social value is repeated use, and even to establish their own social network and obtain the power of permanent use.

Wechat and QQ solve the most basic social needs, and the need to connect people depends on experience and user habits rather than content. How can a new social network grow up under the iron curtain of wechat from one-time use to permanent use? It's just the content.

The method of building a well-off society is aimed at the price sensitive users when designing the content. It is refined by Xue Jianhua and worked overtime. Therefore, the users of fresh front warehouse are just within the framework of content coverage of Xiaokang online, and both of them take the way of subsidizing users. Chuyuan Xi is willing to come together to detoxify.

Thinking of this, Yuan mu can't help laughing. If Mr. Ali hears Chu Yuanxi's version 1.0, he will get the most from it, and then teach it to Hippo, he may have to accumulate experience. It's not that this can't be done. Theoretically, of course, it can, but there can only be one successful person in this social subdivision field

Chuyuanxi is so kind, when he is not successful, he enthusiastically shares his "successful" experience with others!

Of course, this kind of thing yuan Mu suffocated in the heart on the line, death is impossible to laugh out.

She had been with chuyuanxi for more than a year, so she had already begun to learn chuyuanxi's good habit of observing words and colors. In her observation, Wu Wei's face is as flat as a lake, and she is noncommittal about the answer. However, Lao Fan's brow is frowning, and seems to be thinking at a high speed. Maybe she doesn't understand anything, just like herself at the beginning.

Lao Fan asked, "but how can you achieve no loss or small loss? It's not something you can do with your mouth

"Mr. Fan, of course, I know that the business logic of forward position is not so good and the cost of performance is high. You should know that Xiaokang hasn't been working all the time? "

"I know."

"So my plan is to change the front warehouse to pick-up point and cut down the distribution."

What Chuyuan Xi said is to reduce the cost of performance, which is called strategic layoff. Usually, the so-called strategic layoffs of enterprises are forced to do so, and the enterprises can't support without layoffs. Chuyuanxi's real purpose is to implement the strategy, but this matter is not implemented by Xiaokang. Before the completion of M & A, it needs to be decided by the front position makers themselves.

Of course, it's not necessarily a layoff, because after changing to a pick-up point, there is also a need for shop assistants, so they must be given priority to transfer from the original staff. It's just that turbulence is inevitable, and the working mode and time of the two are different.

This decision may not be fair to the employees of those enterprises, but there is no absolutely fair thing in the world. In fact, the cancellation of distribution just cultivates users' habit of going to the store, which is a necessary step for the well-off development of community social networking. Although these pick-up points certainly can not create a unique environment for the well-off convenience stores, there is a point in the community, which can also deepen the user's recognition of the well-off brand and increase the sense of belonging and security.A simple phenomenon, why can those mobile phone offline channels sell models with low cost performance? Or even the same model sold at a higher price than online? Because users can find and know where to go when there is a problem, they will feel at ease. This is the premium brought by the sense of security that pure online cannot provide. However, it is the same torture when after-sales service is needed.

This time it's Wuwei's turn to frown, because chuyuanxi's answer is too full. It seems that he has prepared in advance, so that people can't find fault. The main reason why the front position doesn't work well is the labor cost caused by distribution. Chu Yuanxi's answer is whether he has directly lost the front position. What he has acquired is not the fresh front position at all. The profit and loss balance naturally has to go up, but the distribution improves the efficiency, cutting down the distribution efficiency and going down.

No! Wu Wei suddenly realized that he had stepped into the routine of Chu Yuanxi's speech, and his thinking was following the direction given by Chu Yuanxi. She immediately stopped thinking. Her intuition and experience told her that the more she thought, the more wrong she was.

As a successful CFO, negotiation ability is inevitable, because CFO's main work is to assist the chairman of the board to raise funds, negotiate with investors, assist the CEO to engage in mergers and acquisitions, and negotiate with the target enterprise. Negotiation must be able to negotiate, and a CFO who can't negotiate can only be regarded as a chicken.

Therefore, Wuwei immediately jumped out of the logic of thinking that had just come into being, and immediately realized clearly that the general direction of what he had just thought was wrong. That was what the other party should talk about when negotiating the price after accepting the merger and acquisition in principle.

So what do you do with details at this time? Chuyuanxi is not yuan Mu's chicken. Why did he start to talk about his core advantages before he accepted the merger?

Although it's the first time to meet Chu Yuanxi, the other party's public deeds are quite a lot. He is definitely a good negotiator. This can be reflected from the intersection price of Ba Ren game. Originally, the bottom line given by myself was 35 billion yuan. In the new year, of course, it was low, but it could not be higher at that time. Chuyuanxi's one stroke cost was 34 billion yuan, almost hitting the bottom line, and then quickly facilitated the transaction, showing relatively accurate judgment ability and high efficiency.

As a former counterparties, but also the final approval of the money, Wu Wei space to Chuyuan Xi's efficiency praise.

So why does he say that now? If I were him, when would I need to say that? Wu Wei thinks about it quickly, and finds that it's a mess. He can't make sense of it. The main reason is that what the other party says is very reasonable. It enlightens people and makes people want to study deeply unconsciously, because it seems that they can get something. To Wuwei this position, want to get something through a few words is too rare!

Let's talk about something else first!

At this moment, Wu Wei felt a little irritable. Usually, she would be irritable only when she was in anxiety. This is a kind of signal similar to intuition, indicating that the degree of unhappiness exceeds expectations, and the responsibility is heavy.

She doesn't want to talk anymore.

The mission of this mission to a well-off life is to talk about M & A. the reason why Wuwei is willing to talk more about M & A before opening the card is that he always has to go through a negotiation, and the more important the negotiation is, the more cautious he will be; the second is that he has not contacted Chu Yuanxi before, so he needs to touch his routine; the third is that he also means to exchange opinions. If the other party refuses or rejects, it is another strategy, if not, it will be a good choice Rejection means that we must listen to the price of the other party.

What can reflect the price is naturally the interpretation of the current situation and the future, as well as the bottom line of both sides.

But Wu Wei did not know the details of Yuan Xi, and did not try to find out Chu Yuan Xi's willingness to trade. As a member of Ali, she has rich experience and has participated in many important meetings. Of course, she knows that when other people face Ali's acquisition intention, they may hold a false attitude. The point is that it doesn't matter if the meeting is bound to break up. Some meetings may succeed or fail. If it breaks down because of carelessness in the process of meeting, it's too bad.

Just like the hearing of the famous swimming king of the Republic of China, the first trial has won, and the second trial may win or lose. We must be fully prepared in advance, and be careful in the process, so as to ensure a favorable result. Isn't it a very bad result that we lost the lawsuit because of our own carelessness?

That's why she's anxious. She needs to try her best to avoid this artificial bad, but she can't figure it out.

She decided to make a final trial, although the whole meeting was not long from the beginning. Thinking of this, Wu Wei asked: "Mr. Chu, do you know that the little elephant of huangtuan is fresh? It's a good idea for you to change the front warehouse into a pick-up point. What do you think if you cut down the distribution of fresh elephant, compared with your plan? "

Chuyuan Xixin said that the elephant is cold, OK? What do you mean when you compare Xiaokang with Xiaoxiang?

"Cough, how can the elephant chop?" Yuan Mu finally found the space to butt in, "Huang Tuan's industry doesn't make people laugh to death without distribution?"

"Well Is it still possible? " Chuyuan Xi thought this proposition was very interesting, "from the perspective of independent operation, of course, it is more important to live first and show vitality. If the elephant had cut down the distribution, it would not close the store quickly."Old fan also came to the interest, adding the topic: "but cut off the distribution of small elephant, not become an ordinary fresh store? It's just better decoration and larger area. "