Completed Salted Fish's Self-help Strategy

It can be said that the traditional film distribution companies basically do not master the skills of using Internet tools except microblog, so the negative energy propaganda mode of microblog is more common. For example, the pressure of fans and fans, gossip, lace, and fried CP make the actors very tired. Even they pretend to be lovers for half a year for a movie, and the distortion of the movie ends immediately.

tiktok tiktok didn't grow until one or two years ago. The hair styles were really great. Then the old one was taken to the vibrato and changed into a new pattern in video.

But that still does not leave the category of "propaganda and development". Chu Yuanxi proposed to start it in the way of "activities". Naturally, what Lu Yu thought was online activities. If it was offline, he would not give it to him. Maybe it's to attract users to participate before the movie is released, and then gradually expand the influence, similar to the three-stage rocket boost, which is really a proposition worth thinking about for him.

Moreover, there are many ways to use them, because Ba people have mastered a large number of Internet tools, and their skills in using them have basically reached the full level. Apart from the skills of tearing and forcing, only the president can master them.

Especially the appearance of Kangkang makes Lu Yu have more choices than others. You know, this movie was made for the sake of a well-off life. No one knows the essence of this movie. Therefore, it's natural to take advantage of Kangkang's social activities. If you don't use it, chuyuanxi might use it according to his own head.

It's called head to head Amway, and Lu Yu can't help thinking about it.

But Zhu Zhen was more direct and pushed chuyuanxi: "don't play tricks and say it quickly! What's the trick? "

For the promotion of the well-off society, the Spring Festival stall should be determined as follows: the best effect, the maximum number of users, the maximum income of the well-off society, but the intensity must be maximized, and the failure of the competition must be silent. She is the leading role. This film binds her with the promotion of Xiaokang. She can't help but care.

"We can order it."

"What? Click on the screen - "

Zhu Xiang and Lu Yu share the same voice, and then look at each other face to face. Because of the special schedule of Spring Festival movies, click on the screen is rare, but if you think about it carefully, it seems that you can't?

"Lu Yu, you should consider how to form online and offline cooperation between point screening and activities. Zhu Zhen, you should keep an eye on Yuan Mu and study with her during this period. How the film industry may attack us and study the response plan."

"Oh, you dare to make up for the tickets while you are making movies, and openly confront the regulations of the relevant departments. They won't kill us?"

Zhu Jianxin said, do you know you will be sniped? I thought your tail was up in the sky! Next to Lu Yu is a Leng immediately, he does not know what the ticket is.

As a result, Chu Yuanxi's tail really went up to heaven. He immediately explained to Lu Yu his idea of casting money to make Lu Yu even call him "Crazy". Then he learned the puppet commander's flattering expression to the devils in "tunnel warfare" and said: "high, really high! You are sentencing other movies to death. You will definitely become a public enemy. "

"That's not true! The Kwai tiktok is the broadcast of the cinema movie to the platform, so that we can make friends. We take the platform movie to the cinema to make friends. Is that ok? The key is that we take quality films to make friends, and we do our best to shoot them. We don't use a piece of rubbish, but we straighten our waistline for me! "

With that, Chu Yuanxi turned to Zhu Zhen: "Chi Chi, you are a part of capital now. You have to learn to use the power of capital. But that's good. If the level of the film industry is similar to that of you, it can be understood that you know nothing about the power of capital. That's good for us. "

"Go away -"

of course, Chu Yuanxi is certainly not as relaxed as he seems. He rushed back to the imperial capital from the south, not because of the movie, but because of Ali's move.

Xiaokang has been speculating about whether penguin or Ali will take the lead. Finally, Ali won. Most of the people who stand at Penguin are originally transferred from Ba people, and even penguin is powerful and overbearing in the social field. Most of the people who stand at Ali are in the storefront system, and the business environment of ordinary people has always been shrouded by Ali. It can be seen that even within a company, it will also be distributed because of various factors.

Ali's move is earth shaking. It's more than four months since Wuwei's ultimatum. It's impossible for a well-off Shanzhai to succeed. However, with its strong R & D capability and the accumulation of Huazhi over the years, Ali has rapidly upgraded Huazhi light membership system.

Then, Ali joined hands in nearly 200 large and medium-sized cities across the country, through ground promotion, crazy visits, crazy signing, attracting businesses from all walks of life to access the personalized membership system that can be customized freely.

The so-called can be customized, that is, Huazhi is a system, the bottom is credit, which provides various functions for businesses. For businesses, it's not just a matter of putting the whole set together, but letting them build and choose by themselves. Just like the shop decoration on Taobao, all businesses are satisfied with what they deploy. Ali provides a wider range of services to meet the needs of businesses.

Of course, too high-end ones can't be provided for the time being. For example, functions like city treasures can only be provided later. At present, most of them are sign in, voucher issuing, activities and so on, as well as access to Gaode to put map ads.It can be seen that Ali has made great efforts, and it is not easy to get through the two national level apps. After such a series of operations, Huazhi has taken on a new look compared with the past. The past style is completely official. After it is provided to businesses, it is only suitable for shops below the buttocks, not so particular. Now that even the facade can be customized, every Alipay applet looks different. In fact, the bottom is Hua Zhi, with the big frame and large flow to get the favor of B users.

This update is a demonstration to all the players on the track. Of course, for a well-off society, it's not just a demonstration, but a moat built by burying urban treasures to squeeze the b-end of a well-off society. Even if the well-off operation area can not be squeezed, the well-off area outside the operation area has not been able to reach the place, is it not to take anything?

When Ali moves, Huang Tuan has to move. There is no future for him to continue pretending to be dead. Huang Tuan almost comes up with a sub channel that focuses on shopping and social networking at the same time.

Huang Tuan really knows how to socialize. There are certainly not many companies that really know how to socialize in China, but Huang Tuan Lao Wang used to be a strong man who once founded the campus network. In those days, it was not easy to create a social network from scratch, with only 1 million funds, and then 1 million active users. Even if we took the campus route by chance, it was no small miracle.

It's a pity that Lao Wang didn't have a cash cow in his hand to milk his social activities, so although he made a big impact, it was not easy to raise money at that time. In the end, he only sold it to Chen Zhou for $2 million, and merged it with the 5q Campus network that Chen Zhou burned himself into Renren.

On the day when the seller became a seller, it is said that Lao Wang cried bitterly, while Chen Zhou, because of his entrepreneurial experience in chinaran and the cash he got from selling it to soulI, could imagine his journey as a social upstart with high spirits.

This is the story that Chu Yuanxi wrote down in a small book. When he designs his own business framework, he should take warning. The title is that he would rather cry on a BMW than laugh on a bicycle. However, if Lao Wang got the financing that year, he might have gone all the way down the road of social networking, and finally he was killed by penguins. Whether Huang Tuan would still appear is unknown, and the whole history of Internet development in the later dynasty may be reconstructed.

Now huangtuan has begun to promote social communication by taking shopping as the anchor. In fact, Kangkang has the same effect as Kangkang. Kangkang only solves the needs of small circles, while huangtuan is included in the framework of a paradigm and does not draw boundaries between circles. The current size and user scale of huangtuan, as well as the tone of the industry, are just right.

Chuyuan was more interested in the new trend of huangtuan. On the way back, he updated the version of huangtuan and experienced it himself.

His comment is: "wipe a wipe, yellow group action is quite fast!"

This is actually about the combination of riding in this social version. After all, huangtuan has acquired xiaohongche and accumulated a lot of user data. Although it is difficult to sort out the riding track, there are still many things that can be refined. It's been more than half a year since we realized the value of riding data. Even if Didi's little orange wants to collect, they should be able to collect some applicable data.

In Huang Tuan's social life, although it doesn't feel like a well-off society, it's a visual effect. In essence, it's riding + shopping, which is similar to the feeling of AI team leader. However, I don't know whether it's because the time for data mining is not enough, or because of other considerations, huangtuan has not formed an alliance. What huangtuan buys are things on the platform of huangtuan, or the businesses that huangtuan has put on the shelves are regarded as their own alliances?

In a word, Chu Yuanxi saw the changes in the river and lake and immediately returned, but he was relatively calm. Relatively speaking, Xu Xin is not so calm, and Hu Shiheng, who has not been seen for a long time, visited Xiaokang together and found that no one seemed to take it seriously. Just look at the mental outlook of the grassroots staff is called full confidence, do not know where this confidence comes from?

"That's Ali and Huang Tuan!" Hu Shiheng said anxiously.

Chu Yuan Xi immediately choked a sentence in his heart: "and elder sister Xu has invested in Huang Tuan."

Xu Xin's capital tentacles are all over the country, and it is not surprising that he made the right choice between Huang Tuan and LAN Fen in the early stage. But then again, if Xu Xin had cast blue hungry at the beginning, with her post cast level and support, it's hard to say what the situation would be like later.

For a time, Chu Yuanxi was worried that Xu Xin would build a bridge between them to facilitate Huang Tuan's acquisition or investment in Xiaokang, which would affect the harmonious relationship between the two people. However, she did not mention this matter, and it was OK to be careful.

Two investors, of course, here is the well-off three giants at the same time, Liu Lu immediately said: "don't panic, don't panic. We feel that Huang Tuan's social activities are very general. According to Chu Yuanxi, there are many social organizations, but not many friends. We have long had plans for Ali's new products. "

"What plan?"

"We have accelerated our joining plan and should be able to support it." Yuan Mu confidently said, "Ali's move is to ask us whether we can follow or not

Yuan Mu has been working in Xiaokang for so long, and it's been two years since the Spring Festival. She has never been as calm and confident as she was recently. Chuyuan's painting of pancakes on the eve of the Spring Festival can't make her calm down, and because she knows that the plan of spending money is too fierce, she always keeps worrying. But this cake gradually into the stomach, after digestion into their own energy, self-confidence and calm naturally came into being.Xu Xin's fingers slowly tapping the coffee table, slowly asked: "with? What's the strength of the company? Have you evaluated it? "

Yuan Mu was stunned, because she felt that she could follow and have the strength, but it was too hard for her to say one, two, three, four, five.

"All right, all right." Chuyuan Xi clapped his hands, "let me talk about it. First of all, Yuan Mu used to block the expansion of Xiaokang's staff based on cash flow, but I like to hoard shop assistants. Almost every shop in Xiaokang has super staff. Now we are going to speed up the franchise. Do you understand why I need to be super matched? Ali's practice is called "nothing new under the sun". At the beginning, Huang Tuan brought LAN en down by this move. Sister Xu Xin knows the story best. "

As a result, an embarrassing scene appeared. Xu Xin and Hu Shiheng nodded frequently, but yuan Mu and Liu Lu didn't understand

Chuyuan Xixin said that Yuan Mu had no knowledge and no skills. Liu Lu, how can you not understand? But think about it carefully, in fact, or they did not prevent the resumption and training of the pot. In the original world, Yuan Jing, in order to make up for his short entrepreneurial time, provided him with a lot of training courses to teach him the experience of the world. The battle between Huang and LAN is a brilliant stroke in the history of the founding of the state. Both sides made a number of mistakes, and Huang Tuan won. Such a wealth of knowledge will not be missed, executives have benefited.

This is also the reason why chuyuanxi has plenty of time in this venture. This time, he didn't take the time to do similar retrospective homework. But at the same time, Liu Lu and Yuan mu, as well as a group of executives who need to improve their knowledge, did not get the opportunity to enjoy the knowledge achievements.

He could only pretend that he could not see, and then he began a long speech to save face: "first of all, we analyzed the risk, which comes from the crushing of giants. Xiaokang is afraid of crushing rather than crushing. How does Ali suppress Xiaokang? Recently, the starting points of Xiaokang are all socializing, which is not Ali's strong point. Ali can only suppress the AI team leader and squeeze the city's treasure merchants.

Other things don't matter, such as mobile payment. Neither Penguin nor Ali have the ability to ask businesses to exclude others, otherwise they would have made a choice for a long time.

If it's a big one, it's possible. But if the two powers stand side by side and are not in alliance, it can't be an iron curtain. There must be a gap. This kind of suppression is not very useful, and even promotes the upgrading of local organizations. If it works, Huang Tuan would have been beaten to death by Ali.

Ali's way of rolling Xiaokang is to produce almost or even better products early, which is no worse than the city's treasure and AI team leader at the user level. That's the end, not only Xiaokang's end, but also wechat payment's end.

That's why I've been very wary of Huazhi for a long time. Now it seems that it's OK. For the time being, we can still afford to upgrade this light member product. We just need to speed up and speed up again. "

"What about penguins?" Xu Xin asked, Hu Shiheng is also very concerned about the appearance.

Chuyuanxi didn't want to talk about penguins, but since he asked, it's OK to talk about them. "Penguins are not a big problem now, because how do penguins crush Kangkang? It's in the South Pole. It can't reach me. "

At this point, he was happy, "the key to penguin is that there is no shop. Kangkang has to have a shop to play. How can Penguin copy without a shop? This can't be copied by the next command. Now I send Kangkang's code to penguin. Penguin can't open thousands of stores without changing. "

Liu Lu suddenly asked, "but can penguins copy health coins and block clouds? Although block cloud has certain technical barriers. "

"Indeed, penguin has done a lot of research on blockchain, and I think it can be copied at the latest in the next year. But it's not a pity. The distributed computing power collection model of block cloud and health coin is called "future trend". Do you understand? Anyone can copy, Ali can copy, and anyone with a user can copy. It doesn't matter who copies. Under 5g and wider bandwidth, everyone will contribute to the computing power in the future. Xiaokang is just the first one to stretch out his neck and bite a crab. "

Trend products are nothing more than those who enjoy the first mover advantage and who need to catch up. Just as Facebook has established a new form of social networking on the Internet, copytochina is the new trend of social networking in China. Xiaonei.com definitely can't feel sorry to see other people's copycat Facebook because it's the first one in China, and it's very similar. No one has such a big face and thinks that his first copycat Facebook is very good.

Unfortunately, it was chuyuanxi who first saw this and became the one who was copied. However, unless a thick patent wall can be built to make people have nothing to wear, there will be no pity. It's just that I'm all original and speak better than others.

Hearing what Chu Yuanxi said, Xu Xin couldn't help but smile: "Hey, you see it quite thoroughly. But why the year after next? How slow are penguins? "

"It's not thorough, it's bachelor. How can you run in the right direction in the competition if you are not single? As for the speed of giants, the bottleneck is not the speed of research and development. " Chuyuanxi said and thought of something funny, "we have made the bottom preparation and built the technology for the blockcloud from the first day, so we have no risk on the chain. Do you understand? This is a late mover advantage.Penguin or Ali, they certainly want to copy health coin, but their size is too large. If the volume is large, you can't just say that you're on the chain. You have to consider the risk. It is a huge project to transform their existing backbone network into a block structure. The burden is particularly heavy, and it will not be able to be taken out in the short term. "