Completed Salted Fish's Self-help Strategy

After he nameI left, Chu Yuanxi felt pressure, because just now the company began to need a business manager.

According to the milestone plan, the mobile game "out of the mountains in troubled times" is scheduled to go online in mid November. Now it's September 11. It's necessary to start booking in advance after the online advertising arrangement.

Of course, strictly speaking, this work is the work of the "market" department, that is, Qi Yu's old profession.

Therefore, Chu Yuanxi has to recruit business and marketing managers openly. The key is that it is not so easy to recruit, because the most suitable candidate not only requires strong business ability, but also has experience in advertising mobile games and certain common sense of we media, so that he can effectively launch advertisements on we media.

The key is to understand several new we media advertising channels.

to know that the past two games advertising channel is the headline giant engine and big Penguin wide point pass, followed by Baidu information flow, Baidu 100 meaning and so on. Each game company chooses appropriate channels according to the tonal nature of its game, for example, legendary games can achieve very good results in Baidu information flow.

Tonality is very important. For example, Ali's advertising platform, Ali's mother's traffic is also very considerable, but it's very embarrassing to put in game ads. Not resigned to playing second fiddle. But

has suddenly started to launch video APP this year. The headlines in August were the new Kwai Fu league's new rising volume predator last month, and Iqiyi and its fast hand were not to be outdone. They began to expand their video advertising business and launch new advertising services.

At the same time, high-quality we media is also a place for advertising, just like Ba Ren entertainment received numerous advertising orders, but now the identity has changed, and Ba Ren has become a distributor. The question is to whom? How much is it?

Therefore, under the new situation, how to invest in the game advertising, even Chu Yuanxi himself is not very clear, what's more, this is not what the CEO should do, it must be a professional marketing manager, and it is the kind of spirited, learning spirit, in order to quickly follow up.

That's why Chu Yuanxi needs to recruit people who have the traditional ability of advertising in business and mobile games, as well as the common sense in the field of we media. Otherwise, it's easy for him to make a lot of money and then be made a profit by the unscrupulous brush like black mouth.

Originally, she was not a marketing specialist, but she had been trained by Chu Yuanxi as a baby for more than half a year. She should know something about we media. Moreover, the business manager himself knows the work of the market, so it's OK to recruit a marketing manager. After all, it's two months in advance and the time is relatively loose.

As a result, he nameI's sudden departure disrupts Chu Yuanxi's pace and can only recruit from the beginning.

It can be seen from this that the old employees are definitely the wealth rather than the burden of the company. It is hard to say when and where they can be used, because the old employees must carry the company's brand and gene, and that literature and art is the corporate culture, which can't be compared with the newly recruited employees.

And this position is also very important, because we have to send money abroad. If you give it to a person without virtue, it's just like a buyer in a traditional enterprise who takes kickbacks. Experienced people can make the accounts in perfect order. When things are expensive, the superior can't see the problem at all. Even if they feel there is a problem, it's useless. What's the problem?

What to do? Take Liao Xingxing back for help! So Liao Xingxing receives a phone call from Chu Yuanxi, asking him to go back to the imperial capital and have a more arduous task for him.

Although Liao Xingxing is an operation planner, he belongs to yunyingkou. He has never done anything serious in the business market, so he knows something about it, because the Operation Planner also has to deal with money and spend money for the company, but the target is different, mainly to gain popularity and exposure.

He has not been in the company for a long time, and he must know something about we media. The key is that his character is valuable and he can rest assured.

So on Wednesday afternoon, Liao Xingxing hurried back to the company, and then saw Chuyuan smile to give him the task of advertising.

Liao Xingxing says, are you Shi Lezhi? I'm a special operator! Do you know what operation planning is? Then it was not until this time that he found that he was lying in a big trough. How could she leave? He Dang's resignation was low-key and elegant. He didn't have a wide circle of friends at all. He only informed a few friends in the social circle. Liao Xingxing, a loser like him, couldn't even be a spare tire, so he was obviously not in the social circle of he Dang.

"There is no one available in the company, alas..." Chuyuanxi sighed, "the company is in the process of innovation, and all the people with ability have to take on multiple posts at the same time. This is also a helpless way. Besides, in the company, who else can be competent for this difficult position? Let alone you. "

Liao Xingxing says that I can do chores together, right? "But I certainly can't do marketing work. I haven't even touched those channels."

"It doesn't matter. I sent out the recruitment demand last Thursday. It's been five working days. I've collected a lot of offers. I've also selected for you. If you find it suitable, please come for an interview and tell the personnel." Chu Yuan Xi to resume a throw, ease to do a shake off shopkeeper.

He is well aware of the reason that it is necessary to make great efforts to recruit key talents for key positions. He should not constantly promote old employees, or that this is a lesson learned from the original world, especially in areas he is not familiar with. But old employees have the value of old employees, such as the value of transition. Seeing that Liao Xingxing still wants to vomit, Chu Yuanxi slaps him heavily on the shoulder: "don't worry, your task is actually to recruit the right people and take them on the right track. After you get on the right track, you also do your activity planning, which is to change your position for the time being. "Liao Xingxing heart said with special, run out of me still let me go back to do chores?

"Ah, by the way, I'll give you a raise."

"Good boss!"

"Ah, by the way, I won't participate in the recruitment, but you should pay attention to the direction of questions in the recruitment process. For example, tiktok Kwai APP, shake hands fast, these are our own positions. How can we advertise them properly? What kind of advertisement is suitable? In terms of the company's resources, is it animation, game screen or live action? You have to think about these questions. I would like to remind you that the key word of short video is "imitation", and users have the habit of imitating video content. "

This question opened up Liao Xingxing's thinking. Kwai tiktok's advertising is generally the same as the industry standard. But the APP and jitter have home court advantage. Advertising can be done naturally, and even can be drained by the advertisement. Those UGC and PGC ads can use one yuan as two yuan, while the official ads should highlight Ba people's entertainment, Zhu Xiang and Zhou Minxi.

After all, the company's account number has been swept in the main position. Sweeping means that even if it is not a fan, it has been brushed more or less. It is well-known and has much higher adsorption capacity for game users than its peers