Completed Salted Fish's Self-help Strategy

"From my years of experience in following adults to solve cases, this is nonsense. Someone wants to kill me." Chuyuan Xi frowned and said, "operation, first of all, we need to find something worthy of operation, something that can enlarge the value. After finding the right thing, it's very easy to get the effect. So you can see that my operation is good, the effect is good, my ability to find the right things is good, not how high my operation level is. "

Many investors under the stage have shown their respective expression of thinking. If it had been two years earlier, I would have invested it with my eyes closed. However, the recent copyright transaction is almost invincible and indifferent. I can't even sell all kinds of big IP. No matter how the post-processing of peak visual effect animation is low configuration version, can it sell?

But on the other hand, it is an indisputable fact that the audience of the second dimension is becoming wider and wider. Animation products are constantly changing from the status of minority in the past. Although the tuyere of the second dimension has been burning for a long time, according to the investment experience, the wind has been blowing for two or three years, and it's almost over, but this wind is not quite the same as other winds, it's the wind that can be layered. The rising can enter the long-term tuyere, and the successful animation IP can get the bonus. Ba Ren group is a typical example; and those who swim naked will be filtered out by the wind and thrown on the beach to swim naked.

Today's investors are basically knowledgeable, even if they are not the best in the field of cultural and creative investment, otherwise they would not be interested in an animation platform. It is said that there will be a big production of animation film soon. Not only the producers are very confident about the theme of Nezha, but also all parties are extremely optimistic about it. Originally, it was scheduled for mid August, but as soon as we saw that the form was very good, so it was advanced to late July. It is clear at a glance how strong this is in the context of one domestic blockbuster group after another changing, withdrawing and delaying.

The reason why it is favored by all parties before it is shown is that the producer of this film has also done "the return of the great sage". Don't ask, this is called strength guarantee. There is no need for hype. Strength is the cornerstone of word-of-mouth communication. On the other hand, some of the so-called blockbusters, as soon as they see that the pre-sale is not good, immediately hit China Radio and television, and put on a posture of being targeted to hype. It seems that they have suffered much injustice and injustice. After shifting gears, they win a wave of sympathy votes. In fact, it's all business.

So it's really hard to determine whether peak visual effect is born at this time. It seems that it is stepping on a two-dimensional dividend, but I don't know how big the dividend is and how long it can last? And with whom is this valuation benchmarked? Not to mention domestic, there is no such animation production platform for the general public in the world. Is this the rhythm for the whole people to do animation? Who knows if there is an angel or a devil hiding here?

Benchmarking station B? It's totally different. Although station B is also UGC users' original contribution, its business logic is very direct. Part of the gathered traffic is realized through live broadcast, and part of it is handed over to the Games operated by the agent. It doesn't produce IP, but borrows chicken to lay eggs.

In other words, what station B does is pure traffic trading, UGC content and cash flow are not directly related, UGC is the traffic entrance, cash flow is the traffic exit, a little bit related is the live broadcast of those big up owners, the website is mainly through the operation and activities to adjust the user tonality, and control the health of the product line, match the user tonality, in order to achieve the maximum effect of operation.

later Kwai and shake hands to learn this way, greatly reducing the production threshold of video content, and then broadcast tiktok to UP owners, making money to make their hands soft.

Then Ba people's entertainment learned this move again, and through ingenious modifications, one end absorbed traffic through we media straw, the other end realized it through self-produced IP, effectively upgraded the simple traffic mode.

So at first glance, it seems that the peak visual effect is a bit like station B, but the business logic is completely different.

May be the only worthy of benchmarking is the network novel website, such as starting point Chinese network? They are all facing ordinary people, they are all low threshold, they are all cultural and creative, they are all making income through IP authorization and paid viewing, and all forms look similar. The only difference is that the entry threshold is a little higher, and the creators need to invest in customizing special art resources in advance. Of course, if there is no special pursuit, all the free resources on the platform can be used.

In a word - like!

The problem is that the rise of online novels in those years started with all forum codes. There was no so-called novel website at all. The website form didn't appear until 2002. Then in 2015, after 13 years of cultivation of the market, Shanda literature was packaged and acquired by Penguin 5 billion, and then a reading group was set up to go public in Xiangjiang.

Such a long process is not what capital likes at all. What capital likes is fast in and fast out. It's better to enter Shanda literature before it is acquired by penguin or before the IPO of Yuewen group. If it doesn't work, it can be accepted in 2012. It's a strategic investment layout, not to make money. How long is the cultivation period of peak visual effect? Five or eight years?

So there's a problem we have to talk about. "Mr. Chu, what's the basis for this valuation of 700 million?"

The question is about Dong He. Chu Yuanxi doesn't know about this man, but he still knows about cozy investment. It's a private equity fund drawn up by a group of investors who used to work in the investment institutions under Meiliang enterprise. Its main field is TMT, commonly known as technology media communication.

Because of the strength of Meiliang enterprise, the network of investment team is also strong. The most important thing to do private placement is the ability to find money. The team's original performance was very good. The companies that have invested hundreds of times, now pull out to work alone, and immediately find a large number of entrustments. However, good projects are hard to find, and this year is in a state of friction.It's estimated that Yang Jian Gang doesn't know all about these backgrounds. Chu Yuan Xi directly pointed out: "this question needs Yang Jian Gang to answer. His business is not my business. I'm an investor just like you. I'm a part-time CFO for him without any salary. In a word, the protagonist today is him. If you have anything to torture or make things difficult, please ask him. "

"Yang Jiangang, please pay attention. President Dong is the owner of the project with money and lack of projects. He mainly invests in technology media communication, which is closely related to the peak visual effect. You have to wait on him."

"Deler." Yang Jiangang immediately flashed back the teachings of Chu Yuanxi in his mind. After a while, he said: "there is a saying that products are better than channels, and channels are better than platforms. Since we have chosen to be a platform, we should first look at the limit of our ability, how big the platform can be, and how much dividends the platform will have in the fields described, and finally calculate its future valuation.

Then push forward and backward according to the result, how much work should be done to achieve the goal, how much help should be needed in the process, how much risk should be taken by the help, and how much time should be taken to get the reward. In this way, we can clearly know the value of ourselves at this time node... "

Soon, this financing formula personally taught by Chu Yuanxi made the investors under the stage have obvious differentiation. Some people agreed, some people were at a loss, and some people chose to wait and see. However, from the perspective of basket to basket, Yang Jiangang feels that it is relatively easy to share a 100 million investment share.

After all, although he didn't say it, everyone knows that the core advantage of peak visual effect is that you can get traffic blessing by relying on Ba people's entertainment. This advantage is not as good as relying on penguins or the Toutiao system. Today, Penguin Toutiao can kill 100 Ba people's groups, but they have tens of thousands of sons who want milk. Ba people's group has only one son.

Another advantage of this project is that it costs a lot of money. There is no big hole to "subsidize users". It is nothing more than the expansion of art resources and the optimization of the engine. The financing of 100 million yuan can be used for a long time.

Therefore, the key to the peak visual effect of investment lies in the barriers, where and how deep the moat is. Think of this problem, many people can't help but think of B station. By comparison, in fact, station B is also a platform with users' self-made video works as the main content. Since station a has shown a strong moat, which is the simplest and the worst to cross. It is called user ecology.

The user ecology of station B is the only one in China. With this user ecology, even the giant penguin, which is also very strong in the second dimension field and is extremely powerful in itself, does not show its best means. If this moat can be simply crossed through the Shanzhai, how can it compete with ALI for investment? Of course, it's dominating the world!

The question is, what about Peak vision?

All of you are experts, and soon someone asked this question: "Mr. Yang, after you build this platform, if the benefits are really good, what will you do if you are sniped by giants? Other people's difficulty in copying you is nothing more than engine technology and traffic. Let alone traffic. Although your engine is very easy to use, it is not a physical engine. As far as I know, there are not many teams in China that can do this kind of engine, but they don't have it, do they? "

Yang Jiangang was forced on the spot, not because the unprecedented dignified investor called himself president Yang, but because Chu Yuanxi didn't explain this. He swore to himself that he had thought about it, but unfortunately he had not thought about the answer several times. It's just like finding a question in the college entrance examination room that I can't do when I review it, but I forget to ask the teacher for advice

But not wait for him Lengshen end, Chu Yuan Xi has put the microphone up. "Let me interrupt. I know that the main question you have about peak visual effect valuation is where the barriers are. To tell you the truth, Yang Jiangang and I can't answer this question because we have to cross the river by feeling the stones. This market has not been cultivated, as a pioneer, eat "everybody, everybody! Today is the financing of peak visual effect. If you are interested in the problem of door openers, you can come upstairs to find me. Here I'll just say a few words. When you listen, don't spread it Chuyuanxi said mysteriously, "I bet it's hard for the door openers to jump until this time next year. Next June is the limit, one year."

"How much do you bet? Like Miss Dong and rebus? " Gu Hongru looks like she's not afraid of big things.

"No way! How can we civilized people gamble in public? It's about reputation. " Chuyuan Xixin said gambling money that is also good? Then who bet with me that in order to win my money, they will also help the door opener, and I will not be a God's assistant?

Waiting for people to leave, Yuan Mu came out from the corner, helping Chu Yuanxi to pack things and asking: "are you serious? You're going to tear your face away from Li Jingfei. "

"I'm serious. What's a face? There is no such thing in Li Jingfei. " Chuyuanxi sorted out his investment intention and first said to Yang Jiangang, "you wait for me to finish the screening today, and then I'll meet you again. It's almost the same. Some of them still need to communicate."

In terms of investment intention, investors can write some additional requirements, which are the main ones that need to be communicated. Because Chu Yuanxi himself is a platform and town hall, and everyone knows that the peak visual effect is hatched by Ba people group, accounting for 40% of the shares, but no one wrote some extraordinary requirements, but the scattered requirements are also requirements, also need to communicate, otherwise there will be a lot of trouble at that time.Then he took yuan Mu out and said in a low voice, "it's called the strategy of killing two birds with one stone. Do you understand?"

"Kill two birds with one stone? Are you going to give me a whole Zhuge Liang? "

"My realm is still a little less than Zhuge Liang, but Li Jingfei is not Sima Yi either." Chu Yuan Xi looked around and said, "Li Jingfei, the grandson, is still holding the share of Ba people. He licks his face and doesn't say that it's no good. I'm not afraid that he will make some money, but he has the right to read the investment report and I have to publish it on time, right? It has something to do with Xiaokang. I don't want him to see it. "

"Oh, you know that related party transactions are not good?" Yuan Mu said to cross Chu Yuan Xi one eye.

"It's nothing to do with that, OK? I don't want him to see the operation of well-off through the Ba people's financial report and then learn from it. Now I'm putting them in several ranks. He's working as a CFO and holding the shares of my company. If he doesn't say it, others have to say it. If they don't say it, I'll try to get their employees to talk about it. "

"You want him to clear the shares in this way? What do you ask the doorman's staff to talk about? "

Chuyuan Xi said: "I'll give him a good price. He made a lot of money by investing in Ba people! You think about it, your company is short of cash, and as a result, your company's CFO is holding the shares of the rival company, but clinging to them without changing them into cash. How do you feel? Words are terrible. For example, you are holding the stock of Kaikang, and Xiaokang is extremely short of money... "

"I didn't!"

"I know you didn't I mean, let you feel it, okay? "