Consumer male god

Huazhou Junting has a total of 4 Mediterranean-style villas.

Basically, they are all classic designs with white walls, a square shape, and columns surrounding the vestibule. However, each building has some differences in details.

Relatively speaking, the appearance of these four D-shaped villas is classic and square, capturing the essence of Confucianism.

Well, speaking in human terms - it seems too ordinary and even tacky.

But from another perspective, they are at least not easily outdated and will still be old school classics ten or twenty years later.

Moreover, the square and flat walls are also conducive to personalized transformation of the villa.

For example, the simplest beautification measure is to stick a layer of gray moiré marble on the outer wall, or change the pure white exterior into a complex visual effect of black, white and gray to create a sufficient sense of hierarchy.

Without significantly changing the structure, the Mediterranean style obviously has more potential to be tapped than the British style.

Therefore, D-type villas can be Han Lie’s first choice when buying a house.

But it depends on whether the price meets his criteria.

Logically speaking, since the main goal is consumption experience, it seems that you should not care about the price. If you like it, you will immediately wave your hand and take it directly. Luo Zhen and a group of minions will be convinced on the spot and kneel down and lick it with all their strength...

How disgusting is that? !

How worry-free is that? !

However, the crux of the problem is this -

A luxury home is different from an ordinary residence. It is a comprehensive reflection of a rich man's wealth, consumption outlook, aesthetic taste, life philosophy and other cores.

When most people think that the houses in Huazhou Junting are ugly and low in value for money, but you close your eyes and spend money to buy them regardless, then the outside world's judgment and evaluation of you will be correspondingly distorted.

Labels such as nouveau riche, poor aesthetics, stupid people with too much money, inflation, etc. will follow.

This is different from Han Lie who spends a lot of money to buy gems at high prices just to get a beautiful woman. That's a good name. Zhao Anni's red-eyed girlfriends can only pinch their noses and praise Han Lie for his gratitude and his deep love for Pan Ge.

Understand?

Spending money has always been a very learned thing. The difference between the rich and the nouveau riche has never been in the number spent, but in the way and quality of spending money.

Since you feel that the villa in Huazhou Junting is not worth the high price, then price it at the price you want and win it in a way that everyone will give a thumbs up.

Introduction is the capital to show off.

Of course, Brother Lie doesn't intend to go to war for a house. Anyway, he only has a lot of talk. If you can fool him, buy it. If you can't fool him, then say goodbye. It's that simple.

"Mr. Han, please see, this is our main apartment in Junting, a Mediterranean-style D-shaped villa..."

Currently, two D-type villas in Huazhou Junting have been sold, namely Building No. 3 in the first row of the community and the smallest unit next to the King of Buildings.

The so-called smallest unit has a construction area of ​​1,289 square meters, which only counts the two floors above ground and does not include the underground...

The apartment that Luo Zhen took Han Lie to visit was a large apartment of 1,680 square meters. It was located in the center of the community and was not affected by the traffic noise on the road outside.

After a brief walk around outside, Han Lie asked casually: "How is the outdoor swimming pool maintained?"

Luo Zhen hurriedly replied: "Under normal circumstances, our property company will come to clean once a week. If there is a demand, call the property phone a few hours in advance. We can also come to clean temporarily. As long as it does not exceed twice a week, it is not necessary. Charges.

Matters including fallen leaves, accumulated water and snow, lawn maintenance, etc. are all handled by our property management, so the owners don’t need to worry about it..."

"Um."

Han Lie nodded, once again noncommittal.

Luo Zhen murmured in his heart, but had no choice but to quickly open the door of the villa and take Han Lie in to see the decoration.

As soon as he walked in, Han Lie smiled immediately.

"Tsk tsk..."

Luo Zhen laughed so hard that his heart went numb.

"Mr. Han..." Luo Zhen asked cautiously, "Is there anything wrong with the interior decoration? Please feel free to speak out, I will definitely accept criticism!"

How could Han Lie explain it clearly?

Anyway, it doesn’t look pleasing to the eye.

But since Luo Zhen asked so seriously, he couldn't be vague. Otherwise, wouldn't it appear that he only has a position but no level, and he is just complaining, which is very low?

So, Han Lie decisively opened the system panel, selected a thing called [Aesthetic Basics] in the knowledge column, and clicked in more than 10 million experience points.

[Aesthetic Basics] was activated by Han Lie during his personal gem exhibition.

The general managers and designers of Cartier, Van Cleef \u0026 Arpels, and Tiffany are all typical art fools. They explained to Han Lie and shared many aesthetic concepts about gems, art, and design.

Han Lie half understood what he didn't understand and didn't pay much attention to it. When he turned around, he found that there was an extra [Basics of Aesthetics] in the knowledge column and an extra [Intuitive Aesthetics] in the skill column.

These two things are not very helpful for financial work, but they are of great significance for improving the quality of life and artistic taste.

Even if nothing happened today, Han Lie would have promoted the two of them when he had some free time. Isn't it a coincidence now?

There is nothing happier than saving money and showing off at the same time.

After 20 million experience points were poured down, Han Lie's head suddenly swelled, and then countless experiences and feelings came out.

"Nothing, classic Mediterranean decoration style, just too dogmatic..."

Han Lie made a simple opening statement and then walked towards the main hall with his hands behind his back.

Slowly sorting through the knowledge in his mind, Han Lie discovered that an intelligence of 89 points was extremely powerful at accepting new knowledge.

Just scan it casually, and the relevant understanding immediately jumps out, as if you are born with it.

So, Han Lie walked all the way and talked all the way.

"Croce pointed out in "Principles of Aesthetics"...Forget it, this thing is a bit too deep...

Well, there is a Ms. Tang in our country who put together a book called "Basics of Aesthetics", which summarizes the various explorations of beauty in the history of aesthetics and the nature and characteristics of aesthetic activities.

To put it simply, the basic elements that constitute beauty are nothing more than naturally existing things such as lines, proportions, structures, colors, etc., which then stimulate our physiology and psychology, and through imagistic sublimation and imagination, ultimately form our understanding of beauty.

The so-called physical characteristics and prayers in temples are the origin of art.

No matter what kind of beauty it is, the beauty of landscape, poetry, architecture, art, or even mathematics, the most basic premise is the individual human perception.

If you don’t understand Chinese, or if you don’t have enough literary literacy, you won’t be able to appreciate the beauty of Tang poetry and Song lyrics.

For example, can the illiterate traffic star who dropped out of elementary school realize the magnificence of "flying down three thousand feet, as if the Milky Way has fallen into the sky" or the broad-mindedness of "having thousands of mansions and sheltering all the poor people in the world with joy" ?

No, he doesn't understand.

So you see, aesthetic expression lies in the author, aesthetic transmission lies in the work, and aesthetic experience lies in the final audience.

Come back to our villa.

7 classic European styles, every detail is carefully considered. You may feel aggrieved - why don’t consumers know the product?

You and Mr. Luo can't wait to pull the ears of consumers and tell them that our house is really good!

But have you ever considered that accepting a kind of beauty requires corresponding cultural awareness?

If you take out a Suzhou embroidery work handmade by a master, any Chinese of a slightly older age, knowledgeable or not, will find it beautiful.

This is the passive perception brought to us by cultural consciousness.

So now comes the question - can you tell me clearly what is good about British Tudor culture, what is beautiful about it, and how is it better than our Chinese culture of the Ming Dynasty at the same time?

OK, I assume you can relate, but what about your target homebuying group?

Can they feel it?

Take a look at the decoration in front of you. White, blue and bright yellow are widely used. The colors are soft and bright. The furniture is elegant and fresh. Coupled with the continuous arches and arcades, every inch of space is filled with Mediterranean style. It is free, natural and Romantic and passionate.

But, I can't accept it.

I know where every detail comes from, what it wants to express, and how much thought has been put into it, but I don’t find it beautiful, only tedious, boring, dogmatic, and ridiculous.

What does the passion and romance of Spanish and Italian people have to do with us Chinese people?

Can the aesthetics they developed under the dual oppression of Mediterranean climate, Mediterranean scenery, imperial power and religion bring the same feeling to the Chinese people?

impossible!

With all due respect, this is not a question of aesthetic taste, it is a question of cultural accumulation rooted deep in the genes of a nation.

In the original words of teacher Li Zehou: Aesthetics is the accumulation of rational sensibility, the accumulation of emotions and perceptions of imagination and understanding, and it is also the accumulation of content in form.

Aesthetic works are precisely a ‘meaningful form’.

For example, this Mediterranean-style villa in front of you is a well-thought-out work with the right form and the right meaning. It may make a certain Italian classical school artist marvel and move you, but it cannot move me, nor can it move me. Most Chinese entrepreneurs.

Because it was inherited from the Mediterranean in the 16th century, it is not only outdated, but also does not meet the cultural consciousness of us Chinese people.

You may feel that it is unfair - Tan Palace is also a European-style building. Why does it sell well, but to me it has poor aesthetics?

Mr. Luo!

Tan Palace opened in 2004 and was the only one at that time.

At that time, the Chinese people still maintained some novelty and yearning for the Western world, and the selling price at that time was less than 100 million, so it is understandable that the sales were booming.

Ten years have passed. Do you know what changes have taken place in China during these ten years?

Let’s just talk about interior decoration. European pastoral style was very popular ten years ago. Nowadays, young people are all pursuing modern minimalism. How many generations have changed in the meantime?

Even if your company does not target young people, the problem is that traditional businessmen are returning to the new Chinese style, while the newly emerging Internet upstarts, financial elites, and high-tech manufacturing giants obviously prefer modern avant-garde and modern minimalist styles. , technological future style.

Who exactly are your target customers? !

Your company's villas were already one step behind the times when they were designed and approved, and now they are even more behind!

With such a scarce location, such a vast space, and such a difficult sale, the lack of aesthetics of your company's decision-makers cannot be blamed!

Finally, let me mention one more small detail -

Covering an area of ​​5 acres, each villa actually only has three parking spaces, one for the owner, one for the wife, and one for the servant. Any other collections can only be parked on the roadside...

When Lao Luo decided on the project, it was very obvious that he lacked foresight!

Oh, I patted my head and thought: Two cars for a family must be enough. There is an extra parking space as a backup. It is really not possible to park outside temporarily.

Are you really copying Tan Gong completely?

But in 2004, three parking spaces were enough for a family, but now all nannies have to have a grocery cart. If the family is a family of four, including the nanny and cook, they have to park on the road outside.

Is that true? !

Logically speaking, given my age and status, I should not criticize a senior businessman like this, but I am really disappointed...

It’s not easy to come across a community that combines scarcity, large space, and privacy. As a result, the house itself is so difficult to describe. I am very sad and deeply regretful..."

Luo Zhen was completely stunned.

Speechless, trembling, like thorns piercing my back, and sitting on pins and needles.

In fact, he is not stupid. Of course he can feel Han Lie's PUMA, but isn't this hopeless?

As the saying goes, people under low eaves have to bow their heads.

Even if he knew that Han Lie was deliberately belittling his own products, so what?

Argue with reason?

You have to have something real and a basis of facts!

You make sense of everything they say, but you are going to criticize them?

In particular, Han Lie's discussion on aesthetics was from a high position, pointed directly to the root, full of insight, and so sharp that Luo Zhen did not dare to reply.

Well, that's not a question of whether you dare to reply or not. It's a matter of being stunned when you hear it.

What's "Fundamentals of Aesthetics", what's Master Li Zehou's "Significant Form"... Damn, you're bullying me for being a science student, right? !

Luo Zhen felt that his face was a little swollen, hot, spicy, and painful.

In fact, there is nothing to defend at all. The root cause is that the aesthetics are too poor and the foresight is not enough. They copied Tan Gong's overall plan at once and did not consider the impact of changing times at all.

So after several years of selling, only 10 units were sold, which was like a joke among the top wealthy circles...

Luo Zhen wanted to explain, but after opening his mouth, he didn't know how to explain.

Han Lie almost wiped out Lao Luo's level and thoughts. Luo really couldn't understand how Han Lie could be so...indescribable at Han Lie's age.

But he knew that with his own level, he probably wouldn't be able to cope with Han Lie.

So enchanting!

So he turned back to his property manager and the regional director of the Mortuary who followed him, wanting to seek support.

As a result, the two subordinates and partners who were usually very eloquent all lowered their heads, looked at their toes, and did not dare to take a breath.

Damn, trash!

Luo Zhen was angry and disappointed, but he didn't really blame them.

Facing such a terrifying Han Lie, how could he expect his subordinates to turn the tide if he himself couldn't do it?

However, he is even better than Gao Shen in terms of toughness.

Even though he was silenced, he still did not give up his efforts, and grasped Han Lie's true needs extremely accurately.

"Mr. Han, listening to you is worth ten years of reading!

Your analysis is so accurate and valuable!

I dare not hide it from you. The sales situation of our villa is indeed not very good, and it is far from what we expected.

We have also been reflecting on this before, and even held many meetings about this. But you know, the people below will definitely not be as outspoken as you. Most of them will hide it and raise some small details and issues.

It wasn’t until I had a heart-to-heart talk with you that I suddenly had an enlightenment!

Based on your words, I won’t be unfair if I give you a 20% discount!

Once word gets out, it will definitely be a good talk! "

Luo Zhen's smile was a little unsteady, but his attitude was sincere, and he did not become incompetent and furious because of Han Lie's harsh rebuke.

He even shamelessly grabbed Han Lie and pulled him to sit on the sofa in the living room.

"Come on, let's sit down and talk!

Today, I still have to explain it all to you!

As long as you are willing to ask for it, the price and everything else are easily negotiable. I really hope you can stay in Junting. Eight words-Pengpi will shine and you will be glorious!

If I could be a neighbor to a wise man like you, I would definitely come here often to ask for advice. I believe that the other owners of our Junting would also be very willing to make friends with you..."

Hey, is this guy really good?

Han Lie was somewhat impressed by Luo Zhen.

No matter how good he is in doing things, with his indomitable character, he will definitely be able to keep his legacy in the future.

"Okay, let's talk about it then."

Han Lie pulled Pan Ge and sat down in the middle of the sofa with a sharp sword. He came up and slashed Ronaldinho's aorta.

"I'll tell you the truth, if I were to buy this villa, the first thing I would do would be to tear down all the interior decoration and start over. I estimate that without 50 million, I'm afraid I won't be able to get what I want. Effect……"

Luo Zhen was dizzy and felt numb again.

Good guy, when others talk, they are bargaining, but when you step on the horse, you are robbing the rich and giving to the poor...

However, his desire to capture Han Lie was still very strong.

He had heard his father mention it in an emotional tone before, praising Han Lie as a rare young genius with an extremely high level of ability and knowledge far beyond his peers.

Today, he finally felt and was deeply aware of the gap.

This difference is not visible from the outside. It can only be felt face to face.

But it's not all bad.

The house has to be sold, and the more awesome the householder is, the more beneficial it is to the company, just like Jack Ma to Jiujiantang.

Once Han Lie reaches the height of two horses and one king one day, then the royal court will be proud of him.

Even if you can't stand that high, you won't suffer any loss.

Anyway, the current general environment is not good, sales are difficult, and special things are done, so what if we give Han Lie a super best deal?

With this in mind, Luo Zhen put considerable sincerity into negotiating with Han Lie.

Then, not long after, he was chopped to the point where he was foaming at the mouth...

Pan Ge looked at this scene with a smile, feeling unusually happy and feeling a sense of security.

My dog ​​is now a strong man who can support the family and will not suffer no matter what situation he faces...

As she watched leisurely, Han Lie's quote of 220,000 per square meter was quickly reduced to 14.5.

But it's still not the end.

****

It was my birthday yesterday and I forgot to ask for monthly passes from everyone...