Electronics manufacturer

Chapter 183 The Future of the Company

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The first half of this mid-year meeting is of course a summary of the company this year.

The second half of the meeting is naturally some planning discussions for better development next year.

"Next year, the company needs to think about the international market!"

Sitting in the middle position, Tong Hao watched everyone look at him, and finally his expression solemnly stated the main goal of the company's development next year.

Tianyu now has a certain position in the country, and the domestic market has basically stabilized. If Tianyu wants to further expand the market, it will also be affected by many domestic resistances.

Therefore, it is still more difficult for Tianyu to go further in the domestic market.

For example, it is much more difficult for a candidate who scored 99 points to get a score of 100 than a candidate who can only score 59 points to score 60 points.

The current company’s abstinence in the domestic market is just like wanting to expand its own company’s influence in the domestic market. To seize the market of other manufacturers also requires gradual progress in order to gradually cannibalize other mobile phone manufacturers.

At this time, choosing to hit the international market is indeed a very good thing.

The international market has always been dominated by manufacturers such as Apple, Samsung and Nokia.

Although Huaguo's mobile phones still have a certain position in the international market, the manufacturers occupying the position are all the previous generation of China Kulian.

Although these companies have a certain market in the international market, their influence abroad is far less than that of other major international manufacturers.

Among the current domestic mobile phone manufacturers, Huawei and Lenovo are the only ones who have a good international mix.

However, the development of these two mobile phone manufacturers in the international market shows two-sided development.

Relying on its own self-developed technology and its leading position in the communications field, Huawei has gradually gained a foothold in foreign markets.

And Lenovo, relying on years of brand management, was originally quite popular abroad.

However, because today's innovation is far less than other mobile phone manufacturers, the international market share is also decreasing year by year, and it has gradually fallen behind Huawei.

And Tong Hao also attaches great importance to the current international market. After all, the strength of the current domestic mobile phone manufacturers is gradually increasing, and the future direction is to go from domestic to global.

Whoever establishes a brand reputation in the international arena and seizes market share will have more competitive advantages in the future.

"Next year our company will enter the international market. Zhejiang is the most critical step for our company!"

"Samsung has already begun to go downhill. It's nothing, I'm sure about the international market, and Jobs won't be able to change it when he is born again, I said!"

Tong Hao leaned on the office chair with unmatched confidence in his eyes.

It has been two and a half years for Tianyu to go from the imminent bankruptcy to the domestic leader.

What is impossible for a company on the verge of bankruptcy to reach its current position and defeat Samsung to seize the international market.

What's more, in this year's flagship battle, the third-generation pro of Pinnacle Mobile overwhelmed a lot of mobile phone manufacturers, and even rubbed Samsung's most proud Samsung NOTE mobile phone on the ground.

Samsung now has a lot of international market share, and Tong Hao is relying on its own product strength and Samsung to seize these international markets.

The senior executives in the company are still quite moved by what their chairman said, but they also know that if they want to impact the international market, there are still some difficulties that need to be overcome.

Tianyu does not have a certain degree of influence in the world, and it does not have any capital abroad. It is very difficult to truly impact the international market.

"For the international market, you can consider cooperating with communication companies in other countries to get their support!"

Wang Min watched his chairman slowly speak out his own thoughts. In his mind, this company needs to have sufficient capital if it wants to impact the international market.

On the other hand, it needs to have a certain degree of cooperation with local capital that is impacting the international market.

Only in this way can Tianyu Company truly take root in the international market and at the same time affect the brand's influence.

"The international market will begin to prepare from next year. Of course, I know that if this event is to be truly successful, it may take more than one year or even two years to complete!"

Tong Hao naturally knows that the time for his company to hit the international market is still relatively long, but these times can be waited for.

Impact the international market!

This is the first plan for the future of this year-end summary conference, and it is also the company's most important plan for the next two or even three years.

To truly impact the international market, it not only takes time, but also requires sufficient capital and products that are hard enough to speak.

"The second is about the company's mobile phone series!"

Looking at the company's first plan, Tong Hao was completely sure and began to look inside his company.

The impact on the international market can be said to be an attempt by the company in the future.

Of course, before this happens, you still need to deal with your company's affairs first.

Lu Weibing stated that He Li, the three heads of the company's three major series, had serious expressions on their faces when they heard this.

After all, what is announced this time will have a bearing on where the series they manage is heading.

"The three series have targeted development directions. I plan to make all three series independent brands!"

With a serious look on Tong Hao's face, he looked at the three persons in charge in front of him, and spoke out his own thoughts.

The three future series will need to face different users, and at the same time need to launch different types of machines.

And if the mobile phone is changed from a series to a brand, then the products launched by the respective series can have certain characteristics.

If these three series do not widen the gap, it is likely to cause confusion in the company's product positioning and reduce the characteristics of certain series.

In order to make sure that Huawei is still focusing on high-end, it split the Honor series to focus on cost performance.

Of course, the future of rice will also learn from Huawei.

Tong Hao understands that making the three series into a brand alone will not only make the company's product positioning clearer, but also make the company's product more powerful.

"In March, the Pinnacle series went out independently to see the market's response. I hope to diversify the Pinnacle brand in the future. Of course, the main direction is still high-end flagships!"

Tong Hao turned his gaze to Lu Weibing. He can say that he valued the pinnacle series very much. After all, this series is his step-by-step approach to the high-end market.

Tianyu has made the Pinnacle series, and Pinnacle has also brought consumer recognition to the company.

This time, the Pinnacle series was separated from the brand to get rid of some influence.

After all, when the third generation of the pinnacle mobile phone series was released, some people complained. The first generation of Pioneer mobile phones and the first generation of pinnacle mobile phones sold so cheaply, but the third generation was so expensive.

In order to enable the Pioneer product to truly establish the attributes of a high-end flagship, it must be allowed to leave the series and widen the gap with the Pioneer series.

"The chairman of this matter can rest assured that I have already prepared the product, and I believe this product will definitely satisfy users!"

The incident of Tong Hao has already been confessed to Lu Weibing. Lu Weibing knew whether his series could successfully become a new brand.

And Lu Weibing has basically designed the products that will be released in March, and has begun to place orders with all suppliers, and is preparing to hold a big press conference in March next year.

Looking at Lu Weibing's self-confident appearance, Tong Hao nodded silently, focusing his attention on the side statement and He Li.

After all, according to the original idea, Tong Hao did not intend to make these two series independent, but something changed Tong Hao's thinking.

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