Fall in love with a beautiful boss

During dinner, clouds and Haizhu whispered something. Haifeng and I talked about his work.

"I've been busy these days and finally straightened out this mess. It's equivalent to a second venture." Haifeng said, "I'm so tired. Shit, I haven't slept well these days!"

"Entrepreneurship is difficult and full of battles." I smiled: "the leader of this foreign enterprise is not so easy to do. The responsibility and income are proportional. The income is high and the pay is also large."

"That's true." Haifeng said.

"Brother -" Haizhu stopped talking with clouds and looked at me: "how do I think you've lost weight recently? Are you tired from work? You should pay attention to rest."

"Dead girl -" Haifeng stretched out his hand and hit Haizhu's head: "looking at that brother, why don't you care about your brother? I'm thin and deformed, and you don't care about me."

"You're naughty. People don't care about you as soon as they get off the plane. They're not satisfied!" Haizhu smiled.

The clouds sat there quietly, smiling at Haifeng, Haizhu and me, with some loss and emptiness in their eyes.

"Come on, clouds, have a bowl of crab porridge!" Haifeng personally filled a bowl of porridge, brought it to the clouds and looked at the clouds: "you're just getting better soon. You need to mend your body."

"Thank you, brother Haifeng!" The cloud looked at Haifeng with gratitude and looked flattered.

Haizhu looked at me eagerly. I wanted to bring Haizhu a bowl of porridge, but the clouds sat here. I didn't want to show any intimacy to Haizhu in front of the clouds and didn't want to stimulate the clouds.

I sat there motionless, pretending not to see Haizhu's eyes.

Haizhu tooted her mouth.

At this time, Haifeng brought a bowl of porridge to Haizhu: "yo - my little sister, there is an oil bottle in her mouth. Come on, I'll give you another bowl."

As he spoke, Haifeng reached out and pinched Haizhu's pouted little lips.

Haizhu laughed and was not angry.

Then Haifeng continued to talk to me.

"This time I went to Xinghai office. I want to try a new mode of operation." Haifeng said.

I looked at Haifeng: "what new ideas?"

"I want to change the previous direct selling business model, implement the product agency system in Xinghai market, and set up secondary and tertiary agents." Haifeng said: "of course, my idea is still in the theoretical stage. What kind of agency system to implement and how to break through the traditional agency system mode need to do a lot of market research to see whether Xinghai market is suitable for this."

In modern commodity society, the agency system is the most common business model, which is nothing new. I have done this before. A good agency system can promote sales. However, if the management is not good and the distribution of interests is uneven, it will bring a lot of trouble and problems.

The speaker has no intention and the listener has a heart. Haifeng's words suddenly aroused my idea that the agency system can be implemented for tangible goods. Then, can the agency system also be implemented for intangible advertising goods?

The advertising agency system, which way can we take to achieve the highest efficiency? Which effective management and operation mode should be adopted?

After all, advertising is a special commodity, involving a very wide range of industries, and subordinate to the news media. The nature of the news media determines that it must be subject to many constraints.

I can't help thinking. The scope of thinking is not only my 300000 brochures, but also the advertising industry of the whole media

Two days later, I walked into President Ping's office.

In general manager Ping's office, I accidentally saw Qiu Tong. General manager Zheng Heping was sitting on the sofa, talking and laughing about something.

When he saw me coming in, Ping and Qiu Tong laughed. President Ping said to Qiu Tong, "speak of the devil!"

Qiu Tong smiled and looked at me: "Yi Ke, we are talking about you!"

I sat on the sofa opposite them and looked at Qiu Tong Heping: "what are you talking about me?"

"I'm talking about how many goods you haven't excavated in your stomach." President Ping laughed and said, "I'd like to be a digger and develop you!"

I smiled faintly: "I've almost dug the ground. If I dig again, I'll have all the internal organs."

President Ping shook his head: "I don't think so. I think there are still a lot of things in my head."

I said, "a reader's club has cleaned me out. It's really out of stock."

Qiu Tong looked at me and always spoke peacefully, smiling and silent.

President Ping took out his cigarette, just about to hand it to me, and looked at Qiu Tong: "President Qiu, we smoke a cigarette, don't you object?"

Qiu Tong frowned, then sighed: "this is your territory. You ask me, what's the use of my objection? Smoke. "

President Ping smiled and handed me a cigarette. I always smoked. President Ping then said to Qiu Tong, "why don't you have one?"

"Fuck you, abet me. I never smoke." Qiu Tong glanced at me as he said.

I remembered the scene that Qiu Tong smoked in front of me, smiled and didn't speak.

"Brother, how did you think about the thing we said a few days ago?" Mr. Ping asked me.

"No, I'll report to you!" I said.

"Don't talk about reporting. I'm not your direct leader. If you want to report to President Qiu and come to me, it can only be said to be communication." President Ping said and glanced at Qiutong.

Qiu Tong chuckled and didn't speak.

"President Ping, after talking to you that day, I went back and pondered for two days. I thought, can I take the method of page agency for the advertisement of 300000 booklets?" I said cautiously.

"Layout proxy?" President Ping brightened his eyes and looked at me: "brother, go on."

"In fact, it is very simple, that is, take out the advertising layout and integrate it according to the printing cost. The printing cost is used as the low price of the advertising layout agent, open investment to the society and recruit advertising agents. The object of investment attraction is no longer advertisers, but advertising agencies in the society. The agency method adopts public bidding and auction. The bid winner with the highest price will obtain the agency right for one year.

Our reader club should exist for a long time. The franchisees of the club should constantly update it every year. The brochure should be printed at least once a year to obtain the agency right. Within a year, the ownership of the advertising page of the brochure belongs to them. Of course, the successful bidder should pay all the agency fees in advance. In this way, not only the printing expenses will come out, but also it is likely to make a lot of money. "

"Good guy, brother, you and I want to go together!" President Ping said excitedly, "I've been thinking about this recently. Of course, not only your brochure, but also my advertising company. Layout agency, bidding auction, is a good way to obtain benefits with maximum energy. If you open the bidding agency for this brochure, my advertising company will also participate in the bidding. I will try to represent your brochure advertising space. "

Qiu Tong's eyes brightened, looking at me and smiling.

"Mr. Qiu, don't just laugh. Do you think this method is good? Is that all right? " President Ping looked at Qiu Tong.

Qiu Tong said, "I'm still a recruit, and I'm a layman in advertising. I don't understand. If you think it's OK, you must be OK!"

"Ha ha, don't come here and make fun of me. Although you have just set foot in business, Qiu Tong, I admire your business philosophy, the speed of entering the role and your ability to accept new things. Besides, I can't compare with you in employing people. The way of government lies in the employment of people. The way of business also lies in the employment of people. As long as you can use people and make good use of them, it's enough. "

Qiu Tong said, "I think Yi Ke's method is feasible. Engaging in the agency system will certainly obtain greater benefits. Of course, after the auction, we should strengthen the management of agents, which is particularly important."

"Brochures are printed at one time and advertisements are published at one time. It is easier to manage." I said.

Qiu Tong nodded: "I basically agree with your idea. I think it can be operated."

"I have always had an idea recently, that is, to take this booklet as a pilot and explore a new way for the whole advertising company. My preliminary idea now is that since the booklet can be auctioned by advertising agents, can my advertising layout also be auctioned?" President Ping looked at me with a hesitant expression: "Yi Ke, I want to hear your thoughts on this piece."

I said, "I dare not speak presumptuously about President Ping's work. I have never been involved in advertising. Ping is always an expert. How dare I teach others."

My words were very implicit and did not agree with President Ping's newspaper advertising agency.

"The more old experts are, the more likely they are to be bound by traditional thinking, and the more likely they are to be conservative and lack new ideas. I have a preliminary idea about the layout agency of the newspaper. However, I always feel uneasy and feel that there are some defects. However, I can't find any breakthrough." President Ping looked at me: "Yi Ke, give me some advice, but it doesn't hurt to say it. I don't say anything. If you have any ideas, just say that I'm the best at accepting advice!"

Qiu Tong also looked at me: "Yi Ke, just say what you want to say, and I'll listen and learn!"

I bowed my head to smoke and didn't speak. I was trying to figure out the scale and content of my speech. After all, Ping is always the boss of the advertising company. When talking about his advertising in front of him, I should pay attention to propriety. Although he said it, it's OK to say it, but I still should pay attention to it.

Seeing that I didn't speak, Ping and Qiu Tong looked at each other. Qiu Tong said, "Yi Ke, are you the agent of newspaper advertising? Do you have different ideas? If so, speak out boldly. It doesn't matter. I always want to hear it. "

I raised my head and looked at President Ping: "President Ping, I want to hear your plans and ideas on the layout agent first!"

President Ping said, "well, my initial idea is to divide the advertising task number into newspaper pages according to the annual advertising task assigned to me by the group, roughly fix how many pages publish advertisements every day, and fix the advertising price of each page according to different positions of each page. Then, taking this price as the bottom line, advertising companies facing the society will conduct public investment bidding auction.

In this way, the function of the group advertising company will change from operation to management and coordination. The winning advertising company should pay all the agency money in advance. Naturally, the annual task of the advertising company will not be completed, and it can exceed the quota. "

I listened and looked at President Ping: "then why are you still hesitant?"

"I always feel a little vague, feel that some have no theme, the idea is not very mature, and there is little breakthrough compared with the previous advertising management mode." President Ping said.

I then looked at Qiu Tong: "President Qiu, what do you think?"

"I think President Ping's idea is a good one. It's very innovative!" Qiu Tong said.

I didn't speak and continued to smoke.