My Strength Does Not Allow Me to Low-key

Chapter 1402: Against the trend

"Haha, I really didn't expect that President Lin actually did such a careful investigation of the beverage industry."

"Now it's all right, this will greatly facilitate our next work."

After listening to Xiao Lin, Xiao Feng concluded with a smile.

All the middle and high-level managers present here also followed suit.

"Haha, Mr. Lin is really a madman who spoils his wife!"

"Yes, I accidentally turned on the business elite mode..."

Xiao Lin just smiled and scratched his head.

"By the way, Mr. Xiao, how are we going to operate this time?"

Xiao Lin asked, in fact, Xiao Lin can be regarded as asking the voice of the big guy.

Even if Xiao Feng is younger than the middle and senior managers here, he is actually the backbone of everyone.

Because he created today's celebrity chef group, from scratch to today, it can be said that every step of the key strategic layout is inseparable from his guidance.

Even the ideas of today's cyclamen and light food restaurants were proposed by Xiao Feng.

And everyone feels that these two concepts are very good, and the chances of success are very high.

As for the beverage chain, in fact, everyone is not opposed to entering the trade.

However, if you want to gain a foothold in this field, everyone does not think it will be easy.

But whether to run a chain of drinks, everyone does not regard this as too difficult.

If it's a big deal, they will fight with bayonets, put advertisements, fight price wars, and subsidize wars. They are never afraid of it.

Because in their eyes, the so-called giants in the beverage industry are actually younger brothers.

For example, the two current leaders in this industry, Mouxue and Moucha, are valued at 6 billion yuan, and the other in Linwai stands behind the limelight such as Leading Capital.

But so what? It's really not enough to see in front of the celebrity chef group.

If there is to be a price war, the celebrity chef group can only use a fraction of their bank deposits to crush the two.

Speaking of advertising channels, let alone.

It is enough just for the famous chefs in their physical stores to make fast food chains to help drain the traffic.

After a big deal, if you go to a famous chef to make and consume, you will get a discount coupon for drinks, and if you spend a certain amount in a beverage store, you will get a discount coupon for fast food made by the famous chef.

It is enough to drain each other from the left hand to the right hand.

In fact, this is the so-called matrix thinking that is very popular nowadays. When it comes to roots, it is a famous saying that a teacher often talks about.

"To make friends!"

Hey, do you divert your customers to me? I will divert my customers to you again.

Anyway, everyone's idea is very simple? Use money to open the way, plus there is a famous chef to help drain the flow? They don't believe it? The beverage chain of the famous chef group can't start.

It's just that this is just everyone's superficial thoughts. As for what the boss, Xiao Feng, thinks? Everyone is not sure.

"Haha, don't you worry too much? Actually, I want to enter the beverage industry this time? It's not a whim, I want to introduce a foreign brand."

Xiao Feng's words quickly aroused discussion among the executives, and everyone became interested in the brand Xiao Feng said.

"Huh? What do you mean? Shall we be the domestic agent of this brand?"

"Which international brand is it?"

"..."

"Actually, I want this brand? Everyone should have heard of it."

"He is the Juice King Coffee that is very popular abroad recently!"

Xiao Feng smiled and touched his chin and said? In fact, this time he returned to China, he still had another major task to do, and that was to introduce the Juice King to the country.

Last year, Juice King was already hot in the United States.

Relying on the unique taste of coffee, they created a swift whirlwind in the coffee industry.

Coupled with the cooperation with Voegelin chain pharmacies? It has put Juice King Coffee on the fast track of rapid growth.

In just one year, coffee shops were opened in more than 70 Voegelin chain stores across the United States.

And although this time? The pandemic is raging wildly in North America. ,

Other restaurant chains have suffered incredibly hard hits during this epidemic.

Many catering and coffee brands have been unable to hold on and closed down one after another.

But who could think of Juice King Coffee? But taking this opportunity? There was a performance against the wind.

While other families are closing down? The performance of their family is rising crazily, even tripled or more than the original.

And the reason for this is entirely because of their strong alliance with Voegelin.

Due to illness, many shops in North America were required to close their doors to avoid crowds.

But Voegelin has a special status as a pharmacy, so they can open their doors during this time.

And because Voegelin is the exclusive agent of the ninth laboratory's products in North America, this makes their business extremely hot during this period.

Although the health products of the Ninth Laboratory cannot cure the virus, they can effectively improve human immunity and enhance the human body's ability to resist viruses, so it is highly sought after by the North American people.

When other pharmacies were unable to buy medicines, people could only flock to Voegelin to buy health products from the Ninth Laboratory.

And while you are queuing to shop, don’t you buy something else?

After all, many supermarkets and restaurants in the city are closed, and even coffee shops are closed.

Voegelin, which implements diversified operations, has everything in it.

Even in order to meet the shopping needs of customers, many Voegelin pharmacies have not only extended their business hours, but also greatly increased the area of ​​the store and increased the product categories.

And most of the chain stores, the Juice King chain coffee opened in the Voegelin store, also took advantage of this opportunity to explode madly and made huge profits.

Some time ago, Xiao Feng looked at the company's financial report from the US.

Seeing that Juice King's net profit in the first three quarters of this year was as high as 8 billion U.S. dollars, he was almost astonished that his chin did not fall to the ground.

You know that Starbucks, the strongest competitor of Juice King, has a very difficult life.

Let alone profit this year, even many stores have closed down.

In this year's environment, Juice King can achieve such results, which is definitely a miracle against the sky.

So he sent big red envelopes to the management and employees of Juice King.

During this time, he did not arrange for the Juice King to blindly expand in North America.

What he meant was to let the Juice King and Voegelin work together to expand.

Previously, because the situation of ZZ in North America was not clear, Xiao Feng did not dare to make Voegelin too aggressive.

And now the situation there is clear, and when the right wing has basically lost, he naturally arranged for Voegelin to stock up a lot of land.

We must know that because of the epidemic, commercial real estate in many major cities in the United States has suffered a fatal blow.

Many shops are now on sale, and the prices are amazingly low.

So this is the best time for Helen's Penny Vera Asset Management Company to make a move.

During this period of time, this asset management company has acquired many core commercial properties that were previously unavailable in many large cities in North America.

When the economy recovers in the future, the prices of these properties will definitely rise back, and there may even be a retaliatory price rebound.

So if you shoot now, it's to pick up the bargain.

Then the Penny Vera Asset Management Company backhanded the shops in good locations in these real estates and sublet them to Voegelin.

In this way, the divestiture of assets was completed logically.

In the future, even if someone from the right will take the stage again, Voegelin will not be afraid of the opponent's targeting.

After all the real estate was divested, this company has become an outright asset-light operating company.

And for brands like Juice King that have been verified by the market, Xiao Feng naturally does not intend to let him operate in North America.

The domestic beverage market, which is becoming more and more popular, is a good opportunity for Juice King to expand its territory in China.

"I'm going, it turned out to be the juice king!"

"This company is great! Their coffee is really delicious. When I went abroad for my honeymoon, I drank it once. The taste is still unforgettable!"

"Yes, I think their coffee is the best coffee on the market!"

"Well, I used to want to buy their coffee powder on the market, but unfortunately many of them are fake, and there is no way to buy authentic ones!"

"Haha, if they are brought in, then Starbucks might really be going to lose the chain completely this time!"

The executives who were present were all excited when they heard that the one Xiao Feng was going to introduce was actually Starbucks.

After all, this company is definitely famous now.

In the U.S., there are new giants in the beverage industry closely watched by countless capital.

So far, they have no plans to raise funds for listing ~www.ltnovel.com~, but many foreign rating agencies have been eager to give them AAA-level qualifications.

There are even many valuation companies that have quietly valued them. It is said that their valuation has now exceeded 50 billion.

As a beverage company, the scale of assets actually exceeds that of the unicorns in Silicon Valley. This is definitely a commendable skill.

At this time, everyone is eager to cooperate with Juice King.

In the past, everyone thought that Mr. Xiao might be creating a new beverage brand. In this way, it might take some effort at the very beginning.

It may cost money to travel, or it may cost a lot of money to go out.

But now it does not seem to be so strenuous, after all, this juice king is already a superstar enterprise abroad.

Now that they have entered the country with their financial strength, coupled with the help of famous chefs to help matchmaking, presumably this beverage chain should be very easy to do.

But, what is the mode of this cooperation?

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