National Tide 1980

Sunday, March 14, 1982.

On this day, when the sun rose as usual, the golden sunlight gradually illuminated the ancient Forbidden City.

It also gave a soft light to the magnolia flowers blooming high on the branches.

Let the blossoming white and blossoming pink look both clear and dreamy.

It's a pity that the common people in the capital almost turn a blind eye to such beautiful scenery.

This is because everyone has become accustomed to it.

It's also because everyone's minds are probably disturbed by the family planning policy that was just implemented yesterday.

Regarding this "basic national policy" that stipulates that "in cities, a family only needs one child, and in rural areas a maximum of two children", everyone has a lot of opinions, and it is not possible to accept it without objection.

Except for parents like Luo Guangsheng who have given birth to a son, there are countless families who are worried about "no male to carry on the family line" and are full of anxiety.

Even Aunt Bian was among them, and she was a little frustrated.

You know, although her eldest daughter-in-law Li Xiuzhi is doing well, she is currently pregnant.

But it’s not the day yet, so how can we tell the difference between men and women?

So since you can't tell the difference between male and female, the old lady can't live in peace!

Look at this reclamation festival! Aunt Bian, who was worried about this matter, was really dumb and couldn't tell her the pain!

Think about it, even she can't solve her own problems.

How could she help the streets to promote the spirit of family planning and do ideological work for others?

Hey, maybe people living in cities, this is the first time, they are a little envious of rural household registration.

There is no doubt that given the wide audience of this policy, it involves the fundamentals of tens of thousands of families.

TV, radio, newspapers, magazines these days. The interpretation of the family planning policy must be the front-page headline, and the coverage will be overwhelming.

So it is conceivable that how many people will pay attention to other aspects of life?

As a result, many things that would normally attract attention were covered up silently.

I'm afraid it will take at least a few months to pass, and when people turn their attention away from family planning and regain their composure on the matter, people will be caught off guard by the new changes in their lives.

For example, as spring blooms, the number of domestic tourists with cameras is increasing rapidly.

More and more Chinese people are beginning to regard photography as a personal hobby.

Taking photos has become the most popular way to play among lovers almost overnight.

What is reflected behind this is precisely the substantial improvement in the production capacity of my country's related industries.

It is precisely because our country's cameras have also met the conditions of sufficient supply and reduced their prices just like "three turns and one beep".

Only at this time will cameras begin to become popular and enter the homes of ordinary people.

From this point on, taking a family photo is no longer difficult.

For another example, in the Temple of Heaven Park’s Zhai Palace Exhibition Hall, a tourism product promotion event that is unique in this era is also taking place.

In front of the gates of Wuliang Hall and the Bedroom, two groups of graceful girls set up tables under the blue sky, covered them with tablecloths, and displayed a dazzling array of handicrafts that were rarely seen elsewhere.

As for what is special about it, it does not lie in this temporary open-air promotion method.

It’s not about the girls all dressing well, dressing up beautifully, and smiling to sell.

It’s not even that the items on the table are new and interesting and can’t be found anywhere else.

That's all secondary.

The key is that the way these girls sell their products is completely invisible.

What is more eye-catching than those products at these two open-air sales points is a large sign with red letters on a white background standing next to the table as tall as one person.

You can see it at a glance, and it says in English in a very eye-catching way, "Buy for 18.88 yuan, get 5.88 yuan back."

Below this line of words, there is a row of smaller words that additionally indicate that the 5.88 yuan returned includes a small commodity worth 2.88 yuan and a 3 yuan cafe consumption coupon for the day.

There is no need to say, this is clearly Ning Weimin, who is using tricks from the future to deceive people in the present.

As a veteran of buying stamps and coins, Ning Weimin understands the essence of consumer psychology, which is the pursuit of cost-effectiveness.

What he is good at is using this kind of tying method to give consumers a false sense of value for money.

On the contrary, it can maximize the sale of more products.

The trick lies in the following points:

1. False offers.

Ning Weimin’s so-called return of 5.88 yuan is actually not even 0.88 yuan.

The so-called small commodities worth 2.88 yuan are just those small pendants and straw insects made for him by the street factory.

Even if the requirements are relatively exquisite, the cost of one piece is only about ten cents.

The coffee shop is a high-consumption place. A 3-yuan coupon can only be used to drink three bottles of soda.

Or buy six cups of cheap coffee, or drinks mixed with concentrated fruit juice.

In essence, Ning Weimin bought things to customers that they might not have bought otherwise.

Second, the price comparison effect.

Ning Weimin also had ulterior motives in pricing the cheapest small item at 2.88 yuan.

Why do you say that? It's because the products sold by Ning Weimin are not cheap.

A cloth tiger worth one yuan costs 6.88.

Those stone ashtrays, stone lions and door-to-door bookends that cost three yuan are all priced at 16.88 yuan.

A 12-inch silk man with a cost of 12 yuan is priced at 48 yuan, and a 14-inch silk man with a cost of 14 yuan is priced at 64 yuan.

These are multiple profits.

And when consumers find that even the cheapest item costs 2.88 yuan, they will feel that other items are not so expensive in comparison.

There is a theory for this phenomenon called "price anchoring."

To put it simply, it is to deceive consumers' perception through the high price of a cannon fodder product (the anchor is actually the cannon fodder).

Let them create a false sense of cost-effectiveness for the goods they actually want to buy.

Three, ambush traps.

Because the specific product prices are also carefully calculated.

It is impossible for customers to buy exactly 18.88 products.

If you want to reach such a consumption limit, you have to buy at least 19.76 yuan.

And as long as you get a coupon for a coffee shop, no one is willing to waste it in vain if you are not pressed for time.

Then it might cost more than three yuan.

Besides, there is a more carefully arranged table in the cafe.

Under the paving of silk and satin and under the illumination of spotlights, everything on display is the meticulous work of teachers and students of the Academy of Fine Arts.

Those artistic and creative things are more expensive, starting at least 100 yuan.

But the style is also extraordinary, which may not impress some people.

This is diversion in disguise.

Otherwise, everyone would say that what you buy is not as good as what you sell?

It's all about calculation.

Basically, some people are willing to pay for it. Even if the loss is certain, it is not cost-effective no matter what.

As for why Ning Weimin only labels such offers in English?

That really comes from a pure heart, and it is not discrimination because the Chinese people have no money.

To put it bluntly, Ning Weimin felt happy to earn foreigners' money like this, which was considered a capability for him.

But he was a little embarrassed to deceive his compatriots like this.

Isn't this trying to do our best to avoid accidentally hurting our own people?