National Tide 1980

In fact, how can we sell the goods as quickly as possible?

Ning Weimin has his own unique experience.

That comes not only from the valuable experience he gained from doing business in his previous life, but also from the tips and teachings of Kang Shude in this life.

You know, as a once-slightly successful postal dealer, Ning Weimin had seen the skyrocketing decline of Taiyou currency card varieties.

No matter how cheap stamps, stamps, or commemorative coins are, it is commonplace for him.

As Kang Shude's apprentice, the old man liked to talk about the past to Ning Weimin whenever he drank some wine.

What are the cunning tricks of the Five Elements and Eight Works of the past, and the business principles of the big merchants of the past.

And how these different businessmen and traders figure out the psychology of customers and do promotions.

As a result, after listening more, Ning Weimin discovered that people today and in the past, modern and modern times, are actually the same in their bones.

Especially in the business world, human nature and people's hearts have never changed.

Then, as if he had an enlightenment, he understood a business principle that few people have discovered and almost never paid attention to.

That was what he said when he chatted with Zhang Shihui after drinking a few days ago.

"There is no difference between cheap and not-cheap goods at all. Only people's emotions and feelings can judge the cost-effectiveness."

And this sentence is why many times, rich people spend huge sums of money to buy things or services.

In the eyes of poor people, it is incomprehensible and unbelievable.

On the other hand, there are many poor people who would rather tighten their belts than go out of their way to buy a bag worth tens of thousands of yuan or a watch worth hundreds of thousands.

This is why many wealthy people turn their noses up at discounts and promotions from luxury brands.

Maybe you will feel angry and disgusted from the bottom of your heart, and you will despise this brand and never buy it again.

The poor are unable to resist the temptation of low-price promotions, which will always lead to unplanned and blind consumption.

Even why some people like blind boxes, why some people insist on buying lottery tickets, and why some people are obsessed with gambling and can't extricate themselves.

Why are some people reluctant to buy toiletries, but so generous in eating, drinking, and gambling?

Why are some people reluctant to spend a penny for their parents, but they still want to be a licking dog?

Why do some people whose monthly income is only a few thousand yuan spend millions on fitness and beauty?

Why would some people rather sell their kidneys to buy "love madness"...

The secret of everything lies in this, and it can all be explained by this principle.

In the final analysis, no matter who you are, you will always be dominated by what you think is "worthy".

When buying something, as long as you can get feedback that is in line with your own values.

Then all the pressure and guilt caused by consumption behavior will be eliminated by this self-righteous "high cost performance".

Then people will be willing to open their wallets and spend money, and they will also get a sense of accomplishment and satisfaction from it.

Don't believe it, a business that Ning Weimin did in his previous life can illustrate this truth.

Although he is the buyer in this business, the ultimate goal is to get the other party to sell things to him.

But if you look at the essence through the phenomenon, you will find that buying and selling are actually the same.

It was around 2012. There was a Beijing resident with a family of three who lived in two small bungalows without a house or a car. He unexpectedly found a "red stamp" among the old things left by his deceased father.

The owner was extremely pleasantly surprised when he found out that this stamp was a very precious stamp.

But when he consulted experts and met several buyers with this rare stamp, he couldn't bear to let it go.

Because the valuation of more than one million is not much, but much less.

He was always a little unwilling, thinking that if he kept it in his hands for a few more years, the price of this rare stamp would definitely get higher and higher.

I have to get a suite anyway.

When one of Ning Weimin's men learned about this, he wanted to get the stamp for the company.

I also found this person and quoted the highest price of two million.

Even though I was rejected, I didn’t give up and continued to follow up tirelessly for more than a year.

It's just a pity that no matter how much I try to persuade him, that person feels at a loss and is unwilling to let go.

Later, gradually, even the salesman wanted to give up. When he was discouraged, he went to ask Ning Weimin for instructions.

But the miraculous thing is that after Ning Weimin personally took action, he successfully persuaded this person to buy this "red stamp" for two million after only meeting him once.

This move shocked the whole company, and everyone was extremely curious about how the boss did it.

In fact, Ning Weimin only said these few words to his master based on his family situation.

"Your mother's generation has suffered a lot in this life. She is old now and has rheumatism in her legs. She always has to go to the hospital. Can you bear to let her endure the wind and rain on the road?"

"And you, your wife is about to give birth, right? You are going to be a father soon. Are you going to let your wife and children continue to squeeze into the bus after the child is born?"

"As the saying goes, tomorrow's gold is not as good as today's silver. You use the money to buy a car first, and then you can do some business. Isn't this good? Anyway, I feel that it can make my loved ones live more comfortably right away. , much better than clinging to a stamp."

Just like that, the master who had planned to fight to the end was touched.

And the more I think about Ning Weimin's words, the more reasonable they become.

That's right, money is never enough, but people's time is very limited.

You can’t really wait until you are seventy or eighty years old to reap the maximum profit, right?

What if something goes wrong again?

So the master's attitude changed.

In the end, he sold the "red stamp" without even discussing it with his wife.

This fully illustrates that as long as people's emotional weaknesses can be grasped.

Find ways to make people feel worthwhile.

There is no deal that cannot be reached!

Whether it’s selling something or buying something.

In the past, Ning Weimin had never seriously considered the rationale behind this, and he relied entirely on instinct when doing business.

But since he discovered the secret of commodity value, things have really changed.

It's like he has a key that can open other people's wallets at any time.

You can sell almost any product you want to people who don't really need it in the first place.

When it comes to the clothing business specifically, what people who buy clothes usually care about, besides price, is nothing more than style, quality and brand.

In these aspects, Ning Weimin can almost make dazzling articles.

For example, when it comes to price, Ning Weimin is particularly fond of playing digital games.

Using numbers like nine and eight reduces customers' pain in consumption and creates a false feeling of saving money.

Or they may hire Jiefang trucks to pretend to be manufacturers’ promotions.

Then they use the price anchor method of selling "Jiefang Shoes" to confuse the audience and make customers mistakenly think that they can take advantage of it.

Those are all pediatric tricks, and they are routine operations that Ning Weimin can use casually without even thinking about them.

If you want to ask about more advanced techniques, it is actually how to use all these comprehensively, and then launch a deeper "tying package" to sell on this basis.

For example, Ning Weimin sells two products with large price differences at the same time, such as shorts and leather shoes.

These two items can be priced a little lower than in stores, but not too much.

For example, shorts cost $1.90 a pair, and leather shoes cost $7.80 a pair.

Then he created a tie-in package - a pair of shorts and a pair of leather shoes, which cost only eight yuan.

People will feel, how can it be so cost-effective?

And almost anyone who cares will choose to spend eight yuan to buy two things.

This makes sense!

Anyone who doesn’t buy a set meal is a fool!

But no one would have thought that the unit price of shorts and leather shoes would be limited due to the limited discount.

That was basically the "cannon fodder price" that Ning Weimin gave up on his own accord without any hope.

And Ning Weimin's fundamental purpose is to promote the selection of packages.

In this way, you can not only sell more goods to speed up the withdrawal of money, but also make a lot of money.

But if you go the other way, if you only try your best to reduce the unit price of each product, the effect will not be so obvious.

It is not so easy to make people feel that there is such a big discount.

For another example, if similar products are sold in large quantities, Ning Weimin can also use price comparison in this way.

The first item is priced at the same price as the store's official price, and the second item is only priced at the purchase cost, or slightly lower than the cost.

If we take slippers as an example, a pair of slippers costs two and a half yuan, and the price is the same as in the store.

But if customers want to buy a second pair, they only need to add one yuan to get it.

This will definitely make everyone exclaim when they see it.

Oh my god, the second one is 40% off, so cheap.

Because the price ratio of two identical items is very different, it makes people feel cheap.

But in fact, he bought two pairs of slippers for 3.3 yuan, which meant that Ning Weimin earned 50 or 60 cents for each pair.