National Tide 1980

Facts soon proved how correct Ning Weimin's decisions were.

First, when the various handicrafts he mastered began to be sold in the five self-operated tourist shops in the Temple of Heaven Park.

The shopping enthusiasm of foreign tourists has also shown a completely opposite state from the past.

It is obvious that these new crafts are very popular with foreign tourists, and they have been widely confirmed throughout the park.

So soon, the business conditions of the five stores, which had already been extremely cold, improved significantly, and they finally had the warmth of a hot summer.

Needless to say, this change is in sharp contrast to the few cultural relic shops that moved from Liulichang and still rely on genuine calligraphy, paintings, antiques, and the Four Treasures of the Study to attract foreigners.

Especially a week later, when the approximate business data of the five stores was sent to Liu.

The intuitive profit data made the director unconvinced and couldn't help but be ecstatic.

To be honest, although he knew that the store was starting to become prosperous and he made the right move, he never expected that it would become so prosperous.

You know, out of caution, he only allowed the store to add a 15% profit.

As a result, in such a short few days, the sales volume was close to 100,000, and the five stores made a profit of 16,000.

Among them, another 10,000 yuan was settled with foreign exchange certificates.

And the most important thing is that foreigners don’t think it’s expensive yet, and everyone is smiling and happy when they pay.

Fortunately, he was still worried that Ning Weimin was too evil-minded and worried that the price would be too high to sell.

Only now do I realize that I am actually too short-sighted.

Even though he is young, he is still from a foreign company and has figured out all the tempers of foreigners.

What else is there to say? Hurry up and adjust the price. If you continue to sell like this, you will lose money.

If the price goes up further, making a monthly income of 100,000 won’t be a dream!

Just like that, a week later, the prices in state-owned stores jumped up again.

The eldest brother, Liu, was rough on the outside but not rough on the inside. He was a bit careful and deliberately left a 5% price gap with Zhai Gong.

Therefore, the business of his five stores is still booming. The volume of goods sold has hardly declined, but the profits have successfully increased proportionally.

Although this caused strong dissatisfaction among some domestic tourists, he didn't care.

And on the contrary, from the bottom of my heart, I admire Ning Weimin's foresight even more.

You know, the Price Bureau received a letter of complaint from someone accusing tourist shops in the Temple of Heaven Park of arbitrarily increasing prices and making handicrafts at outrageous prices.

Naturally, people had to be sent to the Temple of Heaven Park to understand the situation, but the consignment cooperation method made the Temple of Heaven Park in the clear and did not need to be responsible for this at all.

The eldest brother, Liu Ke, was not afraid at all. On the contrary, he was reasonable and spoke frankly to the two comrades from the Price Bureau.

"Comrade, you don't understand this situation. We don't have invoices for the goods, only receipts signed for them. These are other people's things, we just sell them on our behalf. Whose goods? Pierre Carton. Hey, yes Well, it’s the French clothing company that advertises every day behind Xinwen Lianbo.”

"Didn't they rent our Zhai Palace to set up a clothing exhibition hall? We also jointly organized the Spring Festival garden party at the beginning of this year. Now we are also working with the District Service Bureau to prepare a palace cuisine restaurant. This project, It should be considered a key commercial project in our district."

"Do you want to check with them about the situation? I can make a call for you now to find out if their manager Ning is in Zhai Palace or in the palace restaurant preparation team?" Ah, don't worry, let's talk first? OK, if you want to ask my opinion, I have to say that these things are not expensive at all. "

"Why do you say that? Let's first think about it, how much does a Pierre Cardin suit cost? You may say, a Pierre Cardin suit in the Zhai Palace costs five or six hundred, which is what ordinary people buy. Did you start it? Why has no one said anything about it? Because everyone knows that these clothes are mainly produced to be sold to foreigners. How rich you are with a big nose."

"Actually, the same goes for these things. They are not produced for the common people to buy. Haven't you seen how much these foreigners like these things? They are happy to pay for them. No one said they were expensive! What's more, these things were originally There is no standard price. Materials, craftsmanship, and levels are all different. Just like the calligraphy, paintings and porcelain in those cultural relic shops, some are dozens of yuan, some are hundreds, or even thousands. You say, They are all calligraphy and painting, and they are all porcelain, so what is the difference? If someone says it is expensive, should our Price Bureau control it?"

"If you look at this thing again, you can tell the difference just by looking at it. Where can such silk puppets be sold elsewhere? They are almost 100% lifelike, and they look exactly like the costumes of Peking Opera. Have you ever seen them? ? I have never seen it. There are such glass grapes, are they lifelike? You don’t believe they are made of glass, right? Look at these grape leaves, they are as beautiful as gems! The exquisiteness of these things is not our own factory. What we produce is comparable.”

"If you don't believe me, take a look. Well, these cloisonné pendants, commemorative plates, and commemorative medals are produced by the enamel factory in our district. Such glass clips, feeder chickens, and feeder dogs are products of the Jingcheng feeder factory. Also There are wooden combs, paper fans, porcelain vases, and porcelain pen holders, all of which are made in China. They are cheap. You can buy them for a few cents, a few yuan, or a dozen yuan at most. Otherwise, this is There is a huge gap. I doubt that these products from Pierre Carton are all produced in foreign countries."

"I'm not saying that, we are just ordinary people who like to complain too much. You should know this best. We talk about how expensive this is every day, how much higher the price of vegetables is every day, and we write endless letters to newspapers. Are you tired of complaining about the government's poor performance? So let me tell you, these tourism products are essentially commodities traded in foreign exchange. They are not suitable for ordinary people at all. The ordinary people's opinions on this are purely for their own leisure. Yes, it’s okay to look for trouble.”

"Let me tell you the truth from the bottom of my heart. These things, no matter how good they are, are meaningless to us. What's the use of just looking good? If we want to build a house, where can we put it? A broken table and a broken table. It’s not like the chairs are for these things. Is it? These things can only be placed in big villas owned by foreigners.”

"For us, what is the most useful thing? Only eating is the most practical. Chewing big fish and big meat in your mouth, drinking a little wine, that is the visible enjoyment. Buying these things is a waste of money. With this Money, can you buy some watermelons and some sour plum soup for your wife and children at home? I don’t believe it, so tell our owner, if he dares to bring these things home, will his hometown spare him? This is called pretending. grandson……"

In this way, the two comrades in the Price Bureau were all amused by Liu's "heartfelt truth".

They agreed with him very much.

So the matter ended here, and there was no further follow-up.

On the other hand, the five shops in the Temple of Heaven Park are doing more and more business day by day.

As for the elder Liu himself, in addition to no longer having to be criticized, he was praised by the director of the garden with a smile, and he also gained a good reputation among the grassroots.

If nothing else, everyone’s bonuses have increased.

Therefore, all the employees in the park, whether overtly or covertly, almost unanimously said good things about Director Liu.

Isn’t this a good leader who does practical things for everyone?

Shouldn’t this be supported and loved by everyone?

In addition, don’t look at the five shops in Tiantan Park that have come back to life by selling Ning Weimin’s handicrafts.

But quite unexpectedly, the diversion of customers by so many stores did not have a substantial impact on Zhai Palace's operating performance.

Why?

This is mainly due to the emotional tendencies of travel agency tour guides, who play a very critical role in guiding guests.

As the saying goes, if people don't do it for themselves, they will be punished by heaven and earth. Everyone will make plans for themselves.

As Ning Weimin knew very well, being able to use Pierre Carton's resources to do things for him was far more comfortable and easier than working alone in society.

The tour guides are not stupid either. Everyone knows that foreign tourists can get more when they shop in Zhai Palace’s shops.

The economic accounts in their minds are definitely calculated clearly.

If a customer spends 1,000 yuan in a state-owned store instead of 1,000 yuan in Zhai Palace.

Then my income will be reduced by nearly twenty yuan, not to mention that the time to get the money will be different.

This year, no tour guide is willing to bear such a huge loss.

So although it is most convenient to take guests to buy things in the shops in the main attractions of the Temple of Heaven.

But most tour guides are not willing to covet this convenience, and still hope that tourists' money will be spent in Zhai Palace's shops.

Therefore, once it is discovered that customers tend to shop at stores in the park.

Especially when enthusiastic customers want to buy large items, such as silk figures, utensils, and bionic porcelain.

These tour guides can't help but advise customers "out of good intentions" that they should "shop around".

Then he started to fool around, saying that he would take everyone to the internal store of Zhai Palace, where the products are more complete, the workmanship is more exquisite, and the quality is guaranteed.

Needless to say, foreign tourists in the capital don’t even understand the language, so of course they are confused and have no clue.

They couldn't figure out whether there was any essential difference between the shops in Zhaigu and the shops in the park.

What's more, in this era, foreigners generally think that Chinese people are very kind and simple, and it is very easy to trust our domestic tour guides.

In addition, the foreigners who can travel to China at present are almost all on business trips, and they don’t really care about the price.

So usually, foreign tourists will follow the tour guide's advice and make a special trip to the shops in Zhai Palace to spend money.

Even if someone can't resist the urge to spend money on the spot, they will definitely leave some noodles for the tour guide afterwards, and they will still browse in the shops of Zhai Palace and buy something.

In this way, the tour guides of travel agencies are completely self-taught and have mastered the skill of using words to induce tourists to consume.

Even soon, some people began to change the original tour procedures to actively guide foreign tourists to spend.

For example, it is obviously more convenient for guests to enter from the north gate or the south gate.

But the tour guide asked the driver to take a detour through the west gate and drive in. After getting off the car, he took the guests to Zhai Palace Store for shopping.

After finishing shopping, we took the tourists around to the Circular Mound, and then we started to visit the main attractions of the Temple of Heaven.

As the saying goes, the bustle in the world is all for the sake of coming, and the hustle and bustle of the world is all for the sake of going.

Such changes are due to profit-seeking.

The mentality of tour guides who can achieve this point has obviously begun to break through the shackles of the times and has the characteristics of a market economy in advance.

When they led tourists to the Zaigong Store according to the plan in the itinerary, it was like the little shepherd boy in the movie leading the Japanese devils and traitors into an ambush circle where landmines were buried.

Their goals are clear and they only have one thing in mind.

If you don't blow up all the money in the foreigner's pocket, stay and won't give up!

The most amazing thing is that the five shops in the Temple of Heaven Park have no objections or dissatisfaction with this kind of trouble-making operation by the tour guide.

This is because the salesperson’s foreign language skills are not up to par and she cannot understand the conversation between the tourists and the tour guide.

More importantly, under the current situation, the only scenic spot where these tour guides can receive kickbacks is the Temple of Heaven Park.

For tour guides, even if the price offered by state-owned stores is small, it is still much better than the Qingshui Baitang offered elsewhere.

So in order to make extra money, tour guides will inevitably give priority to recommending foreign tourists to visit the Temple of Heaven Park.

As for the park authorities, even if they only consider that tour guides are bringing more and more foreign tourists to the Temple of Heaven Park.

The growth rate of foreign tourists can be at the forefront of the city's parks and expand the ticket revenue of the Temple of Heaven Park.

The tour guides have benefited the park a lot, which can completely offset their little tricks.

What's more, the shops in the park are all located in major scenic spots. As long as more and more people come here, the turnover will naturally be guaranteed.

Even in the process of serving guests, tour guides tend to be partial to others. After all, it is impossible to strictly guard against it and convince all customers.

The key is that the main interests are completely consistent and mutually beneficial.

Yes, if you don’t understand this crucial reason, I’m afraid even the tourism bureau will be confused.

I can’t figure out why the Temple of Heaven Park, which contains only temples and palaces and forests, is more favored by foreign tourists than Beihai, which has beautiful scenery and diverse landscapes. The Summer Palace, which is more famous than the carved beams and painted buildings, is more attractive to foreign tourists.

Needless to say, it is precisely because of this that Ning Weimin's worries about the unstable mentality of the employees in Zhai Palace have disappeared.

He finally realized that he was overthinking it. In this day and age, the good thing is that the cake is too big.

The tourism market itself is booming and developing rapidly.

What's more, he is at the forefront of the times and has received strong support and help from tour guides.

So in an environment with more and more tourists, Zhai Palace's turnover can not only keep from declining, but even have room for further growth.

And now, due to professional assessment, employees have moved up a notch in terms of level and basic salary.

This actually inspired the enterprising spirit of the Zhai Palace girls.

It has to be said that Ning Weimin's actions and arrangements finally presented a situation that everyone was happy with, which was far better than what he had expected earlier.

If we have to say that there is still something unsatisfactory, I am afraid that the only problem left is the insufficient production of tourism products.

But this is not something that can be solved overnight or in the short term.

After all, it takes time to develop manpower and skills.

All Ning Weimin can do is try his best to urge his suppliers to recruit workers quickly and increase production as much as possible while ensuring quality.

And correspondingly, the purchase price of some products has been increased to promote everyone's enterprising spirit and enthusiasm.

Frankly speaking, he has really tasted the benefits of dominating the business now.

In today's era, it is really easy to form a monopoly on certain small commodities that do not affect the national economy and people's livelihood.