Rebirth 1991: Opening Cans for Planes

　　And the golden lion is only [-].

　　As for the cost, it is only [-] yuan. With the expansion and assembly of the Bocheng production line, this price can still be further lowered.

　　This is the benefit of large-scale industrialization.

　　However, Jiangcheng still plans to separate these cars from Bocheng District.

　　In the future, Bocheng will enter the high-end car market sooner or later, and it is best not to leave the stereotype that Bocheng mainly produces low-end cars.

　　"So, all of our more than [-] Golden Lions have been sold?" Jiang Cheng finally felt his brain regained consciousness, and immediately said, "How long did it take?"

　　"It's about half a month!" Wang Sihai said quickly: "There are still orders in the future, I am contacting Liancheng, and I will send the goods quickly, and even in the Beijing-Tianjin area, the sales are not bad. However, compared to here in the south, it's still a bit worse!"

　　"More than [-] vehicles, about half a month!" Jiang Cheng found that he didn't seem to know much about Huaxia's consumption level.

　　The previous Hiace minibuses only sold [-] units a year.

　　Production is slow, and most parts still need to be imported.

　　Now, the production efficiency has been greatly improved, mainly by using CNC machine tools and self-assembled production lines, which has lowered the price and can use domestically produced parts as much as possible.

　　Increased production speed and lowered prices.

　　Don't look at the [-] yuan cheaper than Xiao Jiefang and Jinmen Dafa.

　　But in fact, the profit is still much higher.

　　Chuan Xiao is easy to turn around, but for big companies, it is not so easy to turn around. There are some things in Bo City, just need Jiang City or Jiang Bo to give an order, and they will do it immediately.

　　However, for large enterprises, it is not so easy.

　　Internal wrangling, perfunctory, discussion.

　　This is an internal friction.

　　This big loaf of bread launched by Jiangcheng can be said to hit the sinking market at once, directly targeting the group of people who have the most demand for cars.

　　Although it is said that in this era, the per capita monthly income is one or two hundred yuan.

　　However, it is not that there are no rich people. From 1978 to the present, a considerable number of people have become rich, and their consumption level is not completely absent.

　　Especially some small businessmen really need to transport goods.

　　The appearance of this loaf of bread was just in line with their appetite.

　　"Find someone to design the advertisement immediately!" Jiang Cheng thought for a moment, and then quickly said: "Play it on CCTV, the content is probably like this, a businessman, who had to rent someone else's truck before, every time he buys goods, the price is higher than the price of the country of origin. It is a lot more expensive, but after buying our Golden Lion minibus, you can go to the place of supply to purchase the goods at the lowest price, and buy some knitwear from the place of origin, as well as snacks. These knitwear and snacks are just After using red beans and our three squirrels, let’s say, these products have been sold in the Beijing-Tianjin area and made a lot of money. After a few years, I drove several Golden Lion minibuses and embarked on the road to success!”

　　"The content of the advertisement is about three minutes. Find someone to design it immediately!" Jiang Cheng thought about it for a while, and then quickly said: "The advertisement is invested here, try to keep the price down, and here in the south, it is almost the same, the advertisement is well designed. Let me see it later!"

　　As he spoke, Jiang Cheng brought a paper and a pen. This is a habit he has gradually developed since his rebirth, and he began to outline, and at the same time, he quickly said: "Also, design an advertising slogan, drive the Golden Lion, Take the Cotai Strip, in short, our slogan should be catchy!"

　　"Transportation, making money, making money, and finding the right position!" Jiang Cheng thought for a while, and then quickly said: "Domestic, let's not focus on high-end cars, first solve this problem from the demand side, and continue to investigate, we also need A new model is being developed!"

　　After thinking about it for a while, Jiang Cheng continued: "There are also trucks, we need small trucks, and other than that, pickups, forget it, I will discuss this matter with my father!"

　　A month later, FAW Group

　　"What?" Geng Zhaojie stared blankly at the information in his hand. For a while, he didn't know what to say. His sales volume of Little Jiefang plummeted by two-thirds.

　　The sales volume of Golden Lion passenger cars has reached more than [-] units.

　　Directly increased sales by seven times.

　　and……

　　This is only two months. On average, [-] units are sold in one month. In one year, [-] units can be sold?

　　What is this concept?

　　Let's just put it this way, eight years later, the annual sales volume of the Jinbei bus created by Yang Rong is only [-] units.

　　Jiang Cheng was eight years ahead of schedule, surpassing Yang Rong's achievement of two thousand years. .

Chapter 48

　　What Jiangcheng noticed was part of the sinking market.

　　Although, in this day and age, there are still very few people who can afford a car.

　　However, after all, it is [-] yuan cheaper.

　　In addition, Jiangcheng is even more precise, looking for these small vendors to buy cars. First, they have money in their hands. Second, they will build a reason why they need to buy a car.

　　Find the right position, and then build a reason for them to buy a car.

　　The advertisement of the Golden Lion is aimed at these small vendors. Others will not give you consideration for the time being. If the rich buy cars directly, who will buy vans?

　　Why buy a van, it's because it's cheap and, moreover, easy to transport.

　　Getting them to buy a car is naturally a multiplier.

　　Throughout the [-]s, various small commodity markets emerged one after another, and they really needed, especially, this kind of car that could hold more cargo.

　　For a while, Geng Zhaojie didn't know what to do.

　　Now FAW's Little Jiefang can sell about [-] vehicles a year, but now, this market seems to have been completely robbed by Jiangcheng.

　　For a while, Geng Zhaojie had a strange feeling.

　　This is an opponent that you must not let yourself ignore.

　　This is a marketing whiz.

　　Bo City Group, internal meeting.

　　"Next, our market can't simply be placed in the south. We still have to consider second- and third-tier cities, as well as townships!" Jiang Cheng is presiding over the meeting.

　　In this meeting, in addition to Bocheng Auto, there are also Hongdou Group and Three Squirrels Co., Ltd.

　　All come together.

　　"The main content of this meeting is weak, and it is still a market issue. We need to continue to expand our market. First of all, I think the township and rural market will also be a big market. Don't think that the rural market has no spending power. I believe , this market definitely has potential. Now, there are fairs between towns and towns. This market is often mobile. Today, it is held in this village and tomorrow in another village. Generally speaking, these stalls are small Traders can earn up to [-] to [-] per month. Of course, some people earn a little more, and they can earn [-] yuan. Without a car, they can only walk on foot, or rely on Human tricycle wait!"

　　While looking at the information in his hand, Jiang Cheng said quickly: "It takes a lot of manpower to buy goods. We have to tell these towns that if there is a car, it will be very fast. Before, we could only go to the nearby market. , but what if you have a car? That's another market!!"

　　Speaking of this, Jiang Cheng paused slightly, and then his eyes fell on Wang Sihai, the manager of the marketing department, and then he said: "Here, I would like to thank the marketing department manager, Wang Sihai, for leading the team and inspecting it in person. This is the responsibility of the whole company!"

　　The words made Wang Sihai feel agitated, a feeling that a scholar died for his confidant.

　　"So, I think, next, we need to communicate with local banks and launch a model of installment payment, that is to say, buy the car and mortgage it to the bank as a loan, and only need to repay part of the money every month. Just give it to the bank, try your best to let the bank lower the interest rate!"

　　"Finally, it's an old-fashioned problem, maintenance problems, we need to provide them with maintenance, exempt from maintenance within three years, in addition, at the accident site, we must use the fastest speed to go, speed saves time, time, money. , Word of mouth, we need to spend time to build it up!!"

　　Every time Jiang Cheng said a word, someone would naturally write it down on the paper.

　　Jiang Bo also nodded secretly, but Jiang Cheng set up a strong enough marketing team for himself, and went directly to the front-line market research.

　　Thereby judging the needs, and then according to their needs to produce suitable cars, and different ways of publicity.

　　"Next, we have to cooperate with local TV stations. The advertisements on local TV stations can be longer. Needless to say, we will hire people and mainly tell a story. The content of this story is also very simple!"

　　Having said this, Jiang Cheng took a sip from the water glass on the table and continued: "Let me give an example, Village A produces a kind of apple. Suppose that the selling price of each catty of apples in Village A is five yuan per catty. Then if this apple is transported to Village B, the selling price is [-] yuan per pound, which is an extra [-] yuan, but the distance between Village A and Village B is very long, what should I do? You can quickly go from A to B, and then you can earn an extra three yuan. Moreover, after a long time, one or two years, you can buy a new car, and in a few years, you will become the richest man in the village!!”

　　"The story of getting rich, I believe, everyone likes to read it!"

　　Jiang Cheng laughed and continued; "What we need to do is to promote consumption and let more people buy our Golden Lion cars. What we do is transportation, and what we earn is the price difference!!"

　　Jiang Cheng continued: "The second is propaganda. It is not necessarily that everyone in the township has a TV. Then go to the local people, make up this story vividly, and spread this story quickly!"

　　"Don't underestimate township enterprises and rural areas, it's not that they have no spending power, but why should they spend money? Now the wealth in rural areas is not enough, I know this, but this does not mean that they really have little spending power. No, and secondly, it also requires our staff to work hard, combine the price level in the city, and provide some information to the farmers, so that they can make money and think of us!"

　　Having said this, Jiang Cheng paused slightly, and continued: "We must not exhaust the water to fish when we sell cars, we need to find a way to provide some means of making a living to the peasant brothers. Only when people make money will they continue to buy our cars. !"

　　"besides!"

　　Jiang Cheng raised a finger and continued: "I have a proposal, our factory canteen, and some agricultural products that the three squirrels need to buy, give priority to buying from the farmers who bought our car!!"

　　"Finally, we need to continue to produce, the following three types of cars, pickups, three-wheelers, three-wheelers, and the price must be lower, it must be affordable for them, and it must be available to most people It’s best, if it can be controlled within [-] yuan, or even cheaper, for example, this three-wheeled motorcycle, I think it can be completely controlled within [-] yuan!”

　　"Here, I am interjecting, our brands need to be divided, one is Golden Lion, and the other is Bo City. Golden Lion needs to face the vast rural market, some wealthy small traders, and part of the family income. It’s not that high market, in this part of the market, the price is lower, the brand is the Golden Lion, and the trademark needs to be redesigned!”

　　"The second is Bo City, mainly for the mid-to-high-end consumer market. The targets are BMW and Audi, mainly for the old Maozi and Lao Maozi. They are local tyrants and need luxury. Domestic high-end consumer groups. Therefore, my suggestion is, Volga, Gaz, Muscovites, Niva, Lada, Naiz, Ural, Izzy, Kamaz, these cars, we all put them under the Golden Lion, The characteristics of these cars are that they are cheap, strong and durable. In the medium and long term, we can put them in the country. They belong to low-end models, and the price is controlled within [-] yuan. The cheapest ones can start from [-] yuan!"

　　"Then, we have to benchmark BMW and Mercedes-Benz to design our new models, sports cars, coupes, which are mid-to-high-end models. We lack relevant talents, but it doesn't matter, this is not a special technical problem, you can go to We asked Italian designers to design for us. However, we must also form our own style, at least let people see that it is our Bocheng car, Lao Maozi's business is huge profit, they don't like cheap cars, they want It is high-end, comfortable, and enjoyable. The price is [-], or even more than [-] million. Of course, in the future, our golden lions can also go abroad. After all, local tyrants are a few, and ordinary people are the majority!"

　　Having said that, Jiang Cheng took a sip of water: "I've finished what I have to say!"

　　A group of people are looking at me and I look at you, but they have to admit that although Jiang Cheng is young, what he said is really hard to refute.

　　Clear thinking and rationale

　　"If there is no opinion, we will start designing and producing our own models. We will make high-end cars, and we will also make mid-to-low-end cars. We will speed up the design of mid-to-high-end models. In addition, apply for To manufacture three-wheeled cars, pickup trucks, and three-wheeled motorcycles, all research and development, apply for production, and try to reduce the price, but at the same time, we must also ensure the quality of production!"

　　Jiang Bo knocked on the table and said slowly; "Next, we have to further expand production, everyone, work hard together!!".

Chapter 49

　　Jiang Cheng's thinking is very clear.

　　On the one hand, as a traveler, I know the future development trend.

　　On the other hand, this group of marketing under his command also took the lead, going directly to the front line, and also brought first-hand information to Jiang Cheng. Of course, Jiang Cheng did not treat this group of people badly.

　　Basically, one car per person is the standard configuration and is given to you by the company. As long as you stay with Bocheng Group for one day, the car is yours. As long as you have worked in Bocheng for more than five years, if you want to resign, You can take this car with you.

　　On weekdays, there are fuel subsidies and travel expenses.

　　Second, their wages are [-] yuan higher than the average worker in Bo.

　　The treatment can be said to be extremely good, but you have to get the information I want for me. Once it appears, the information will go out of the way.

　　In all respects, it can be said that the information collected by Jiangcheng during this period may even be more accurate than that of the government.

　　It is precisely because of this that Jiangcheng also has a certain understanding of the rural areas.

　　Taking advantage of poor information to let some people make money first by engaging in transportation is not a big problem.

　　If it weren't for this, everything would be difficult to start, difficult to get started, and the conditions were immature. Jiangcheng also wanted to start a transportation company by himself.

　　It is also from this that Jiang Cheng can roughly judge that although it is a bit difficult now, it is not a big problem to get the down payment.