Return To 1990

After the ribbon-cutting ceremony, Lu Feng took a group of leaders around the factory and introduced some machinery and assembly lines.

And the first batch of parts has officially started processing. Since today is the first day, only one assembly line has been opened. Ten minutes later, the first Vipod TV was officially off the assembly line, and there was applause at the scene.

It was almost noon, Lu Feng made a gesture of invitation and said, "There is a little wine in the cafeteria, all leaders move!"

It is said that it is a thin wine, how can it be possible, the tobacco is all Huazi, and the wine is all the table!

The noon news of the local TV station pushed the news out, and then it began to spread rapidly. First, the local business community was in a frenzy. Some other brand agents saw Zhang Fengxia’s introduction on TV. This TV will bring a new round to the industry. disruption, and is confident to capture the local market within a month.

The locals know more about electronics factories, and there were all kinds of rumors a few years ago. Some local dealers are also confused. They also know how much they make by selling a TV, and how much shipping costs are in it. Privately, many people say that Jiafeng Electronics Factory will have an impact on the local market.

Because of the close distance, there is no transportation cost!

Originally, Jiafeng Electronics has attracted much attention. Today's ribbon-cutting and the announcement of Zhu Lidong's joining are like a ** thrown into the sea.

For a time, there were constant phone calls and pagers all over the country. They were basically talking about Lu Feng digging corners. They couldn't figure out how much benefit Lu Feng had promised, so that Zhu Lidong could get rid of Lenovo and have a job with him. newly established business.

In Lenovo's office, Mr. Liu sat there with a gloomy expression. Seven or eight people were sitting or standing in front of the table. The people present were silent, and the atmosphere in the room was extremely depressed.

"Very good, very good, the young man has a lot of ideas." Mr. Liu patted the table with his hand and said: "There is nothing he dares to do, yes, I like his unconvincing energy very much."

The people present looked at each other and felt that Mr. Liu's words did not seem like a compliment!

After Mr. Liu finished speaking, he picked up the phone on the table and thought for a while to dial a number.

At the same time, Jiao Enfan also felt the pressure. He recalled the pictures played on the TV. This TV called Wipda was very big and looked like a big head. If the price was set low, it would be very advantageous locally. .

Jiao Enfan knows that the market is polarized. There is little overlap between those who buy 4,000 to 5,000 products and those who buy 8,000 or 9,000 products, but he also understands that the total market volume is constant at a certain moment.

TVs are not consumables. Once purchased, they will not be consumed again in the next few years. When a company settles in, there will be a market that squeezes others, even if it sells one.

This kind of market is a kind of zero-sum game. It is either one or the other. Brands with weak competitiveness will be marginalized after passing the market competition, then they will withdraw from the market, and then they will go bankrupt.

The companies that occupy the market center are entering a virtuous circle, with large sales volume, strong brand power, and considerable profits. After obtaining profits, they invest in the next round of technology research and development, so there will be new market centers with leading technology and leading technology. As long as there is no disruptive technological revolution, the company will be in a semi-monopoly dominant position.

The current domestic TV set, everyone is fighting for is the position in the future, to squeeze out other companies, what Lu Feng wants to compete for is to establish a market position in the local market first.

Other brands heard that Lu Feng said that the sales volume of the local market will be more than 50% within a month. This is definitely a challenge for other brands.

Jiao Enfan first contacted the general manager of Konka, and after chatting for less than ten minutes, it was decided that Jiafeng Electronics would be attacked in the Suzhou market.

A few hours later, the brands with the largest market share in the local market reached an agreement. A total of eight companies, including Konka, Panda, Changhong, TCL, and Enfan, reached an alliance through the Electronics Industry Association and issued a statement. Jia said that starting from tomorrow, business adjustments will be made to the Jiangsu market.

The specific things have not been elaborated, but many people have already smelled the smell!

In the evening, Zhu Lidong had officially joined the job and signed the shareholding letter. There were seven or eight printed statements on the desk, and everyone looked very bad.

"It's only been a few hours. From the ribbon cutting at noon to now, just after sending the leader away, these people came."

"This pace is too consistent, the content is similar."

"It's too bullying, and it's a partnership, so we didn't do anything!"

Several managers of other departments whispered, they really couldn't figure it out, how could they be so hated by a new factory?

"These companies that issued the statement occupy more than 85% of the local market. It can be said that we have been besieged before we listed." Zhu Lidong said solemnly: "Mr. Lu, this battle is not good. , it's all messed up after that."

Lu Feng nodded and said, "I know!"

Zhu Lidong wanted to say something, but there was a knock on the door. A man pushed in and said, "Mr. Zhu, I have a phone call for you, saying that it is very important."

"Okay!" Zhu Lidong stood up and said apologetically, "It may be from home. My dad is in the hospital. I'll take a call."

"It's okay, it's okay, you can take care of your uncle for a few more days when he's hospitalized. You're in such a hurry!" Lu Feng said politely.

After Zhu Lidong left, the office fell into silence. Zhang Fengxia put the folder in her hand on the table and said, "The next thing is Mr. Zhu's tricks!"

Lu Feng could tell that Zhang Fengxia was not very convinced, and could understand that she had the final say in the past, but now she has become two people, and will become three or four people in the future.

"No way!" Lu Feng shook his head, this game is too crucial, once he is surrounded and blocked, it will be a complete disadvantage, and he can't afford to lose. Zhu Lidong is capable, but what if he misses this time?

"I have to do the knife and run myself. One month is too long. Since I want to play, I will play with the big one." Lu Feng leaned back on the chair and muttered: "Ten days, more than 70% of the sales volume. proportion."

"What?" Zhang Fengxia dared not say anything: "What did you say?"

"I said that in ten days, in the local market, the sales volume of Wipoda TV will account for more than 70%."

As soon as these words came out, let alone Zhang Fengxia, even other managers felt that Lu Feng was bragging. If nothing else, Vipuda is a new brand, and the market recognition is not high. Even if it is cheap, it is difficult to sell it. , unless it is down payment!

"Mr. Lu, I think we should listen to Mr. Zhu's opinion."

The other managers nodded again and again. Although they didn't understand the market, they felt that such a shocking speed could not be achieved by anyone.

Although Zhang Fengxia knew that Lu Feng was capable, but the time and performance he mentioned were definitely not something that could be done by manpower, and said, "Do you want to spend money on the market first? Repel them all?"

"That money? There are eight, not one. After the battle, how much money do I have to burn?" Lu Feng stood up and said, "If you want to sell well, it's not cheap, but expensive, understand? ?"

Is it expensive to sell?

As soon as these words came out, everyone present was confused!

Lu Feng didn't want to say more, just about to let them go out first, Zhu Lidong came back and said with a little worry: "I just received a call from a friend saying that there is something about Lenovo, and I want to call us locally. It is a sniper battle, and the price will be slowly released from tomorrow, among which Jiakang’s short-term activities have the most diving.”

Lu Feng nodded. He had expected this situation, but he didn't expect it to happen so quickly. He took a deep breath and asked, "What do you think, you can tell me."

"The local market is a small competition. I think this competition must be won. Once lost, the situation will be difficult to open, so I think the most direct way is to put new products at prices and follow up on services, such as People in the village have ordered a TV and can send it back to the village for free.”

"These companies have been cultivating in the local area for several years. We can't compare. During this time, the eyes of the entire industry are destined to focus on this side. We don't need to win. The market of the eight companies is jointly suppressed. "Zhu Lidong thought about it and said, "We have to show our attitude first, and we can take this time to expand in other markets."

The people present nodded secretly, this is the conservative way to face the joint suppression of the eight companies.

As for the situation that Lu Feng just mentioned, it was almost like a dream.

Lu Feng also agreed with Zhu Lidong's idea, but now is an extraordinary period, he nodded and said, "Yes, but a price cut as soon as it is launched will lead to a decline in brand power. I don't think it is feasible, so let's change my plan!"

"Your plan?" Zhu Lidong looked at Lu Feng with some confusion. Didn't the market hand over to him?

Lu Feng nodded and said, "First of all, increase the selling price, from the original market price of 3,500 yuan to 4,500 yuan, and at the same time strengthen brand promotion, and conduct billboards and TV sales in sales channels at all levels. Advertising!"

"Three thousand five to four thousand five?" Zhu Lidong called out. He felt that Lu Feng was committing suicide. This price is uncompetitive in the terminal, not to mention that eight companies are preparing to cut prices.

"No, absolutely not!" Zhu Lidong shook his head and said, "This price is like hitting a mountain with a plane, I won't agree."

"I have an idea, and I can guarantee the market, so it's decided." Lu Feng decided.

"What's the decision? I'm in charge of the market, why did you decide?" Zhu Lidong called out.

"I'm going to make a decision, I'm the boss, understand!"

"But you told me that it was all handed over to me, and you told me that it was your own brother. How can you change your face when you change your face?" Zhu Lidong said angrily, "You change your face faster than you take off your pants!"

"He took off his pants much faster than this." Zhang Fengxia joked.

In an instant, everyone's eyes were on Zhang Fengxia's body, staring at her with wide eyes.

"I... I'm joking, I've never seen it before..." Zhang Fengxia couldn't go on, she felt that the topic was already a little skewed, and it was useless to pull it!

High-speed text handwriting returns to the 1989 chapter list