Return To 1990

Lu Feng went back to the prepared temporary dormitory to sleep, Xie Heng trotted over and said, "Brother-in-law, I want you to call back, she is a little worried about you."

"Have you not slept yet?" Lu Feng said and walked towards the office.

When I got to the office, I called my family. Lu Feng's father answered the phone first, said a few words, and called Jiang Xiaoyan over.

"When are you coming back? It's not too bad for the New Year's Eve." Jiang Xiaoyan said, "You can come back after you make arrangements. Many people want to come and see you. I heard from your father that your classmates are going to have a party this year. Yes, at dinner time, one of your classmates came."

"It's okay, let's celebrate the New Year. I will definitely be able to finish my work before the New Year's 30. As for the class reunion, please help me. Also, if my parents ask your child or something, just ignore it. If you feel uncomfortable, just go back to your house with your mother." Lu Feng ordered.

"How can this work? I'm fine." Jiang Xiaoyan glanced at Lu Feng's parents and said, "You remember to eat and rest well."

"Got it, hang up!" Lu Feng said and hung up the phone.

On the other end of the phone, Lu Feng's mother said eagerly, "Let me just say a few words, how can you be so busy, and the New Year's Eve will not stop."

"The phone has been hung up." Jiang Xiaoyan put down the phone and said.

"The family is worried about this child, but he is quite dashing." Lu Feng's mother looked at Jiang Xiaoyan and sighed: "There is no one to take care of him there. There are so many people under his command, can he just command him?"

"Why don't I take care of it." Jiang Xiaoyan said actively.

"You can go, after all, that's your man, so busy outside, you have to feel sorry for your man..."

"Oh, come on, it's New Year's Eve, Lu Feng is a boss there, not a coolie, go back to sleep." Lu Feng's father pulled Lu Feng's mother out of the house.

How could Jiang Xiaoyan not hear that people are worried about her son. Her son is wearing a star and wearing a moon, and she enjoys it at home. Jiang Xiaoyan just feels wronged.

Song Xuemei said a few words to her, it was her mother, she was angry, she would be fine after a while, her mother-in-law was her mother-in-law after all, even if she spoke a few words to her, she felt very aggrieved.

Taking a deep breath and wiping away her tears, Jiang Xiaoyan put the cloth over the phone and went out to her room.

It was already late at night, and in the bedroom, Lu Feng's parents lay there, unable to sleep, whispering in the dark.

"I have to tell Lu Feng, if it really doesn't work, just get a divorce. It's not that there is a lack of women. It's a joke if you don't have children."

"Don't say a few words, and be more restrained in front of Fengfeng. They are the bosses now. I didn't realize that they don't want to stay at home. They have so many people under their control, and they don't need your teaching."

"I just think that she doesn't do anything all day, and Song Xuemei told me in the afternoon that her family Xiaoyan is also the backbone and earns money."

"People have already opened a factory and made money!"

"That's all my son's money. She's a fart and can't even give birth to a child. What will she do?"

"You can't say these words in front of Fengfeng. There are other people's ideas. It's good for you to be a loving mother. I'm also anxious, but it's useful for me to be anxious?"

"I didn't say that. Last time I went to the fair to buy clothes, I met Liu Er's family, and they talked sour. They told me, what's the use of earning more? Rot her mouth."

The two of them whispered, in their hearts, Lu Feng already has the ability to the sky, and at the same time proud of his son, he naturally thinks that there should be a better woman by his side.

They have never been rich, and they have spent their whole lives throwing food in the dirt piles. They are thinking about how to live with money, but apart from eating and drinking, living in a big house, and buying a car, they really don't know how to build it.

When money has gone beyond a person's cognition, he will undergo huge changes, and even his personality will change overnight.

It can be said that, except for Lu Feng, who has not swelled, all the people around him have swelled up!

the next day,

At seven o'clock in the morning, Lu Feng woke up in bed, washed briefly, and went to the cafeteria. Today's workers are still not on vacation. Many people are complaining. The only thing that is gratifying is that Mr. Lu gave one hundred yuan. Red envelope.

The voices of greetings in the cafeteria came one after another, and one hundred yuan was enough to buy a lot of passers-by.

At 7:30, the conference room was already cleaned up. At about 8:00, all the talents entered the venue one after another. Vice President Ding sat there and yawned, and the director Li next to him asked in a low voice, "Mr. Ding, what do you say about this product? Can you really succeed right away?"

"Don't listen to his nonsense, this is just making a fuss, that product doesn't need a few months of process, he did it alone, why does he need so many departments in the company?" Vice President Ding said angrily.

"Then let's..."

"Tossing, I want to see, how he will explain to other shareholders after tossing." Vice President Ding folded his arms in front of his chest and narrowed his eyes.

Gao Zhiwei walked in with two folders, sat down, glanced at the scene, and found that everyone was almost there, sitting there motionless.

After Lu Feng finished his meal, a clerk led him down to the conference room. As soon as he entered the door, Gao Zhiwei stood up.

Everyone else at the scene looked at each other and stood up slightly suspiciously.

"Okay!" Lu Feng pressed his hand down and said, "You don't need it if it's messy, but Mr. Gao still follows the rules."

"Get used to it!" Gao Zhiwei showed a smile. During these days with Lu Feng, you can do whatever you want at other times. During the meeting, as long as Lu Feng comes in, you must stand up. This is respect for the boss.

There are no rules and no circle. Lu Feng doesn't care about these imaginary things, but standing up represents an attitude. Over time, it will automatically convert into a kind of obedience. Only when obedience is high enough can it be maximized into execution. force.

Lu Feng sat down and said, "For last night's products, I'll set the tone here, and at the same time tell me what problems you have with product positioning and marketing."

"First of all, 420 grams, 50 cents, is too expensive. A price war is always the most direct and effective means. If you want to surpass your opponents, my suggestion is to increase the amount without increasing the price. At the same time, you should write this directly on the packaging. Just take a second look at you when choosing a product, and you’ll be successful.”

"Secondly, don't think about getting high-end things, especially in terms of unit price. The purchase threshold must not be high. We are making children's food. How much money can children have?"

"You have to understand children. They have poor self-control. They want to spend a dime or two in their hands. Do you earn this money? So the price can't be high, and there can't be too many things, such as a delicious food, a child Once he eats it all at once, he doesn't eat it because he is satisfied."

"What you have to do is, just eat it comfortably, it's gone, so that he will continue to pay for it, just don't let him get tired of eating, the easiest way is to tear it into strips, four or five children each one bite, they It's delicious."

"If you buy ten cards and eat him all at once, do you think he will eat it in the future? This is the simplest psychological problem, and it will always keep your users in the middle of being satisfied and not satisfied."

Gao Zhiwei quickly wrote these words in the notebook. It was the first time he heard Lu Feng say these words. Vice President Ding, who had closed his eyes and rested, opened his eyes and looked at Lu Feng in surprise.

He suddenly felt that this young man seemed to have something.

"Have you calculated the cost of the product yesterday?" Lu Feng asked Gao Zhiwei.

"Calculate, the cost per 100 grams is about eight cents."

"It's just noodles, or do you have the packaging and distributors?" Lu Feng asked again.

"It's just noodles. If you add packaging, transportation, and distributors, the cost should be about 15 cents. Our cost and these are half and half!" Gao Zhiwei replied.

"Then set a terminal retail price of 20 cents. The noodle cake is 90 grams in size. This product is mainly aimed at attacking the market. Therefore, combined with marketing methods, instant noodle bags are used as exchange items to squeeze the residual value of consumers. and user viscosity agent.”

"Instant noodle bag?" Vice President Ding couldn't help but said, "The profit of this product is already very low, and there is still a need for marketing to make a profit. Is it possible to write in the bag and get another bag?"

"No, in that case, the fraud in the market will make the company unbearable. Let me tell you first, what is the residual value squeeze."

Lu Feng cleared his throat and said, "If you go to buy one thing, you originally only wanted to buy one, but the boss told you that there is an event now, and you only need to pay another 50% of the price to exchange for the same thing. You think it's a good deal, you buy it, and the last bit of money you have left in your pocket is squeezed."

"Just buy two for 50% off!" Vice President Ding sneered: "This method is very common!"

"Not only is it 50% off, but it can also lock users. After eating instant noodles, you can buy three packs of instant noodles with one bag and 50 cents. In this way, users will continue to take advantage, and you will also be attacked. The price range of fifty cents."

"Because users have 50 cents, they don't necessarily consider your products at this price. Because of this discount, they will focus on it, and you will successfully enter the high-priced market and squeeze other people's market space."

"This product, first, can squeeze two cents out of children's hands at a low price, quickly plundering the market, second, use instant noodle bags to increase the user's stickiness, the more they eat, the tighter the user will be, because abandoning this product The product has cost value, and thirdly, capture the opponent's market and frantically grab users!" Lu Feng said solemnly.

Vice President Ding was completely awake. Sitting there, he was stunned and looked at Lu Feng in disbelief. This is simply divine-level planning and marketing!

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