Return To 1990
Chapter 529 We are the winners
The theme of the meeting is very simple. All departments must return to their best state as soon as possible. If there are not enough people, they will recruit people. If anyone dares to delay production, don't blame Lu Feng for being rude.
The propaganda department has also been assigned a task. This morning, Lu Feng saw that all major newspapers were reporting that inferior pirated copies had been seized. These media outlets had a feeling that they were going to give Lu Feng another blessing.
Lu Feng knows better than anyone about the road of creating a big tree and attracting wind. He is a low-key person and a high-profile person.
Let the legal department beat and beat these media, don't write all day long, especially the content about Lu Feng, if you can't see the newspaper, don't write it.
Lu Feng has been reported a lot during this time. He is not only famous in the electronics industry, but also some ordinary people who are concerned about technology have also noticed him.
Fame is a double-edged sword. When you are good, public opinion can hold you to the sky. What kind of hero, industry guide, enthroned gods, and when you are bad, they can scold you as stinky shit. Come.
At some critical times, he may be kidnapped by public opinion. This is also a point that is extremely easy to be attacked by opponents. What Lu Feng has to do is to be a trader hiding behind the scenes and try not to be influenced by the outside world.
Otherwise, if you say that you are patriotic today, and tomorrow will lead the public opinion, you will be a traitor.
The morning meeting was not long. After an hour, it started to get busy. The new factory was running at full capacity. The trucks began to pull out the goods one by one. This huge production machine started running instantly.
Lu Feng didn't eat breakfast, so he went back to the office to call Zhu Lidong, stood at the desk, and made a call.
"Mr. Lu, I just finished the meeting, and I have freed up these few months, which is definitely enough for us." Zhu Lidong's voice was very excited.
"Lu, I have already got through to you, and all the competitors have been unplugged. If you give it back to me and I can't do it well in the market, you will get out of my way. At the same time, we must increase the development of sales channels, arrange the sales points reasonably, and tell the dealer. Merchants, it's time to make money, I promised them at last year's dealer conference, and I did it today!" Lu Feng shouted in a deep voice.
"Mr. Lu, don't worry, in such a market environment, if I still can't do well, I will roll out of the factory with my luggage on my back!" Zhu Lidong shouted angrily.
"The marketing department needs to achieve offline sales channels everywhere. For the provinces that have not been opened up, they must be opened up this year. Except for some remote areas, Shanxi, Anhui, Hunan, Hubei, and the three northeastern provinces must be won as soon as possible. In advertising It is necessary to put out the points of genuine, high-quality and reliable quality.”
"At the same time, interact with Wei Yandan to strengthen the star platform and publicity. In the publicity slogan, use: Golden Leopard,
Gold quality is the main propaganda point, carry out propaganda, and let the product take root in the hearts of users! "
Lu Feng said a lot about the key points of publicity, especially the layout in various provinces. Originally, for the northern provinces, because of the logistics cost problem, Lu Feng decided to open it up this year.
First, let the Golden Leopard VCD occupy the market, otherwise it will be a gathering place for pirated copies, and secondly, explore the way for the TV set of Wipoda next year, and carry out the national layout.
After hanging up, Lu Feng called Wei Yandan again!
"Hey, Mr. Lu, we're already doing publicity here, we've finished contacting CCTV, and in the "Please join" column in the Variety Show, we will send stars up to conduct interviews and performances as compatriots in Xiangjiang. Insert a seven-second advertisement and quote one million!" Wei Yandanhui reported.
"Only one million?" Lu Feng called out.
"Seven seconds, a million is not much, and the price has skyrocketed in the past two years!" Wei Yandan said, "I heard that it was only a hundred thousand a few years ago."
The ratings of this show are particularly high. For CCTV, 1 million in 7 seconds is really cheap. You must know that the ten seconds of the bell at 0:00 on the Spring Festival Gala has already sold for a sky-high price of 38 million.
"Okay, approved, don't report this price to me in the future, you must learn to guide the stars and cultivate the image of Jiafeng Electronics in the hearts of young people. These people are not the main consumers now, and they will grow up in a few years. In their eyes , Jiafeng Electronics will form a good image."
"Let the stars mention us more, mix it in the movie, sing a song, and when you are about to sing the next song, mention a sentence in the middle, and then record it and make it into a CD for sale, understand?" Lu Feng asked.
"Understood, I'll arrange it later, and future entertainment and publicity work will use this as the main work point!"
For some content development, Lu Feng asked Wei Yandan to step up the time. In this regard, he can ignore the profit, but there is one point: CDs must be flooded like tapes as soon as possible.
In addition, Lu Feng has increased the introduction of simple physical movies in the island country. How to stimulate consumers most quickly is to let consumers know that this thing can be given to him, but other products cannot!
desire! The first driving force to promote consumption!
No matter what kind of desire you see in others, you see the outlet. At this time, you are very close to success. When your product is what others desire, then the market explosion is really very simple.
During the day, Lu Feng was very busy. In the afternoon, he heard some news in the industry. Li Quanliang was dismissed. President Zheng announced that he would dedicate his life to the radio. He said that the sound from electromagnetic waves is the sound of this world. The most beautiful sound, they are more professional because of their focus.
Hearing this, Lu Feng had to give Mr. Zheng a thumbs up. It was not easy to speak so nicely at such a time.
Other companies have also begun to vent to the outside world, because some unknown investments have suffered huge losses. Some companies even said that this is the darkest moment for the industry. I hope everyone can hold back their grief and move on!
These are big companies and decent people. Some small and medium-sized enterprises directly scolded them. Many even sued Jiafeng Electronics. The problem causes huge losses for the enterprise!
For these people, Lu Feng had no time to agree.
Zhu Lidong's execution ability can't be said. In the afternoon, signs were put up in front of electrical stores and stores in various cities and counties.
Mr. Jiang's photo was enlarged and placed on the plaque, the arch at the door, and the employees walked along the street holding the banner. It can be said that all the propaganda methods that can be achieved in a short period of time have been made.
In less than an hour, there was a queue in front of the counter of Jiafeng Electronics. Although most of the pirated VCDs were seized, there were still many stocks in the hands of small and medium-sized enterprises and private workshops. Some people still wanted to sell them cheap.
This is why Lu Feng said that the market share of the Golden Leopard in the next few months will be more than 90%, not 100%.
At eight o'clock in the evening, everyone was waiting for the dealer to report the sales data. After a series of summaries, a female clerk held a fax in her hand and said excitedly: "Today's sales of Golden Leopard VCD is 27,000. Eight hundred and sixty-four!"
Everyone at the scene was excited. This number is far from the peak of the Golden Leopard, 30,000 units per day. In fact, it is not a big deal, but when this kind of sales was lost and obtained again, everyone understood the feeling.
"We've got the market back! We've won!!!"
The phone call to Zhu Lidong was still open, and he said excitedly, "Congratulations to Jiafeng Electronics!!!"
Lu Feng's office was crowded, and everyone was excited. During the period of production shutdown, everyone was very anxious, and felt that Jiafeng Electronics was really going to collapse. For many people, Jiafeng Electronics was a big company. Family, it's busy here, but it's so fulfilling.
"We are always fighting, always full of passion, always facing the sun, no matter how big the twists and turns are, the victory will belong to us."
Lu Feng was a little excited and said loudly to the people present.
The scene was crowded, and the audience was silent, all eyes staring at the young man.
Lu Feng climbed up to the desk, Zhang Fengxia stood by the desk, raised her head and looked at the man, her eyes were full of small stars.
"This is just the beginning. We will set sail towards the sea of stars in the electronics industry. No matter how much risk there is in the future, we will achieve success. We will work hard in this industry, and our single-day sales will never stop. At 100 million, a single day profit of seven or eight million!"
"Dream big, step big, courage big, and walk out a golden road of 'Jiafeng people'. In the future, we will stand above the trend of the global industry. It is too simple to change one person's fate, but to change a group of people. The fate of people is not difficult, we want to let electronics change the world!!"
"Always be full of passion, always stride forward, always be enthusiastic, buy gun battles, pull out the big drum that was beaten during the New Year, celebrate and celebrate, lively and lively!!" Lu Feng shouted with a big hand.
The crowd crowded towards the outside, Zhang Fengxia showed a smile on her face, reached out to touch her face, and she did not know when her eyes were wet. Perhaps this is the most charming thing about Lu Feng. He is always confident and strode forward. It will only leave you with a shadow.
Feng Zhiyao never thought that beating gongs and drums can make people so excited. Only when he is participating in it can he understand the meaning of all this. He is honored!
Zhu Lidong sat in his seat and stared blankly at the starry sky outside the window. Hearing the noise on the phone, he couldn't help laughing and said to himself, "Salute to you!"
The fireworks blasted into the sky and burst into splendid brilliance. Lu Feng was as happy as a child. He was beating the drum with a stick in his hand.
A group of people laughed, their faces froze, but they still felt that it was not enough. The joy in their hearts from darkness to light seems to be not enough to express.
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