Return To 1990

Every time Lu Feng sees Duoduo, he basically eats, drinks, and has fun. Of course, he also knows that being so accustomed to a child will make her life go wrong. This time, he specifically asked about her studies.

Duoduo's brain is really smart, but it's a pity that she doesn't need to study. Her academic performance is considered to be at the upper-middle level in the whole grade, but she always gets into the top ten in the grade.

According to what the teacher told Lu Feng, this child is a person. She is very proficient in talking about people and talking about ghosts. She knows not only the teachers in the class, but also the teachers in other classes.

Because she sells all kinds of things in school, she knows many people, and she uses her small connections to explore what the paper may take before exams.

The teacher said that she spends more time on interpersonal relationships than reading books.

Lu Feng also talked about her, but people's character is innate, and their nature is hard to change, so she can only let her go.

Zhu Lidong decided that Lu Feng wanted to take care of Wipuda, and his back suddenly stiffened. Some time ago, he called Huang Hongsheng of Skyworth and Li Dongsheng of tcl, but the winners and losers were already decided in the market, and he was not ignored at all. .

This time, Zhu Lidong planned to show off his power well, and quickly spit out the resentment he had been holding back during this time.

After the call was connected, Li Dongsheng picked up the phone and said, "Which one?"

"Who do you think I am?" Zhu Lidong snorted coldly, "Mr. Li, we haven't talked for a long time!"

"Hahahaha, Mr. Zhu, what's the matter? Do you want to talk to me again?" Li Dongsheng leaned back on the chair, his words were full of jokes. Some time ago, the two of them called, but he was very angry on the phone, Zhu Lidong said. Said: "The sales in the past two days are not good? I told you that the current environment is not good, and there is no off-season or peak season."

"There's no off-season and peak season. You sell so well? Mr. Li, I just wanted to tell you something about the call. The sales volume of Weipuda was not good last month. Mr. Lu already knew about this, and Mr. Lu was very angry. The consequences are very serious." Zhu Lidong said solemnly.

Li Dongsheng was stunned when he heard this. He pondered for a while and said, "So what if Lu Feng knows? Not to mention that he is busy with communication now, even if he comes back to do it himself, what can change? It is 1994 now, not 1993. , the times have changed, understand? Foreign brands are all over the place, what can Lu Feng change?"

"Mr. Li is stubborn. He was beaten all over the floor last year, and he didn't know who it was. Since you dare to be so provocative, then I will tell him." Zhu Lidong looked like he was not afraid of big things.

"Although I say, I want to see what he can do. I still have a meeting, hang up!" Li Dongsheng hung up the phone after he finished speaking.

Zhu Lidong put down the phone, and the assistant next to him couldn't help but asked, "Mr. Zhu, it seems useless to tell him about this, right?"

"I'm just frightening him." Zhu Lidong was a little underpowered.

Because he knew what was going on in the market now. In such a situation, it was really impossible for a fairy to come. The only thing he hoped for was that a miracle would happen to Lu Feng.

The next day, after the morning meeting, Lu Feng's first meeting was with the executives of Wepda. Everyone in the meeting room sat with their heads held high, and the atmosphere was a little depressing.

"What's the market situation now? Let me introduce,

Where are the difficulties and pain points? "Lu Feng asked leaning back in his chair.

"Mr. Lu, hello, I'm the director in charge of the Weipuda market, An Dongqing, this is the first time I report to you, and I'm very excited..."

"Stop, stop!" Lu Feng looked at the man who was 1.8 meters tall and estimated to weigh at most 130, and said, "Don't talk about useless things, just talk about the problem."

"Okay, Mr. Lu." He looked a little nervous, took a deep breath and said, "This year's situation is very different from last year. Due to the soundness of the industrial chain and the standardization of supporting suppliers, major manufacturers have The integration of downstream industrial chain resources has been completed, and large-scale and mass production has been formed, so the cost price has been reduced by 25%.”

"So after the beginning of the year, various types of TVs quickly started a price war. Changhong was the first to cut prices. Among them, the price of 37-inch large color TVs was directly reduced by 500 yuan, and the average price was reduced by 300 yuan."

"At present, major companies are well aware of the cost price of their competitors, because the price of the industry chain is clear, so everyone is locked in the final profit point, fighting to the end, the fight is the transportation cost, that is, the factory. post-cost."

"Now we have the highest market share in Suzhou and Zhejiang, because the transportation cost is low, and rival companies can't stand it because of the high transportation cost. The most competitive place is the control area where the major manufacturers have the lowest transportation cost. , such as Konka, tcl, and Skyworth, which firmly control the identity market in Guangzhou, Fujian, Guangxi, and Hunan.”

"Our lost market share is mainly in the base camps of major companies. For example, in Sichuan, we were suppressed by Changhong. As long as we do preferential activities or marketing planning, Changhong will immediately launch targeted products. The price is just a little lower than ours.”

"Because our transportation cost is high and the other party's transportation cost is low, people will focus on this cost, and the more we sell, the more losses we will make. At the same time, we launched a marketing plan for the Charger last month. The machine is placed at the cost price to attack the main markets of Skyworth, Konka, and tcl, and the profit model is placed in after-sales maintenance, spare parts sales, and even bundled vcd for sales."

"But the three teams went into battle in succession, and the charge that lasted for a month ended in failure..."

The people present didn't look good when they heard these reports, and even Lu Feng's expression was hard to look at. This year, this year, everyone has made it clear that the extraction of profit points is no longer from consumers, but from consumers. Turned to industrial chain integration, transportation and other aspects.

In any industry, any product, or any enterprise, the real lore is definitely not to extract the maximum profit from consumers, but to reduce costs and still achieve profitability.

To achieve this, you must have the right to speak in the industry chain, have the right to set prices, minimize costs, and at the same time make concessions to the market. As long as you do it, it is only a matter of time before your opponent dies, and the other party simply cannot afford it.

It’s really tricky to get to this point. Basically, to this level, life and death have already been decided, and the companies that should have their own industrial chain, or companies that have the right to speak in the industrial chain, have now won.

These enterprises are still inextricable, mainly because everyone has two brushes in their hands, and behind them all represent the electronic technology industry chain of a province, and no one can overwhelm the other, so the situation in the market is that land is king. .

Li Dongsheng is very aware of the current market situation. If the immortals come, there is no way to do it. If it is consumed, it is equivalent to two masters fighting for internal strength. Whoever can't hold back first will die, but he is still a little worried.

Lu Feng made him very worried, if something really happened, it might be doomed. According to the communication between them, the main market of Vipuda is Jiangsu and Zhejiang, and the annual sales volume is only five or six million units. Ranked fifth and fourth in the industry.

Wei Pu Da's target is more than 12 million units, which is a sales volume that is close to the big brother Changhong.

After thinking about it, Li Dongsheng still called Huang Hongsheng.

"Hello, who is it?" Huang Hongsheng answered the phone and asked.

"Mr. Huang, it's me, Dongsheng, just now Zhu Lidong called me and said something." Li Dongsheng's voice was a little worried.

"What's the matter? They are going to give up Wipoda?" Huang Hongsheng teased: "What's the matter? Let you worry? Now our market share is very stable. As long as it is stable, we will not be afraid later. Jiafeng Electronics is eager to expand. We don't expand, it's him who is worried!"

Huang Hongsheng said 'we', and Li Dongsheng also knew in his heart that the main driving force for these three companies to come together was Lu Feng.

"Lu Feng has recently freed up his hands and is very dissatisfied with the sales volume of VIPDA." Li Dongsheng said.

"Hey! I thought what was going on, in this situation, let alone Lu Feng, it is useless even if Mount Everest came, can he solve the problem of transportation costs? Can't solve it, his products only need to come here. If you want to sell big, you have to accept the plan to sell a TV and lose a little money." Huang Hongsheng saw it clearly and said, "Don't be frightened by him, to put it bluntly, he's just a fool. ."

"The Jiaxun pager is really beyond my expectations. Let me tell President Chen."

"Look at you, you have no courage at all. Let me tell you, I am not afraid of him at all. Now that we are invincible, what does he have? Stand up and say that Lu Lang is still leading the way?" Huang Hongsheng sneered.

"Hahahahaha!" Li Dongsheng couldn't help laughing.

After hanging up the phone, Li Dongsheng called Chen Weirong from Skyworth. The two of them chatted about this on the phone. Chen Weirong and Huang Hongsheng meant the same thing. Card, everyone knows, who is afraid of whom?

As for the overseas market that Lu Feng boasted about last year, because Kevin did not expand in time, it is not much different from them now, more than 18 million per month. If this money is given to them, it will definitely be a sharp edge, but Jiafeng There are too many electronic industries, and the size of enterprises is different.

In less than one night, the news of Lu Feng's re-management of Vipda spread throughout the industry, but everyone just thought he was more concerned about his return. As for what he could do, they didn't have any expectations. .

In the same way, Lu Feng researched all day, from raw materials, suppliers, cargo transportation, terminal sales, advertising and marketing, all over again, there is no breakthrough point.

The night was hazy, and the air was a little damp. Lu Feng looked at the night scene outside and sighed, it was a bit difficult!