Salted Fish’s Self-help Strategy

Smokers buy cigarettes, of course, go to small shops, but mom-and-pop stores basically do not sell e-cigarettes. For convenience stores, as long as the profit is high enough, the clerk can push e-cigarettes to users who buy cigarettes, and assume the sales and local promotion. Functions of personnel. In other words, only convenience stores can reach potential and accurate users, and Jiang Taigong can only hook and fish when opening counters in shopping malls, waiting for e-cigarette users to take the bait.

　　 Therefore, an urgent meeting was arranged before Chu Yuanxi set off. And when he knew that it was Ma Yuening who was going to visit him, his reaction was of course different from the previous three groups. He even entrusted Yuan Mu to conduct a detailed investigation through Zheng De. I wanted both industry trends and the other company's investigation.

　　 As a result, when Yuan Mu submitted the investigation report, Chu Yuanxi’s psychological activities were called "Congratulations of evil intentions"...

　　 For e-cigarettes, the current situation is that the channel is king, and only those who hold the resources have the right to survive, and all talents with channel experience are the targets of competition. Well-off is itself a channel, a resource, and Pakistanis have money.

At the same time, after a simple calculation, the operating dilemma that Shao Li faces to this company is nothing more than the stall is too large, the cost is too high, and short-term profitability, too much money burned on products and brands, suddenly unable to finance money. , Investors leave the market in cardiac arrest, which makes people feel that they are almost unsustainable.

　　 But to put it another way, this is also the starting point of the future outbreak, that is, the huge layout of the offline store and the product quality and brand are at the head.

　　 So the key question becomes, now the offline e-cigarette business is not good, but what about the future? If the future does not work, then Xiaokang should be satisfied with an admission fee, anyway, as long as it is a brand-name product and the quality is fine. But if the future is worth looking forward to, it is actually not the channel that is most lacking for Shao Li, but the rations to survive this cold winter.

　　 Chu Yuanxi saw the report and immediately calculated the cost under extreme conditions, and then found that if Ma Yuening had difficulties in business, he would take advantage of the opportunity to complete the merger with the other party at a better price. It seemed like a good deal?

　　Of course, the key is that the price must be good. A good price is a huge bite of fat. If the price is not good, you may lose too much money, which is not worth betting.

The main support for his thinking is that the report obtained by Yuan Mu mentioned that the tobacco bureaus of many provinces are conducting research on e-cigarettes. The cooperation proposals and regulatory regulations on "heat not burn" e-cigarettes are also at the official level. It came out frequently.

　　 There is much room for this situation! Chu Yuanxi had taken heart at that time, and the fierce reaction made Yuan Mu and Xue Jianhua both feel a little violent, because they didn't know that Chu Yuanxi had already drew nourishment from other people, and they still wanted to continue to derive it.

Fortunately, when facing Ma Yuening, he did not express his intentions too quickly. Instead, he first chatted according to the process and then entered the venue on the matter. After all, the other party is not out of money now, and the original intention is to treat himself The products are sent to Xiaokang.

　　 As a result of such a conversation, Chu Yuanxi suddenly realized that she shouldn't be involved in this matter, and made an empiricist error in a field she was not familiar with. He thought he was prepared for this meeting, but he was not prepared at all.

Mainly because he was deliberately spurring others, Ma Yuening vomited bitterness. There is a mix of fish and dragons in this business. It is not a standard entrepreneurial track. There are many people who are neither entrepreneurs nor businessmen, but some will find ways. People.

　　 A state like Ma Yuening is a relatively standard entrepreneur, all behaviors are within a certain framework, and tactical actions can be played within the allowable range, but instinct drives will not get out of this framework. Chu Yuanxi was the same at this point.

　　 But the water in this industry is too deep, some people cannot enter the market without paying the threshold fee, and some people can be immune to fierce offline competition. Especially some of the big brothers from outside the customs are very wild.

　　 This is also the reason why Ma Yuening prefers first-tier cities. The competition in big cities is relatively fair.

　　 This mess completely dispelled Chu Yuanxi's evil thoughts. In the original world, he had already started to enter the sinking group in a well-off society before crossing, and then quickly found that the more he went north, the harder he did. Therefore, certain clichés in the business field of China and North Korea are not without value.

　　 Therefore, there are certain things that can be considered after becoming well-off in the future, but now let's stay away.

Taking into account the established strategy before, Chu Yuanxi also did not agree to Ma Yuening’s sole generation. As for the entrance fee, it can be discussed. All major brands of electronic cigarettes can be discussed. According to Chu Yuanxi’s official voice: It is an open mind."

"Mr. Chu, this doesn't help me much..." Ma Yuening was a little anxious, because of course he knew that only a single generation could tie the two companies tightly, so as to create a win-win situation for cooperation and let his company enjoy Convenience store clerk pushes the bonus.

　　 "And if it's just admission, it's worthless for me to raise money, and I can't give too high an entrance fee. If we sign a single generation, it will be more convenient for me to raise money, don't you understand?"

　　 This means that signing a single generation can sign high points. Of course Chu Yuanxi can understand that the problem is how much he knows how much Chu Yuanxi's appetite is higher than his "high point" in mind?

"Mr. Ma, I can't agree to this matter, because single generation is not in the interests of a well-off society." Chu Yuanxi refused without hesitation, because the book profit after the single generation is indeed higher, but relatively, ordinary cigarette sales will also It becomes lower and forms a seesaw. If you calculate it in this way, it is definitely not as cost-effective as charging a few more admission fees every year...

　　 In short, Chu Yuanxi immediately retreated to a safe distance after discovering the big hole on the track and therefore unable to enter the industry. However, Ma Yuening also benefited a lot, because although this uncle is a typical entrepreneur and made his debut earlier, but his skills have not been perfected, this is why he is now facing a difficult decision.

　　 For example, during the chat, Chu Yuanxi repeatedly emphasized that he is currently in milestone 4, and only considers entering the special category of electronic cigarettes. Only after milestone 6 will be considered. Another example is that Xiaokang now only sells other people's goods and does not have its own products, but has already made a plan. Only Milestone 5 will start the planning of the "Quality Life" series of products.

　　 And Ma Yuening doesn't understand why there are milestones for starting a business? He has also made a milestone plan for the project, but he has no idea about the company.

　　Chu Yuan Xixin said that if you are in harmony with you, you are going all the way. After the first wave, the second wave, but seeing the rhythm of going to the street? I can milk you with this!

　　 "Why do you have to divide milestones? Because starting a business is not only about when to do things, but also about finding money, getting the funds in place, and arranging the cash flow."

　　Ma Yuening was not sleepy anymore, because it was the problem of finding money that bothered him. For him, the only thing that is more promising to raise money is the current 400 stores. With this scale and ability to open stores, it may be able to impress some investors.

Just listen to Chu Yuanxi’s leisurely words: “Let’s talk about financing. You have to raise funds in a rhythm, and you have to be in the front. You can’t always want to do something and find that you don’t have money, and then raise money once. But how to make a budget and a framework? You can’t just consider the company itself, but also the scale of financing, right? According to the rounds, the valuation of startups is always higher and higher, and the company is getting bigger and bigger. It is healthy to raise more and more money."

"Yes, yes, yes!" Ma Yuening has not conducted smooth financing for so many years since he started his business, not to mention that this time he was guilty of Tai Sui. When he was a public account in the early years, he first melted it and then he did not melt it again until he sold the account. , Does not conform to the normal law of entrepreneurship at all. In fact, this is also a common problem for many We-media people. The situation in "High Webmaster's Home" is completely similar, but "Middle Night Gallery" follows a normal pattern, but it is also not smooth.

"So you must organize the pace of your company's development into milestones. You can't just consider the company's own development rules, when and what should be done, but also include financing nodes to make a comprehensive plan, and consider when and what can be done or not. Money, considering the amount of funds required for each step, the overall design is balanced."

　　 Ma Yuening immediately slapped his thigh. This is simple to say. It is what each milestone does, how much money is needed, when to raise funds, and how much. However, because the achievements of the previous work affect the follow-up financing, as long as the plan is organized into milestones, as long as the progress can be smoothly carried out, then the previous achievements should be convincing enough, so that the interconnection between capital and entrepreneurs is achieved. The ideal state of boost.

　　 So Ma Yuening was convinced and felt that although President Chu did not reach a willingness to cooperate based on commercial interests, he was a friend!

　　 This is how Chu Yuanxi felt when he went south.

　　 It was not a big deal for him to leave this time. Whether in Pakistan or in a well-off life, many people were left by him for homework. For example, Uncle Sheng has to submit the design draft of the Jiaotong University movie as soon as possible. Xue Jianhua needs to conduct a man-to-man check on the R&D team for the online content of Milestone 6 to ensure that the content can be taken out without compromise or missed working hours. After all, there are only four Months, this is the top priority.

In addition, Mu Lian of Pakistan has to put the recruitment work of Ganxin Maicai to the end for the first time. The team must be completely set up. The well-off supply chain director Wang Ou has to submit a plan for the next milestone of "quality". "Life" plan, survey the upstream supply chain, etc.

This plan is actually very simple, that is, Xiaokang will start to make self-operated products, mainly focusing on fast-moving consumer goods, especially packaged videos and beverages. Of course, it is still based on the OEM + quality control model, rather than self-built factories. If everything goes smoothly in the future, you can directly merge upstream. There are a lot of procedures to go through in the plan, such as food certificate, etc. The country has relatively strict requirements and inspections, but if you are OEM, you can omit the more bald parts.

　　 Although it is simple to say, this is a significant profit point, not only because of the integration of upstream resources, but more importantly, Xiaokang can launch more attractive products according to its user groups.

　　 The market openers in the United States are well-known for making self-operated products. The SKU composition is basically 25% self-operated + 75% brand products, and then use self-operated products to force brand owners to reduce prices, thereby completing the control of the supply chain.

　　 And Chu Yuanxi’s goal of self-employment is not here, but to make it personalized, which will not only facilitate the capture of a certain type of high-value users, but also facilitate better operations in the future.

　　Chu Yuanxi’s plan is also relatively simple. The first card focuses on sugar-free health foods and beverages. People with high sugar levels are far less sensitive to the price of what you eat than sugar.

　　 And the most common substitutes on the market often include aspartame, sorbic acid, sucralose, caramel color, xylitol, etc., collectively referred to as sugar substitutes. There is also the evil margarine, which is extremely unhealthy, and the physical harm to the high-sugar population is not much different from directly eating sugar.

　　 In fact, people with high sugar levels don't have to taste sweetness. As long as they have a little taste and are not unpleasant, they are already satisfied. These chemical additives are not necessary, especially beverages.

　　 Therefore, Chuyuan Xiyuan World has mainly sold natural fruit drinks and various spicy and sour snacks. Of course, these foods and beverages without sugar substitutes are not as delicious as those with sugar, but they are more profitable than those with sugar. In particular, it is promoted through well-off and perfect online functions, while e-commerce and other convenience stores simply cannot buy the same item, which in turn becomes a tool for customer acquisition.

　　 Why don’t other people do this? Because sugar is an all-purpose seasoning, no matter it is salty or spicy, it is not delicious without sugar, and it is not suitable for the taste of ordinary people. Therefore, sugar is almost always used in any dish when eating in a restaurant. Others make sugar-free foods and hope to expand the market for ordinary people to buy them. Therefore, sugar substitutes are desperately released. The main thing is "sugar-free" gimmicks, but no sugar is added.

　　 Xiaokang "Quality Life" series products are not suitable for ordinary people. Chu Yuanxi knows this in mind, and the sales range is relatively narrow. However, the price is not suitable for ordinary people...

　　 In this sense, friends and businessmen make black-hearted money, and Xiaokang makes peace-of-mind money. These are all personalized customized products of the "Quality Life" series. The once forced Chu Yuanxi original world has spent time in the original world to modify the financial report to conceal the profit rate, for fear of being learned by others.

　　 And now, Xiaokang still has a convenient condition that the original world did not have, that is, it can operate jointly with Pakistani people, such as the operation of a shopping mall pop-up store model. In the original world, Xiaokang could not bring a bunch of food and beverages into major shopping malls to open pop-up stores. In fashionable words, the content is insufficient. These "quality of life" series of products are too thin to support a pop-up store. Sales model.

But now the Pakistani themselves own the artifact company Ba Na Na. There are already many products available for sale. At the same time, there are also IP cheers. You can use the joint name to pull "Wu Dao Hun Jun" and "Ji Xia Xue Gong", making it fast Flash stores not only sell products, but also promote IP.

　　 This effect can reach 1+1 and greater than 2, which has a boosting effect on both sides. We must know that the pop-up store model in today's commercial chain has a much greater marketing role for brand promotion than profit gains. It is a very intuitive and effective way to establish a brand offline. Especially for Xiaokang, the introduction of "quality of life" through pop-up stores also promotes Xiaokang itself, which is another starting point beyond the original world of Xiaokang.

　　 But this kind of specialized product customization also needs the power of the supply chain. It can be solved not only by a foundry, but also raw materials need to be sorted out.

　　 In addition, he also left an interesting assignment for all the staff of Xiaokangheba. That was originally a task that Yuan Jing gave him. I hope he can help develop a marketing plan for the Snow Project, which should bring social attributes. But Chu Yuanxi invested in the snow project, and marketing is a compulsory course for industry and economics. It is not too much to ask him to help.

　　 "How detailed is it?" Chu Yuanxi asked Yuan Jing while looking at her schedule, and said to her heart that I am going to start, how busy people are, and still thinking about making plans?

　　 He originally wanted to hand the matter to Xue Jianhua, but Yuan Jing said, “It’s better to use one-sentence marketing, marketing for the snow project rather than a certain brand.”

　　 Chu Yuan Xixin said that this is not a plan but a marketing idea, which can test brain power, or just do this...

　　 So he sent a full email to the brothers, asking for help from Brother Meng for a marketing idea, and deliberately superfluously emphasized that there is no interest related, neither generating DKP nor suspending options.

　　 As a result, Chu Yuanxi on the southbound train received an internal mail like raindrops~www.ltnovel.com~, especially the front-line employees, who had a strong desire to express themselves. We must know that Chu Yuanxi, the boss of both companies, instilled a corporate culture of value balance in both companies. He has almost never asked employees to make additional contributions without any return. This time, it was uncharacteristically.

Ba Ren and Xiaokang each have market and product talents. These are theoretically good at marketing, but Chu Yuanxi sends all-staff emails, and it is also all-staff emails of the two companies. It is impossible for him to commit this. Low-level errors, one of them.

　　 Then I also emphasized that there is no return. Doesn’t this mean knocking monkeys on the head with Monkey King and his master? The hint is too obvious!

　　 In the hundreds of emails, Chu Yuanxi found a very good one-sentence idea, which perfectly meets the needs of social interaction-you just learned how to dance, and all the scumbags and women went skiing.

　　 and also from an acquaintance, Feng Qin gave this one-line marketing. When the National Day just passed, Liu Lu’s old colleagues made a fuss about being well-off, but the eldest brother Dei was stunned in the company. He directly exploded a director and was fired on the spot by Chu Yuanxi. All staff members criticized him without name.

　　 This marketing idea is very good. Based on this sentence, Chu Yuanxi quickly brainstormed several large, medium and small marketing activities, and they were very suitable for making videos.

　　 But Chu Yuanxi immediately recalled how bad Feng Qin was, and he was simply the master of the dead, so he reposted this sentence to Yuan Jing and made up his mind to carry out the previous promise without any reward.

　　:. :