Start earning money as the girl next door

Well, after HAO123 was acquired by Baidu, HAO123 was included in Baidu’s management system.

Since it was acquired only last month, Baidu has not made major changes to HAO123 advertising prices.

The previous price will still be maintained, but it is foreseeable that advertising fees will definitely increase in the future.

This is why HAO123 is unwilling to sign a long-term contract, just to prepare for continuous price increases in the future.

……

After learning that Yu Weiwei took the initiative to place advertisements, Zhao Han was quite pleased and said encouragingly: "Not bad! You have learned to buy traffic!"

"I learned this from Mr. Zhao." Yu Weiwei said, "Since traffic and users will become more and more expensive, then the earlier it is launched, the more advantageous it will be!"

"Ok!"

Zhao Han said, “There are two reasons why traffic has become more expensive. One is China’s economic development and per capita GDP consumption will inevitably lead to clicks and registrations from a Chinese Internet user, which will become more expensive!

The other is that Internet companies are getting richer and richer, whether they get money from venture capitalists, go public for financing, or earn money themselves. In short, the more money they can raise or make money, the more subdivided industries, advertising Fees are rising faster!

For some, the entire industry is very small, has not raised funds, and has little money, so advertising in subdivided industries is relatively cheap! "

"Then Baidu was originally looking for HAO123 to place ads, so it bought HAO123 directly. Wouldn't it be more profitable than placing ads?" Yu Weiwei thought for a while.

"Of course! You realize that HAO123 is worth more than 5000 million, and how many people are willing to spend 5000 million to buy it now!" Zhao Han couldn't help but show a trace of regret. It would be great if he had 5000 million. If so, definitely buy HAO123!

Too bad he didn't!

If there are 5000 million, it can be operated by draining the flow of HAO123.

Within a few years, we not only earned back the cost of 5000 million, but also used HAO123 to deliver users and traffic to a bunch of businesses.

To be honest, the Internet traffic entrances these days are except those top clients, such as QQ pop-up advertisements.

The promotion effect of HAO123 is simple and crude, much more powerful than those portal websites.

Most users of portal websites read news, and users accidentally click on advertisements.

Users of website navigation can directly access various types of websites through the navigation station with one click.

In a sense, website navigation is a traffic portal that is currently more popular than search engines on the Internet.

Without the cooperation of the head navigation website, it will be difficult for search engines to become the most mainstream in the market.

In the era of PC Internet, this is the truth.

Novice users use website navigation.

More advanced users are using search engines.

Various factors have led to Baidu's success, the domain name is easy to remember, and in addition, the strategic acquisition of HAO123!

Baidu’s acquisition of HAO123 is basically killing two birds with one stone.

One is that Baidu discovered that at least one-tenth of its website's traffic came from HAO123, so it was afraid that HAO123 would be acquired by other search engines and acquired it first.

You can also spend money to buy advertising space for other searches, but they are not the best default search positions.

At the same time, HAO123 has densely included a bunch of websites. In the past, some of them were recommended on the homepage by friends.

Now... various types of websites are included for inclusion, no money is given, and you can't go to the homepage. You can only click more and go to the secondary webpage to look for it.

Ordinary users usually look at the home page, such as news, games, music, and novels.

You will click to enter the secondary web page of the website navigation station, which does not account for the bulk of the traffic.

Any type of top website is relatively rich, and those with money can afford homepage advertisements on the website navigation site.

Mainstream users also use website navigation to visit some top websites (which provide advertising fees for navigation stations).

In other words, website navigation not only saves money on advertising, but also does not offend users.

All I can say is that this business model is amazing!

In 04, the world ranking of HAO123 was stable at more than 20. Baidu's actual traffic ranking was lower than that of HAO123.

After acquiring HAO123, Baidu’s domestic search engine market share has steadily increased.

Well, the current domestic search engine dominance is Yahoo.

Yahoo was born with a golden key. In 03, it acquired Zhou Hongyi’s 3721. Before that, the number one domestic search engine was neither Yahoo, nor Google, nor Baidu, but 3721 founded by Zhou Hongyi.

However, Yahoo spent a lot of money to acquire 3721. From the perspective of a loser, everything they do is wrong, it seems to have done a stupid thing, because later, Yahoo's search business continued to fail and achieved nothing.

But in fact, in 03, Yahoo acquired 3721, the second search company, and acquired the first company in the Chinese search market.

Moreover, 3721 is still profitable, although... it has gradually turned into a rogue plug-in.

However, from the perspective of Yahoo in 03, is the search engine a strategic investment?yes!

Is the Chinese Internet a market with huge potential second only to the English Internet?yes!

It almost goes without saying that Yahoo’s $1.2 million acquisition of 3721 was not a stupid investment.

And what was Baidu's search market share in 03?

Only 10% market share!

After acquiring HAO123, Baidu has increased its market share year by year, laying the foundation for its dominance!

Maybe, it was HAO123 that took Baidu off, not the other way around!

Zhao Han even hypothesized that if Google, Sohu and the like had acquired HAO123 and changed the default search engine to something else, then... Baidu might not necessarily become the search dominance on the Chinese Internet!

2 Fifty Chapter Jingjing Pinyin users exceeded 300 million

No, as soon as Baidu launched search, it immediately became the dominant player in the industry.

For a long time, Baidu was even the younger brother in the search engine market.

Why does Zhou Hongyi, the boss of 360, not think highly of Baidu? Because... the market share of 3721 founded by Zhou Hongyi is much higher than that of Baidu.

Zhou Hongyi has been the boss of the search engine market, so he naturally does not think that 360’s search is inferior to Baidu.

The turning point in the Chinese search market was between 04 and 05. After Baidu acquired HAO123, and Baidu diverted search traffic in Tieba, MP3, and Encyclopedia, the market share inevitably continued to rise, surpassing Google and Yahoo. Aspires to be the number one Chinese Internet search engine.

In a sense, HAO123 is Baidu's most successful investment.

The reason why Li Xingping, the boss of HAO123, is willing to sell this top Chinese Internet website is that the domestic market is only a traffic entrance that is weaker than the traffic of several portals or websites of Tencent's level.

The reason is... Li Xingping feels that the technical threshold for website navigation websites is low, and a bunch of website navigation websites have come to seize the market.

In fact, many website navigation websites have begun to use rogue software, bundled downloads, and even... directly using malicious methods to change some users' homepages to other website navigation.

The current competition in website navigation has reached the point where dirty tricks are used.However, Li Xingping's skills are very average and it is difficult for him to compete with his peers.

After Baidu acquired HAO123, it has technical support that can be obtained from the competition among its peers.In addition, although HAO123’s monthly advertising revenue is as high as one million, it will still take several years to earn 5000 million.

With the cash and Baidu stock, Li Xingping could start other businesses, such as 4399, a small web game that became very controversial later and was also a huge outlet.

In a sense, Li Xingping can be regarded as a personal webmaster who relies on his own vision to make money on the Internet. Technically, he is average, but his vision is really good.After selling HAO123, Baidu became a success, and Li Xingping himself also found time to focus on other tracks.

Since HAO123 is already in the form of Baidu, it has to be business-like.

The contract between the two parties was sent, and then the payment process was completed, and then the link was given on the homepage of HAO123.

This process takes several days, but Yu Weiwei can afford to wait.

Zhao Han looked at HAO123 and couldn't help but feel regretful. The business model of this website is extremely simple!

What kind of bullshit portals are considered popular by many Internet people. However, in Zhao Han's eyes, the current portal business model is just a hodgepodge and bullshit.

Later, when user needs are segmented, the end of the portal will come!

Yahoo was the model for early portals. Yahoo did everything, including news portals, e-mails, searches, blogs, music, videos, sports, e-commerce, and any kind of Internet service you can think of. It tried to integrate them into one website. , the idea is that Internet users only need one Yahoo to meet all their needs.

This model was regarded as a treasure in the early days.

But then things got worse and worse, and Yahoo itself felt cold.

Most of the domestic portals imitated Yahoo and gradually failed to adapt to the times, especially the mobile Internet era. Therefore, they all tried to survive by incubating new applications.

For example, Sina has successfully incubated Weibo, and NetEase has successfully incubated not only games but also NetEase Cloud Music.

In addition to games, Sohu also sold Sogou, which can play games, to Tencent. Then, apart from owning many office buildings in Beijing, Sohu seems to have no particularly powerful assets.

As for website navigation, it is a business model that is extremely simple,... the technology is very low, the operating cost is extremely low, and it also meets the needs of novice users to access the Internet.

In a sense, it is what is called grounding.

……

Jingjing Application Software Company.

The characteristic of this subsidiary is that its employees are not only coders, but also coders. Chen Jingjing serves as the company's CEO and Zhang Tiantian serves as the CTO. Both are young coders with great growth potential.

After the company placed recruitment advertisements on local TV stations and online, there was an endless stream of resumes applying for jobs.

It's still the same old rules, set questions for the test, come here if you can pass, and there are still questions for the interview.

Don't say that this or that is not good for being a topic writer in a small town.Those who engage in scientific research and technology need to be problem solvers in small towns.

You have an out-of-touch personality, can't calm down, and can't answer questions. That kind of person... is not suitable for technology, maybe suitable for being a boss.

Zhao Han's company has no shortage of bosses, so there is little need for all kinds of high-minded talkers for the time being.

The more programmers, the better.

Now Jingjing Application Software Company has expanded its staff to 9 people.Except that Chen Jingjing and Zhang Tiantian are top academics at Tsinghua University and use their academic qualifications and abilities to intimidate them.

Those recruited are ordinary undergraduates, even junior colleges and technical secondary schools.

Well, although, most of the computer technology schools that teach TV commercials have not reached the level of coders to enter the industry.

But there are always some people who have low scores in the college entrance examination and are dismissed. However, when they go to a technical school to study computers, they find that they are coders. Perhaps, these people have a little less development potential, but there are very few college graduates studying computers now. ah!

At present, there are more than 300 million fresh graduates from domestic colleges and universities each year, and about 10 computer-related subjects graduate in one year. Most of these talents are concentrated in first-tier cities to find jobs.

Therefore, it is unrealistic to force company coders to learn computers these days.

But if you arrange the division of labor well and don't assign work beyond your ability, you can still be a good ox and horse.

Generally speaking, among current application software companies, only 4 have bachelor's degrees, 3 have junior college degrees, and 2 have technical secondary schools.

But since I can pass the questions, even if I have a technical secondary school degree, I should be fine.

In fact, there are textbooks for programmers in bookstores.If you study hard, ordinary people can master programming languages.

Many people are unable to become coders simply because they do not intend to invest time and energy, rather than because there is really a huge threshold.

"Now, the Jingjing Pinyin input method has been put on the shelves of various mainstream software download channels, including download sites and software download malls of branded computers, and is available on various download channels.

In addition, advertisements are placed on mainstream download sites, with a monthly advertising budget of more than 1. "

Zhang Tiantian excitedly introduced, “The total downloads from all major channels now exceed 500 million, and the number of actual installations also exceeds 300 million!

Basically, it maintains over 10 new users every day and is rising rapidly!

Moreover, our users are very sticky. Basically, more than [-]% of our users use it every day. "

Chapter 251 Goal: Create a small Tencent

Zhao Han couldn't help but nod: "Awesome! It's a bit like QQ back in the day!"

Tencent's OICQ initially had no advertising, but registered users soared to 20 in just two months after its launch.

Then, it rushed all the way with hundreds of thousands of new registered users every month.That was the late 90s, a time when there were very few Internet users.

At that time, Xiao Ma and his team were mainly troubled by the rapid growth of users and no money to add servers and bandwidth.

Then, he peddled OICQ everywhere, hoping to sell it for 100 million, but he repeatedly hit a wall.

I really couldn't sell it, so I gritted my teeth and decided to insist on running it myself.

Then, the first few people at Tencent did some outsourcing for others, and used the money earned from outsourcing to subsidize OICQ's server expenses.In the process, it was even sued overseas by ICQ and was forced to change its name to QQ.

By April 2000, QQ had a large number of users, and the company only had 4 yuan in capital. It could no longer afford to pay wages, so it began to look for venture capital everywhere.

When IDG Capital asked, what do you think is the core value of your product? Xiao Ma thought about it and realized that my user base exceeds ICQ.

ICQ was sold to AOL for a whopping $2.87 million.

Then, IDG was convinced and invested $110 million.Also investing with IDG was Li Zekai, who also invested a similar amount of money. In addition, he also borrowed an interest-free loan of US$100 million to Tencent.

Shortly after raising $320 million in financing, QQ quickly became profitable.If there were no such funds, I am afraid that even if Tencent had a way to monetize it at that time, it would not be able to realize it.